Marcom

Brand Strategist (Brand Consultancy Team)

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Brand Strategist - Brand Consultancy Team

Experience Level: 3+ Years

Location: Bangalore, Karnataka (On-site)

Roles and Responsibilities:

● Define, plan, and execute brand research - primary and secondary.

● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.

● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess

strengths, weaknesses, opportunities, and threats.

● Develop brand positioning statements and value propositions that differentiate the company in the marketplace.

● Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.

● Present brand strategies, recommendations, and campaigns

● Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.

Qualifications:

● Bachelor’s degree in Marketing, Communications, or a related field.

● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 3-4 years in brand development and management.

● Experience in developing and launching successful brand campaigns.

● Strong analytical skills and ability to interpret data, consumer insights, and market research findings.

● Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.

● Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.

● Strong leadership and management skills.

● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.

● Proficiency in branding tools and software, as well as Google Workspace and project management tools.

Objectives of this role:

● Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.

● Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.

● Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.

● Aiding design & content teams in properly understanding and implementing finalised strategies

● Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.

● Project ownership, coordination, and client management on key accounts.

Role Type: Individual Contributor

Work Experience: 10+ years

About TradeLab

TradeLab is a leading fintech technology provider, delivering cutting-edge solutions to brokers, banks, and fintech platforms. Our portfolio includes high-performance Order & Risk Management Systems (ORMS), seamless MetaTrader integrations, AI-driven customer engagement platforms such as PULSE LLaVA, and compliance-grade risk management solutions. With a proven track record of successful deployments at top-tier brokerages and financial institutions, TradeLab combines scalability, regulatory alignment, and innovation to redefine digital broking and empower clients in the capital markets ecosystem.

Role Overview

We are seeking an accomplished and dynamic Sales Manager based in Mumbai to lead TradeLab’s expansion across Western India. This is a high-impact, hunter-focused role tasked with building new client relationships with discount brokers, full-service brokers, banks, and fintech platforms. The role involves minimal account nurturing, with a primary focus on prospecting, pipeline development, and closing high-value deals. The ideal candidate will bring deep industry expertise, an established network in the capital markets, broking, and fintech sectors, and a proven ability to navigate complex sales cycles with senior stakeholders.

Key Responsibilities

· New Business Development: Drive aggressive acquisition of new clients across Western India by targeting entities aligned with TradeLab’s Ideal Customer Profile (ICP), including discount brokers, full-service brokers, banks, and fintech platforms.

· Pipeline Management: Build, manage, and maintain a robust sales pipeline by prospecting, qualifying leads, and advancing opportunities through discovery, demonstrations, proposal creation, negotiation, and deal closure.

· End-to-End Sales Ownership: Lead complex, enterprise-grade sales cycles from initial outreach to contract signing, engaging senior stakeholders such as CEOs, CTOs, CIOs, and Heads of Broking.

· Solution Positioning: Collaborate closely with solutions architects and product teams to tailor and position TradeLab’s modular offerings (ORMS, MetaTrader integrations, PULSE AI, CRM/LPA solutions) to address specific client pain points and objectives.

· Regulatory Expertise: Demonstrate a deep understanding of regulatory frameworks (e.g., SEBI guidelines, algo trading controls, T+0 settlement workflows) and articulate their business value to position TradeLab’s solutions as compliance-driven and operationally efficient.

· Brand Representation: Act as TradeLab’s ambassador at industry events, trade shows, webinars, and client meetings to enhance brand visibility and establish thought leadership in the capital markets ecosystem.

· Market Feedback: Provide actionable, structured insights from client interactions to influence product roadmaps, go-to-market strategies, and solution enhancements.

· CRM Management: Actively maintain and update customer relationship management (CRM) systems to ensure accurate tracking of leads, opportunities, and client interactions, enabling data-driven decision-making and forecasting.

Must-Have Qualifications

· Experience: 10+ years of sales experience in capital markets technology, trading infrastructure, or fintech SaaS, with a minimum of 5–8 years focused on enterprise or mid-market financial institutions.

· Network: Extensive, established connections with decision-makers (CxOs, Tech Heads, Risk Committees) at brokers, banks, and fintech platforms across Western India.

· Proven Track Record: Demonstrated success in consistently meeting or exceeding half-yearly and yearly sales targets in a high-pressure, target-driven environment, with a focus on hunting and closing new business.

· Stakeholder Engagement: Exceptional ability to engage both business and technical stakeholders, translating complex technical solutions into compelling business value propositions.

