Senior Online Marketing Manager at An extra curricular platform designed for children · Bengaluru (Bangalore), Delhi, Gurugram, Pune, Mumbai, Kolkata · 4 - 10 years · Posted 27 Jan 2022

Senior Online Marketing Manager
at An extra curricular platform designed for children
Job Resonsibilities:
-Performance Marketer
-As an initial member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
-Drive paid marketing efforts across a variety of channels and monitor their performance
-Identify key audience segments and growth opportunities and transform these through effective campaigns
-Use customer research, hard data and metrics to assess efficacy of marketing campaigns
-Partner with product & growth team to enable ground level learnings and contribute to product-led growth
What are we looking for?
-5+ years working in the marketing or growth function, preferably in a startup.
-Hands on experience in Google Adwords and Facebook/Instagram ads is a must. Expertise in both is a requisite.
-You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
-You possess deep customer empathy and love getting your hands dirty with data
Location: Bangalore/ open to remote working as well in other cities.

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CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.
We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.
If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.
About the Role
We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.
Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.
That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.
We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.
What "Good" Looks Like (Market Standard)
This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:
- Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
- CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
- CAC payback period short enough that growth doesn't starve cash flow
- Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
- A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict
If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.
What You'll Own
- Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
- Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
- Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
- Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
- Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
- Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why
Required Skills & Background
- A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
- 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
- Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
- Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
- Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
- Experience managing a team (content and/or performance). This role leads people, not just plans
- Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
- Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product
Good to Have
- Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
- Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
- Prior experience at an early-stage startup where they built the growth function rather than inheriting one
- Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally
What We Offer
- Direct ownership of the marketing function, reporting to the founders and CMO
- Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
- Competitive pay, with ESOP and ownership options so your upside grows with the company's
- A team that already executes well. Your job is to point it in the right direction, not build it from zero
- Real accountability: revenue and ROI, not vanity metrics
- Fast growth and more scope as the company scales
Help new products find their first customers in the US, and teach our systems how you do it.
Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.
What you'll do
- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.
- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.
- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.
- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.
Who you are
- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.
- Taken a product from near zero to real US traction, with numbers you can show.
- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."
- A clear writer. You explain your reasoning so that others can act on it.
- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.
Details
- Full-time and remote within India, engaged as an independent contractor.
- ₹45–55 LPA based on experience, plus equity.
- Process:
1. A short application with a 20-minute exercise.
2. A conversation.
3. A paid one-to-two-week project on a real business.
To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform. The application includes the exercise. Please don't send a CV alone.
About the role
We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.
This is a full time, on-site role based in Hyderabad.
Key responsibilities
- Identify, reach out to, and build lasting relationships with relevant influencers and creators
- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement
- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance
- Continuously track the metrics that grow users, run experiments, and double down on what works
- Report on growth performance and share clear insights with the team
Requirements
- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing
- Practical experience running Google Ads and Meta Ads
- Experience with influencer outreach and managing social media platforms
- Comfortable with marketing analytics and making decisions from data
- Organised, self-driven, and able to own targets and numbers
- Strong written communication in English
Good to have
- Experience marketing a product, app, or SaaS rather than a service
- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools
- An eye for creative and messaging that converts
What we offer
- Ownership of growth for a live AI product that people already use every day
- A small, fast-moving team where your work shows up in real users, week after week
- Real, measurable marketing experience on a product with global reach
About Realityrift Innovations
Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.
Job Title: Performance Marketer
Role Summary: We are looking for a data-driven creative problem solver who understands Bharat audiences deeply—small towns, Tier 2/3/4 behavior, local culture, emotions and purchase psychology. You will lead ad creative strategy, performance marketing experiments, user funnel optimization, and growth execution across Meta, Google & short-video platforms. The goal is to scale installs, reduce CAC, and drive revenue sustainably.
Key Responsibilities:
- Own Performance Marketing strategy end-to-end.
- Build high-converting ad creatives/hooks/scripts aligned with Bharat users.
- Run A/B tests, iterate fast, break down metrics (CPI, CTR, CAC, ROAS).
- Work with designers/editors to ensure creatives are relatable, scroll-stopping.
- Analyze funnel drops → suggest UX + communication improvements.
- Scale budgets efficiently while maintaining profitability.
Required Skills:
- Strong understanding of Bharat audience behaviour (Tier 2/3/4).
- Creative thinking + storytelling ability.
- Performance mindset – numbers, optimisation, growth funnels.
- Experience in Google/Meta Ads Manager.
- Good understanding of hooks, thumbnails, CTA psychology.
- Basic copywriting for ads in Hindi/Hinglish, any other language fluency would fetch you brownie points.
Experience
- 2–6 years in performance marketing & digital advertising.
Preferred (Good to Have)
- Worked with Bharat-focused brand before.
