Duties/Responsibilities:
The person plays a dual role of Public Relation and Influencer Manager.
Public Relations
- Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.
- Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.
- Cultivate, strengthen, and maintain media relationships.
- Create media materials such as press releases, talking points, run sheets, and messaging documents.
- Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.
- Secure, track, and measure results.
Influencer Marketing
- Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms
- Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.
- Manage and update internal influencer database to ensure platform and metrics stay updated.
- Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.
- Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.
- Manage all influencer requests, place and track product samples requests.
- Oversee gift boxes and other special packaging needs for high-touch influencers.
- Think creatively and add new ideas to pitch for new and exciting influencer programs.
Qualifications/Skills:
- 5+ years experience in public relations, in-house, or agency.
- Course in Mass Communication.
- Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.
- Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.
- Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.
- Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.
- A passion for building and cultivating relationships with influencers.
Other Requirements
- Previous experience working with consumer products and fashion brands.
- Passionate about social media trends and pop culture in general.
- Love working in fast-moving, high-growth companies.
- Meticulous organizational skills.
- Self-starter, comfortable with managing multiple priorities at any given time.
- Exceptional written and verbal communication skills.
- Outstanding relationship-building skills
Shubham Vishwakarma
Full Stack Developer - Averlon
About CITTA - A Lexicon Group Enterprise
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
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Mid-Level Marketing Assets Developer & Curator (B2B Telecom Market)
Position Overview:
We are seeking a skilled and creative Marketing Assets Developer & Curator to join our dynamic at
Globe Teleservices Pte. Ltd. As a key member of our marketing team, you will be responsible for
the creation and development of various digital marketing assets such as corporate profile &
investors decks, product literature -Brochures. Your role will be critical in crafting visually engaging
and compelling presentations that effectively communicate the value propositions of our tech
solutions to clients, investors, and other stakeholders to drive business growth. At the same time
maintaining a library or database of marketing materials, ensuring they are up to date and easily
accessible to the marketing team and other departments.
Job Description:
Marketing Assets Creation & curation: Develop and design visually appealing corporate decks,
investors decks, and product decks that align with our brand guidelines and effectively showcase
our B2B tech solutions. Manage and maintain a library of marketing collateral, ensuring that
materials are up-to-date and readily accessible for internal and external use.
Content Collaboration: Collaborate with cross-functional teams, including product managers, sales,
and in house marketing designer, to gather necessary insights, data, and technical information to
create content that resonates with our target audience.
Visual Storytelling: Utilize your creative skills to visually represent complex technical concepts and
data in a clear and concise manner, ensuring ease of understanding for both technical and non-
technical audiences.
Branding Consistency: Ensure all digital assets adhere to our brand identity, messaging, and style
guidelines, maintaining a consistent and cohesive brand image throughout.
Market Awareness: Stay up-to-date with industry trends, market developments, and customer
needs to ensure our digital assets remain relevant and effective in conveying our value proposition.
Presentation Enhancement: Continuously explore innovative ways to enhance the visual impact of
presentations through the use of graphics, images, animations, and other multimedia elements.
Quality Assurance: Review and proofread digital assets to maintain accuracy, grammar, and overall
quality, presenting a professional and polished final product.
Deadline Management: Work efficiently to meet project deadlines, multitasking across various
projects and ensuring timely delivery of digital assets.
Team Management: Individual Contributor reporting to Sr. Mgr. Marketing Communication.
Qualifications and Skills/ Experience & Expertise:
Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
Proven experience 2-4 years in creating and designing corporate decks, investors decks, and
product literature for B2B SaaS /tech solutions providers.
Proficiency in presentation software (e.g., PowerPoint, Keynote) and graphic design tools (e.g.,
Adobe Creative Suite).
Strong visual storytelling and data visualization skills.
Excellent attention to detail and ability to adhere to brand guidelines.
Solid understanding of B2B tech solutions and their value propositions.
Creativity and a keen eye for aesthetics and design trends.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Ability to manage multiple projects and meet tight deadlines.
A proactive and self-motivated individual with a passion for innovation in visual communication.
Familiarity with the Telecom industry & products like CPaaS, UCaaS, A2P messaging will be an
added advantage
Excellent communication and collaboration skills, with a keen eye for detail and design aesthetics.
Key Deliverables:
Marketing Collaterals: Create high-quality product literature and marketing collaterals.
KPI: Timely delivery of visually appealing, engaging, and on-brand marketing materials.
Content Effectiveness: Monitor & measure the impact of marketing content on lead generation and
brand awareness.
KPI: Demonstrated improvement in lead generation metrics and engagement rates.
Brand Consistency: Ensure brand consistency across all marketing materials and channels.
KPI: Positive feedback from stakeholders on adherence to brand guidelines.
Cross-Functional Collaboration: Collaborate effectively with internal teams and external vendors.
KPI: Positive feedback on teamwork, communication, and project management.
Market Understanding: Stay updated with industry trends and customer insights to inform content
strategies.
KPI: Active participation in industry events, competitive analysis, and market research
initiatives.
Location: Vashi, Navi Mumbai
Work Duration: Monday to Friday
Education: Any graduate with digital certifications (a must)
Remuneration: Negotiable based on candidate’s level of experience.
Company Overview
Globe Teleservices, is a one-stop solution for international voice, messaging, cloud, and anti-fraud services,
catering to the ever-evolving needs of the Telecom ecosystem. With our secure and seamless interconnections,
coupled with top-notch solutions, we enable innovations that connect our global clients with the world. Backed
by years of experience in the telecom industry, we offer direct interconnections across 87 MNOs ensuring
efficient communication solutions.
Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline. Join us on this transformative journey today!
About Company
As a leading force in the telecommunications industry, GTS takes pride in empowering economies through secure and transformative technology. Our comprehensive suite of services includes international voice, SMS,cloud, and anti-fraud solutions, connecting businesses with customers worldwide and propelling them to new heights. Seamless connectivity, fortified with customizable messaging options, allows us to provide flexibility and scalability to meet diverse needs.
By harnessing the power of next-gen technology, we enable innovation
to facilitate secure and seamless connections. Our origin-based routing maximises quality, productivity, and profitability for our clients. With intelligent communications offering real-time call monitoring, cost analysis, and advanced BI tools, we ensure a cost-effective and efficient communication experience. Our dedication to excellence has earned us recognition and awards far and wide including
Tier 1 A2P SMS vendor for Mobile
Network Operators (MNO) in ROCCO’s A2P SMS Market Impact Report, CC Global Awards, Eurasia Awards and many more.
As proud members of renowned forums like GSMA, MEF, GLF, TM forum, and others, we continue to shape the future of the industry with unwavering commitment.
Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline, solidifying GTS as a global partner for cutting-edge communication solutions.
- Own the measurement of the brand and associated KPIs
- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights
- Refine the external voice and expand public presence of the brand
- Drive brand consistency across written text, voice/verbal communication, visual communication and content
- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Managing the budget for advertising and promotional items
- Driving NPS, CSAT and other surveys and deriving insights from these surveys
- Conduct competitive consumer insight linked primary and secondary research
Location: Bangalore
About The Role
• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.
Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.
Job responsibilities include, but are not limited to:
- Building GTM Strategy. You’ll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts. You’ll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test, and double down upon early signs of success.
- Relentlessly optimizing.. You’ll combine quantitative and qualitative insights to identify opportunities, improve conversion rates, and reduce costs.
- Scale a world class team. We’re looking for someone who can build the playbook that the team will operate against as it grows. You’ll be empowered to recruit and get the most out of a high-performing, efficient team.
- Execute a broad mandate. You’ll roll up your sleeves and get done what is necessary to remove blockers to our company’s growth, recognizing that this will change and develop as the business matures. You aren’t afraid to dive in and help us solve other business problems as needed.
- Own growth, content and digital marketing completely: experience in PR/ Comms not needed.
- Highly quantitative approach to growth and marketing. Experience with A/B experiments, growth hacks and other tools.
What will set this person apart:
- BS/BA degree
- 3+ years experience in management consulting and/ or previous experience in a founders role. Former founders encouraged to apply
- Strategic thinker that can tailor nuanced responses to different audiences and define priorities
- Ability to weigh in on or make decisions with authority across all parts of a business
- Self starter; highly motivated and resourceful with proven ability to lead and execute
- Exceptional organizational and task management abilities
- Ability to execute good judgment, tact, professionalism and diplomacy when interacting with employees, managers or clients
- Adept at handling multiple competing priorities in a fast-paced, results-driven, rapidly changing environment
Job Description
Requirements
Benefits
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Identifying how our brand is currently positioned in the market.
- Developing and executing marketing campaigns aimed at communicating our brand message.
- Communicating our brand personality internally and aligning different teams towards common goal.
- Leading marketing team members through campaigns.
- Measuring and reporting on success of marketing campaigns.
- Anticipating consumer trends and keeping brand up to date.
- Creating brand advocates and running referral campaigns.
- Driving consumer engagement and retention while managing LTV.
What you need to have:
- MBA from Tier-1 B-Schools
- Expertise in running ATL / BTL led marketing campaigns.
- Media planning and buying
- Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.
- Creative development and agency management
- A go-getter with ownership and commitment
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.
About CercleX:-
CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India with an extended outlook of circularity through its various ventures into the field of sustainability.
We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.
https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.
Job Description:-
Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.
Responsibilities:
- Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Align the company around the brand’s direction, choices and tactics
Requirements:
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- 3-5 years of experience in brand management, brand marketing, or marketing management
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Past experience of working with startups is preferred
- Metric driven marketing Strategies & Campaigns
- Digital & Social Media Marketing
- Experience in Market Research & Consumer Insights is preferred
- Ability to Advertise & Activate Campaigns
Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
- Ideating and executing an overall brand strategy and tone of voice to drive engagement.
- Developing brand awareness and generating inbound traffic.
- Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
- Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
- Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
- Leading a team, setting goals and tuning them to give their best performance.
- Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
- Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
- Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
- Developing and managing editorial calendar and organization workflows.
- Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
- Managing Social Media Execution: End to end social media execution, optimisation and reporting.
- Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
- Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
- Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities
- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
- Passionate about people, culture, brands and storying telling
- Excellent verbal and written English communication skills
- Excellent understanding of social media platforms
- Ability to analyze data related to traffic, conversions
- Delivering high quality work while meeting deadlines
- Desire to work in a fast-paced start-up environment
- Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
- A keen internist in psychology would be a great plus.
- Adept at handling people and external agencies.
- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
- Professional Degree in a relevant field will be a plus
- Minimum 10 years of experience preferably in a B2C product based company
PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.
ABOUT YOU
Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients
- Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
- Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
- Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
- Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
- Execution:Make sure marketing initiatives resonate with the target market
- Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.
You'll also be an integral part of the UX & Design team
- Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
- Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
- Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
DUTIES AND RESPONSIBILITIES
You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.
You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.
What to include in your application
A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.
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Full Stack Developer - Averlon