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Performance Marketing Manager (PPC)
Location: Mohali, Phase 8B (On-site)
Experience: 4+ Years
About the Role
75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
- Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
- Conduct keyword research, competitor analysis, and audience targeting for IT services.
- Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
- Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
- Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
- Create and manage remarketing and retargeting campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently to maximize campaign performance.
- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
- Experience managing SEO and affiliate programs.
- Strong understanding of current online marketing concepts, strategies and best practices.
- Experience in SEO, Email marketing and social media. Knowledge of SEM Rush tool
- Experience in a similar digital marketing role.
- Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate.
- Strong communication skills.
Roles and Responsibilities
How to know if you are the one we're looking for? You are the one if you have extensive knowledge of the latest SEO Trends and online marketing channels.
Developing SEO-based content like Blogs, Guest Blogs and PR and s. Optimize content considering SEO and Google Analytics.
Accountable for all initiatives to drive traffic, engagement, and leads, that deliver sales and customer retention.
Depth of understanding and knowledge of organic search trends, including search engine algorithm changes, and the latest tools and technologies.
Create and launch SEO campaigns, identify areas of improvement, and optimize the site's performance and rankings in major search engines.
Handy experience in operating various marketing tools.
Other Skills: link building, keyword research, Google search console, Google Analytics, Website analysis tools.
Desired Candidate Profile
Ability and desire to strive for excellence.
Self-initiative, determined, and tech-savvy to the core.
SEO, SEM, Google Analytics, Website Designing, Graphic Designing.
Handy experience in operating various marketing tools.
Excellent Rank Producing, On page Off Page promotion, Link Building, and Back link Building.
a plus for channels such as SMO, PPC, Email Marketing and Content Marketing.
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