About the Role
We’re looking for a Demand Generation Lead who can create and manage content that resonates with a US audience. You’ll plan, write, and manage different types of content that tell our story, support growth, and drive engagement. If you love writing, enjoy building content strategies, and can juggle multiple projects, this role is for you.
What You’ll DoContent Strategy & Marketing
- Plan and execute content strategies that align with business and ABM goals.
- Write and edit across formats: blogs, case studies, emails, newsletters, templates, social posts, and landing pages.
- Own the content-driven demand generation funnel from awareness to MQLs to pipeline influence.
- Create and manage gated assets (ebooks, whitepapers, playbooks, case studies) to drive lead capture.
- Engage with clients and experts through content strategies that drive engagement and conversions.
SEO & Content Management
- Manage end-to-end blog workflows, including topic research, keyword planning, assigning content to writers, editing, creating CTAs, and publishing.
- Collaborate with SEO teams and freelancers to ensure all content is optimized for search and published on time.
- Use analytics to measure content performance and suggest improvements.
- Track and optimize content performance based on traffic, conversions, MQLs, and pipeline contribution.
Campaign & ABM Support
- Create and review newsletter content, manage group postings, and track analytics.
- Support ABM and LinkedIn campaigns by providing required collateral.
- Work closely with the Sales and Growth teams to align content with ICP-driven ABM campaigns.
- Support outbound and inbound motions with sales enablement content.
Planning & Coordination
- Own and manage monthly content calendars to ensure smooth delivery across channels.
- Collaborate with design, product, and social media teams to align content with campaigns.
Performance, Quality & Metrics
- Maintain consistent tone, voice, and messaging across all channels.
- Review and approve freelance work, and manage their monthly budgets and invoices.
- Monitor newsletter subscribers and maintain records.
Performance & Growth Metrics (New Section)
You will own and optimize key metrics, including:
- Content-driven leads and MQL growth
- Engagement rates across assets and channels
- Contribution to pipeline and revenue influence
- Performance insights via Google Analytics, HubSpot, and LinkedIn Campaign Manager
What We’re Looking For
- 5-6 years of experience in demand generation, content marketing, or SEO.
- Experience creating content for a US audience.
- Strong writing, storytelling, and ABM-focused content skills.
- Comfortable with SEO basics and tools like Google Analytics.
- Strong project and deadline management skills.
- Team player with excellent communication abilities.
Good to Have
- Experience in B2B SaaS or tech.
- Knowledge of social media marketing and paid campaigns.
- Familiarity with tools like HubSpot, WordPress, or other CMS platforms.
Why You’ll Love Working Here
- Own and shape our content marketing and ABM initiatives.
- Work with a friendly, collaborative team.
- Flexible, remote-friendly work setup.
- Make a real impact on our brand growth in the US.
Shubham Vishwakarma
Full Stack Developer - Averlon
About OpenGrowth.AI
About
Welcome to OpenGrowth - the ultimate one-stop platform for startups! We believe in empowering startups to achieve their full potential by helping them to hire on-demand and fractional experts, valuable resources, Courses, community, and customized growth services. Our platform brings together a community of experts who can help startups with the guidance and support they need to overcome challenges and drive growth. We also offer a wealth of resources, including blogs, webinars, and collaboration tools, to help startups stay informed and connected. At OpenGrowth, we understand that startups face unique challenges and opportunities. That's why we offer tailored growth services that help startups navigate these challenges and achieve their goals. Join us today and discover how OpenGrowth can help take your startup to the next level
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Headquartered in Princeton, U.S. in 1998, Zycus has grown every day to be established as an organization which now is a leading global provider of complete Source-to-Pay suite of procurement performance solutions.
We develop cloud-based (SaaS) https://workable.com/nr?l=https%3A%2F%2Fwww.zycus.com%2Fsolution%2Fprocurement-performance.html">Source-to-Pay solutions for large global enterprises, and have successfully deployed about 200 solutions to over 1000 Global clients. We are proud to have as our clients, some of the best-of- breed companies across verticals like Manufacturing, Automotive, Banking and Finance, Oil and Gas, Food Processing, Electronics, Telecommunications, Chemicals, Health and Pharma, Education and more.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon