Wing Comm
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HTML/CSSJob brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
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- Hands-on experience in creating innovative campaigns to engage with the public and media.
- Exposure to marketing campaigns and media relations.
- Learning how to organize, multitask and manage time.
- Learn on the job regarding the best practices in public relations.
- Exposure to the field of public relations and its various responsibilities.
Responsibilities
- Create with innovative and engaging public relations and media campaigns.
- Collaborate with other teams such as marketing and designers to create promotional content.
- Write, edit and review all media content and press releases.
- Handle any PR related issue that may arise.
- Maintain good relationships with media houses.
- Organize PR activations to promote the company’s image and serve as the spokesperson.
- Focus on marketing the company through partnerships and advertising.
- Keep up with media and audience opinions regularly.
- Study PR trends and use best practices.
- Regularly submit PR reports.
Requirements
- Prior experience with media or public relations.
- Experience with PR campaigns and media management.
- Excellent writing, oral presentation and communication skills.
- Basic knowledge of computers and writing software (MS Office).
- A strong presence of mind and analytical skill.
- Keen attention to detail.
- Calm mind in a sometimes stressful environment.
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