Public Relations Manager

In this role, you will be a critical leader in the company’s growth story.

You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.

You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.

Position based out of Bangalore

Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy

Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.

What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully

CodeMyMobile has been helping create digital products for over 7+ years now and helped create multi million-dollar businesses, our customers swear by us with their tech needs, it's about time that we start to tell our story to more tech entrepreneurs and help them reach their business goals with our solid team.

 

Opportunity:

 

• We are looking for a senior marketing manager to oversee and drive all marketing initiatives for CMM. This role requires a multi-skilled professional whose experience ranges from conceptualising marketing strategy, creative writing and editing, content distribution, campaign development, analytical thinking, and collaboration.
• In this role, you will be responsible for conceptualising and directing the overall content strategy for CMM ex: website, blogs, case studies, research reports, ebooks, guides, videos, and social media.
• The ideal candidate for this role is someone who has a knack for crafting and executing unique content ideas and strategies that can communicate CMM’s story in a compelling and engaging way. You should have a keen eye for detail and an ability to work on multiple deadline-driven projects.

 

Responsibilities:

 

• Develop and oversee the entire marketing strategy for CMM across all owned channels and constantly work to improve the brand’s positioning and story.
• Oversee and execute the overall content strategy by working closely with CMMs paid marketing team, cross-functional stakeholders, and external partners.
• Oversee the editing for all of CMM’s content and conduct routine checks for hygiene, quality, and relevancy.
• Identify and document the latest trends and developments in the our domain by conducting routine research and regularly engaging with industry leaders and practitioners.
• Work closely with the team to identify and execute strategies to effectively distribute CMM’s content and thereby, increase engagement.
• Regularly review and optimize content performance.

 

Requirements

 

• Formal course in communications, or journalism preferred.
• 4 to 5 years of experience in content marketing in a tech services company.
• Passion for writing, solid editorial instincts and a distinct perspective on what qualifies as “good content”.
• Experience designing strategic campaigns (strategy, measurement, content calendar, etc.)
• Ability to communicate with internal and external stakeholders and distill complex, highly technical concepts into digestible content.

 

We are looking for a smart, motivated professional to join the business team as a Category Lead who will work alongside the Category Head lead to drive the strategic vision and Go-To-Market strategy for the identified set of products. In the role, you will own a set of identified workstreams and work along multiple stakeholders across levels in the organization to solve for large impact problems. This is a challenging role that requires good problem-solving skills and an ability to tackle growth and operational issues of varying complexity. An organized mind-set with ability to multi-task and meet tight deadlines is a must to succeed in the role. The candidate should expect a rapidly changing environment wherein one can use their existing skills and can learn/nurture new ones. You are expected to work independently and take leadership your work areas delivering a high-quality outcome. This role provides opportunities to develop original ideas, approaches, and solutions in a competitive and ever-changing business environment. The role is based out of Bangalore/Mumbai and will require travel.

 

 

Desired Candidate Profile

What you need to have:

• Demonstrable experience in marketing together with the potential and attitude required to learn
• A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
• Startup experience desired
• Ability to work in a fast-paced environment
• Willingness to roll up your sleeves and execute
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literacy, comfort working with numbers
• Ability to make sense of metrics and processing figures with spreadsheets
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement

 

What you need to have:

We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them ) 

What You Will Do: 

• Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
• Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
• Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute. 
• Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action 
• Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns 
• Track the effectiveness of marketing campaigns, gain insight, and assess against goals
• Analyse metrics and optimise email and advertising campaigns
• Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
• Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
• Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

• Outstanding written and verbal communication, strong copywriting and content creation skills
• Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
• Strong project management skills with the ability to supervise multiple projects
• Proven track record of developing and executing creative communications plans
• 5+ years of experience in the communications role
• Availability during weekends.

What Is Nice To Have

• Bachelors/Master’s degree in marketing, journalism, business, or related field
• Ability to communicate in Tamil, English and Hindi
• Prior experience of working or volunteering with NGOs
• Good network in the traditional media and digital/social media influencers 

Other Information:

• Designation: Manager to Director based on candidate’s profile
• Reporting to: Executive Director
• Scope: Full time
• Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
• Expected Joining Date: Immediate

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

 

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

• Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
• Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
• Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
• Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
• Execution:Make sure marketing initiatives resonate with the target market
• Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

• Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
• Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
• Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
•  

DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.

 

 

 

ConversionX is a sister company of Maw Media specializing in Performance Marketing services and helps leading clients specifically in the eCommerce domain. ConversionX has founders who are serial entrepreneurs and have rich experience of 10+ years in the digital and eCommerce domain. ConversionX works with exclusive clients including Bookmyshow, Oneplus, Musafir India, Rummycircle, Oneplus India, TheManCompany and more. Our services suite includes end-end performance marketing solutions viz Search, Social, Programmatic display, Analytics & Consulting. ConversionX is focused on expanding their client base and looking for young passionate and highly driven entrepreneurial leaders across multiple roles. Requirements of the Job: • Exceptional business writing skills and can visualise as well as convey a message into relevant and interesting content • Subject matter expertise in B2B industry trends • Experience writing for a senior executive audience. • Strong knowledge of content marketing platforms like Taboola, Outbraind & Colombia and ability to develop content marketing plans for our clients. • Develop ideas from scratch and write original content – blog posts, case studies, articles, white papers, eBooks, infographics, presentations and more – that can be utilized across multiple marketing channels. • Coordinate with the CEO and other team members to deliver compelling content for all prospects across each phase of our target audiences’ buying life-cycles.

Responsibilities: • Help develop and execute marketing strategies and campaigns with the common goal of increasing sales and profits. • Handling marketing materials & campaigns - both online and offline • Executing & managing Lead generation campaigns • Manage brand delivery and consistency across all markets for all product lines • Manage the Corporate Communications team including graphics designers and copy writers as well as external agencies to produce high quality publications and materials on time and within budget. • Develop and maintain effective relationships with media. • Organizing and managing events • Writing, reviewing and publishing all marketing collateral • Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies • Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter • Serve as internal liaison to the meetings department and other staff resources • Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines Mandatory Skill Set: • Digital Marketing • Content Writing • Public Relation • Understanding of strategies • Campaign Interested candidates can kindly share your resume to [email protected]