· CRM Expertise: Hands-on experience in maintaining and leveraging CRM platforms (e.g., Salesforce, HubSpot, or similar) to manage pipelines, track client interactions, and generate accurate sales forecasts.

· Communication Skills: Outstanding verbal and written communication, presentation, and negotiation skills, with the ability to tailor messaging to diverse audiences.

· Self-Starter Mindset: Ability to thrive as an individual contributor in a fast-paced, high-pressure environment, demonstrating initiative, resilience, and accountability.

· High-Pressure Performance: Proven ability to perform effectively in high-stakes, deadline-driven settings, maintaining composure and delivering results under tight timelines.

Good-to-Have Skills

· Platform Exposure: Familiarity with broking platforms, Order Management Systems (OMS), Risk Management Systems (RMS), or API-driven fintech products.

· Technical Knowledge: Working knowledge of algorithmic trading, risk management systems, and compliance workflows (e.g., SEBI regulations, T+0 processes).

· Consultative Selling: Experience with solution-oriented or consultative sales methodologies, focusing on addressing client needs through tailored solutions.

Why Join TradeLab?

· Innovative Environment: Join a fast-growing fintech leader at the forefront of transforming the Indian and global brokerage ecosystem with cutting-edge technology.

· Ownership & Impact: Take full ownership of a high-potential territory (Western India) with direct visibility to senior leadership and the opportunity to shape regional growth.

· Cutting-Edge Solutions: Gain hands-on experience with next-generation trading infrastructure, AI-driven platforms, and compliance-focused solutions.

· Growth Opportunities: Thrive in an entrepreneurial role with significant learning potential, professional development, and a steep growth trajectory.

Responsibilities will include:

• Define the brand’s marketing strategy, deliver against app brand objectives
• Drive the development and execution of integrated marketing campaigns at national/regional levels
• Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
• Coordinate with agency and internal design team to execute the campaign
• Analyze campaigns and provide strategic recommendations

Attributes we value:

• Strong analytical foundation with meticulous attention to detail
• Strong verbal and written communication skills
• Strong intellectual curiosity
• Extremely organized and detail-oriented
• Proficiency in Excel

Requirements:

• Graduation/Post-Graduation from a tier-1 institute
• Demonstrative experience in executing brand campaigns
• Work-ex: 4 - 8 years

About Company:

In a world where digital-first (D2C) brands are thriving, our client is rewriting the rules of retail. Their mission is clear - democratize prime retail to empower digital-first brands with plug and play tools to seamlessly transition into the physical world. In the heart of innovation, brand emerges as a revolutionary retail space, an avant-garde fusion of shared economy, digital prowess, and tangible experiences

About the Role:

We are currently seeking a highly skilled and experienced Category Manager to join our dynamic team. The ideal candidate will have proven experience in category management roles within the e-commerce sector, with a focus on categories such as fashion, personal care, beauty, and health and wellness.

What You’ll Be Doing:

• Plan and implement effective marketing campaigns to promote category growth. Monitor and analyze campaign performance, making data-driven adjustments as needed.

• Curate and manage the product assortment within assigned categories. Work closely with vendors and internal teams to ensure a diverse and appealing product mix.

• Take ownership of the category's (P&L) statement. Develop and execute strategies to maximize revenue and profitability. Monitor and manage pricing, promotions, and discounts within the 

category.

• Cultivate and maintain strong relationships with both new and existing brands within the assigned categories. Negotiate terms, agreements, and promotional opportunities with brand partners.

• Utilize data analysis tools to gather insights into category performance. Make informed decisions based on data, identifying trends and opportunities & provide regular reports.

• Collaborate with various teams, including business, marketing, customer support, and data teams and ensure effective communication and alignment on category objectives and initiatives.

Requirements:

1. Bachelor's or Master’s degree in engineering, Business, Marketing, or a related field from a tier-1 institute.

2. 3-5 years of proven experience in e-commerce category management, preferably in fashion, personal care, beauty, or health and wellness.

3. Analytical mindset with proficiency in data analysis tools.

4. Strong understanding of retail trends, consumer behavior, and brand marketing.

5. Excellent negotiation and communication skills.

6. Experience in managing a team would be a plus.

7. Ability to work collaboratively in a fast-paced, dynamic environment.

8. Experience in a VC-funded start-up is a plus.

If you are a strategic thinker with a passion for e-commerce and a proven track record in category management, we invite you to apply.

