Public Relations Executive

Generic Job Description for your easy reference:

• Manages day-to-day relations with the media, to include handling media queries, media interviews, and press conferences, preparing news releases and media kits, and promoting story lines; serves as the spokesperson on highly sensitive, complex or emergency situations.
• Provides direct and proactive advice, consultation, and assistance to the Head, public information matters, to include providing direct assistance in researching, providing information and developing messages.
• Cultivates and maintains knowledge of and relationships with key news media at local, state and national levels.
• Responds to and follows through on requests for information from the media and the public, determining appropriate, accurate response and appropriate university contacts for response; collaborates with the Custodian of Public Records to respond to requests for information in compliance with the Inspection of Public Records Act.
• Plans and disseminates internal and external communication of information through various media that is designed to keep public informed of accomplishments or points of view.
• Writes, edits, reviews and assures appropriate distribution of communication/public relations materials that have a wide impact including news releases, articles, speeches, on-line information services, and broadcast scripts; may oversee production and publication of communication/public relations materials and related communication.
• Gather, write, edit, coordinate and upload information for/to the web site; may assist with the design of consistent methodologies for the development of internet/intranet and new emerging technological communication resources.
• Leads or guides the work of a collaborative communication team as appropriate.
• Performs miscellaneous job-related duties as assigned.