AdPushup Software India P Limited

Marketing Manager / Sr. Marketing Manager

Role Overview

We are looking for a highly driven, revenue-focused Marketing Manager / Senior Marketing Manager to lead demand generation and pipeline growth for a fast-scaling B2B SaaS company.

This is not a traditional brand marketing role, but a revenue ownership role. The ideal candidate will be comfortable owning pipeline targets, working closely with Sales, and directly contributing to revenue outcomes.

You will be expected to build, execute, and optimize multi-channel demand generation programs, while also leading and managing demand generation engines and a team of marketers and SDRs to drive consistent pipeline growth.

This role requires someone who is equally strategic and hands-on-  from crafting messaging and writing outbound sequences to driving GTM strategy and leading high-impact campaigns.

Key Responsibilities

1. Revenue & Pipeline Ownership

• Own and deliver on quarterly pipeline revenue targets aligned with organisation goals
• Take full accountability for marketing-sourced and influenced pipeline
• Work closely with Sales leadership to ensure pipeline quality, conversion, and revenue alignment
• Continuously optimize funnel performance across lead → meeting → SQL → revenue stages

2. Demand Generation (Core Ownership)

• Build and scale a predictable demand generation engine across outbound, inbound, and lifecycle channels
• Design and execute integrated marketing campaigns aligned with ICP segments and business priorities
• Own channel mix including email, outbound, ABM, lifecycle, partnerships, and events
• Drive experimentation and iteration to improve conversion rates and cost efficiency

3. SDR Team Management & Alignment

• Directly manage and mentor SDRs / outbound team members
• Own top-of-funnel performance (meetings, responses, pipeline)
• Collaborate closely with SDRs on messaging, targeting, and campaign execution
• Ensure strong alignment between Marketing and SDR teams on goals, reporting, and accountability

4. Account-Based Marketing (ABM)

• Design and execute ABM programs for high-value target accounts
• Partner with Sales to define account lists and engagement strategies
• Build personalized, multi-touch campaigns across email, LinkedIn, and outbound channels
• Track account progression and pipeline impact

5. Lifecycle Marketing

• Own lifecycle journeys across lead nurturing, activation, and re-engagement
• Build automated workflows to move leads across funnel stages
• Optimize touchpoints to improve conversion and pipeline velocity

6. Outbound & Campaign Execution (Hands-On)

• Personally contribute to campaign execution including email writing, sequence design, and outreach strategy
• Be hands-on with cold outreach (email + calling) where required
• Continuously test messaging frameworks, hooks, and value propositions
• Drive performance improvements in open rates, reply rates, and meeting conversions

7. Product Marketing & GTM

• Own positioning, messaging, and value proposition for key products and use cases
• Lead GTM initiatives in collaboration with Product and Sales teams
• Translate product capabilities into compelling narratives for target audiences
• Enable Sales with messaging, collateral, and campaign support

8. Channel & Audience Development

• Leverage platforms like LinkedIn, Reddit, and industry communities for opportunity discovery and engagement
• Own list building, segmentation, and enrichment strategies
• Identify new acquisition channels and test scalable growth opportunities

9. Reporting & Performance Tracking

• Track and report on pipeline contribution, campaign performance, and ROI
• Maintain clear visibility into weekly progress, learnings, and next steps
• Build dashboards to monitor funnel metrics and channel performance

Key Metrics of Success

• Pipeline generated (aligned with $400K–$500K MRR targets per quarter)
• Marketing-sourced and influenced revenue
• Number of qualified meetings / SQLs generated
• Conversion rates across funnel stages
• Campaign ROI and channel efficiency
• SDR team performance and output

Required Skills & Experience

• 7–10+ years of experience in B2B SaaS / AdTech / MarTech marketing
• Proven track record of owning pipeline and revenue targets
• Strong experience in demand generation, ABM, lifecycle marketing, and outbound
• Experience managing SDRs or outbound teams directly
• Hands-on expertise in email marketing, cold outreach, and campaign execution
• Strong copywriting and messaging skills (especially for outbound and GTM campaigns)
• Solid product marketing experience including positioning and messaging
• Experience running integrated, multi-channel campaigns
• Strong analytical mindset with ability to optimize based on data

Preferred Qualifications

• Experience in growth-stage startups ($10M+ ARR)
• Previous experience in AdTech would be a plus
• Prior experience in revenue-linked marketing roles
• Exposure to global markets (US/EU/APAC)
• Experience working in high-accountability, fast-paced environments

Why This Role Matters

This role is central to building a predictable, scalable revenue engine for the company. You will directly influence pipeline, revenue growth, and GTM success, while shaping how marketing contributes to business outcomes.

Compensation

• Competitive salary aligned with B2B SaaS benchmarks
• Strong performance-linked incentives tied to pipeline and revenue outcomes

Marketing Specialist (Demand Generation + SDR)

Role Overview

We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.

You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.

This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.

Key Responsibilities

1. Outbound & SDR Execution

• Execute outbound campaigns across email, LinkedIn, and cold calling
• Build and manage target account lists and prospecting workflows
• Book qualified meetings for the sales team
• Continuously optimize messaging, sequences, and targeting
• Track and improve response rates, meeting conversions, and pipeline contribution

2. Campaign Execution (Demand Generation)

• Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
• Assist in running 1:1 and 1:few campaigns for target segments
• Work closely with the Marketing Manager on campaign planning and execution

3. Content & Copywriting

• Write cold emails, LinkedIn messages, and outreach sequences
• Develop campaign messaging and value propositions
• Support content creation for landing pages, ads, and marketing assets
• Continuously test and improve copy based on performance

4. Webinar & Podcast Execution

• Assist in planning and executing webinars and podcast initiatives
• Coordinate with internal teams and external speakers
• Drive pre-event outreach and post-event follow-ups
• Repurpose content into campaigns and outbound messaging

5. Lead Management & Lifecycle Support

• Support lead nurturing and follow-up workflows
• Ensure timely engagement with inbound and outbound leads
• Maintain hygiene of CRM and outreach tools

6. Channel & Audience Research

• Identify potential prospects using LinkedIn, communities, and databases
• Build and segment lists based on ICP criteria
• Explore new channels and opportunities for pipeline generation

7. Reporting & Optimization

• Track key metrics such as emails sent, responses, meetings booked, and conversions
• Share regular updates on campaign performance and learnings
• Continuously improve based on data and feedback

Key Metrics of Success

• Number of qualified meetings booked
• Response and conversion rates across outbound campaigns
• Contribution to pipeline generation
• Campaign execution velocity and quality

Required Skills & Experience

• 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
• Hands-on experience with cold email, LinkedIn outreach, and/or calling
• Strong copywriting and communication skills
• Ability to execute campaigns independently with minimal supervision
• High ownership and willingness to experiment

Preferred Qualifications

• Experience in AdTech / publisher ecosystem
• Exposure to webinars, podcasts, or event marketing
• Familiarity with tools like CRM, email automation, and prospecting tools
• Prior experience in outbound or SDR roles

Soft Skills

• Strong execution mindset (bias for action)
• Attention to detail and consistency
• Curiosity and willingness to learn
• Ability to work in a fast-paced startup environment

Why This Role Matters

This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.

Compensation

• Competitive salary aligned with early to mid-level SaaS roles
• Performance incentives linked to meetings and pipeline contribution

Location & Flexibility

• Hybrid
• Willingness to work closely with global teams and adapt to campaign timelines