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Manager – Influencer Marketing
Leading Gaming Company
Manager – Influencer Marketing
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Manager – Influencer Marketing

at Leading Gaming Company

Agency job
via Unnati
3 - 7 yrs
₹3L - ₹4L / yr
Delhi, Gurugram, Noida
Skills
Social Media Marketing (SMM)
Brand Management
Facebook Marketing
Social media strategy
Public Relations
Instagram
influencer
influencer marketing
marketing campaign review

Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.

 
The founders are MIT alumni who bring with them immense tech and business knowledge to provide global level gaming services.
 
As a Manager - Influencer Marketing, you will bedetailing with Influencers on Youtube, Instagram, FB & Telegram. It includes negotiation, closure, review & reporting of the campaigns/ activities.
 
What you will do:
  • Being a part of the Acquisition team & working on building new strategies to maximize the output from Influencers.
  • Reaching out to new influencers & leading the entire activity with the objective of maximum SOV.
  • Reviewing & managing of existing influencers that are already on board.
  • Raising the creative & content requirements internally.
  • Making daily, weekly & monthly performance reports.



What you need to have:
  • The individual needs to be a good negotiator & well-versed with the social media influencer space.
  • Being a cricket follower will be a good plus.
  • Min 1 year+ working experience in marketing (influencer)
  • Thorough knowledge of key performance measurement metrics.
  • Extraordinary communication/ negotiation skills.
  • A keen eye to design & communications.
  • Above-average writing skills
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•       An early engineering leader (first 5-10 hires) who architected and scaled a product

•       A tech-savvy entrepreneur who built and shipped a technical product to real customers

•       A CTO or Engineering Director from a bootstrapped, capital-efficient company

•       Someone who worked shoulder-to-shoulder with founders/CEOs on mission-critical applications where system reliability directly impacted business survival



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We value entrepreneurial experience—whether your venture achieved unicorn status, profitability, got acquired, or taught you invaluable lessons through a pivot or wind-down. What we care about is that you were in the arena making things happen.

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This isn't about checking boxes—we need someone who can actually architect, build, and fix things when necessary:


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•       7-15 years of hands-on software engineering experience

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•       Expert-level proficiency in:

• Java and Spring Boot (not just familiarity—you've architected and built production systems)

• MongoDB (you understand document design, indexing, performance optimization)

• React or Angular (you can jump into frontend code when needed)

•       Exposure to Azure (VMs, cloud services, deployments)

•       Experience with mission-critical applications where system failures have serious business consequences

•       3-5+ years leading engineering teams—you've managed managers and scaled teams


The "Founder/Builder" Technical DNA

•       You've written production code recently—not just reviewed it from a distance

•       You understand technical debt as business trade-offs, not engineering failures

•       You've made build-vs-buy decisions with real budget constraints

•       You know how to extract maximum value from lean teams

•       You've shipped features with imperfect information and learned fast

•       You've worked directly with business stakeholders (founders, CEOs, customers) translating technical complexity into business outcomes


The Role: What You'll Actually Do

Engineering Leadership (Not Just Management)

•       Lead 4 engineering managers and 15+ engineers building our Java/Spring Boot/MongoDB/Angular platform

•       Own end-to-end execution: from sprint planning to production deployment to customer success

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•       Balance feature delivery against technical debt with P&L consciousness (like an owner, not just an employee)

•       Roll up your sleeves when critical issues need senior technical intervention

Building World-Class Operations (Without Corporate Bureaucracy)

•       Implement engineering processes that actually improve velocity (not ones that look good on slides)

•       Establish meaningful metrics—code quality, deployment frequency, incident response times, team velocity

•       Build CI/CD pipelines, automated testing, and deployment automation from scratch or improve existing ones

•       Create engineering standards that balance enterprise requirements with startup agility

•       Scale processes from 15 to 50+ engineers without losing execution speed or creating red tape

Strategic Partnership with Leadership

• Report directly to our CTO—partner on technical strategy and architecture decisions

