Marcom Manager
3 - 5 yrs
₹4L - ₹5.5L / yr
Pune
Skills
Marcom
Marketing & Communication
Marketing
Marketing management
Social Media Marketing (SMM)
Public Relations
Media relations
Your responsibilities will include:
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand vision.
- Creating and managing all marketing materials and collateral in line with brand direction
- Implementing online marketing activities including Social Media.
- Tracking effectiveness of various campaigns and course correcting as required
- Managing communications spend and working with vendors and agencies, to develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
- Key Requirements
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role.
- Strong knowledge of content development and SEM.
- A strong network of PR and media contacts would be highly advantageous.
- You have exceptional verbal & written communication skills.
- You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
- You have excellent interpersonal skills and are adept at building relationships with different stakeholders.
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About CITTA - A Lexicon Group Enterprise
Founded :
2006
Type :
Services
Size :
100-1000
Stage :
Bootstrapped
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
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2. excellent communication skills
3. Adaptability: Willingness to learn new tools and techniques as digital marketing trends evolve.
4. Team Collaboration: Ability to work effectively within team environment, collaborating with marketing specialists, designers, and developers.
5. Problem-Solving: Aptitude for identifying issues or challenges and proposing solutions to improve efficiency and effectiveness.
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Bengaluru (Bangalore)
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Location: Bangalore
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• Own the P&L of the brand, right from pricing, discounts & marketing
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• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
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Location: Bangalore
About The Role
• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
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build channels previously unexplored.
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- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.
Read more
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Marketing
Field operations
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Fixed Pay.
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Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
Presents design ideas and recommendations to marketing manager, committee, or sales team.
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Read more
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Develop brands marketing budget / plan to achieve volume/share/equity objectives.
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• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
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Read more
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Are you a high-performing, collaborative, results-oriented and technologically savvy person who is keen on Supply chain in the digital industry? Then this highly visible role is for you!
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
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As a Deputy Manager-Brand Marketing, some of your key responsibilities will include conducting consumer and market research and designing a research-based brand strategy.
What you will do:
- Identifying how our brand is currently positioned in the market.
- Developing and executing marketing campaigns aimed at communicating our brand message.
- Communicating our brand personality internally and aligning different teams towards common goal.
- Leading marketing team members through campaigns.
- Measuring and reporting on success of marketing campaigns.
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- Creating brand advocates and running referral campaigns.
- Driving consumer engagement and retention while managing LTV.
What you need to have:
- MBA from Tier-1 B-Schools
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Read more
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IMMEDIATE JOINING PREFERRED!
Read more
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- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
Read more
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Shubham Vishwakarma
Full Stack Developer - AverlonI had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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