- Have/had YT/IG channel with good reach
- Understanding of short-form video platforms+content (IG, YouTube Shorts).
- Ability to generate viral hook ideas + creative angles.
- Exposure to subscription-based product funnels.
Qualification
- Any graduate/PG. Marketing/Business/Media preferred but not mandatory.
- Skill > degree. Hands-on > theoretical knowledge.
Performance Marketing Specialist
Experience: 1–2 Years
Qualification: Minimum Undergraduate Degree (UG)
Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)
Role Overview:
We are looking for a data-driven Performance Marketing Specialist to scale user
acquisition and drive business growth for Tamasha’s consumer-facing apps. Products: • Openly – A conversation-first social app focused on meaningful interactions. • Playroom – Voicechat – A real-time voice chat platform for live community
engagement. • FriendChat – A chatroom-based social app for discovering and connecting with
new people. Key Responsibilities: • Plan, execute, and optimize paid acquisition campaigns across Meta and Google
Ads. • Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. • Own daily budget allocation, bid optimization, targeting, and scaling decisions. • Perform deep analysis at campaign, ad set, ad, and creative levels. • Build daily, weekly, and monthly performance reports. • Analyze funnel metrics and identify drop-offs with actionable insights.
• Work closely with product and analytics teams for attribution accuracy. • Share insights and recommendations with stakeholders clearly. Required Skills: • Strong hands-on experience with Meta and Google Ads. • Data-driven mindset with strong analytical skills. • Experience in mobile app performance marketing. • Excellent communication and stakeholder management skills.
We’re looking for a growth-minded person to take ownership of our apps.
We build and launch consumer mobile apps across multiple categories.
We’re looking for someone smart, entrepreneurial and obsessed with growth to take ownership of how our apps acquire users and scale.
This is not a traditional marketing role. We’re looking for someone who understands mobile products, paid acquisition, organic growth, analytics and the product lifecycle — and can look at a problem, make a decision and move quickly.
You’ll work closely with the founders and take ownership of growing our apps from 0 → scale.
What you’ll do
- Own growth across our portfolio of mobile apps
- Develop and execute ASO & organic growth strategies
- Manage and optimize Meta Ads, Google Ads, Apple Search Ads, TikTok Ads, etc.
- Take ownership of media buying, budgets and acquisition performance
- Analyze acquisition funnels, CAC, ROAS, LTV, retention and subscription conversion
- Use Firebase Analytics to understand user behavior, funnels, events and cohorts
- Work with designers to develop and test high-performing ad creatives
- Identify new growth channels and emerging opportunities
- Improve App Store / Play Store conversion
- Run experiments across acquisition, onboarding, paywalls, pricing and monetization
- Understand where a product is in its lifecycle — from launch to growth to scale — and make decisions accordingly
- Work with product & engineering to turn growth insights into product improvements
- Understand and improve the complete funnel from impression → install → activation → trial → subscription → retention
Tech & tools
You don’t need to be a developer, but you should be comfortable understanding the technology behind mobile growth.
You should know or be comfortable working with:
Firebase Analytics · App Store Connect · Google Play Console · Meta Ads · Google Ads · Apple Search Ads · RevenueCat · Adjust / AppsFlyer · Meta SDK
You should understand how analytics, attribution, advertising, subscriptions and product data fit together.
What we’re looking for
We’re looking for someone who:
- Thinks independently and makes decisions quickly
- Is highly analytical and comfortable with numbers
- Understands why a campaign, product or funnel is working — not just how to operate the dashboard
- Has hands-on experience with media buying
- Understands the mobile product lifecycle
- Loves experimentation and finding unconventional growth opportunities
- Understands both marketing and technology
- Keeps up with mobile apps, AI, advertising and growth trends
- Can move quickly from “I have an idea” → “let’s test it.”
- Doesn’t need to be told what to do at every step
Bonus points
You’ve previously:
- Grown a consumer mobile app
- Scaled Meta Ads
- Worked with subscription apps
- Used Firebase Analytics extensively
- Done ASO
- Worked with attribution / analytics SDKs
- Improved trial → paid conversion
- Worked across product, marketing and engineering
- Taken a product from launch → growth → scale
The kind of person we’re looking for
If you’re the person who sees an app, ad or product and immediately starts thinking:
“Why is this working?”
“Why isn’t this ranking?”
“Where are these users coming from?”
“Why aren’t they converting?”
“What should we test next?”
—you’ll probably enjoy this role.
How to apply
Send us your CV/LinkedIn along with 2–3 examples of things you’ve personally grown.
Tell us what you did and, most importantly, the numbers before and after.
We’re looking for someone who wants to own growth, not just execute a marketing checklist.
About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and drive business with Digital marketing strategies.
