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Locations

Mumbai

Experience

2 - 4 years

Salary

INR 4L - 6L

Skills

Google Adwords
Google Analytics
Search Engine Optimization (SEO)

Job description

We are looking for a Senior Analyst interested in building and refining the SEO strategy company-wide for a growing leader in the ecommerce space. This is the ideal job for someone who is a hands-on SEO professional with excellent problem solving skills and a proven track record of creating and executing eCommerce SEO strategies designed to improve rankings and drive revenue. He/she will be responsible for managing he entire international market for craftsvilla What You’ll Do · Be the in-house SEO expert and evangelize SEO best practices throughout the company, responding to issues and questions as they arise across product and marketing · Clearly define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic, trials, new stores and revenue. · Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with marketing colleagues across all channels, including content, email, web, PR and social. · Develop SEO strategies to drive traffic and leverage: New/existing web technologies Social networking User-generated content Media efforts · Ensure all techniques and strategies are implemented and consistent across sites. · Optimize current website architecture, URL structures, category taxonomies and content (new and existing) to maximize our results and grow non-branded traffic QoQ. · Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place · Work with the content team on link building efforts, including strategy and processes · Stay abreast of new developments in the ecommerce industry and SEO overall, developing proactive and reactive strategies to help us become best-in-class — in both domestic and international search · Manage the SEO tech stack and be accountable for all business performance metrics related to SEO, reporting weekly KPI metrics and project status to various stakeholders across the organization · Manage all the technical SEO aspects of our website, Manage the architecture, implementing href language tags etc. Who You Are · 2-3 year’s hands-on experience with eCommerce SEO (Prefferably at a large eCommerce company) · Excellent written and verbal communication skills; Strong presentation skills · Ability to manage international projects and navigate cross departmentally · A previous track record of implementing successful SEO strategies for eCommerce, SaaS or online consumer product companies where your efforts drove tremendous growth in rankings and revenue · A strong metrics-driven mind-set · Deep understanding of how search bots crawl websites · Good understanding on how ecommerce website are build and work at both the back and front end · Understand canonicals and noindex rules at scale · Advanced Excel knowledge (pivot tables) · Strong working knowledge of and proficiency with: o Web analytics tools such as Google Analytics, Google Webmaster Tools, MixPanel o Backlink portfolio management with tools such as Ahrefs or Majestic o Crawling tools including Botify, ScreamingFrog and DeepCrawl o CMS environments such as WordPress, Craft, Drupal, or Sitecore · Advanced understanding of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends (i.e.: Panda + Penguin releases) · Sound knowledge of HTML and CSS to identify code-based optimization opportunities · Excellent people skills and enjoy communicating with team member’s daily · Strong understanding of all marketing channels, including SEM, social, PR, website. · Bachelor's degree in Engineering or Marketing.

About the company

Craftsvilla.com - the largest online ethnic store in India.

 

Craftsvilla has carved a niche for itself in the market and today competes with major players in the e-commerce space. Committed to all things ethnic, Craftsvilla.com uses a marketplace model to capture the regional variations of India. We believe this endeavour will not only help artisans of India, but also help customers discover and buy products that are not easily available to them today.

 

To turn our vision into reality, we have recently acquired Send, an on-demand shipping service provider startup and Place Of Origin, a startup that is focussed to taking Indian food to every home.

 

At Craftsvilla, our focus is both creative and progressive. One of our many strengths is the dynamic team of professionals we have across the board. We believe that empowering individuals is the key to sustainable growth. When it comes to recruiting we ensure that the person has the desired qualities and qualifications required to drive and manage projects individually, in future. We recruit people who are passionate about their work and can see themselves growing along with Craftsvilla.

Founded

2011

Type

Product

Size

250+ employees

Stage

Raised funding
View company

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