•   Work closely with CEO on company trajectory, R&D transformation, and growth initiatives

• Translate technical constraints and opportunities into business language for stakeholders

• Collaborate with Product Management on roadmap prioritization and technical feasibility

•  Coordinate with US-based customers on implementations, integrations, and technical requirements

Technical Transformation Initiatives

• Consolidate customer-specific code branches into unified, maintainable codebase

•  Reduce technical debt systematically without stalling feature delivery

• Modernize legacy components while maintaining 99.9% uptime for enterprise customers

•  Build scalable architecture that supports future growth without over-engineering

•  Drive adoption of modern development practices that fit our business reality

What Success Looks Like

In 90 Days:

• Built credibility with the team through technical competence and decisive action

•  Identified top 3-5 process improvements and started implementation

•  Resolved at least one critical technical issue that was blocking progress

•       Established clear communication rhythms with engineering managers, CTO, and CEO

In 6 Months:

•       Engineering velocity measurably improved with new processes yielding results

•       Technical debt reduction roadmap defined and actively in execution

•       Team morale demonstrably high—engineers respect your technical judgment and leadership

•       Quick wins delivered that prove your impact to the business

In 12 Months:

•       Engineering organization operates with startup efficiency and enterprise reliability

•       Processes scale to support 30-50 engineers without adding bureaucracy

•       Technical foundation is solid for next phase of company growth

•       You're the technical leader the CEO and CTO depend on for critical decisions

•       You're thinking like a business owner, not just an engineering leader

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Must-Have Qualities

✅  Execution obsession – You ship. You don't just plan, discuss, and strategize endlessly.

✅  Technical credibility – Engineers respect you because you can do the work, not just manage it.

✅  Owner mentality – You think about ROI, customer impact, and business outcomes.

✅  Comfort with ambiguity – You've operated without perfect processes or unlimited resources.

✅  Direct communication – You tell it straight, especially when delivering hard truths to leadership.

✅  Customer empathy – You've felt the pain of production incidents affecting real users and business operations.

✅  Pragmatic perfectionism – You know when "good enough now" beats "perfect later."

✅  Strategic thinking – You connect engineering decisions to business outcomes naturally.

Deal-Breakers

❌  Pure "process people" who've never written production code or made technical decisions under pressure

❌  Leaders who need perfect information before making decisions

❌  Those seeking predictable 9-to-5 corporate roles with clearly defined swim lanes

❌  Anyone uncomfortable with hands-on technical work when business needs demand it

❌  Leaders who create process for process's sake rather than business value

❌  People who see engineering as separate from business success

Why This Opportunity is Different

It's Real

•       Profitable company – 16 years, real revenue, real customers (not burning through funding rounds)

•       Enterprise customers – Major US infrastructure organizations depend on our platform for daily operations

•       Mission-critical systems – When we go down, procurement operations for major infrastructure companies stop

•       Technical challenges – Scaling, modernization, integration complexity—substantive engineering problems

•       Proven product-market fit – We're not searching for PMF; we're scaling what works

It's Rare

•       Bootstrapped DNA – We think like owners, not corporate employees spending someone else's money

•       Transformation opportunity – Build Silicon Valley-grade engineering in a profitable, established company

•       Direct impact – Your decisions directly affect company trajectory and customer success

•       Leadership access – Work directly with CEO and CTO, no layers of middle management or politics

•       Entrepreneurial environment – In a company with stability, revenue, and runway

It's Yours to Build

•       Autonomy – Implement processes your way (as long as they deliver results)

•       Growth path – Scale team from 15 to 50+ engineers as you prove the model works

•       Culture creation – Define the engineering culture and standards that will shape the company's future

•       Long-term impact – This is a career-defining role, not a stepping stone or a layover

•       Ownership mindset – Treated like a business partner, not just a hired hand

What We Offer

Compensation & Structure

•       ₹40-50 LPA (Fixed) based on experience, background, and entrepreneurial track record

