AdPushup Software India P Limited
https://adpushup.comAbout
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Jobs at AdPushup Software India P Limited
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Marketing Manager / Sr. Marketing Manager
Role Overview
We are looking for a highly driven, revenue-focused Marketing Manager / Senior Marketing Manager to lead demand generation and pipeline growth for a fast-scaling B2B SaaS company.
This is not a traditional brand marketing role, but a revenue ownership role. The ideal candidate will be comfortable owning pipeline targets, working closely with Sales, and directly contributing to revenue outcomes.
You will be expected to build, execute, and optimize multi-channel demand generation programs, while also leading and managing demand generation engines and a team of marketers and SDRs to drive consistent pipeline growth.
This role requires someone who is equally strategic and hands-on- from crafting messaging and writing outbound sequences to driving GTM strategy and leading high-impact campaigns.
Key Responsibilities
1. Revenue & Pipeline Ownership
- Own and deliver on quarterly pipeline revenue targets aligned with organisation goals
- Take full accountability for marketing-sourced and influenced pipeline
- Work closely with Sales leadership to ensure pipeline quality, conversion, and revenue alignment
- Continuously optimize funnel performance across lead → meeting → SQL → revenue stages
2. Demand Generation (Core Ownership)
- Build and scale a predictable demand generation engine across outbound, inbound, and lifecycle channels
- Design and execute integrated marketing campaigns aligned with ICP segments and business priorities
- Own channel mix including email, outbound, ABM, lifecycle, partnerships, and events
- Drive experimentation and iteration to improve conversion rates and cost efficiency
3. SDR Team Management & Alignment
- Directly manage and mentor SDRs / outbound team members
- Own top-of-funnel performance (meetings, responses, pipeline)
- Collaborate closely with SDRs on messaging, targeting, and campaign execution
- Ensure strong alignment between Marketing and SDR teams on goals, reporting, and accountability
4. Account-Based Marketing (ABM)
- Design and execute ABM programs for high-value target accounts
- Partner with Sales to define account lists and engagement strategies
- Build personalized, multi-touch campaigns across email, LinkedIn, and outbound channels
- Track account progression and pipeline impact
5. Lifecycle Marketing
- Own lifecycle journeys across lead nurturing, activation, and re-engagement
- Build automated workflows to move leads across funnel stages
- Optimize touchpoints to improve conversion and pipeline velocity
6. Outbound & Campaign Execution (Hands-On)
- Personally contribute to campaign execution including email writing, sequence design, and outreach strategy
- Be hands-on with cold outreach (email + calling) where required
- Continuously test messaging frameworks, hooks, and value propositions
- Drive performance improvements in open rates, reply rates, and meeting conversions
7. Product Marketing & GTM
- Own positioning, messaging, and value proposition for key products and use cases
- Lead GTM initiatives in collaboration with Product and Sales teams
- Translate product capabilities into compelling narratives for target audiences
- Enable Sales with messaging, collateral, and campaign support
8. Channel & Audience Development
- Leverage platforms like LinkedIn, Reddit, and industry communities for opportunity discovery and engagement
- Own list building, segmentation, and enrichment strategies
- Identify new acquisition channels and test scalable growth opportunities
9. Reporting & Performance Tracking
- Track and report on pipeline contribution, campaign performance, and ROI
- Maintain clear visibility into weekly progress, learnings, and next steps
- Build dashboards to monitor funnel metrics and channel performance
Key Metrics of Success
- Pipeline generated (aligned with $400K–$500K MRR targets per quarter)
- Marketing-sourced and influenced revenue
- Number of qualified meetings / SQLs generated
- Conversion rates across funnel stages
- Campaign ROI and channel efficiency
- SDR team performance and output
Required Skills & Experience
- 7–10+ years of experience in B2B SaaS / AdTech / MarTech marketing
- Proven track record of owning pipeline and revenue targets
- Strong experience in demand generation, ABM, lifecycle marketing, and outbound
- Experience managing SDRs or outbound teams directly
- Hands-on expertise in email marketing, cold outreach, and campaign execution
- Strong copywriting and messaging skills (especially for outbound and GTM campaigns)
- Solid product marketing experience including positioning and messaging
- Experience running integrated, multi-channel campaigns
- Strong analytical mindset with ability to optimize based on data
Preferred Qualifications
- Experience in growth-stage startups ($10M+ ARR)
- Previous experience in AdTech would be a plus
- Prior experience in revenue-linked marketing roles
- Exposure to global markets (US/EU/APAC)
- Experience working in high-accountability, fast-paced environments
Why This Role Matters
This role is central to building a predictable, scalable revenue engine for the company. You will directly influence pipeline, revenue growth, and GTM success, while shaping how marketing contributes to business outcomes.
