OpenGrowth Academy Pvt Ltd

Job Summary:

The Marketing Manager will be responsible for overseeing and executing a comprehensive marketing strategy that encompasses content marketing, SEO, learning and development, business development, and market analysis. This role requires a strategic thinker with a proven track record in developing and implementing effective marketing initiatives.

Key Responsibilities:

Growth & Demand Generation:

- Own and scale demand generation initiatives to consistently generate high-quality MQLs in defined ICP.

- Build and execute integrated marketing campaigns (ABM, GTM) across paid, owned, and earned channels.

- Collaborate with sales to align marketing efforts with the revenue funnel and conversion goals.

Content Marketing:

- Work in collaboration with the content team for effective content, blogs, newsletters, etc.

- Develop storytelling that builds authority, trust, and drives engagement at every stage of the customer journey.

- Manage content calendars for Social media handles for both inhouse and client.

Performance & SEO:

- Design and implement performance marketing campaigns (Google Ads, LinkedIn, etc.).

- Increase engagements on different social media handles

- Learning & Development (Internal Marketing Enablement)

- Equip internal marketing and sales teams with learning resources, playbooks, and training sessions as and when required.

- Promote a growth mindset and knowledge-sharing culture within the marketing function.

Business Development Support:

- Support GTM (go-to-market) initiatives with market research, positioning, and sales enablement collateral.

- Nurture ecosystem partnerships and collaborations to amplify brand visibility.

Market Intelligence & Analytics:

- Continuously monitor competitive landscape and market trends to identify opportunities.

- Analyze campaign and pipeline data to inform strategic decisions.

Qualifications:

- Bachelor's in Marketing, Communications, or related field; MBA preferred.

- 8-10 years of marketing experience in B2B and services based industry with a strong focus on content and demand generation.

- Hands-on experience with tools like HubSpot, Google Analytics, LinkedIn Ads, SEMrush/Ahrefs, etc.

- Proven ability to run integrated campaigns that drive MQLs and pipeline growth.

- Strong analytical, project management, and leadership skills.

- Excellent written and verbal communication.

About OpenGrowth.ai:

OpenGrowth.ai is a future-of-work platform that blends human expertise with AI to deliver scalable growth. We work with startups and scaleups across the globe, providing services in Growth, Tech, Research, and Talent.

We’re on a mission to build a new work model, and we’re looking for curious, driven, and technically sound minds to join us!

 Role Overview:

As a Junior Technical Associate, you will work closely with our product, tech, and growth teams to support projects across automation, AI integration, research tasks, and client delivery. This is a great opportunity to gain hands-on experience in a fast-paced, high-impact environment.

Responsibilities:

Support technical implementation of automation tools and AI-enabled workflows.

Assist with setting up dashboards, scripts, or no-code tools as per business needs.

Conduct secondary research, data validation, and technical analysis.

Troubleshoot and resolve basic issues related to software tools or platforms.

Collaborate with cross-functional teams (Growth, Tech, Content, etc.) to deliver project goals.

Requirements:

B.Tech / B.E./ MCA – 2024 or 2025 passouts

Strong understanding of basic programming, data handling, or cloud tools

Interest in automation, AI, and SaaS platforms

Willingness to learn and work in a remote-first, collaborative team

Good communication and problem-solving skills

Job Description:

As a Senior Business Development Manager at our dynamic organization, you will play a pivotal role in driving end-to-end sales operations. Your primary focus will be identifying and onboarding experts across various domains within the startup industry throughout India. Additionally, you will strategically target startups in the US, offering consultancy services and providing access to our pool of experts as fractional executives.

Responsibilities:

Startup Engagement:

• Identify potential startups in the US interested in venture assistance.
• Promote and facilitate the hiring of growth experts and growth associates as fractional executives by startups.

Sales Strategy:

• Develop and execute sales strategies to achieve revenue targets.
• Present and promote Fractional Experts, Growth Selling, Venture Assistance and Employer of Record

Collaboration:

• Work closely with internal teams to ensure seamless onboarding and delivery of services.
• Collaborate with marketing to enhance brand visibility and attract potential clients.

Market Research:

• Stay abreast of industry trends, competitor activities, and market opportunities.
• Provide insights to shape the organization's offerings based on market demands.

Demand Generation:

• Drive demand through targeted LinkedIn outreach and lead generation.
• Build and engage prospect lists using LinkedIn Sales Navigator and InMail.
• Collaborate with marketing to convert demand into qualified leads.

Requirements:

Experience:

• Bachelor’s degree in Business Administration, Marketing, or related field
• 7+ years’ proven experience as a sales and marketing manager 
• Proven experience in end-to-end sales, preferably in the startup industry.
• Demonstrated success in acquiring experts and engaging startups for consultancy services.

Expertise:

• In-depth knowledge of the Indian startup ecosystem.
• Familiarity with US markets and cultural nuances.

Communication:

• Excellent communication and negotiation skills.
• Ability to articulate and sell both consultancy services and educational products.

Networking:

• Strong networking skills with the ability to build and maintain professional relationships.
• Result-Oriented:
• Goal-driven with a track record of meeting or exceeding sales targets.

Benefits:

• Competitive salary with performance-based incentives.
• Flexible work environment 
• Opportunity to work with a dynamic and diverse team.

If you are a results-driven individual with a passion for sales, startup ecosystems, and expert engagement, we invite you to apply for this exciting opportunity. Join us in shaping the future of business consultancy and education!

About Us:

At OpenGrowth, we are on a mission to empower entrepreneurs and transform their dreams into reality. We understand the challenges and aspirations that come with starting and growing a business, and our goal is to provide the necessary support and resources to help entrepreneurs thrive.

With a deep passion for fostering innovation and collaboration, OpenGrowth serves as a vibrant community where entrepreneurs can connect, learn, and grow together. Our platform offers a comprehensive suite of services, including expert guidance, educational resources, startup services, and a virtual collaboration platform called OpenGrowth Hub.

We believe in the power of entrepreneurship to drive positive change and create financial independence. Through our tailored solutions, we aim to equip entrepreneurs with the knowledge, skills, and connections they need to succeed. Whether you're just starting out or looking to scale your business, OpenGrowth is here to support you every step of the way.

Join us on this exciting journey and be part of a dynamic community of entrepreneurs. Together, we can unleash your full potential and shape a future of innovation, growth, and success. Welcome to OpenGrowth, where entrepreneurial dreams become a reality.

Key Responsibilities:

Market Research and Analysis:

Conduct thorough market research to identify potential clients and business opportunities.

Analyze market trends, competitors, and customer needs.

Lead Generation and Outreach:

Identify and qualify leads through various channels, including cold calling, LinkedIn Outreach

Build and maintain a robust pipeline of prospective clients.

Client Relationship Management:

Establish and nurture relationships with potential clients to understand their needs and present appropriate solutions.

Schedule meetings, presentations, and demonstrations(when needed)

Sales Support:

Assist in the development of proposals, presentations, and contracts. (Basic knowledge of MS Suite)

Collaborate with the sales team to develop strategies and achieve sales targets.

Reporting and Documentation:

Maintain accurate and up-to-date records of all business development activities, database and client interactions.

Prepare weekly reports on sales activities, pipeline status, and market feedback.

Knowledge of CRM tools is appreciated