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Job Title: Performance Marketing Manager (Software Development Industry)

Company: 75WAY Technologies Pvt. Ltd.

Location: Mohali Phase 8B

Experience: 4+ Years

Industry: IT Services / Software Development

Job Overview:

We are looking for an experienced Senior PPC Specialist with a strong background in running paid marketing campaigns for Software Development companies. The candidate should have hands-on experience in generating quality leads for Web Development, Mobile App Development, AI/ML, SaaS, and other IT services through Google Ads, LinkedIn Ads, Meta Ads, and other paid platforms.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other paid channels
• Generate B2B leads for software development services
• Manage campaigns for Web, Mobile App, AI/ML, SaaS, and IT solutions
• Perform keyword research, competitor analysis, and audience targeting
• Monitor campaign performance, CTR, CPC, CPA, ROAS, and conversions
• Create and optimize landing page strategies for lead generation
• Manage remarketing and retargeting campaigns
• Prepare performance reports and suggest growth strategies
• Coordinate with the sales and design teams for campaign execution
• Handle budget planning and campaign scaling

• Experience managing SEO and affiliate programs.
• Strong understanding of current online marketing concepts, strategies and best practices.
• Experience in SEO, Email marketing and social media. Knowledge of SEM Rush tool
• Experience in a similar digital marketing role.
• Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate.
• Strong communication skills.

Roles and Responsibilities

How to know if you are the one we're looking for? You are the one if you have extensive knowledge of the latest SEO Trends and online marketing channels.

Developing SEO-based content like Blogs, Guest Blogs and PR and s. Optimize content considering SEO and Google Analytics.

Accountable for all initiatives to drive traffic, engagement, and leads, that deliver sales and customer retention.

Depth of understanding and knowledge of organic search trends, including search engine algorithm changes, and the latest tools and technologies.

Create and launch SEO campaigns, identify areas of improvement, and optimize the site's performance and rankings in major search engines.

Handy experience in operating various marketing tools.

Other Skills: link building, keyword research, Google search console, Google Analytics, Website analysis tools.

Desired Candidate Profile

Ability and desire to strive for excellence.

Self-initiative, determined, and tech-savvy to the core.

SEO, SEM, Google Analytics, Website Designing, Graphic Designing.

Handy experience in operating various marketing tools.

Excellent Rank Producing, On page Off Page promotion, Link Building, and Back link Building.

a plus for channels such as SMO, PPC, Email Marketing and Content Marketing.