● Proficiency in Google Analytics and Search Marketing
● DataDriven decision making
● Email Marketing Metrics and Planning
● Work closely with the sales and marketing team to align efforts and drive revenue.
● Use data and analytics to measure and improve the performance of the demand generation efforts.
● Develop and maintain relationships with partners, influencers, and other stakeholders.
● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
● Monitor industry trends and stay-up-to-date on new technologies and techniques.
● Conduct market and customer research to identify opportunities and challenges.
● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts
● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
● Identify and resolve challenges and conflicts within the demand generation process
Requirements:
● Bachelor’s degree in marketing or related field.
● 2-3years of experience in demand generation or B2B/E-Commerce space.
● Experience in managing paid search campaigns, demand generation, email marketing.
● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Knowledge of sales techniques and strategies
● Excellent communication & collaboration skills
● Ability to prioritize and manage multiple tasks and projects
● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
Growth Marketing Intern at Gevme
About Gevme
At Gevme, we believe events are one of the most powerful ways to bring people, ideas, and opportunities together. As a Singapore-headquartered event technology company, our mission is to help organisations deliver meaningful, measurable, and scalable event
experiences across physical, virtual, and hybrid formats. We're not just building software. We're building the infrastructure for a more intelligent, accountable, and impactful events industry.
About the Role
We are looking for a driven and creative Growth Marketing Intern to join Gevme’s marketing team. In this role, you will work closely with the Growth and Product Marketing teams to execute demand generation campaigns, optimize funnels, and contribute to scalable growth strategies. You will play a key role in building, implementing, and measuring campaigns and processes that drive awareness, engagement, and pipeline growth.
What You'll Do
- Draft and schedule LinkedIn posts for Gevme and leadership accounts
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What We're Looking For
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
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- Interest in events, experiential marketing, or B2B SaaS is highly preferred
- Bonus: Experience with tools like Canva or marketing automation platforms
Why Gevme
- Work on real campaigns, not busywork
- Learn modern B2B growth tactics firsthand
- Get exposure to APAC's events industry
What We Offer
- Hands-on Learning: Work on real campaigns that directly impact business growth
- Mentorship: Learn from experienced professionals across marketing, product, and sales
- Career Growth: High potential for conversion to a full-time role based on performance
- Flexible Work Environment: Remote-friendly setup
- Recognition & Ownership: Opportunity to take ownership of projects and get recognized for your contributions
- Industry-Recognized Experience: Receive an official internship certificate/letter from Gevme, validating your hands-on experience in growth marketing and strengthening your professional profile in the SaaS and events industry
Diversity & Inclusion
Gevme is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, where everyone feels valued, respected, and empowered.
Job Role: App Growth and Marketing Manager (ASO Specialist)
Location: Delhi
Experience: 2-6 Years in App growth and Performance Marketing and ASO
Compensation: upto 12 LPA (Based on experience)
Employment Type: Full-time
Key Responsibilities
- Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
- Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
- Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
- Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
- Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
- Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
- Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
- Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
- Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
- Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
- Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
- Explore new acquisition channels, growth opportunities, and marketing experiments.
- Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
- Prepare regular reports on app growth and marketing performance and provide actionable insights.
Required Skills & Qualifications
- 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of App Store Optimization (ASO).
- Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
- Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
- Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
- Strong analytical and problem-solving skills.
- Ability to work with data and translate insights into actionable growth strategies.
- Good understanding of the mobile app user journey and acquisition funnel.
- Strong communication and cross-functional collaboration skills.
Candidates with experience in fintech or financial services app marketing are especially encouraged to apply
Performance Marketing & Growth Manager
Brand + Growth ·Onsite · Full-time
Own growth and brand for our product — not just performance metrics. We need someone who can run high-performing paid campaigns and make sure that growth builds a real brand, not just short-term clicks.
What You'll Do
• Run paid campaigns across Meta, Google, YouTube, TikTok — full funnel, awareness to retention
• Optimize against ROAS, CAC, CTR, CVR, LTV; kill underperformers fast, scale what works
• Own budget allocation across channels and hit hard growth targets
• Shape brand positioning, voice, and creative consistency across every channel
• Partner with product on growth loops, retention, and lifetime value
• Brief creative teams with data-backed insights; report performance to leadership
What You Need
• 3–5 years in performance marketing, growth marketing, or a hybrid growth + brand role
• Hands-on experience running paid campaigns on Meta and Google Ads (non-negotiable)
• Startup, D2C, e-commerce, or consumer brand background preferred
• Data-driven mindset — comfortable owning a budget and being accountable for targets
• Genuine interest in brand-building, not just performance metrics
Nice to Have
• Experience across multiple international markets
• Experience building a brand from 0→1, not just scaling an established one
• Basic design or copywriting sensibility
Why Join Us: Full ownership of both growth and brand — rare to get both in one seat. Direct access to founders, fast execution, real impact.







