Marketing Manager

He/She will be responsible to support with strong social media strategy and presence and create brand awareness in the market

POSITION DESCRIPTION / JOB RESPONSIBILITIES:

Social Media Management- Strategy/Execution

Develop a social media strategy and set goals to increase brand awareness and increase engagement. Plan campaigns keeping in mind product launches, offers, occasions etc.
Content Creation & Management

Administrate the creation and publishing of relevant, original, high-quality content. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising

Media & Advertising

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
Budgeting

Create budgets for social media activities and reconcile discrepancies.

Liaison with cross functional teams to integrate different activities

Work on their expectation and translate them into results.

Website Management

Improving the user experience on the companys website(includes design, content and usability)

Collaborate with internal teams to create landing pages and optimize user experience

ROI driven digital campaigns
Stakeholder management

Ability to juggle multiple priorities & work with multiple stakeholders and partner agencies

Influencer Marketing & Management

Liaison with key influencers for long term strategy. A key part of the role is developing relationships with popular bloggers and online influencers

Search Engine Optimization

Provision of promotional calendar to Digital Agency. Facilitating content and creative for ongoing marketing campaigns. Ensuring campaign driven cross social media support on ongoing basis.


Other Key Functional Skills Required :
Proven working experience as a data analyst
Technical expertise regarding data models, segmentation techniques
Proficient in Microsoft Office - Fluent in Power Point and Proficient in Excel
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Adept at queries, report writing and presenting findings
Ability to establish and meet deadlines, change directions when necessary and manage multiple projects at once
Self-motivated with the ability to work independently and within a team
Accustomed to working in a fast-paced creative environment