Public Relation (PR-Senior Executive)
3 - 6 yrs
₹5L - ₹8L / yr
Noida, Gurugram
Skills
Public Relations
Senior Executive - Public Relations
Agency experience must.
Key Responsibilities:
- Develop and execute comprehensive PR strategies to enhance brand visibility and reputation.
- Manage relationships with key media outlets, journalists, influencers, and other stakeholders to maximize positive coverage.
- Lead the creation of press releases, speeches, articles, responses, briefing docs and other content for internal and external communication.
- Plan and oversee press events, product launches, sponsorships, and corporate events to generate media interest.
- Handle crisis communication, providing strategic counsel to mitigate negative publicity and protect the brand image.
- Monitor, analyze, and report on media coverage and the effectiveness of PR campaigns, providing insights for future improvement.
- Collaborate with marketing, social media, and internal teams to ensure alignment of communication efforts.
- Collaborate with external agencies and liaison with internal teams
- Work on founders profiling and personal branding including their social media, speakership opportunities etc
- Assist in EaseMyTrip's Group companies PR
- Stay informed about industry trends, competitor activities, and emerging PR tools to keep strategies relevant and effective.
Qualifications and Skills:
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- 3+ years of experience in public relations, with a proven track record of managing successful campaigns
- .Agency experience is a must.
- Exceptional written and verbal communication skills with attention to detail.
- Strong media network and ability to build and nurture relationships with stakeholders.
- Experience in managing crisis communication and providing strategic counsel.
- Proficiency in PR software and tools like Meltwater, Cision, or similar platforms.
- Solid understanding of digital marketing and social media’s role in PR strategies.
- Ability to manage multiple projects under tight deadlines with strong organizational skills.
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About EaseMyTrip.com
Founded :
2008
Type :
Product
Size :
500-1000
Stage :
Profitable
About
EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population's travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.
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