2+ Demand generation Jobs in Hyderabad | Demand generation Job openings in Hyderabad

Job Title: Head - Demand Generation

Location: Hyderabad

Experience: 10–15 years in sales/demand generation/marketing leadership roles

Role Overview:

We are seeking a dynamic and visionary Vice President – Demand Generation to lead and scale our revenue growth efforts through integrated inside sales and digital marketing initiatives. This leader will build and execute a high-performance demand generation engine across channels—owning strategy, execution, team building, and alignment across sales and marketing.

The ideal candidate brings a unique blend of B2B sales leadership, digital marketing acumen, and a data-driven growth mindset to drive predictable and scalable pipeline generation.

Key Responsibilities:

Sales Leadership (Inside Sales Focus)

• Lead, coach, and scale the inside sales team to consistently exceed qualified pipeline and revenue goals.
• Design and implement high-conversion sales playbooks and engagement workflows.
• Define, monitor, and refine key KPIs.
• Develop outbound and inbound sales strategies, including SDR cadences and nurturing paths.
• Align closely with marketing to ensure seamless lead handoff and feedback loops.
• Manage key client relationships and resolve escalations to ensure satisfaction and retention.

Digital Marketing & Demand Generation

• Own the demand generation roadmap across SEO, SEM, paid ads, content marketing, and social media.
• Plan, execute, and optimize multi-channel lead generation campaigns (LinkedIn Ads, Google Ads, email marketing, etc.).
• Build and grow the company’s brand presence on LinkedIn and other digital channels.
• Ensure website is optimized for SEO, performance, and conversion.
• Oversee creation of high-impact marketing content—brochures, case studies, blogs, email templates, etc.
• Track and analyze funnel performance across channels, using insights to continuously iterate.

Strategic Alignment & Team Leadership

• Lead cross-functional alignment between marketing, inside sales, product, and customer success.
• Own demand planning, campaign calendar, and marketing-sales pipeline alignment.
• Run weekly/monthly performance reviews with executive stakeholders.
• Mentor and build high-performing teams in both sales and marketing.
• Stay ahead of market trends, technologies, and competitors to continuously innovate.

Qualifications & Skills:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 10+ years of experience in B2B demand generation and inside sales; at least 5 years in a leadership role.
• Demonstrated ability to scale inside sales teams and generate pipeline in complex B2B environments.
• Proven success with performance-based digital marketing, especially on LinkedIn and Google.
• Strong analytical mindset; fluent in tools like HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, etc.
• Expertise in SEO, PPC, email marketing, and CRM-based campaign execution.
• Excellent verbal and written communication, leadership, and presentation skills.
• Entrepreneurial, proactive, and collaborative mindset.

Preferred:

• Experience in the SaaS, IT services, or technology industry.
• Knowledge of account-based marketing (ABM) principles.
• Familiarity with modern marketing stacks (HubSpot, Marketo, Webflow, Canva, SEMrush, etc.).

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are seeking a dynamic and innovative Marketing Specialist with a passion for the biopharma sector. This role will focus on promoting JoVE’s unique solutions to biopharma companies. The ideal candidate will have a proven track record in B2B marketing, particularly within the life sciences, and will excel in creating content and executing lead-generation marketing campaigns that resonate with biopharma audiences.

Responsibilities

• Develop and execute marketing strategies tailored to biopharma companies
• Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to drive lead generation and audience engagement
• Create completing content for case studies, newsletters, blogs, social media, ads, and email campaigns
• Collaborate with the sales and product teams to align marketing initiatives with business goals
• Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE’s presence in the biopharma market
• Organize and deliver webinars and events at conferences
• Analyze marketing performance data and leverage insights to optimize strategies. Monitor KPIs such as lead generation, engagement, and conversion rates, providing actionable recommendations for improvements

Requirements

• A Bachelor’s degree in business, marketing, or life sciences
• 5+ years of experience in B2B marketing with a strong focus on the biopharma sector
• Strong understanding of the biopharma industry, including R&D processes and market trends
• Proficiency in marketing automation tools (such as HubSpot)
• Experience with Salesforce and B2B prospecting tools, such as LinkedIn Sales Navigator
• Excellent written and verbal English communication skills
• Strong analytical and problem-solving skills

Why Join JoVE?

• When working with JoVE, you can expect a compensation package competitively placed within the local market.
• You will make a direct impact in accelerating science research and in improving student learning in science education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
• Our strong promotion from within culture draws a clear path to advance your career with us.