Growth Strategy Executive

We are looking for a Performance Marketing Manager for one of the fastest growing SaaS companies in India.

Role - Performance Marketing Manager

Experience - 5+ years

Location - Remote

About Company -

They are a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step right from publishing posts on their profiles to analyzing their posts performance.

You will be:

- Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance

- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs

- Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.

- Working with the content team and designing team to frame the most effective content & design for the campaigns

- Building and running A/B tests across landing pages and the homepage

- Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies

- Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly

- Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc.,

- Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, Bing, and Quora. PPC for directories like G2Crowd, Capterra, etc., Banner Ads, etc.

What are we looking for?

- 5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads

- Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets 

- Experience in identifying target audiences and devising effective campaigns

- Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions

- Ability to brainstorm new and creative growth strategies

- Strong analytical skills with proficiency in Google Analytics and Excel

- Hands-on experience in Google Editor, Google Analytics, Google Merchant Center Impeccable communication skills.

• Design, build, and maintain efficient, reusable, and reliable Flutter code to develop feature-rich, high-performance mobile applications for Android and iOS platforms.

Collaborate with designers to implement visually stunning and responsive user interfaces, ensuring an excellent user experience across various devices and screen sizes.

• Integrate mobile applications with backend APIs and services to facilitate seamless data exchange and ensure smooth app functionality.

• Identify and resolve bugs, performance issues, and other problems that may arise during the development process or in the live applications.

• Continuously optimize application performance and enhance the user experience by employing efficient algorithms and techniques.

• Stay up-to-date with the latest trends, tools, and technologies related to mobile development, particularly within the Flutter ecosystem, and apply them to improve development processes and outcomes.

Requirements

• Minimum 4 years of professional experience in mobile app development, with a focus on Flutter.

• Proven expertise in developing robust and complex mobile applications using the Flutter framework.

• Solid understanding of mobile app development concepts, including UI/UX design, offline storage, threading, and performance optimization.

• Strong proficiency in Dart programming language, along with a good understanding of object-oriented programming (OOP) principles.

• Familiarity with RESTful APIs and experience in integrating mobile applications with backend services.

• Strong communication skills to collaborate effectively with team members and clients.

Selected intern's day-to-day responsibilities include:

1. Provide a delightful renting experience to customers

2. Help maximize sales at all opportunities and provides a friendly and welcoming environment

3. Achieve individual/team sales targets

4. Communicate effectively with customers to determine needs

5. Demonstrate ways to increase store productivity

6. Apply sales transaction knowledge to process routine discounts, gift certificate sales, special orders, exchanges, refunds, credit vouchers and alterations

7. Participate in all merchandising activities including, but not limited to daily stock maintenance, product transfers, and floor changeovers

8. Maintain a professional and personal appearance consistent with established guidelines

9. Actively support securing company assets through effective loss prevention in compliance with company policies and procedures

10. Accurately enters customer and product information into company backend tools on a day to day basis

11. Ensure ease of customer shopping experience by maintaining replenishment, quality checks, visual merchandising and hygiene standards

Scrum Master(BA)

· Working with customers and product manager to prioritize and validate requirements.

· Coordinate with the work efforts of 8+ person team for various projects and help team complete tasks successfully and on-time and resolved obstacles encountered by team members.

· Should Coordinate and participate in weekly estimation meetings to provide high-level estimates (Story Points) for backlog items.

· Develop the crucial functional requirement specifications, creating detailed use cases and process flow diagrams to support functional specifications.

· Facilitate Daily Scrum Meetings and Monthly Reviews meetings. Conduct sprint retrospective and followed up on action items for continuous improvement.

· Prepare extensive cost - benefit analysis to support system and process changes

· Meticulously analyze complex data, staffing plans and variances to recommend solutions to improve revenue per call and customer satisfaction/retention

· Should be Responsible for two Agile Scrum teams

· Should be able to guide three development teams through transition from waterfall to Agile development.

· Coach the team members on Agile processes and facilitate  planning meetings and retrospectives. Maintained task board and produced daily burndown charts.

· Remove impediments and protect team members from interruptions and distractions to maximize productivity.

· Work closely with Product Owners, coordinating product backlog grooming and story.

· Generate test plans work instructions and procedures from client requirements and industry standards.

· Interface with stake holders and facilitate communication between client and the IT department.

· Prepare use case documents and utilized JIRA to create UML diagrams including use case, activity and class diagrams to extract business process flows and workflows, thereby assisting development and quality assurance teams in understanding the requirements.

· Work on a team environment to finalize use cases to develop functional and detail design specifications of the application.

· Participate in JAD sessions for requirement, feasibility and risk analysis with various stakeholders, including designers, developers, QA and management to identify critical and high risk areas of the application.

· Collaborate with the QA team in reviewing and validating test plans and test cases, ensuring that the final application catered to the user requirements.

· Develop a user acceptance test plan and test case scenarios to guide a select group of key end-users in testing the user interface and functionality of the application.

· Examine and evaluate testing fixtures and procedures for appropriateness in the specific requirements.

· Conduct 5+ levels of testing including functional, regression, user acceptance, integration and performance to verify the client’s needs are met.

· Should be able to Communicate client’s business requirements by constructing easy-to-understand data and process models.

About KAFQA

At Kafqa, we are building an online global performing arts academy. For our students, we offer live classes conducted by experienced & expert artists. For our artists, we offer a bouquet of opportunities to monetize their skills including being an instructor at Kafqa. Our mission is to serve artists in their journey from their first steps in the art to success on the largest stages in the world.

Role

The role is a unique opportunity to be a part of the core team at KAFQA. The responsibilities of the role are per the below:

·         Understand the needs of employees across different segments across their lifecycle (discovery of Kafqa opportunities, application experience, interview experience, decision experience, onboarding, settling down, scaling with the organization, attrition & separation) & design best in class experiences always thinking technology first

·         Understand the needs of instructors separately and design best in class experiences for them in partnership with head of departments and other teams.

·         Meet compliances mandated by central & state governments.  

The role is based in Bangalore, India and reports directly to the Founder, CEO of KAFQA.

Experience, Qualifications & Person Type

The ideal candidate is someone who –

·         Has 5+ years of experience preferably in a HR role

·         Thinks first principle to re-imagine experiences for employees & challenge status                quo

·         Thinks technology first

·         Is comfortable prioritizing

·         Is creative and can innovate

·         Interested in the performing arts & preferably is a performer themselves

·         Is willing to fulfil all responsibilities above & go beyond as needed

·         Is a self-starter, operates with autonomy & can deal with ambiguity while being                    innovative & frugal

UI/UX Designer role:

DISPRZ is looking for a UI/UX Designer who is passionate about resolving user pain points and delivering amazing customer experiences through customer empathy and great design.

Roles & Responsibilities

• Gather and evaluate user requirements in collaboration with product managers and engineers
• Producing high quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
• Build page navigation buttons and search fields
• Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets.
• Prepare and present rough drafts to internal teams and key stakeholders
• Identify and troubleshoot UX problems (e.g. responsiveness)
• Providing advice and guidance on the implementation of UX research methodologies and testing activities in order to analyse and predict user behaviour.
• Conduct layout adjustments based on user feedback
• Adhere to style standards on fonts, colours and images
• Employ techniques for discovering, recording, and communicating the customer's experience (mental modelling, journey mapping, etc.).

Job Specifications

• A Bachelor's degree and a minimum of 2 years of UI/UX design experience for digital products or services.
• Working knowledge of the following technologies and software: Sketch, InVision, Visio, HTML, CSS (SCSS), iOS, Android, Design Systems and Adobe Creative Suite.
• Portfolio of design projects
• Knowledge of wireframe tools (e.g. Wireframe.cc and InVision)
• Team spirit; strong communication skills to collaborate with various stakeholders
• Good time-management skills