- Creating marketing campaigns from scratch - storyboarding, creative development with creative agency, media buying with media agency, etc.- Knowledge and understanding of brand and performance metrics to measure ROI.- Store launches, sponsorships, activations. -Well-versed in ATL and BTL marketing.- Supervising the sign-off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.- Working with agencies for Brand Health / Customer Satisfaction studies, research, creative development, media buying, events/activations.Skills and Personal Qualities Required:- Have good analytical skills- Be a good listener, able to respond to results and consumer research- Be an excellent communicator, both verbally and in writing (non-negotiable)- Be able to work well with a wide range of people from different parts of the business- Be able to manage different projects at the same time- Be energetic and passionate, and a great storyteller- Have excellent presentation skills.
About ELEVAR ELEVAR’s goal is to use innovative product design and effective brand communication to create a new-age sports brand. Our first product involved re-imaging the Cricket Bat. At different times, bats have let us down in terms of performance, reliability, and style. So, we decided to build a bat that addresses all these problems and a brand that reflects the values of the new age cricketer. Check out www.elevarsports.com for more details. We’re now looking into new products and looking to expand the marketing team as we look to take the brand to the next level. Job Overview Join an exciting early stage sports startup and take on a leadership role in marketing & sales. Work closely with the founders to help grow & define the ELEVAR brand. Role and Responsibilities: PRIMARY - Content & Influencer Marketing o Conceptualizing and creating content – both written and video o Planning and executing brand campaigns while coordinating with relevant agencies o Identifying and working with celebs, athletes, micro influencers on campaigns - Sales & Partnerships o Opening sales channels beyond own website (marketplaces, stores, B2B) o Structure partnerships with cricket tournaments/events for brand building SECONDARY - Product & Performance Marketing o Market research and competitive intelligence o Defining audience segmentation and targeting across channels - PR: Develop a paid & earned media strategy and co-ordinate with various publications - Marketing Analytics: Channel attribution and funnel optimization Required Professional Experience: - Min 2 years and max 5 years of work experience in content, marketing or business development - Strong understanding of all aspects of marketing and branding - Demonstrated problem-solving ability and strong written and verbal communication skills - Strong analytical skills and fluency in using MS Office and especially excel Important Personal Attributes: - LOVES Sports, especially cricket - Confidence, positive attitude, and patience - Eager to work at an early stage startup - Can work independently and has a getting things done attitude - Demonstrated leadership, passion, and a willingness to learn new skills
Graphic Design Exec 1. Social Media Design 2. Digital Banners 3. Offline Collaterals 4. Branding Projects
We are one of the leading design studios in India with our work spanning branding, communication, packaging and web for editorial, social, consumer and product businesses. We’re looking for a marketing manager to plan and lead our brand and business effort working closely with the marketing head, and founders. You will: > develop and execute business growth strategy focussing on new business > manage and implement new business initiatives > develop and execute a communications calendar and content strategy for all outbound channels of communication for ICD > build long-term relationships with new and existing customers > client servicing ongoing work projects at the studio with the team leads and design heads You should have: > a bachelor’s degree in liberal arts, and / or a master’s degree in business, marketing, or any other related field > 1-2 years of working experience in business development / marketing role with exposure to brand marketing. Freshers with great talent in writing, communication and marketing could also be considered > numerically literacy, comfortable working with numbers, making sense of metrics > a sense of aesthetics and a love for communication Please note: > applications which do not fulfil the information requirement listed in the ‘to apply’ field will not be considered (please see below) > it’s essential that you go through our website (www.icdindia.com) and our social media channels before applying > only short-listed candidates will be contacted for following rounds of selection To Apply: > send in an email with the subject line “Job Application: Marketing Manager” to nitasha(at)icdindia(dot)com with the following details: - your work profile / resume - links to relevant writing pieces or projects (if any) - your current CTC - your expected joining date Last date of application: 24 May, 2019
