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Performance Marketing
Branding & Advertising ndustry
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Performance Marketing

at Branding & Advertising ndustry

3 - 7 yrs
₹3L - ₹6L / yr
Mumbai
Skills
performance Marketing
Google Adwords
meta ads
campaign management
Lead Generation
paid media

Job Title: Performance Marketing Executive

Department: Digital Marketing

Location: Andheri East, Mumbai

Experience: 3 to 4 years in Performance

Employment Type: Full-time


About Us: We’re a fast-growing branding and marketing agency that works with emerging businesses and established brands alike. Our work goes beyond ads - we shape identities, build recall, and create campaigns that are as strategic as they are creative. To scale smarter and drive measurable impact, we’re looking for a Performance Marketing Executive who knows their way around paid media like the back of their hand.


Role Overview: As a Performance Marketing Executive, you will be responsible for planning, executing, optimizing, and reporting on paid campaigns across digital platforms. You’ll work closely with creative teams, strategists, and account managers to translate campaign goals into high-performing ads — all while keeping performance data front and center.


Key Responsibilities:

Campaign Management:

○ Plan and execute performance marketing campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), LinkedIn, and other relevant channels for various clients.

○ Ensure campaigns are aligned with broader brand and marketing goals for each client.

○ Manage budgets across platforms, maximising ROI and maintaining CPA/ROAS goals.

Performance Analysis & Optimisation:

○ Track and analyse campaign performance using Google Analytics, platform dashboards, and internal tools.

○ Continuously test and optimize creatives, copies, targeting, and bid strategies.

○ Generate insightful performance reports with actionable next steps.

Collaboration & Strategy:

○ Work closely with content, creative, and branding teams to develop compelling ad creatives and copies.

○ Collaborate with account managers and strategists to build full-funnel performance marketing plans tailored to client objectives.

Keyword & Audience Research:

○ Conduct in-depth keyword research for SEM campaigns. ○ Define and refine target audience segments for better ad targeting and relevance.

A/B Testing & Innovation:

○ Run structured A/B tests across platforms to improve CTR, conversion rates, and overall campaign performance.

○ Stay up-to-date with platform changes and emerging digital marketing trends.


Required Skills & Qualifications:

● 3 to 4 years of hands-on experience in performance marketing and paid media.

● Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, and Google Analytics (GA4 preferred).

● Solid understanding of conversion tracking, pixel setup, UTM parameters, and basic funnel tracking.

● Strong Excel/Google Sheets skills for budget planning and reporting.

● Working knowledge of SEO and organic content strategy.

● Certification in Google Ads / Meta Blueprint.

● A data-first mindset with creative instincts.


Who You Are:

● You think in click-through rates and live for campaign dashboards.

● You understand the delicate balance between creative storytelling and conversion-driven content.

● You're not afraid to ask questions, test wild ideas, and push for better performance.

● You have an ROI driven approach.

● You enjoy working in a fast-paced, creative environment where no two campaigns look the same.


Selection Process:

Round 1: Telephonic Interview

Round 2: Technical Test + Personal Interview

Working Hrs.: 10.00 a.m. to 7.00 p.m. [Monday - Friday and Alternate Saturdays]


If anyone interested then apply through link:  https://tiny.cc/NGtalent 

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Would you like to join this journey?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Job Description

 

Designation: Product Manager

Location: Bangalore (Work From Office)

 

Qualification: Graduation/Post Graduation from reputed institutes

 

Please find below the job description for various Product Manager openings.

  1. uniPAY Next Product Manager
    1. Should come from a retail IT background, either vendor to retail IT or working as a Sr. Manager/AVP in retail IT
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    3. Experience in implementing SAP or Microsoft Dynamics
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    9. Would be responsible for product roadmap
    10. Would be responsible for driving usage of product, customer satisfaction and wallet share of customer.
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    1. Should come from a payments background in a bank. Either a vendor to the bank providing payment systems – like FIS, Atom, Hitachi, Zeta, or working in the payments department of a bank as a product manager.
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    4. Atleast 8-10 years of experience in payments as Product Manager/Sr. Product Manager role.
    5. Would be responsible for interfacing with banks, other financial service providers for solutioning support and communication.
    6. Would be driving the payments platform roadmap
    7. Would be responsible for driving usage of platform, customer satisfaction and wallet share of customer.
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    7. Would be driving the installments platform roadmap
    8. Would be responsible for driving usage of platform, customer satisfaction and wallet share of customer.
  1. Brand Product Manager
    1. Should come from a strong catalogue management background in retail IT automation companies – typically MNCs here.
    2. Experience in designing systems for organizing retail brand catalogues for various end uses such as inventory, pricing, taxes.
    3. Experience in having worked with large retailers, both online and offline in providing and integrating such systems with them.
    4. Strong fundamentals in data and database management.
    5. Atleast 8-10 years of experience in this role as Product Manager/Sr. Product Manager.
    6. Would be responsible for interfacing with retailers, OEMs for solutioning support and communication.
    7. Would be driving the brands platform roadmap
    8. Would be responsible for driving usage of platform, customer satisfaction and wallet share of customer
  1. GENIE App Product Manager
    1. Should come from a strong mobile app product management background
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    3. Should have a strong start-up mindset of rapid changes
    4. Strong in UI/UX, strong understanding of consumer interactions with mobile interfaces
    5. Experience of having designed apps from scratch, taken it to scale of atleast 1 million active users
    6. Experience in designing interfaces, notification management, usage tracking systems
    7. Atleast 5-6 years of experience in this role as Product Manager/Sr. Product Manager.
    8. Would be responsible for interfacing with product marketing, small and medium merchants, their cashiers.
    9. Would be driving the GENIE App roadmap
    10. Would be responsible for driving usage of platform, customer satisfaction and wallet share of customer
  1. Sales Platform Product Manager
    1. Should come from a strong background of designing workflows and use-cases in SalesForce for field force management
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    3. Experience in having worked with organizations with large field force for such system creation.
    4. Strong fundamentals in data and database management.
    5. Atleast 8-10 years of experience in this role as Product Manager
    6. Would be responsible for interfacing with internal business and operations team for solutioning the systems and then driving roadmap.
    7. Would be driving the sales platform roadmap
    8. Would be responsible for driving usage of platform, customer satisfaction and wallet share of customer


Personality:

  • The ideal person for this role would be someone who loves the challenge of an entrepreneurial environment, who has high ownership to be available 24x7 for our customers, who is able to deal with complexity and rapid change and who has large dreams to be part of interesting journey.
  • The person would be self-driven, results-oriented with a positive outlook and impeccable integrity. He/she would have a track record of delivering results consistently in uncertain environments. Excellent communication skills with an ability to manage crucial conversations with senior stakeholders.
  • Retail industry demands “I’ll do it now instead of tomorrow” attitude. Please be prepared for interesting journey if you want to grow fast with no age barriers.

 

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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