Communication and Branding Specialist at Forward Eye Technologies · Bengaluru (Bangalore) · 2 - 5 years · ₹6L - ₹7L / yr · Bootstrapped · Posted 17 May 2024
As a Branding and Communication Specialist, you will be responsible for developing and executing strategic branding and communication initiatives to enhance the visibility, reputation, and market positioning of our organization or client. You will play a pivotal role in shaping the brand identity, messaging, and storytelling across various channels to effectively engage target audiences and stakeholders.
Key Responsibilities:
- Brand Strategy Development: Collaborate with internal stakeholders to define and refine brand positioning, values, and messaging strategies. Develop comprehensive brand guidelines to ensure consistency across all communication touchpoints.
- Communication Planning: Develop and execute integrated communication plans that align with the overall brand strategy and business objectives. Identify target audiences, key messages, and optimal channels for reaching and engaging stakeholders.
- Content Creation and Management: Create compelling and relevant content for various communication channels, including websites, social media, blogs, press releases, and marketing collateral. Develop storytelling narratives that resonate with target audiences and reinforce brand messaging.
- Collaboration and Coordination: Collaborate closely with cross-functional teams, including marketing, digital, and creative teams, to ensure alignment and synergy across branding and PR efforts. Coordinate PR activities with marketing campaigns and initiatives for maximum impact.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Forward Eye Technologies
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Lead – Brand & Digital Communication
Location: Madhapur, Hyderabad
Employment Type: Full-Time
Experience: 4-8 Years
Reporting To: Founder / CEO
About the Role
We are looking for a Brand & Digital Communications Lead to manage the company's brand identity, social media presence, public relations, and corporate communications. The role involves working directly with the Founder/CEO to develop communication strategies, create engaging content, and strengthen brand visibility.
Key Responsibilities
Brand Strategy: Develop and execute brand communication strategies to improve brand awareness and market positioning.
Social Media Management: Manage LinkedIn and other social media platforms, including content planning, publishing, and engagement.
Founder Communications: Create LinkedIn posts, articles, speeches, and thought-leadership content for the Founder/CEO.
Public Relations: Build media relationships, manage press releases, coordinate interviews, and handle PR activities.
Content & Storytelling: Create compelling content, customer success stories, case studies, blogs, and company announcements.
Market Research: Monitor industry trends, competitor activities, and brand communication opportunities.
Cross-functional Collaboration: Work with internal teams to gather business updates and coordinate marketing initiatives.
Brand Consistency: Maintain consistent messaging across channels while ensuring confidentiality of sensitive information.
Requirements
4-8 years of experience in brand communications, digital communications, PR, content strategy, or related fields.
Strong written and verbal communication skills.
Proven experience in social media management, particularly LinkedIn.
Excellent storytelling, content creation, and editorial skills.
Experience working with founders, CEOs, or senior leadership.
Understanding of PR, media relations, and corporate communications.
Ability to independently manage communication strategies and execute campaigns.
Experience in startups or high-growth companies is preferred.
Strong organizational skills, attention to detail, and discretion.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon