Digital PR Executive

Role - Accounts Executive

Experience - 2+ years

Location - Pune

Job Details :-

1. Managing Clients and their deliverables

2. Editing Content with presentation skills

3. Creating story opportunities for clients from Category A news media platforms

4. Well read with good oral and written communication

5. Managing team of PR Trainees

6. Coming up with PR strategies for clients

We are looking for an experienced Media and PR Specialist who can help us elevate our brand presence and manage our media relations. The ideal candidate should have a proven track record in the B2B events industry and possess a deep understanding of media strategy and public relations.

Responsibilities & Scope of Work:

1. Media Strategy: Develop and execute a comprehensive media strategy to enhance our brand visibility and reputation within the industry.

2. Press Releases: Draft compelling press releases and news articles to announce company milestones, event launches, and other newsworthy developments.

3. Media Relations: Build and maintain strong relationships with key media outlets, journalists, and industry influencers.

4. Content Creation: Create engaging and informative content for various media channels, including social media, newsletters, and the company blog.

5. Event Promotion: Collaborate with the marketing team to promote our events through media channels, securing coverage and partnerships.

6. Analytics: Monitor and report on media coverage and PR efforts, providing insights and recommendations for continuous improvement.

Requirements and Qualifications

• Bachelor's degree in Communications, Public Relations, or a related field.
• 2+ years of experience in media relations and PR, preferably in the B2B events industry.
• Proven success in securing media coverage and building media relationships.
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficiency in PR software and analytics tools.
• Creative thinking and the ability to generate innovative PR ideas.

Job Type:

1. Full time & On-site

2. 5 day work week

Location: Bangalore/Mangalore

Responsibilities: 

1. Develop and execute a comprehensive corporate content strategy that aligns with the company's communication goals and target audience. This includes creating compelling and impactful content for various channels such as the website, blog, social media, and corporate collateral.

2. Collaborate with internal stakeholders to gather information and insights for content creation, ensuring consistent brand messaging, tone, and voice across all corporate communication channels.

3. Conduct market research to stay informed about industry trends, customer needs, and competitor activities, using this information to inform content development and identify opportunities for proactive media engagement and thought leadership.

4. Optimize content for search engines and track content performance using relevant analytics tools, making data-driven decisions to improve content effectiveness.

5. Plan, coordinate, and manage public relations activities, including press releases, media interviews, media outreach campaigns, and building relationships with key media contacts, journalists, and industry influencers.

6. Develop and execute corporate events such as conferences, seminars, and product launches, creating event strategies, budgets, and timelines to achieve communication objectives and maximize attendee engagement.

7. Create and distribute event-related communications, invitations, and promotional materials to enhance event participation and awareness, while securing speaking engagements and thought leadership opportunities at industry conferences and events.

8. Develop and implement internal communication strategies to foster employee engagement and alignment with corporate values and goals. This includes creating and distributing internal communications materials, organizing town hall meetings, employee forums, and facilitating open dialogue.

Qualifications:

1. Bachelor's degree in communications, public relations, marketing, or a related field. Advanced degree preferred.

2. 4+ years of experience in corporate communications, public relations, or related roles.

3. Strong knowledge of corporate communications principles, strategies, and best practices.

4. Proficiency in communication tools, digital platforms, and analytics for content creation, distribution, and measurement.

5. Excellent written and verbal communication skills, with the ability to craft clear and impactful messaging.

6. Creative thinking and the ability to develop unique content ideas and innovative communication strategies.

7. Strong analytical skills to interpret data, measure communication effectiveness, and make data-driven decisions.

8. Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

9. Familiarity with SEO, social media marketing, and emerging communication trends and technologies.

10. Strong leadership and team collaboration skills to work effectively with cross-functional teams and external partners.

Roles and Responsibilities:

- Understands the value of digital influence or a digital influencer themselves.
- Whether on YouTube, Instagram, Facebook or other platforms, s/he will create relationships with content creators and work with them from negotiation to posting.

