Public Relations Jobs in Pune

Develop a marketing plan for yearly marketing activities.

 Preparing marketing calendar for digital and physical events.

 Identifying prospects and righty communicating product/ Service value

 Map the organizations and run the account-based marketing activity

 Generating leads and opportunities through Marketing Campaigns

 Manage customer relations

 Develop customer success stories that act as a reference case

 Make use of these stories for PR activity Handling team, Team handling experience must.

 Constant optimization of channels and mediums to get maximum business and brand value.

 Enhance the user experience by improving navigation and usability features of the website/ design

traffic to the site.

 Social Media - build and engage communities on social media Facebook, Twitter etc.; facilitate B2B

discussions.

 Orchestrating digital content strategies

 Driving traffic and engagement that translates to sales and brand promotion.

 Managing a content marketing budget.

 Measuring the results of marketing activity to inform future marketing campaign

 Designing and implementing creative marketing strategies to disseminate content

 Create and drive content marketing strategies for LinkedIn.

 Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue

tracking, and other paid search initiatives.

 Monitor and administer web analytics dashboards, reports and key reporting tools, and point out

key areas of importance by internal business goals.

Duties/Responsibilities:

The person plays a dual role of Public Relation and Influencer Manager.

Public Relations

• Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.
• Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.
• Cultivate, strengthen, and maintain media relationships.
• Create media materials such as press releases, talking points, run sheets, and messaging documents.
• Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.
• Secure, track, and measure results.

Influencer Marketing

• Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms
• Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.
• Manage and update internal influencer database to ensure platform and metrics stay updated.
• Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.
• Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.
• Manage all influencer requests, place and track product samples requests.
• Oversee gift boxes and other special packaging needs for high-touch influencers.
• Think creatively and add new ideas to pitch for new and exciting influencer programs.

Qualifications/Skills:

• 5+ years experience in public relations, in-house, or agency.
• Course in Mass Communication.
• Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.
• Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.
• Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.
• Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.
• A passion for building and cultivating relationships with influencers.

Other Requirements

• Previous experience working with consumer products and fashion brands.
• Passionate about social media trends and pop culture in general.
• Love working in fast-moving, high-growth companies.
• Meticulous organizational skills.
• Self-starter, comfortable with managing multiple priorities at any given time.
• Exceptional written and verbal communication skills.
• Outstanding relationship-building skills

Your responsibilities will include:

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand vision.
• Creating and managing all marketing materials and collateral in line with brand direction
• Implementing online marketing activities including Social Media.
• Tracking effectiveness of various campaigns and course correcting as required
• Managing communications spend and working with vendors and agencies, to develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand
• Key Requirements
• You have a degree in Marketing, Business Administration or related field.
• You have prior experience in a similar role.
• Strong knowledge of content development and SEM.
• A strong network of PR and media contacts would be highly advantageous.
• You have exceptional verbal & written communication skills.
• You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
• You have excellent interpersonal skills and are adept at building relationships with different stakeholders.

• Should have strong PR with Builder/Architecture/Interior Designers organizations that undertake luxury projects.
• End to end sales & lead generation for luxury ceiling fans sales
• Outstanding communication & interpersonal abilities
• Commercial awareness
• Prior experience in related field will be an advantage