The role
We are looking for a PR Lead to own and drive a public relations strategy globally for Fynd Commerce and our entire product suite—including Boltic, PixelBin, GlamAR, Copilot, and more. You'll be responsible for driving PR efforts while coordinating with an external agency to execute the strategy.
This role is not just about media coverage—it’s about shaping the narrative, building strong industry relationships, and ensuring Fynd is positioned as a thought leader in commerce, AI, automation, and digital transformation.
What will you do at Fynd?
PR Strategy & Execution
- Develop and lead the global PR strategy for Fynd and all product verticals, ensuring alignment with business goals.
- Own the end-to-end media relations, press outreach, and storytelling efforts.
- Proactively pitch stories and secure coverage across top-tier publications, industry media, and digital platforms.
- Position Fynd’s leadership, products, and innovations as key voices in retail tech, AI, automation, and SaaS.
- Monitor commerce, AI, and SaaS trends to identify opportunities for thought leadership and media placements.
Media & Industry Relations
- Build and nurture relationships with journalists, editors, analysts, and influencers across tech, retail, SaaS, and AI domains.
- Develop a strong press network to ensure consistent and impactful media coverage.
- Manage media requests, interviews, and speaking opportunities for Fynd’s leadership team.
- Drive executive communications, including keynote speeches, panel discussions, and industry event participation.
Content & Thought Leadership
- Craft press releases, bylined articles, op-eds, and media statements that shape industry perception.
- Collaborate with internal teams to create impactful storytelling around product innovations, partnerships, and market trends.
- Work closely with the content and growth teams to align PR efforts with broader marketing strategies.
- Lead crisis communications and reputation management when necessary.
Corporate & Community Engagement
- Identify and leverage speaking opportunities, awards, and strategic partnerships to amplify Fynd’s brand visibility.
- Engage with online communities, industry forums, and professional networks to position Fynd as an industry leader.
- Support internal communications to keep employees informed and aligned with key brand messaging.
Some Specific requirements:
Must-Have:
- 10+ years of experience in public relations, corporate communications, or media strategy, preferably in SaaS, tech, or retail.
- Strong media relationships with key business, tech, and industry publications.
- Collaboration and management skills when working with an external agency
- Exceptional storytelling skills—ability to craft compelling narratives from complex topics.
- Experience in securing media coverage, managing press releases, and handling crisis communications.
- Understanding of B2B SaaS, AI, automation, and retail-tech ecosystems.
Nice-to-Have:
- Experience working with high-growth startups, enterprise SaaS, or commerce technology companies.
- Background in journalism, media, or content strategy.
- Strong connections within AI, automation, and digital commerce circles.
- Experience with executive communications and thought leadership campaigns.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Fynd
About
Fynd, India’s largest omni channel platform and multi-platform tech company, pioneers retail tech and products in AI, ML, big data ops, gaming+crypto, image editing, and the learning space. Founded in 2012 by three IIT Bombay alumni: Farooq Adam, Harsh Shah, and Sreeraman MG, Fynd is headquartered in Mumbai. With over 1000 brands under management, more than 10k stores, and servicing 23k+ pin codes, Fynd collaborates with major retail giants like Reliance, working on projects for Jio, Reliance Retail, and Reliance Digital, among others
Tech stack
Python
NodeJS (Node.js)
Javascript
MongoDB
React.js
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