Consumer Insight Manager Consumer insight managers primarily work in market research, seeking to discover target areas that help drive the operational and creative strategies at a company. Consumer insight is used in various divisions of a company, from product development to customer service. Key responsibilities include : ● Management of specialized agencies to ensure high quality research deliverables are met and negotiate to maximize value of dollars spent. ● Manage the execution of research and analysis projects, while proactively analyze and synthesize qualitative, quantitative, and syndicated data to develop new insights about the consumer, shopper, and market. ● Analyze research results against the stated learning objectives to address key business objectives and hypotheses. ● Create actionable insights to help inform strategy and drive informed decision making through customer research, consumer trend tracking & competitive intelligence. ● Trend Tracking: Track relevant macro and consumer trends, identifying key emerging trends,driving foresight to future business opportunities and threats. ● Monitoring the in-market brand performance and consumer responses to it, at a product & communication level. ● Contribute to building the organization's capability in identifying and leveraging consumer,shopper, and marketing insights PROFESSIONAL EXPERIENCE/QUALIFICATIONS ● A minimum of 5+ years of related CIM experience ● Highly motivated, self-starter with the ability to establish Consumer Insights as a function within the organization ● Significant experience designing and leading both qualitative and quantitative research studies, with expertise in techniques and methodologies ● Must be able to synthesize and translate consumer research into strong actionable insights in order to address business challenges ● Well-versed in ever changing research methodologies and possesses the ability to apply research to address business challenges ● Proven collaboration abilities, strategic thinking, and leadership skills ● Experience utilizing syndicated data sources (e.g. point of sale, consumer panel) ● Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into presentations in clear and understandable calls to action ● Strong analytical skills ● Excellent project management skills
SENIORWORLD.COM http://www.seniorworld.com "People don't grow old. When they stop growing, they become old." While growth, advancement and learning are terms typically associated with childhood and youth, old age has been traditionally defined by consolidation, passiveness and health management. However, data on India's population growth speaks a different story. India's fastest growing segment is neither children nor youth, but seniors - which is growing at double the growth rate of the Indian population. Seniors' lives are getting re-shaped like never before. We are all living longer. More and more Indians are living well into their 80's & 90's and today, there are more than 6 lakh Indians over the age of 100. Families are increasingly going nuclear and staying apart; technology and the internet are opening new worlds and helping people connect. Various positive ageing researches are demonstrating how simple lifestyle habits such as regular exercise, having hobbies, staying in touch with friends and laughing easily, go a long way in promoting overall well-being. In addition, encouraging families, global exposure, and evolving aspirations are driving a change from a passive retired life to a more active and engaged lifestyle. More and more seniors are keen to explore new things, fulfill old passions, travel, contribute to society and stay active. While aspirations and attitudes are changing, there are challenges of availability of senior specific products and services. Seniors also face a sense of anxiety about whether they are equipped adequately - technologically, financially or psychologically - to make the most of the available opportunities. SeniorWorld was inspired by Seniors who wish to redefine the retired person stereotype and live their life to the fullest. Our vision is to enable India's Seniors to lead more active, engaged, independent and fulfilling lives. We plan to achieve this by providing content, products, services and engagement avenues that impact the lives of our seniors and their families positively. We invite you to come, participate and help shape this journey. Welcome to SeniorWorld. Get more from life. Senior World is looking for a Head - Digital Marketing who will be a key member of the Growth team. The person will lead the strategy development and delivery of digital marketing campaigns across various channels. The person will be responsible for looking after end to end Digital marketing Strategy. Responsibilities : - Experiment driven approach - Design and drive campaigns defining hypothesis, executing, analyzing and systemizing them. - Focus on customer funnel driving acquisition, activation, retention and monetization. - Strong analytical capability to figure out problem statements and plug the leakage in user funnels. - Find new BTL customer acquisition channels optimized in accordance with the product CAC requirements. - Connect with customers sending right messages at right time via Push, SMS, Email and other media. - Manage the brand presence via social media and other outlets. Candidate's Profile : - Preferred to have worked in a startup and understands its challenges - Has been a part of brand building projects & campaigns - Expert in Digital marketing and Online Marketing - Excellent connect with vendors and suppliers which can be leveraged while building brands - Desire to create new products - Passionate about customer experience - Ability to understand consumer and create product accordingly - Highly interactive and outgoing person - Business Acumen to be high - Process Orientation and zero defect approach - Interpersonal skills should be very good and - Good Team player - Ready to learn new things and enjoys innovating - Excellent in written and verbal communication (English)
We are looking for ad sales guy, who worked with Inmobi to setup their ad sales team.
We’re looking for a results-driven Management Interns to analyze the market & develop business strategies. Roles and Responsibilities Conduct market research to identify selling possibilities and evaluate customer needs Analyze the market data & competitors Develop business development strategies Develop & Support internal management strategies & processes Requirements from the candidate Engineer/ MBA ( Completed or Pursuing) Proficiency in English Excellent knowledge of MS Office Thorough understanding of basic management concepts Fast learner and passion for management Self-motivated with a results-driven approach Aptitude in delivering attractive presentations Relationship management skills and openness to feedback Bonus points for: Proven experience in management field MBA Location: Pune
As a co-founder, the candidate will have to adjust on the salary part in the beginning as he/she will be partaking in Company's growth story,
Routofy Services Pvt. Ltd. started by Ex-Microsoft, IIT Delhi graduates on a mission to change travel search forever. It aims at changing travel search forever by bringing in the much needed technological disruption in an industry that has been stagnant for years, running on a conventional OTA model developed in nineties. The company is proudly backed by Kunal Bahl and Rohit Bansal, founders of Snapdeal.com. The company runs and owns travel portal Routofy.com which compares and combines flights, trains, buses and cabs to give its users end to end connectivity, all the way down to smallest towns and villages. Job Description: - Ideate and suggest brand-building campaign to achieve the defined marketing objectives - Actively execute brand development activities/ strategies, PR and Marketing Communication - Execute effective marketing campaigns for achieving brand awareness & business objectives - Strategize and drive consumer-centric initiatives across medias (Online, offline, social) - Constantly measures the effectiveness of consumer promotion or activation Skillsets Required: - Good content writing & editing skills - Proficiency in Microsoft Excel - Good communication skills - Ability to research & brainstorm marketing campaigns