- Test new ideas, manage own projects and budgets, always look for new ways to grow the number.

- Identify, on-board, train, track and manage brand influencers across social and digital media platforms.

 -Implement engaging influencer and brand ambassador campaigns using research, competitive analysis, brand standards and social/digital media best practices.

-Develop and execute influencer marketing strategies and creative campaigns

- Keep abreast of emerging trends, technologies, and influencers

- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

JOB DESCRIPTION

Associate PR Manager

• About the Company: - It is a leading independent Digital Products and services agency. Founded in 2008, the agency solutions towards building future ready brands on digital, through an integration of content, technology and media, using data backed tools and practices

• ROLE:-

 -To manage communication for our Network and Business Units.

- To position the network CEOs/Partners as the industry expert in leading publications

- To produce effective press notes & press releases

- To produce and circulate important pieces of information internally

- To manage networks social media channels

- To maintain healthy and engaging relationship with media houses

- To manage and maintain media contact database

- To ideate innovative PR strategies

- To draft communication material for internal business units

- To associate with bloggers to achieve online traction

- Developing effective PR plans using appropriate strategies and tactics

- Organizing and coordinating PR activities

- Liaise with marketing professionals to ensure consistency in promoting Network image

- Assess opportunities for sponsorships and other partnerships and manage relations

- Analyze results of PR campaigns or efforts and prepare reports

- To perform other essential tasks as assigned

CANDIDATES ONLY FROM PR AGENCY PREFFERED

Introduction

We are looking to empanel a Public Relations (PR) Specialist to lead and execute public relations strategy and campaigns for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.

We are looking for teammates who are:

• As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
• Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences

“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder

Responsibilities

• Responding to requests for information release or press conference from the media or designating a spokesperson or source of information
• Establishing and maintaining relationships with media - print and digital, mainstream and new-age
• Identify and build a relevant network in the media on a rolling basis (from newspapers to podcasts to Instagram news handles etc.)
• Coordinating and reviewing press releases, authored articles, guest articles, interviews, industry stories, and other media communications to promote clients
• Strategizing and advising on potential pitches and stories to maintain favorable public and stakeholder views of the organization's agenda and accomplishments

Coaching client representatives in effective communication with the public and employees

• Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services
• Identify trends and interests and provide advice on communication strategies

Knowledge & Skills

• Proven relevant work experience of at least 2-3 years
• Bachelor’s degree in journalism, PR, marketing, or related field.
• Experience handling a press conference.
• Excellent written and verbal communication skills.
• Ability to pitch to the media.
• Knowledge of consumer marketing.
• An ability to work on big strategic plans as well as day-to-day tasks.
• Ability to think both creatively and strategically.
• Ability to run PR campaigns that deliver measurable results and meet objectives.
• Curious, deadline-oriented, with excellent follow-up and reporting skills.
• Creativity in securing coverage and buzz with traditional and new-age outlets.
• Project and budget management skills.
• Responds well under pressure with a strict time limit.
• Quick and enthusiastic learner.

• Taking brand ownership and managing brand strategy, PR activities
• Collaborating with external stakeholders and internal teams to establish superior brand positioning and a strong value proposition to our target group, defining our corporate identity
• Strategizing and drafting all external communication material for corporate partnerships, website, public relations and media
• Translating brand strategy into the brand plan and go-to-market strategy
• Working closely with the Marketing team
• Ensuring content meets business objectives while adhering to brand guidelines

Desired Candidate Profile

• Master's/ Bachelor's degree in journalism, marketing, public relations, or communications
• 1-3 years of experience in content writing; experience in digital content would be a plus
• Superior writing, editing, and verbal communication skills
• Solid written and verbal communication skills
• Ability to craft and deliver key messages to a variety of audiences
• Reputation for being a grammar Nazi
• Ability to identify and leverage opportunities to advance the team's communications objectives in creative and memorable ways that utilize a variety of media
• Ability to manage multiple projects and engagements simultaneously