Public Relations Manager
5 - 8 yrs
₹5L - ₹12L / yr
Pune
Skills
Public Relations
Marketing
Digital Marketing
Media relations
Public Relation and Influencer Marketing Manager
Duties/Responsibilities:
The person plays a dual role of Public Relation and Influencer Manager.
Public Relations
- Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.
- Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.
- Cultivate, strengthen, and maintain media relationships.
- Create media materials such as press releases, talking points, run sheets, and messaging documents.
- Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.
- Secure, track, and measure results.
Influencer Marketing
- Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms
- Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.
- Manage and update internal influencer database to ensure platform and metrics stay updated.
- Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.
- Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.
- Manage all influencer requests, place and track product samples requests.
- Oversee gift boxes and other special packaging needs for high-touch influencers.
- Think creatively and add new ideas to pitch for new and exciting influencer programs.
Qualifications/Skills:
- 5+ years experience in public relations, in-house, or agency.
- Course in Mass Communication.
- Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.
- Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.
- Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.
- Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.
- A passion for building and cultivating relationships with influencers.
Other Requirements
- Previous experience working with consumer products and fashion brands.
- Passionate about social media trends and pop culture in general.
- Love working in fast-moving, high-growth companies.
- Meticulous organizational skills.
- Self-starter, comfortable with managing multiple priorities at any given time.
- Exceptional written and verbal communication skills.
- Outstanding relationship-building skills
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About CITTA - A Lexicon Group Enterprise
Founded :
2006
Type :
Services
Size :
100-1000
Stage :
Bootstrapped
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
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Connect with the team
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● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
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● Translate brand elements into plans and go-to-market strategies
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You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.
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Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
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Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
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● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully
Read more
Mumbai
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- Highly quantitative approach to growth and marketing. Experience with A/B experiments, growth hacks and other tools.
What will set this person apart:
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5 - 20 yrs
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Desired Candidate Profile
What you need to have:- Demonstrable experience in marketing together with the potential and attitude required to learn
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Read more
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- Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
- Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
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- Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
- Developing and managing editorial calendar and organization workflows.
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- Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
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- Desire to work in a fast-paced start-up environment
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Remote, Bengaluru (Bangalore)
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- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
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Remote only
0 - 5 yrs
₹0L - ₹50L / yr
Copy Writing
copywriter
Branding
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Market Research
+21 more
PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.
ABOUT YOU
Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients
- Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
- Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
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- Execution:Make sure marketing initiatives resonate with the target market
- Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.
You'll also be an integral part of the UX & Design team
- Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
- Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
- Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
DUTIES AND RESPONSIBILITIES
You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.
You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.
What to include in your application
A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.
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Remote, Chennai
3 - 5 yrs
₹2L - ₹5L / yr
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Branding
Brand Management
Market Research
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+17 more
We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.
Brand Strategist Responsibilities:
- Conducting extensive primary and secondary research.
- Staying up-to-date on consumer research and market trends.
- Analyzing research, data and trends.
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
Brand Strategist Requirements:
- Degree in business, marketing, branding, communication or related field required.
- Previous experience as a brand strategist or similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
Read more
Malad
4 - 7 yrs
₹13L - ₹-16L / yr
Marketing & Communication
Digital Marketing
Content Writing
Public Relations
Marketing
+1 more
Responsibilities:
• Help develop and execute marketing strategies and campaigns with the common goal of increasing sales and profits.
• Handling marketing materials & campaigns - both online and offline
• Executing & managing Lead generation campaigns
• Manage brand delivery and consistency across all markets for all product lines
• Manage the Corporate Communications team including graphics designers and copy writers as well as external agencies to produce high quality publications and materials on time and within budget.
• Develop and maintain effective relationships with media.
• Organizing and managing events
• Writing, reviewing and publishing all marketing collateral
• Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies
• Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter
• Serve as internal liaison to the meetings department and other staff resources
• Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines
Mandatory Skill Set:
• Digital Marketing
• Content Writing
• Public Relation
• Understanding of strategies
• Campaign
Interested candidates can kindly share your resume to [email protected]
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Shubham Vishwakarma
Full Stack Developer - AverlonI had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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