PR & Content Executive

Strong Product Designer from top college profile2Mandatory (Experience) - Minimum 5+ YOE in UX / Product Design, with strong focus on B2C Products3Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products4Mandatory (Company): Top B2C product company5Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority6Mandatory (Gender) - Only female candidates (Gender diversity)7Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Please connect with me here and my linkedin.

Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

● Analyze business requirements and design test cases for functional and non-functional

testing.

● Identify, document, and track defects, ensuring thorough root cause analysis and resolution.

● Ensure high-quality application releases for UAT and Production.

● Collaborate with cross-functional teams during sprint planning, grooming, and

retrospectives.

● Conduct API testing and validate system integrations.

● Perform database testing to ensure data accuracy and integrity.

● Execute regression testing for unchanged features.

● Ensure compliance with company QA standards, policies, and best practices.

● Maintain test strategies, processes, and result documentation.

● Develop and manage test automation frameworks using tools like Cypress and Playwright.

Location-- Goregaon

Responsibilities:

●        Technical Leadership:                                                                                                     

○        Architect and design complex software systems

○        Lead the development team in implementing software solutions

○        Ensure adherence to coding standards and best practices

○        Conduct code reviews and provide constructive feedback

○        Troubleshoot and resolve technical issues

●        Project Management:                                                                                                       

○        Collaborate with project managers to define project scope and requirements

○        Estimate project timelines and resource needs

○        Track project progress and ensure timely delivery

○        Manage risks and identify mitigation strategies

●        Team Development:                                                                                                         

○        Mentor and coach junior developers

○        Foster a collaborative and supportive team environment

○        Conduct performance evaluations and provide feedback

○        Identify training and development opportunities for team members

●        Innovation:                                                                                                                          

○        Stay abreast of emerging technologies and industry trends

○        Evaluate and recommend new technologies for adoption

○        Encourage experimentation and innovation within the team

Qualifications                                                                                                                                 

●        Experience:                                                                                                                        

○        12+ years of experience in software development

○        4+ years of experience in a leadership role

○        Proven track record of delivering successful software projects

●        Skills:                                                                                                                                    

○        Strong proficiency in C# programming languages

○        Good knowledge on Java for reporting

○        Strong on SQL - Microsoft azure

○        Expertise in software development methodologies (e.g., Agile, Scrum)

○        Excellent problem-solving and analytical skills

○        Strong communication and interpersonal skills

○        Ability to work independently and as part of a team

Required Skills & Qualifications

• Bachelor's/Master’s in Computer Science or related field
• 5–8 years of backend development experience
• Strong in Java, Spring Boot, REST APIs, and microservices
• Hands-on experience with MySQL/PostgreSQL and NoSQL databases
• Strong debugging, problem-solving, and communication skills
• Ability to work independently and in cross-functional teams

Preferred Traits

• Proactive mindset with a knack for identifying and fixing bottlenecks
• Detail-oriented with a passion for clean, maintainable code

Team-oriented with a drive for continuous learning and improvement

Responsibilities include:  

• Develop and maintain data validation logic in our proprietary Control Framework tool 
• Actively participate in business requirement elaboration and functional design sessions to develop an understanding of our Operational teams’ analytical needs, key data flows and sources 
• Assist Operational teams in the buildout of Checklists and event monitoring workflows within our Enterprise Control Framework platform 
• Build effective working relationships with Operational users, Reporting and IT development teams and business partners across the organization 
• Conduct interviews, generate user stories, develop scenarios and workflow analyses  
• Contribute to the definition of reporting solutions that empower Operational teams to make immediate decisions as to the best course of action 
• Perform some business user acceptance testing 
• Provide production support and troubleshooting for existing operational dashboards  
• Conduct regular demos and training of new features for the stakeholder community 

