Corporate Commuication Manager

Job Title: Social Media Executive

Location: Gandhinagar, Gujarat

Job Type: Full-Time

Company: Jenya

About Us:

Jenya is a dynamic and innovative company in IT Industry, committed to delivering exceptional results for our clients. We're looking for a passionate, creative, and results-driven Social Media Executive to join our marketing team and help take our brand presence to the next level.

Job Description:

As a Social Media Executive at Jenya, you will be responsible for developing, implementing, and managing social media strategies across various platforms. You’ll play a crucial role in engaging with our online community, creating impactful content, and driving brand awareness.

Key Responsibilities:

•   Develop and implement effective social media strategies to increase brand visibility and engagement.

•   Manage and create content for social media platforms including Facebook, Instagram, Twitter, LinkedIn, Tiktok and others.

•   Monitor social media trends and industry news to stay up-to-date and relevant.

•   Analyze social media metrics and performance data, adjusting strategies as needed.

•   Engage with followers and customers through comments, messages, and posts.

•   Collaborate with other teams (content, design, marketing) to ensure consistency and effectiveness in campaigns.

•   Create and manage social media advertising campaigns.

•   Track competitors' social media presence and strategies to identify new opportunities.

•   Report on social media performance and ROI to senior management.

Key Skills and Qualifications:

•   Proven experience as a Social Media Executive or similar role.

•   Strong understanding of social media platforms and their respective audiences.

•   Experience in content creation, editing, and copywriting.

•   Excellent communication and writing skills.

•   Ability to work independently as well as part of a team.

•   Strong analytical skills with the ability to interpret data and adjust strategies.

•   Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

•   Experience with paid social media campaigns and ads is a plus.

•   Knowledge of SEO, digital marketing trends, and branding best practices.

•   Bachelor’s degree in Marketing, Communications, or related field (preferred).

What We Offer:

•   Competitive salary and benefits package.

•   Opportunities for career growth and development.

•   A vibrant and collaborative work environment.

•   Exciting projects and a chance to work with diverse in various industries.

•   Regular team events and activities.

•   Alternative Saturday Off and holidays.

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

You will be responsible for:

• Assist in the content marketing program and leads generated from the program
• Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
• Manage promotion of the content marketing program initially through organic channels
• Research industry trends, reports and keywords to talk about interesting topics in the industry.
• Collaborate with the Sales and Product Teams to design content briefs
• Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
• Improve website performance focusing on keywords and creating SEO-friendly content

You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Here is how you will continuously add value to the organization:

• Research and identify new industry trends that will feed into the content strategy.
• Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
• Work with freelancers and agencies to esure quality and timeliness of content
• Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
• Execute and scale the content strategy by either scaling the team internally or working through partners.
• Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
• Identify ways to promote the content for generation of leads
• Work with teams to optimise the quality and relevancy of leads through content
• Optimise content for SEO, monitor page rankings and quality of visitors
• Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

• 2-4 years of experience for running successful content marketing programs for B2B SaaS companies
• Any experience in the API / Developer Tool company is an added advantage
• Any experience with creator economy, either as a creator or marketing to creators is an added advantage
• Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
• Experience in integrating content marketing campaigns with CRM

What we offer:

• Work from home or your preferred location today, tomorrow, and forever.
• A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
• Choose to work in the hours you feel the most productive.
• We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
• Laptop of your choice

Nucleus – Senior Solutions Specialist

Location: Noida

Primary Responsibilities

Ability to communicate Value Proposition of Nucleus' Lending Product solutions to Banks and Financial Institutions

Be responsible to incubate the solution to BFSI client as per Nucleus' lending product fitment

Business/System Analysis, Solutions Designing & Pre-Sales

Support with functional scoping of RFPs, RFIs and Opportunities

Imparting trainings and demos to Prospects, Clients, Internal Teams, Sales teams, Channel Partners and Analysts

Expectation from the Role

Ensuring customer satisfaction by pitching right solutions, showing and explaining value of products to clients, requirement to product mapping

Basic knowledge of Retail/Corporate Lending domain

Willingness for Overseas and Domestic travel for client meetings, demos and Proof of Concepts (Post Covid)

Desired for the Position

Good command over written and verbal communication in English

Knowledge of Lending life cycle

Well-groomed/presentable

Good at interpersonal skills

Stakeholder management

Agile

Experience: 6 yrs plus

Support at Exotel is different. The goal is not just to deliver help to our customers, but to deliver happiness. It's not the same questions over and over again, and often involves researching/understanding the business side of how companies use our platform to build their communication applications and help accordingly.

