PR - Manager at Fynd · Mumbai · 10 - 15 years · Profitable · Posted 23 May 2025
The role
We are looking for a PR Lead to own and drive a public relations strategy globally for Fynd Commerce and our entire product suite—including Boltic, PixelBin, GlamAR, Copilot, and more. You'll be responsible for driving PR efforts while coordinating with an external agency to execute the strategy.
This role is not just about media coverage—it’s about shaping the narrative, building strong industry relationships, and ensuring Fynd is positioned as a thought leader in commerce, AI, automation, and digital transformation.
What will you do at Fynd?
PR Strategy & Execution
- Develop and lead the global PR strategy for Fynd and all product verticals, ensuring alignment with business goals.
- Own the end-to-end media relations, press outreach, and storytelling efforts.
- Proactively pitch stories and secure coverage across top-tier publications, industry media, and digital platforms.
- Position Fynd’s leadership, products, and innovations as key voices in retail tech, AI, automation, and SaaS.
- Monitor commerce, AI, and SaaS trends to identify opportunities for thought leadership and media placements.
Media & Industry Relations
- Build and nurture relationships with journalists, editors, analysts, and influencers across tech, retail, SaaS, and AI domains.
- Develop a strong press network to ensure consistent and impactful media coverage.
- Manage media requests, interviews, and speaking opportunities for Fynd’s leadership team.
- Drive executive communications, including keynote speeches, panel discussions, and industry event participation.
Content & Thought Leadership
- Craft press releases, bylined articles, op-eds, and media statements that shape industry perception.
- Collaborate with internal teams to create impactful storytelling around product innovations, partnerships, and market trends.
- Work closely with the content and growth teams to align PR efforts with broader marketing strategies.
- Lead crisis communications and reputation management when necessary.
Corporate & Community Engagement
- Identify and leverage speaking opportunities, awards, and strategic partnerships to amplify Fynd’s brand visibility.
- Engage with online communities, industry forums, and professional networks to position Fynd as an industry leader.
- Support internal communications to keep employees informed and aligned with key brand messaging.
Some Specific requirements:
Must-Have:
- 10+ years of experience in public relations, corporate communications, or media strategy, preferably in SaaS, tech, or retail.
- Strong media relationships with key business, tech, and industry publications.
- Collaboration and management skills when working with an external agency
- Exceptional storytelling skills—ability to craft compelling narratives from complex topics.
- Experience in securing media coverage, managing press releases, and handling crisis communications.
- Understanding of B2B SaaS, AI, automation, and retail-tech ecosystems.
Nice-to-Have:
- Experience working with high-growth startups, enterprise SaaS, or commerce technology companies.
- Background in journalism, media, or content strategy.
- Strong connections within AI, automation, and digital commerce circles.
- Experience with executive communications and thought leadership campaigns.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Fynd
About
Fynd, India’s largest omni channel platform and multi-platform tech company, pioneers retail tech and products in AI, ML, big data ops, gaming+crypto, image editing, and the learning space. Founded in 2012 by three IIT Bombay alumni: Farooq Adam, Harsh Shah, and Sreeraman MG, Fynd is headquartered in Mumbai. With over 1000 brands under management, more than 10k stores, and servicing 23k+ pin codes, Fynd collaborates with major retail giants like Reliance, working on projects for Jio, Reliance Retail, and Reliance Digital, among others
Tech stack
Python
NodeJS (Node.js)
Javascript
MongoDB
React.js
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Similar jobs (1)
Location: Remote | Immediate Joining
Duration: 2 months (with potential PPO)
Stipend: ₹10,000 – ₹15,000/month + LoR
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
About Crea8
"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.
We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.
Why this role exists
There's a rule we build this entire company around: no one cares about you. Not journalists. Not bloggers. Not the brands we're trying to sell. They care about what's useful to them and their audience. The email that says "please write about us" gets ignored. The pitch that hands someone a valuable story, a sharp data point, something they care about, gets a reply.
That's PR, and it's really just sales wearing a different outfit. You're a great marketer if you know how to sell. Instead of convincing a buyer to buy our product, you're convincing a stranger to spend their credibility on you, because what you're offering is genuinely worth their time.
What you'll actually do
Earned Visibility: Build relationships with journalists, independent bloggers, and creators across skincare, beauty, wellness, and the startup world. Get Crea8 talked about because the story earns it, not because we paid for it.
Distribution: Take what we're already writing and put it in front of people who aren't on our radar yet, communities, groups, and creators wherever our audience actually spends time.
You're a good fit if
- You can write a pitch that gives something before it asks for anything
- You're fine hearing NO a lot, and reaching out again anyway
- You think like a salesperson who thinks like a consultant
- You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
- You actually want to learn how early-stage startups build visibility from zero
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon