Public Relations Manager

at CITTA - A Lexicon Group Enterprise

Public Relations Manager

CITTA - A Lexicon Group Enterprise

Company

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Public Relations Manager

at CITTA - A Lexicon Group Enterprise

Posted by Amit Chavan

5 - 8 yrs

₹5L - ₹12L / yr

Pune

Skills

Public Relations

Marketing

Digital Marketing

Media relations

Public Relation and Influencer Marketing Manager

Duties/Responsibilities:

The person plays a dual role of Public Relation and Influencer Manager.

Public Relations

Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.
Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.
Cultivate, strengthen, and maintain media relationships.
Create media materials such as press releases, talking points, run sheets, and messaging documents.
Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.
Secure, track, and measure results.

Influencer Marketing

Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms
Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.
Manage and update internal influencer database to ensure platform and metrics stay updated.
Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.
Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.
Manage all influencer requests, place and track product samples requests.
Oversee gift boxes and other special packaging needs for high-touch influencers.
Think creatively and add new ideas to pitch for new and exciting influencer programs.

Qualifications/Skills:

5+ years experience in public relations, in-house, or agency.
Course in Mass Communication.
Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.
Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.
Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.
Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.
A passion for building and cultivating relationships with influencers.

Other Requirements

Previous experience working with consumer products and fashion brands.
Passionate about social media trends and pop culture in general.
Love working in fast-moving, high-growth companies.
Meticulous organizational skills.
Self-starter, comfortable with managing multiple priorities at any given time.
Exceptional written and verbal communication skills.
Outstanding relationship-building skills

Public Relation and Influencer Marketing Manager

Duties/Responsibilities:

The person plays a dual role of Public Relation and Influencer Manager.

Public Relations

Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.
Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.
Cultivate, strengthen, and maintain media relationships.
Create media materials such as press releases, talking points, run sheets, and messaging documents.
Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.
Secure, track, and measure results.

Influencer Marketing

Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms
Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.
Manage and update internal influencer database to ensure platform and metrics stay updated.
Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.
Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.
Manage all influencer requests, place and track product samples requests.
Oversee gift boxes and other special packaging needs for high-touch influencers.
Think creatively and add new ideas to pitch for new and exciting influencer programs.

Qualifications/Skills:

5+ years experience in public relations, in-house, or agency.
Course in Mass Communication.
Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.
Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.
Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.
Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.
A passion for building and cultivating relationships with influencers.

Other Requirements

Previous experience working with consumer products and fashion brands.
Passionate about social media trends and pop culture in general.
Love working in fast-moving, high-growth companies.
Meticulous organizational skills.
Self-starter, comfortable with managing multiple priorities at any given time.
Exceptional written and verbal communication skills.
Outstanding relationship-building skills

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About CITTA - A Lexicon Group Enterprise

Founded :

2006

Type :

Services

Size :

100-1000

Stage :

Bootstrapped

About

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.

Amit Chavan

Connect

Company social profiles

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Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.

DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

ABOUT YOU

Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
Execution:Make sure marketing initiatives resonate with the target market
Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.

DUTIES AND RESPONSIBILITIES

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.

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