Zest Network LLP

*Digital PR Executive*

This role demands a unique blend of SEO link building and digital PR expertise and will be responsible for building high quality, niche and relevant links that really power the SEO performance for in-house projects.

This role requires you to have at least 2-3+ years previous Digital PR experience in either an agency or in-house role and would suit someone looking for their next career challenge which has a strong SEO bias.

If you’re passionate about using creativity to tell data and researched based stories and email Campaigns that journalists actually want to cover and link to, we want to hear from you.

We’re all about contagious campaigns that deliver outstanding results for projects, landing linked coverage in top-tier and niche media to supercharge SEO success and position ourselves as a leading industry voice in the finance & crypto niche.

We use digital PR to accelerate organic growth and:

• Build links that give a competitive advantage
• Land top-flight press coverage on key target publications
• Increase awareness in competitive sectors
• Drive targeted referral traffic

*Key Responsibilities*

• Coming up with standout ideas for campaigns.
• Confidently plan, produce and execute data-driven content to help drive campaign performance and earned links.
• Building relationships with journalists and pitching in stories to land linked coverage for campaigns.
• Analyzing campaign performance and reporting on success both internally and externally.

*Who can apply*

Has at least 2-3 years of experience in a related PR role, either in-house or at an agency

You’re a creative individual who is oozing with great ideas.

Has proven and demonstrable results launching creative campaigns and securing coverage and links/mentions in media websites.

A creative thinker with the ability to understand what makes a great idea, whilst being able to confidently communicate this to a client.

You’re passionate about delivering nothing short of amazing results.

At Zest Network LLP, we run a portfolio of content-based online businesses where we take serious efforts to educate and inform our readers on various subjects. And we are looking for an experienced writer who is well-versed in the subject of cryptocurrencies, crypto wallets, crypto exchanges, and Web3.

Key responsibilities:

Double our content publishing efforts over the next year in the cryptocurrency niche by contributing, coordinating with existing writers on the team, and bringing seamlessness in our existing content publishing strategy by working & re-working with other existing writers on the team & existing systems within 100 days of the start date.

1. Write articles every day & every alternative day for Twitter on an agreed theme (tweets & threads) & for the newsletter as & when needed.

2. Work on preparing & writing outlines for all agreed topics & keywords so that the content schedule keeps running seamlessly (outlines are to be approved by a manager)

3. Work on editing, formatting & fact-checking, etc. of content written by other writers on a daily basis

4. Work on assigning for uploading to uploader after writing & editing is done to a satisfactory level

5. Check everything is in place after uploading done by the uploader in WordPress

6. Work on liaisoning up with other writers so that we stick to the agreed schedule & resolve any other issues that they might have with respect to the writing that is assigned to them

7. Work on making sure the content calendar is being followed as decided in advance

8. Work on Twitter & blog publishing reports every week

Who can apply: Computer science, economics, statistics, engineering, and finance graduates are preferred who know copywriting & content writing.

About Zest Network LLP

At Zest Network LLP, we run a portfolio of content-based online businesses where we take serious efforts to educate and inform our readers on various subjects.

*About the job*

Requirements: We are looking for an individual (1+ years experience) who is familiar with current SEO techniques and tools and has excellent analytical skills. If you have worked on any affiliate website or SaaS firm and have a strong understanding of SEO (both on-page and off-page), we have the right role for you for the long term!

*Key Responsibilities*

1. On-site content optimization (best practice for E-E-A-T, internal linking, titles, content audit & updating old content, CRO, Content gap analysis, Making Topical Maps, why not ranking analysis? etc.)

2. Site maintenance (redirects, broken links, site cleanup, duplicate content, etc.)

3. Strategize, plan, and coordinate link-building activities: Create link building content ideas, angles, and pitches & pitch and conduct SaaS link-building outreach

4. Monitor Google algorithm changes & implement on-site and content changes to adapt to the changing landscape

5. Identify new SEO growth opportunities with technical audits, data/traffic analysis, and competitive research.

6. Digital PR research

We expect you to manage your time and responsibilities with minimal oversight. We aren't interested in babysitting you that’s why we need a proactive person. We're interested in fostering your success and the success of the team.

*Who can apply*

1. Candidates having experience working with SaaS firms will be given a preference

2. Aware of all the nuances of Technical and On-Page SEO techniques including data analysis using Google Analytics and Search console

3. Knowledge of using Google Analytics, Google Webmaster Tools, Ahrefs (or similar backlink tools), crawling tools (Screaming Frog, DeepCrawl), Google Search Console, keyword tools (Google, WordTracker, Keyword Discovery, Semrush, buzzsumo, Moz), etc.

4. Strong sense of ownership, the inclination for action, urgency, and drive

5. 1-2 years of SEO experience

6. Holistic SEO Knowledge (technical, on-page, content, link building, digital PR)

7. Candidates having experience working with SaaS firms will be given preference