Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Taking brand ownership and managing brand strategy, PR activities
- Collaborating with external stakeholders and internal teams to establish superior brand positioning and a strong value proposition to our target group, defining our corporate identity
- Strategizing and drafting all external communication material for corporate partnerships, website, public relations and media
- Translating brand strategy into the brand plan and go-to-market strategy
- Working closely with the Marketing team
- Ensuring content meets business objectives while adhering to brand guidelines
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What you need to have:- Master's/ Bachelor's degree in journalism, marketing, public relations, or communications
- 1-3 years of experience in content writing; experience in digital content would be a plus
- Superior writing, editing, and verbal communication skills
- Solid written and verbal communication skills
- Ability to craft and deliver key messages to a variety of audiences
- Reputation for being a grammar Nazi
- Ability to identify and leverage opportunities to advance the team's communications objectives in creative and memorable ways that utilize a variety of media
- Ability to manage multiple projects and engagements simultaneously
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