Qualifications  

• Bachelor’s degree or equivalent in Business, Accounting, Finance, MIS, Information Technology or related field of study 
• Minimum 5 years’ of SQL required 
• Experience querying data on cloud platforms (AWS/ Azure/ Snowflake) required 
• Exceptional problem solving and analytical skills, attention to detail and organization 
• Able to independently troubleshoot and gather supporting evidence  
• Prior experience developing within a BI reporting tool (e.g. Spotfire, Tableau, Looker, Information Builders) a plus  
• Database Management and ETL development experience a plus 
• Self-motivated, self-assured, and self-managed  
• Able to multi-task to meet time-driven goals  
• Asset management experience, including investment operation a plus 

Frontend Web Developer Responsibilities

• UI Development: Develop interactive and responsive web applications using React.
• API Integration: Integrate with RESTful APIs to fetch and display data dynamically.
• AI/ML Integration: Collaborate with AI/ML engineers to integrate AI models into the frontend, providing real-time insights and enhancing data-driven features.
• Dashboard Creation: Design and implement dashboards that provide comprehensive overviews of data, powered by AI/ML insights.
• Graph Integration: Utilize libraries like D3.js, Chart.js, Plotly or Recharts to create interactive and visually appealing graphs and charts.
• Data Comparison: Implement features to compare data across different time periods and datasets.
• User Interaction: Implement AI-driven user interaction features such as chatbots, virtual assistants, and recommendation systems.
• State Management: Implement state management solutions using Redux and Context API.
• Collaboration: Work closely with backend developers to ensure seamless API integration and data flow.
• Performance Optimization: Optimize application performance and ensure cross-browser compatibility.
• User Testing: Conduct user testing and gather feedback to improve UI/UX.
• Code Quality: Write clean, maintainable, and efficient code, participate in code reviews, and provide feedback to peers.
• Documentation: Maintain comprehensive documentation for the frontend codebase and components.
• Industry Trends: Stay up-to-date with the latest industry trends and technologies to ensure the application remains current and competitive

Responsibilities

• Developing new user-facing features using React.js
• Building reusable components and front-end libraries for future use
• Translating designs and wireframes into high-quality code
• Optimizing components for maximum performance across a vast array of web-capable devices and browsers

Skills:

• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
• Experience in GraphQL
• Thorough understanding of React.js and its core principles
• Experience with popular React.js workflows (Redux)
• Familiarity with newer specifications of ECMAScript
• Experience with data structure libraries (e.g., Immutable.js)
• Knowledge of isomorphic React is a plus
• Familiarity with RESTful APIs
• Knowledge of modern authorization mechanisms, such as JSON Web Token
• Familiarity with modern front-end build pipelines and tools
• Ability to understand business requirements and translate them into technical requirements
• A knack for benchmarking and optimization
• Familiarity with code versioning tools (such as Git, SVN, and Mercurial)

Work Profile: It's 100% B2B Outbound Sales role and have to sell product via phone, email and web meetings

Key Responsibility:

• Generate 100% new business from assigned territory
• This is pure outbound sales where the candidate should identify a prospect, reach them, and sell Fundoodata.com services on phone.
• Responsible for end to end sales Cycle Right from prospect identification to payment collection and post-sales services coordination.
• Complete activity reporting on CRM.

Required Key Skills:

• Should LOVE sales and have flair for business development, networking
• Should have min 2-3 years B2B sales experience.
• Cold calling experience is a must, social warm calling desirable.
• Very strong presence and activity on Linkedin to connect with CXO and generate lead for self.
• Effective email marketing and written communication.
• High preference for candidates having an existing client network of Sales and Marketing head or CEO/Director/Owners.
• Persuasive oral communication with good command of English and Hindi added preference for knowing more language.

Excellent communication skills, and able to communicate with clients across the world.
-Generate Business from Online Bidding Portals (Upwork / GURU / PPH) and from other websites.
-Identify, create and pursue new business opportunities and clients.
-Should be flexible with working hours when required.
-Achieving business targets.
-To be involved in Pre-Bids, Follow-ups, Competition Analysis.
-Propose project budgeting to the client.
-Creating and follow-ups on leads and inquiries.
-Ensuring correspondence between clients and the customers
-Market Research
-Willing to work in Business Development/Sales
-Confident and smart personality