As a Brand marketing professional, you will be in charge of working out marketing strategies that help in positioning and promoting our brands, products, and services. You will be interacting with the growth, creative, social, website, SEO, sales, content, copywriting and user experience teams.

Responsibilities

• Collaborate in shaping and executing the brand's vision, ensuring a deep comprehension of its evolving trajectory over time.

• Contribute to the leadership in refining the brand's positioning, ensuring its readiness for future competition by managing a strategy aimed at enhancing brand vitality and its commitments to customers.

• Oversee brand strategy, planning, and its overall management.

• Cultivate innovation by spearheading the development of a robust pipeline of New Product Development (NPD), in alignment with the brand strategy and category insights.

• Take charge of our Visual and Verbal identity, aligning it with our positioning and maintaining consistent application across all customer touchpoints. Continuously evolve it to sustain brand momentum and align with an unwavering customer-centric approach.

• Identify and capitalize on trends and insights to optimize expenditures and performance.

• Engage in brainstorming sessions to generate novel and imaginative strategies for growth.

• Assess emerging technologies and offer visionary perspectives on their adoption when suitable.

• Ensure a unified brand message resonates across all platforms consistently.

Requirements

• BS/MS degree in marketing or a related field

• Proven working experience in Branding digital marketing

• Proven work experience in the Creative field

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Great problem-solving skills, because working for a fast-growing startup is filled with

challenges

• Great execution skills

• Ability to identify long-term trends in data

• Great communication skills

• Experience working with a content management system

• Strong project management skills

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Job Responsibilities

-Create and execute the brand strategy for the company. This involves developing a clear understanding of the company's mission, target audience, and brand positioning.

-Responsible for managing the visual identity of the brand, developing and maintaining brand guidelines, overseeing the design of marketing materials, and ensuring consistency across all communications.

-Responsible for conducting market research to understand consumer behavior and trends, as well as to identify opportunities to enhance the brand's reputation.

- Working closely with internal teams, including marketing, advertising, and product development teams, to ensure that the brand strategy is aligned with the company's overall goals.

-Developing marketing campaigns that effectively communicate the brand's message to the target audience.

-Tracking and analyzing the effectiveness of marketing campaigns and brand strategy through monitoring consumer engagement, tracking brand awareness, and measuring the return on investment of marketing initiatives

-Building relationships with key stakeholders, such as media outlets and influencers, to enhance the brand's reputation and increase brand visibility.

Requirements

-Creative mindset to come up with innovative ideas for branding and marketing campaigns.

- Ability to think strategically and develop comprehensive branding strategies that align with the company's overall goals and values.

- Strong understanding of marketing principles and techniques to develop effective marketing campaigns and measure their success.

- Excellent communication skills to effectively communicate with various stakeholders, including cross-functional teams, vendors, and customers.

-Analytical skills to analyze market data, consumer behavior, and marketing trends to develop effective branding strategies.

-Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.

-Detail orientation to ensure that the brand messaging and visuals are consistent across all marketing channels.

- Adaptable to changing market trends and consumer behavior to adjust branding strategies as needed.

-Knowledge of Event and exhibition handling.

Your responsibilities will include:

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand vision.
• Creating and managing all marketing materials and collateral in line with brand direction
• Implementing online marketing activities including Social Media.
• Tracking effectiveness of various campaigns and course correcting as required
• Managing communications spend and working with vendors and agencies, to develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand
• Key Requirements
• You have a degree in Marketing, Business Administration or related field.
• You have prior experience in a similar role.
• Strong knowledge of content development and SEM.
• A strong network of PR and media contacts would be highly advantageous.
• You have exceptional verbal & written communication skills.
• You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
• You have excellent interpersonal skills and are adept at building relationships with different stakeholders.

We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.

The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.

• Conducting extensive primary and secondary research.
• Staying up-to-date on consumer research and market trends.
• Analyzing research, data and trends.
• Creating competitive reviews and situational analyses.
• Identifying insights, challenges and opportunities.
• Developing brand architecture, positioning and strategy.
• Writing compelling brand stories.
• Meeting and presenting to clients.
• Briefing and collaborating with creative teams.
• Leading ideation and brainstorming sessions.
  
  

• Degree in business, marketing, branding, communication or related field required.
• Previous experience as a brand strategist or similar role.
• Excellent communication skills, both verbal and written.
• Experience leading client meetings.
• Analytical and problem-solving mindset.
• Creative and compelling storyteller.
• Strong research skills.
• Strategic thinker.
• Excellent presentation skills.