Asst Manager / Manager - Digital Marketing, Mumbai

• Creating a positive onboarding experience for new clients.
• Manage daily activities and tasks for clients by Line Manager
• Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings.
• Responding to clients' requests as they arise in real time
• Maintaining an accurate record of all necessary documents pertaining to the brand.
• Coordinate with various internal teams to deliver Creative, Data Analytics, Tech and Operational Services
• Develop a relationship with clients and manage their expectations (Kudos if you can balance the two together!)
• Upsell! Always be on the lookout to identify opportunities and convert them to grow revenue
• Ensure that projects are completed on time and within budget.
• Coach and support team members to help them meet departmental goals
• Take responsibility for the quality of work, the accuracy of brief and the team’s output
• Maintain weekly, fortnightly and monthly reports 
• Meeting clients to discuss strategy and report on progress
• Keep ahead of industry’s developments and apply best practices to areas of improvement
• Maintain an orderly workflow according to priorities

BECOME A PEOPLE’S PERSON!

• Exhibit strong leadership skills and motivate-inspire your team members
• Stick to the client’s brief and the agreed process to deliver effectively
• Utilize your team’s productivity keeping the Scope Of Work and allocated budget
• Be all ears to Account Managers and mentor to get the best performance possible

IMPROVE THE PROCESS!

• Relentlessly work on improving the internal processes while solving problems along the way

COMMUNICATE AND COLLABORATE!

• Manage all business communications
• Become a link for the internal team and make sure the process is consistently followed until the project is completed as per the client’s brief

SKILLS WE DESIRE

• Develop and maintain existing client relationships.
• Excellent organizational and time management skills.
• Strong analytical and problem-solving skills.
• Effective communication skills.
• A+ presentation skills (making PPTs included)
• Natural attention to detail
• Financial management and commercial acumen
• Advanced software skills including Word, Excel, PowerPoint, Visio, MS Project (or equivalent Project management tool).

Different aspects of SEO optimization

- ORM (Online Reputation & Response Management) for the client's account

- live Google Ads projects, keyword research & campaign optimization

- Google my business - handling & optimization

- Hands-on experience in live Social media projects

- preparing daily & weekly client reports Skill

Skill Requirements:

Good command over English both written and verbal

- Good MS Excel skills and exposure to work on Google docs or G-suite

- Focused on delivery - Attention to detail and high on rigor & energy

- Expected to work & contribute individually on modules of a project

- Ability to thrive in a fast-paced environment Basic English literature graduates with an aptitude

for Social Media can also be considered

Engineering Services Marketing Manager – NA Region (http://www.techwave.net">www.techwave.net)

Shift Timing: 04:00 PM to 01:00 AM IST

Work Location: Hyderabad

Reports to: Sr. Manager Global Marketing

Are you an experienced marketing professional with demonstrated experience in designing, producing and executing actionable client-focused marketing programs? Do you feel the urge to take ownership of your work and deliver at highest standards? Are you built for a marathon rather than a sprint? Then this is the opportunity for you.

As a Marketing Manager, you will plan, develop and execute various marketing campaigns that supports Techwave’s regional business. You will serve as a trusted marketing advisor to the region head and key stakeholders. Be responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution.

In addition, as a Marketing Manager, you will build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximize reach and impact to the market.

Responsibilities include:

* Planning:

• Develop actionable outcome-oriented marketing plans for each quarter
• Marketing plan should include tactical marketing calendar with details on all planned activities
• Focus should be on creating Techwave brand awareness, lead generation and sales enablement

* Stakeholder Management:

• Hold frequent meetings with the region head and other stakeholders to be in line with their vision for the region
• Create a communication plan to keep the stakeholders informed about various marketing activities for the region

* Research:

1. Events:

Find relevant expos, conferences, tradeshows, other events for participation o Find speaking opportunities, award nomination opportunities and do the needful

1. Marketing Database:

Building the marketing contact database by research and by working with vendors.

* Digital Marketing:

• Work with internal team members to develop and execute SEO strategy for the region
• Plan and execute PPC/Display/Re-Marketing campaigns

* Content Marketing:

• Get all required marketing collaterals prepared for various services in the region
• Plan and create innovative content like infographics, videos, etc.
• Create and share one newsletter per month to keep region heads and stakeholders informed

* Event Management:

Plan and project manage events, end-to-end right from identifying event opportunities, budgeting, approvals, getting the booth designs, collaterals, promoting the event participation, etc.

Analytics:

Measure all marketing activities against key performance indicators

Analyse historical campaign data to improve future campaigns

Requirements:

• At least 3 years experience in running marketing campaigns for Engineering Services at a mid-sized IT services/engineering company
• Should have worked for the NA regional marketing efforts
• Experience in digital marketing – Google Ads, LinkedIn Ads, Email Campaigns, SEO, etc.
• Ability to co-create content in association with content writers internally and externally
• Experience working on any Marketing Automation tool
• Experience working with cross functional teams
• Ability to organize and manage multiple tasks with a sense of calm
• Attitude to get things done as planned no matter the challenges faced

For a person to be successful in this role:

• Hands-on in all aspects of digital marketing
• Good project management skills
• Should be a people’s person
• Takes complete ownership

What you need to have:

• Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.

Key Skill Set 

• 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
• Demonstrable experience managing SEM, display, email marketing, SMM campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc.
• Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus.
• Understanding of data analysis, trend spotting and technology in Digital space.
• Strong written & verbal communication skills.
• Skilled in problem solving, planning, as well as being able to adapt to new environments.

Key Responsibility Areas:

• Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
• Should be updated with the ongoing marketing trends and capable to implement the changes in the system.
• Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific.
• Awareness about various content marketing platforms of the Market Research Industry.
• Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
• Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
• Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.