•       Performance-based bonus tied to engineering KPIs, team performance, and company success

Professional Growth

•       Direct partnership with CEO and CTO on strategic initiatives and company direction

•       Budget for conferences, certifications, and continuous learning

•       Opportunity to build and lead team from 15 to 50+ engineers

•       Work on enterprise-scale technical challenges serving major enterprises

•       Shape the technical future of a company with real momentum

Work Environment

•       On-site in Hyderabad with our core R&D team

•       Sustainable pace—we value intensity and focus during work hours, not burnout culture

•       Collaborative environment with low politics, high ownership, and straight talk

•       No VC pressure, unrealistic growth targets, or quarterly fire drills

•       Work with people who've chosen to be here, not waiting for their next opportunity

Stability Meets Opportunity

•       Profitable company with 16-year track record

•       Established customer base generating predictable revenue

•       Growth trajectory that's ambitious but sustainable

•       Resources to invest in the right talent and technology

Our Tech Stack

Current State:

•       Backend: Java, Spring Boot

•       Frontend: Angular

•       Database: MongoDB (Atlas)

•       Infrastructure: Microsoft Azure (VMs)

•       Integration: REST APIs, enterprise connectors

•       Serving: Enterprise companies across US time zones

Where We're Going (with your leadership):

•       Unified codebase consolidation across customer implementations

•       Modern CI/CD and deployment automation

•       API-first architecture for seamless integrations

•       Enhanced observability, monitoring, and incident response

•       Multi-tenant platform evolution (longer-term strategic initiative)

•       Whatever improvements you identify that drive business value


SmartDocs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We especially welcome applications from those who've taken entrepreneurial risks, built things from scratch, learned from both successes and setbacks, and are ready to channel that experience into building something exceptional with staying power.

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  • Be creative, with a good eye for a picture
  • Have excellent technical and Photographic and Video graphic skills.
  • Have good communication and people skills.
  • Have good IT skills, especially with computer programs such as Photoshop, Premier Pro etc.
  • Ability to use different types of photographic equipment and photography software.
  • Understanding of artificial and natural lighting and how it affects different settings, shapes and skin tones.
  • A keen eye for detail and a well-developed artistic and creative aesthetic.
  • Keeping up-to-date with technology and method in the industry.
  • Good Software Knowledge of Adobe Photoshop, Adobe Lightroom.
Photographer Requirements: 
  • Bachelor’s degree in Photography related field. 
  • Experience as a Photographer in  related field. 
  • Demonstrable Photographer skills with a strong portfolio. 
  • Proficiency with editing software- Photoshop, Premiere Pro, Lightroom.
  • A strong eye for visual composition. 
  • Effective time management skills and the ability to meet deadlines. 
  • Able to give and receive constructive criticism.
Job Role:
  • Take the brief to understand specifications and work closely with the team to develop the concept.
  • Capture and process images and videos until the  desired result is achieved.
  • Constantly improve image and video quality using various editing methods.
  • Use and maintain modern and traditional technical equipment (cameras, lenses, lights etc).
  • Arrange objects, scenes, lighting and background to adhere to specifications.
  • Archive photographic images, videos and maintain database.
  • Maintain an in depth understanding of photographic and video graphic best practices and procedures.
  • Carrying out research and preparation for a shoot.
  • Working in different locations and circumstances to get the right images and videos.
  • Using an extensive range of technical equipment, including cameras, lenses, lighting and specialist software.
  • Communicating with photographic subjects, putting them at ease, encouraging them and directing them.
  • Adjust apertures, shutter speeds, and camera focus based on a combination of factors such as lighting, field depth, subject motion, film type, and film speed.
  • Estimate or measure light levels, distances, and numbers of exposures needed, using measuring devices and formulas.
  • Create artificial light, using flashes and reflectors.
  • Perform maintenance tasks necessary to keep equipment working properly.
Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
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