Compensation
- Competitive salary aligned with B2B SaaS benchmarks
- Strong performance-linked incentives tied to pipeline and revenue outcomes
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Marketing Specialist (Demand Generation + SDR)
Role Overview
We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.
You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.
This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.
Key Responsibilities
1. Outbound & SDR Execution
- Execute outbound campaigns across email, LinkedIn, and cold calling
- Build and manage target account lists and prospecting workflows
- Book qualified meetings for the sales team
- Continuously optimize messaging, sequences, and targeting
- Track and improve response rates, meeting conversions, and pipeline contribution
2. Campaign Execution (Demand Generation)
- Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
- Assist in running 1:1 and 1:few campaigns for target segments
- Work closely with the Marketing Manager on campaign planning and execution
3. Content & Copywriting
- Write cold emails, LinkedIn messages, and outreach sequences
- Develop campaign messaging and value propositions
- Support content creation for landing pages, ads, and marketing assets
- Continuously test and improve copy based on performance
4. Webinar & Podcast Execution
- Assist in planning and executing webinars and podcast initiatives
- Coordinate with internal teams and external speakers
- Drive pre-event outreach and post-event follow-ups
- Repurpose content into campaigns and outbound messaging
5. Lead Management & Lifecycle Support
- Support lead nurturing and follow-up workflows
- Ensure timely engagement with inbound and outbound leads
- Maintain hygiene of CRM and outreach tools
6. Channel & Audience Research
- Identify potential prospects using LinkedIn, communities, and databases
- Build and segment lists based on ICP criteria
- Explore new channels and opportunities for pipeline generation
7. Reporting & Optimization
- Track key metrics such as emails sent, responses, meetings booked, and conversions
- Share regular updates on campaign performance and learnings
- Continuously improve based on data and feedback
Key Metrics of Success
- Number of qualified meetings booked
- Response and conversion rates across outbound campaigns
- Contribution to pipeline generation
- Campaign execution velocity and quality
Required Skills & Experience
- 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
- Hands-on experience with cold email, LinkedIn outreach, and/or calling
- Strong copywriting and communication skills
- Ability to execute campaigns independently with minimal supervision
- High ownership and willingness to experiment
Preferred Qualifications
- Experience in AdTech / publisher ecosystem
- Exposure to webinars, podcasts, or event marketing
- Familiarity with tools like CRM, email automation, and prospecting tools
- Prior experience in outbound or SDR roles
Soft Skills
- Strong execution mindset (bias for action)
- Attention to detail and consistency
- Curiosity and willingness to learn
- Ability to work in a fast-paced startup environment
Why This Role Matters
This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.
Compensation
- Competitive salary aligned with early to mid-level SaaS roles
- Performance incentives linked to meetings and pipeline contribution
Location & Flexibility
- Hybrid
- Willingness to work closely with global teams and adapt to campaign timelines
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Appknox, a leading mobile app security solution HQ in Singapore & Bangalore was founded by Harshit Agarwal and Subho Halder.
Since its inception, Appknox has become one of the go-to security solutions with the most powerful plug-and-play security platform, enabling security researchers, developers, and enterprises to build safe and secure mobile ecosystems using a system-plus human approach.
