Wing Comm
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Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
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- Hands-on experience in creating innovative campaigns to engage with the public and media.
- Exposure to marketing campaigns and media relations.
- Learning how to organize, multitask and manage time.
- Learn on the job regarding the best practices in public relations.
- Exposure to the field of public relations and its various responsibilities.
Responsibilities
- Create with innovative and engaging public relations and media campaigns.
- Collaborate with other teams such as marketing and designers to create promotional content.
- Write, edit and review all media content and press releases.
- Handle any PR related issue that may arise.
- Maintain good relationships with media houses.
- Organize PR activations to promote the company’s image and serve as the spokesperson.
- Focus on marketing the company through partnerships and advertising.
- Keep up with media and audience opinions regularly.
- Study PR trends and use best practices.
- Regularly submit PR reports.
Requirements
- Prior experience with media or public relations.
- Experience with PR campaigns and media management.
- Excellent writing, oral presentation and communication skills.
- Basic knowledge of computers and writing software (MS Office).
- A strong presence of mind and analytical skill.
- Keen attention to detail.
- Calm mind in a sometimes stressful environment.
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About the company
Passionate about education?
CK-12 is on the lookout for talented, creative, and dedicated people to join our mission to provide great education to students around the world. We are looking for candidates to join our office at Bangalore.
We have a strong education platform that has served over 200 Million users, have got over 1.45 Billion questions answered and have got more than 285 thousand customised Flexbooks. We have embarked on exciting journey to build AI-powered student tutor and Teacher Assistant to build next generation of learning platform.
About CK-12 Foundation
CK-12’s mission is to provide free access to open-source content and technology tools that empower students as well as teachers to enhance and experiment with different learning styles, resources, levels of competence, and circumstances.
To achieve this noble and ambitious vision, we at CK-12 are challenging traditional model of education to transform it dramatically. Technology has opened up lots of opportunities to revolutionize education for the benefit of students, teachers and parents.
We have chosen to be non-profit so that we can effectively realize our mission and so that we can do the right thing! It also provides us the ability to experiment big and bold ideas. CK-12 is backed by Vinod Khosla, a renowned technology venture capitalist.
At CK-12, you’ll experience the benefits of working in a dynamic, entrepreneurial, innovative and non bureaucratic environment where you will get a lot of cool things done than you ever imagined! We are a small group of passionate folks who are determined to disrupt the current form of education. We came together from companies such as Apple, eBay, Amazon, McGraw-Hill, and startups.
Technology is key to scale education and we deeply believe in it. Come develop great solutions on our cloud based (AWS) and AI-first platform delivering rich and interactive content.
Does our mission, people and technologies excite you? If the answer is YES! and you are a great technologist who will challenge status-quo (no order takers please!) by innovating, please come join us! Together, we will change the world!
Check out how CK-12 is making an impact in teaching and learning - https://www.ck12info.org/about/testimonials/
Flexi, our AI-powered Student Tutor - https://www.ck12.org/pages/student-tutor/
AI-powered Teacher Assistant - https://www.ck12.org/pages/teacher-assistant/
Benefits: Medical and Accident Insurance, Free food orders for lunch.
Location: https://goo.gl/maps/NkA2Hr8JhtE3raWr5
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