Public Relations Manager at CITTA - A Lexicon Group Enterprise · Pune · 5 - 8 years · ₹5L - ₹12L / yr · Bootstrapped · Posted 21 Mar 2022
Duties/Responsibilities:
The person plays a dual role of Public Relation and Influencer Manager.
Public Relations
- Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.
- Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.
- Cultivate, strengthen, and maintain media relationships.
- Create media materials such as press releases, talking points, run sheets, and messaging documents.
- Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.
- Secure, track, and measure results.
Influencer Marketing
- Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms
- Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.
- Manage and update internal influencer database to ensure platform and metrics stay updated.
- Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.
- Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.
- Manage all influencer requests, place and track product samples requests.
- Oversee gift boxes and other special packaging needs for high-touch influencers.
- Think creatively and add new ideas to pitch for new and exciting influencer programs.
Qualifications/Skills:
- 5+ years experience in public relations, in-house, or agency.
- Course in Mass Communication.
- Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.
- Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.
- Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.
- Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.
- A passion for building and cultivating relationships with influencers.
Other Requirements
- Previous experience working with consumer products and fashion brands.
- Passionate about social media trends and pop culture in general.
- Love working in fast-moving, high-growth companies.
- Meticulous organizational skills.
- Self-starter, comfortable with managing multiple priorities at any given time.
- Exceptional written and verbal communication skills.
- Outstanding relationship-building skills
Shubham Vishwakarma
Full Stack Developer - Averlon
About CITTA - A Lexicon Group Enterprise
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
Connect with the team
Company social profiles
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Location: Remote | Immediate Joining
Duration: 2 months (with potential PPO)
Stipend: ₹10,000 – ₹15,000/month + LoR
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
About Crea8
"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.
We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.
Why this role exists
There's a rule we build this entire company around: no one cares about you. Not journalists. Not bloggers. Not the brands we're trying to sell. They care about what's useful to them and their audience. The email that says "please write about us" gets ignored. The pitch that hands someone a valuable story, a sharp data point, something they care about, gets a reply.
That's PR, and it's really just sales wearing a different outfit. You're a great marketer if you know how to sell. Instead of convincing a buyer to buy our product, you're convincing a stranger to spend their credibility on you, because what you're offering is genuinely worth their time.
What you'll actually do
Earned Visibility: Build relationships with journalists, independent bloggers, and creators across skincare, beauty, wellness, and the startup world. Get Crea8 talked about because the story earns it, not because we paid for it.
Distribution: Take what we're already writing and put it in front of people who aren't on our radar yet, communities, groups, and creators wherever our audience actually spends time.
You're a good fit if
- You can write a pitch that gives something before it asks for anything
- You're fine hearing NO a lot, and reaching out again anyway
- You think like a salesperson who thinks like a consultant
- You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
- You actually want to learn how early-stage startups build visibility from zero
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
Marketing Executive/Intern: (0-2 Years)
About the Role: BondScanner is looking for a Marketing Executive/Intern to join our Growth Marketing team, with a strong focus on Affiliate and Influencer Marketing. You'll own day-to-day execution of partner and creator-led growth channels, working directly with senior marketing leadership. Strong performers will be converted to a full-time role at the end of 3 months.
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Influencer Marketing:
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- Genuine interest in affiliate and influencer/creator marketing
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- Basic understanding of marketing tools or willingness to learn quickly
- Familiarity with social platforms and creator ecosystems (Instagram, YouTube, X)
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- Excellent written and verbal communication skills
- Self-starter with strong ownership, able to work in a fast-paced startup environment
Details
- Duration: 3 months {Converted to Full time post the tenure after performance review}
- Location: On-site
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Full Stack Developer - Averlon