About The Company: Seniority, an RPG Group Company is India's largest shopping destination for senior citizens. The company is building a brand that focuses on making everyday lives easier for senior citizens.With a curated product portfolio of over 5000 products ranging from medical to lifestyle, thecompany aims to provide a seamless experience through its online website and retail store. Tomeet the touch and feel need of this demographic before they buy a product, the company has opened stores in Pune and Coimbatore. An expansive Experience zone spread over 2,000 square feet where one can try the products before they buy. They also conduct senior citizen events and activities over the weekend, making their store a community hub. With a curated product portfolio ranging from medical to lifestyle products, Seniority aims to provide a seamless experience through the online website (www.seniority.in) and its retail stores. The company services 19,000 pin codes across India and has multiple payment options available - cash on delivery, card payment, net banking etc. There are no delivery charges. The slick and clutter-free user interface makes shopping a convenient and hassle-free experience for all, including seniors.As of September 2018, they have over 1.5 lakh customers across India and will be continuing its community building efforts throughout other cities in India. Their brand ethos is live evergreen as they home to resonate with the senior citizens of today, who are independent and empowered in their own right and Seniority wishes to propagate the same.About the Role: Seniority is looking for a candidate who can spearhead its content marketing activities. He/She will lead a team to generate and contribute to overall marketing goals and deliver ROI on content. They will also be require to build content properties internally, externally and work on content for various means - community, branding, offline, PR etc. Job Responsibilities :1. Strategizing a strong content calendar for online blog 2. Implementing SEO friendly practises across the our blog and measuring its efficiency 3. Measuring ROI on content, analyzing via google analytics 4. Coordinating with internal teams and agencies5. Curating Seniority flagship magazine content 6. Managing 3rd party/paid articles7. Coordinating with partners for relevant content repurposing 8. Build a strong online and offline readership database for Seniority 9. Create and execute content for other marketing requirements/teamsRole Requirements :1. 3+ years experience in similar domain, either at an popular editorial or content marketing 2. Intuitive storyteller and creative thinker, able to conceive stories from various angles and buildeditorial calendars that resonate with target audiences3. Abreast with latest trends4. Have complete knowledge of our product portfolio5. A Team worker - one who can work with multiple teams and execute different content requirements 6. Ability to handle multiple agencies and build a writers network 7. A Self-motivated individual: Someone who can execute innovative ideas and meet deadlines8. Deep understanding of multiple target audiences9. Ability to learn and adapt within a startup culture and growing organisation 10. Analytical skills to understand the implications of content marketing Interested candidates can call us: 9112255252
Job Description Job Summary Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Experience in setting up and optimizing Google Adwords campaigns and offline campaigns. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics and a love for great copy and witty communication Up-to-date with the latest trends and best practices in online marketing and measurement Responsibilities and Duties Developing strategies and tactics to boost the company’s reputation and drive qualified traffic Deploying successful marketing campaigns from ideation to execution Experimenting with various organic and paid acquisition channels Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly Intimate understanding of traditional and emerging marketing channels. Excellent communication skills Ability to think creatively and indicatively. Budget-management skills and proficiency. Professional judgment and discretion that comes from years of experience in the field Required Experience, Skills and Qualifications MBA (Sales and marketing) is preferred. Positive attitude towards start up culture. Experience in Marketing /Sales background. Team management skills. Job Type: Full-time Salary: ₹300,000.00 to ₹500,000.00 /month
Translating screenplays into storyboards in consultation with the director and conducting research on how to achieve this; Carrying out technical recces on locations and preparing lists of required equipment, test special lenses, filters, film stock, decide on lighting, framing and camera movement, etc. Attending the digital grading of the film during post-production.
Work in collaboration with the marketing team to understand client briefs and strategies and effectively execute them; Design, execute and curate a range of design forms like social media graphics, photos, illustrations, etc. and creating digital material like fonts, layouts, templates, etc. for various social media platforms; Interacting with various departments and levels of the company, communicating and presenting ideas Interpret various content types and info and transforming them into campaigns, presentations and infographics, etc. Working on creative pitches and proposals in tandem with the marketing team and management; Staying up-to-date with new digital happenings and technologies across all digital media touchpoints.