Appknox offers VA+PT solutions ( Vulnerability Assessment + Penetration Testing ) that provide end-to-end mobile application security and testing strategies to Fortune 500, SMB and Large Enterprises Globally helping businesses and mobile developers make their mobile apps more secure, thus not only enhancing protection for their customers but also for their own brand.
During the course of 9 years, Appknox has scaled up to work with some major brands in India, South-East Asia, Middle-East, Japan, and the US and has also successfully enabled some of the top government agencies with its On-Premise deployments & compliance testing. Appknox helps 500+ Enterprises which includes 20+ Fortune 1000 and ministries/regulators across 10+ countries and some of the top banks across 20+ countries.
A champion of Value SaaS, with its customer and security-first approach Appknox has won many awards and recognitions from G2, and Gartner and is one of the top mobile app security vendors in its 2021 Application security Hype Cycle report.
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We’ve achieved 300% growth in the cybersecurity field. We’ve partnered with the most impactful organisations - whether it is the largest cybersecurity company or the fastest growing unicorn. We're building an amazing place to work and we invite you to join us.
Engineering Centric Culture
At Metron, we strive to maintain and cultivate a developer-centric culture. Here’s what this means in action:
Meaningful and ever-evolving work
We’ve built integrations and custom solutions for 200+ security platforms and keep adding more to the list. You will be constantly learning about new platforms, acquiring new skills, and being exposed to cutting-edge security technology and other tools.
Work directly with clients and end-users
We encourage our developers to have a client-facing approach. At Metron, you will be able to demonstrate and discuss your code with the people who will be using it on a regular basis.
A balanced workspace
Everyone has a personal life outside of the office. We do not expect you to work weekends or overtime (and actively encourage you not to do so). We also aim to provide you with all the required perks and benefits to keep you in good health and spirits.
A level hierarchy
There are only 2 roles in the organisation - Development and QA. Every employee will either be writing code or testing for quality. We don’t believe in helicopter managers who hover above you and do not understand your work.
Hybrid work mode
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Blitzy is a Boston, MA based Generative AI Start-up with an established office in Pune, India. We are on a mission to automate custom software creation to unlock the next industrial revolution. We're backed by multiple tier 1 investors, have success as founders at the last start-up, and dozens of Generative AI patents to our names.
Our Culture
Our Co-Founder and CTO is a Serial Gen AI Inventor who grew up in Pune, India, is a BITS Pilani graduate, and worked at NVIDIA's Pune office for 6 years. There, he was promoted 5 times in 6 years and was transferred to the NVIDIA Headquarters in Santa Clara, California. After making significant contributions to NVIDIA, he proceeded to attend Harvard for his dual Masters in Engineering and MBA from HBS. Our other Co-Founder/CEO is a successful Serial Entrepreneur who has built multiple companies. As a team, we work very hard, have a curious mind-set, and believe in a low-ego high output approach.
Funding Journey
In September 2024, Blitzy secured $4.4M in seed funding from prominent investors including Link Ventures, Asymmetric Capital Partners, Flybridge, and four other strategic investors, demonstrating strong market confidence in their autonomous software development platform.
Our Values
- We move Blitzy Fast: Time is both our company's and our client's most precious asset. We move fast and fearlessly to innovate internally and deliver exceptional software externally to our clients.
- We have a Championship Mindset: We operate like a professional sports team. We win as a team by holding ourselves and each other to high standards, collaborating in-person, and remaining focused on the mission.
- We have a Passion for Invention: We are inventors at heart. We value starting with best practices and open source, but we are pushing the frontier of what is possible.
- We Work for the Customer: We focus on delivering outsized value to the customers we work with and expanding those relationships to deep, meaningful partnerships.
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Please ask yourself if you are ready for a challenge before applying. Even in optimal conditions, Start-Ups are hard, and are always a lot of work. What you do week to week will change. If this feels exciting, not concerning, that's a good sign.
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Founders
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