Providing time-sensitive help to meet the customer’s needs during each interaction is of utmost importance.

Exotel is one of Southeast Asia’s largest cloud telephony companies. Our aim is to change the way enterprises look at customer communication. We build the best in class communication products that power the companies of today and tomorrow. Our technology enables customer communication for our clients such as Uber, Ola, Go-Jek, Redbus, Flipkart, Quikr, Practo,Lazada, Redmart, to name a few.

We are a young company with humble beginnings in 2011 that grew  from a 3 member team to 150+ employees in 2018. Our technology has connected 85 million people, powered 1.2 billion customer calls, powered 3.2 billion voice API calls, 3.2 billion business SMS powered. Read our 2018 growth story https://2018.exotel.com/">here.

Customer Happiness is one of our key differentiators. In this role you will be the customer champion for Exotel, thrive to create great customer experience while responding to customer inquiries, resolving their queries and ensure all the agreed SLA’s are met consistently. In this role, you will be working with internal and external stakeholders with high level of ownership on your deliverables with customer first approach.

• You're empathetic to customers and can easily put yourself in their shoes. You listen and understand well. You’re smart and know that not everyone comes with the same skill sets and help people whether they are technically inclined or not. Your job is to make the customer feel empowered and happy after each interaction.
• You love solving problems and have the ability to provide solutions to technical problems that customers face. You never give up when you don't know the answer right away.
• You have dual qualities of time management, patience and ability to speak to customers with confidence and conviction.
• You write well. You know exactly what word or punctuation to use based on the context.
• As we are an API driven company, you either know how applications are built using APIs or have a keen interest to learn.

• You want to be an enabler for business success with an appetite for steep learning.
• You enjoy mentoring and coaching teams, take pride in teams success.
• You enjoy solving problems and thrive for excellence

• You’ll be our Product Champ in all areas. Providing solutions to different problems of clients by taking help of different internal tools, coordinating with Tech Support (this is one team with whom you’ll be working the most), Network operations, Customer Success, Product and Finance teams.
• You'll work one-on-one with customers, helping them to get the most out of Exotel. You might wing unplanned Skype calls and live screen-shares apart from answering phone calls and responding to emails.
• Ensure that all the related notes/ call comments are properly documented and suitable information is provided to clients.
• Maintain our https://support.exotel.in/support/home" target="_blank">knowledge base site. Write, edit and help create content whenever necessary.
• We work 24*7, considering we now are expanding geographically. We expect you to be comfortable working in rotational shifts (you’ll be working from home during nights and over weekends, though)

• 5+ Years of experience in performance testing
• Must have proven experience in JMeter.
• Willing to join in a short notice period (20-25 days)
• Excellent proficiency in architecting and designing performance tests at an enterprise/application level on a variety of technical stacks based on the understanding of the architecture
• Excellent analytical skills and proficiency to dig down and pinpoint performance issues and recommend probable tuning solutions

• Atleast 2 years experience in exclusive tech hiring, preferably for product startups.
• Expertise in leveraging the Internet, ATS/CRM applications and sites such as LinkedIn, Stackoverflow, Github to find candidates.
• You should be a pro at X-Ray searches and complicated Boolean search strings.
• Ability to devise innovative ways of sourcing candidates who are generally not available to most on the internet.

At Talenticate, you will get to partner with high growth Product Startups, as you use your recruiting skills to help them identify the right people for their team.

It’s not going to be easy – EASY doesn’t EXCITE us!

You will need to use your full understanding of: technologies, human psychology, and product startup culture to zero-in on just the right person for every mandate that you handle.
You will not be in the business of just “placing candidates”, your work would involve “networking and building relationships” with talented and smart people in the tech industry.