Conducting market research to find answers about consumer requirements, habits and trendsBrainstorming and developing ideas for creative marketing campaignsAssisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)Job briefWe are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.The goal is to deliver effective marketing programs that will help our reputation and growth.ResponsibilitiesConduct market research to find answers about consumer requirements, habits and trendsBrainstorm and develop ideas for creative marketing campaignsAssist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)Liaise with external vendors to execute promotional events and campaignsCollaborate with marketing and other professionals to coordinate brand awareness and marketing effortsPlan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesUndertake individual tasks of a marketing plan as assignedRequirementsProven experience as marketing specialist or similar roleThorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desiredWell-organized and detail orientedExceptional communication and writing skillsCommercial awareness partnered with a creative mindEXP: Min 3 years in marketing
We are looking for a qualified Content Writer to join our team focused on translating various IP & value delivered by B2B Enterprise Platform features in to impactful snippets of stories in various forms. If you are a tech-savvy and excited about the future of AI, Data & Technology; and have experience in tech feature writing, blogging, social media, PR and collateral making, we would like to speak with you. Our ideal candidate has exceptional oral and written communication skills and is able to develop engaging content. Ultimately, they should be able to act as the face and voice of our brand and manage all community communications. Key Attributes you’d need to possess Content & Collateral creation Writing blog posts, knowledge base articles, newsletters, communications materials, and material for social media channels. Delivering collaterals in various forms - from deck creation to infographics to short form emails to long-form blogs. Social media marketing Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties Public relations Managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns Communications/marketing strategy You will be responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications Analytics Measuring impact of your work through data and feedback would be the key. Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives Our ideal candidate will have: Bachelor's degree in English, communications, linguistics, journalism or related field (Master's degree, a plus) 2-4 years of Knowledge & experience of working in Tech / SaaS companies covering various aspects of content development. Experience in E-Commerce companies would be a huge plus Tech-savvy with the ability to explain complex technical matters in a simple manner and in a language that’d excite the audience to speak with us or adopt our platform Confirmed experience working with deadlines to deliver high-quality output in a short span of time It’s not expected that a single candidate would have expertise across all of these areas—we’re looking for candidates that are particularly strong in some areas, and have interest/capabilities in others. If you think this role seems exciting and fits your candidature, we’d love to have a chat with you.
SkillSphere Education is a Mumbai based skill set development and knowledge enhancement organization with a simple motto – ‘Refining skills, defining futures…’. Through a plethora of programmes, online initiatives and other endeavours, the organization’s main objectives are to develop essential life skills among individuals of all ages, increase their general and global awareness, improve public speaking and communication skills, and most importantly, assist individuals in gaining the confidence to uninhibitedly express their views and display their talents. About the job: We want to hire individuals who will conduct SkillSphere’s different educational programmes, and develop, update and manage content for our different curriculums and online resource base. The individuals need to be graduates in any field of study (arts, commerce, engineering, management etc.). While prior teaching or content development experience is not a prerequisite, it certainly is an added advantage. The individuals will be based out of Mumbai and must be willing to travel to different cities across India to conduct short-term workshops/educational programmes. A Typical Week in the Life of a Trainer and Content Manager would include: • Traveling to different educational institutions across the city and conducting educational programmes/events/other initiatives. • Updating modules in the curriculum for different educational programmes based on recent current affairs and global developments • Contributing to SkillSphere’s online resource base by writing articles/developing content for different sections of it and researching on new themes/topics that can be worked upon • Basic public and client relations during visits for conducting educational programmes • Completing all follow-up work including drafting reports and studying feedback forms associated with different workshops/programmes/events • Conducting demo sessions/information presentations to publicize SkillSphere’s initiatives and programmes in institutions/centers across the country as and when required What Should You Be Good at? • Communication skills. You must be able to speak freely and confidently with any person right from 8 to 80 years of age • Global, national, and general awareness. More importantly, you must be adept at keeping abreast with important developments in the world via the internet, newspapers etc. • Public speaking. While we don’t expect you to be a Barack Obama, you should not suffer from stage fright or a complete lack of confidence when it comes to speaking in front of crowds. If this is not a problem, don’t worry about other nuances of public speaking. You will be trained comprehensively for conducting workshops/educational programmes/events • You must be passionate about the field of education and teaching students. We are looking for people who are motivated about influencing social change through skill set development • Basic content development and writing skills. Once again, we shall be refining them and training you for content development and management. Don’t worry! • Interpersonal skills and collaboration If You are Good at These, then it is an Added Advantage! • Networking • Social media management • Conceptualizing and developing curriculums