Communication and Branding Specialist at Forward Eye Technologies · Bengaluru (Bangalore) · 2 - 5 years · ₹6L - ₹7L / yr · Bootstrapped · Posted 17 May 2024
As a Branding and Communication Specialist, you will be responsible for developing and executing strategic branding and communication initiatives to enhance the visibility, reputation, and market positioning of our organization or client. You will play a pivotal role in shaping the brand identity, messaging, and storytelling across various channels to effectively engage target audiences and stakeholders.
Key Responsibilities:
- Brand Strategy Development: Collaborate with internal stakeholders to define and refine brand positioning, values, and messaging strategies. Develop comprehensive brand guidelines to ensure consistency across all communication touchpoints.
- Communication Planning: Develop and execute integrated communication plans that align with the overall brand strategy and business objectives. Identify target audiences, key messages, and optimal channels for reaching and engaging stakeholders.
- Content Creation and Management: Create compelling and relevant content for various communication channels, including websites, social media, blogs, press releases, and marketing collateral. Develop storytelling narratives that resonate with target audiences and reinforce brand messaging.
- Collaboration and Coordination: Collaborate closely with cross-functional teams, including marketing, digital, and creative teams, to ensure alignment and synergy across branding and PR efforts. Coordinate PR activities with marketing campaigns and initiatives for maximum impact.
Shubham Vishwakarma
Full Stack Developer - Averlon
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We’re Hiring: Head - Corporate Communications
Location: Coimbatore | Type: Full-Time | Industry: Education
KGiSL Educational Institutions is looking for a strategic and creative leader to drive our brand, PR, and communications across our campus.
Branding Skills
- Brand Strategy – Developing a clear brand vision, mission, values, and positioning.
- Brand Identity Management – Maintaining consistency in logos, colors, typography, and messaging.
- Market Research – Understanding customer needs, competitors, and industry trends.
- Brand Storytelling – Crafting compelling narratives that connect with audiences.
- Digital Branding – Managing online presence through websites, social media, and digital campaigns.
- Customer Experience Management – Ensuring every customer interaction reflects the brand promise.
- Creative Thinking – Developing innovative campaigns to strengthen brand recognition.
Corporate Communications Skills
- Written Communication – Preparing press releases, newsletters, speeches, reports, and executive communications.
- Verbal Communication – Delivering presentations, media briefings, and public speeches with confidence.
- Media Relations – Building and maintaining relationships with journalists and media organizations.
- Public Relations (PR) – Managing the organization's public image and reputation.
- Crisis Communication – Responding effectively to issues that may impact the organization's reputation.
Digital & Marketing Skills
- Social media management
- Content marketing
- Email marketing
- Search Engine Optimization (SEO)
Key Competencies Employers Value
- Brand development and positioning
- Corporate reputation management
- Public relations and media engagement
- Corporate storytelling
- Strategic communication planning
- Crisis and issues management
What We’re Looking For:
- 6-12 years experience in Corporate Communications/PR in Education/Corporate
- Strong storytelling, media handling & leadership skills
- MBA/Masters in Mass Comm, PR, or related field preferred
Be part of a growing institution group shaping the future of education!
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon