Public Relations (PR) Manager - Freelance at theSound · Remote only · 3 - 6 years · ₹3L - ₹6L / yr · Profitable · Remote only · Posted 1 Jun 2022
Introduction
We are looking to empanel a Public Relations (PR) Specialist to lead and execute public relations strategy and campaigns for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.
We are looking for teammates who are:
- As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
- Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences
“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder
Responsibilities
- Responding to requests for information release or press conference from the media or designating a spokesperson or source of information
- Establishing and maintaining relationships with media - print and digital, mainstream and new-age
- Identify and build a relevant network in the media on a rolling basis (from newspapers to podcasts to Instagram news handles etc.)
- Coordinating and reviewing press releases, authored articles, guest articles, interviews, industry stories, and other media communications to promote clients
- Strategizing and advising on potential pitches and stories to maintain favorable public and stakeholder views of the organization's agenda and accomplishments
Coaching client representatives in effective communication with the public and employees
- Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services
- Identify trends and interests and provide advice on communication strategies
Knowledge & Skills
- Proven relevant work experience of at least 2-3 years
- Bachelor’s degree in journalism, PR, marketing, or related field.
- Experience handling a press conference.
- Excellent written and verbal communication skills.
- Ability to pitch to the media.
- Knowledge of consumer marketing.
- An ability to work on big strategic plans as well as day-to-day tasks.
- Ability to think both creatively and strategically.
- Ability to run PR campaigns that deliver measurable results and meet objectives.
- Curious, deadline-oriented, with excellent follow-up and reporting skills.
- Creativity in securing coverage and buzz with traditional and new-age outlets.
- Project and budget management skills.
- Responds well under pressure with a strict time limit.
- Quick and enthusiastic learner.
Shubham Vishwakarma
Full Stack Developer - Averlon
About theSound
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Location: Remote | Immediate Joining
Duration: 2 months (with potential PPO)
Stipend: ₹10,000 – ₹15,000/month + LoR
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
About Crea8
"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.
We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.
Why this role exists
There's a rule we build this entire company around: no one cares about you. Not journalists. Not bloggers. Not the brands we're trying to sell. They care about what's useful to them and their audience. The email that says "please write about us" gets ignored. The pitch that hands someone a valuable story, a sharp data point, something they care about, gets a reply.
That's PR, and it's really just sales wearing a different outfit. You're a great marketer if you know how to sell. Instead of convincing a buyer to buy our product, you're convincing a stranger to spend their credibility on you, because what you're offering is genuinely worth their time.
What you'll actually do
Earned Visibility: Build relationships with journalists, independent bloggers, and creators across skincare, beauty, wellness, and the startup world. Get Crea8 talked about because the story earns it, not because we paid for it.
Distribution: Take what we're already writing and put it in front of people who aren't on our radar yet, communities, groups, and creators wherever our audience actually spends time.
You're a good fit if
- You can write a pitch that gives something before it asks for anything
- You're fine hearing NO a lot, and reaching out again anyway
- You think like a salesperson who thinks like a consultant
- You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
- You actually want to learn how early-stage startups build visibility from zero
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
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Full Stack Developer - Averlon