Media Partnerships and Alliances Specialist

Job Description :-

Our Client is a sustainable livelihood program for urban disadvantaged youth. By fostering agency, workplace competencies and skills in youth, they unleash social and economic transformation in the communities that the youth come from.

Expectations / Deliverables :-

● Build enduring relationships with skilling organizations for co-creation of curriculum for the program

● GOYN brand-building and formalizing partnerships with skilling partners

● Engage with employers in the Logistics industry to be a part of the working group and co-create the curriculum with skilling partners

● Ensure co-creation of courses curriculum for Basix and Advanced courses by skilling organizations and employers

● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into the program, completion of training and placements.

● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database

● Put in place feedback mechanisms to record and act on feedback from partners and youth

● Ensure post placement support and engagement with employers to bring about changes at workplace to make the sector more aspirational for youth

● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations, skilling organisations and employers in the Logistics and supply chain sector

Requirements ;-

Preferred Skill sets, Years of Experience, Professional Background:

● Post Graduation in any background, with 1-3 years of experience in the field of partnership building from corporate background

● Computer proficiency- MS Office

● Strong commitment towards building relationships with organizations in the ecosystem

● Strong verbal and written communication skills in Marathi, Hindi and English

● Ability to handle difficult situations with confidence and wisdom.

• Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
  
• Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
  
• Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
  
• Execute high-impact marketing programs around new data partner initiatives to enhance positioning
  
• Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
  
• Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
  
• Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
  
• Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
• OR equivalent professional work experience
• Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
• Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
• Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
• A passion for strategic omni-channel marketing and advertising
• Proven communication, leadership, and persuasion skills
• Outstanding writing, presentation, and overall communication skills
• Success managing a direct report

Strategic Partnerships Head - Y Combinator backed Shopify-like platform

About Merito :

• Recognizes and seizes opportunities to contribute to agency new business
• Build product GTM narrative, and clearly explain products, value proposition, commercial and engagement model
• Organize Product trainings and roadshows across agencies
• Accountable for maintaining a positive relationship with Media agency, and providing clear lanes of communication and support
• Responsible for development of direct reports
• Establish regular check-ins with key stakeholders
• Understand who and when to pull in Tech Product team to support client-direct conversations, and more specific requests
• Manage & prioritize incoming requests from agencies
• Partner with business stakeholders to define product application & usage goals and working to ensure solutions are properly integrated, applied, and activated
• Provide feedback to product team share client & agency specific feedback, areas for improvement, opportunities, etc.
• Display strong consulting and collaboration skills
• Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry

• 10+ years of experience, ideally in a digital or media agency or consultancy
• Strong knowledge of leading data and technology tools
• Excellent written and verbal communication skills, including demonstrated ability to create and deliver professional presentations and customer deliverables requiring little review/input from others.
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects
• Demonstrable track record of success in operations and client engagement in a cross-functional environment, including product, tech, or media.
• Has deep knowledge and experience with paid media agencies

 Batik, a product by Tartan, provides a fintech-based platform (startbatik.com) that has been built from the ground up to natively support a wide range of organizations and employers. Through Batik, employees are empowered to use customizable and flexible benefits with easy access to a marketplace that has multiple products like quick loans, credit cards, insurances, gadgets, coupons, gym memberships, etc.

Starting as a feature of one of our products at Tartan, Batik has helped the most innovative companies and HR leaders transform the employee experience to attract and retain top talent through employee benefits, strategic rewards, and recognition, and much more.

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time, which allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail of custom benefits through their employers.

What will you do?

• Identifying strategic partners by conducting market research to find the appropriate companies or domains to explore strategic alliances
• Build and execute a plan to elevate our partnerships and build a robust opportunity pipeline. Our partnerships involve collaborating on GTM, product, technology, and marketing
• Build sustainable, trusting relationships across the “Alliance partner”, and lead efforts to ensure the delivery of all technical resources into the sales campaigns of our partner.
• Build processes to grow our pipeline, innovate with GTM, market jointly with partners to customers and explore new avenues of growth
• Identifying the right opportunities, framing deal structures, negotiating, closing out of deals with a focus on business development, and sourcing deals.
• Scale impactful partnerships and build a cross-functional view of the organization across sales, marketing, product, and customer/partner success

You are:

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of them. We are open to promising candidates who are passionate about their work and are team players.

• Immediate joiners will be preferred.
• 5-7 yrs in alliances, partnerships, sales, or similar experience.
• An MBA degree is a plus, not a must
• Exceptional communication skills- written, verbal
• Proven ability towards constructive networking.
• Team player and multitasker with exceptional organizational skills.
• Knowledge of the rewards/gift cards/perks industry is a plus
• Prior experience in selling or managing clients for SaaS products/Tech solutions and similar enterprise solutions
• Hands-on experience on account management CRMs like Salesforce, Zoho, HubSpot, and similar
• Ability to manage clients/partners independently with minimum supervision

Why should you work with us?

• We are growing exponentially growing from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options.
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.