Performance Marketing Lead (B2C, FinTech)

What you need to be successful
● Advanced JavaScript, CSS, HTML 5, DOM Concepts
● Knowledge of REACT tools and framework including React.js (Hooks + Classes), Webpack,
Redux, and Flux, Next.js
● Knowledge of Typescript
● Knowledge of performance testing frameworks including Mocha and Jest.
● Familiarity with common UI Libraries such as materialUI, bootstrap.
● Fluent in responsive design and mobile / tablet UI / UX
● Knowledge of version control systems like Git.
● An understanding of React best practices and a commitment to following them.
● Ability to create and maintain continuous integration and delivery of React applications.
● Fintech experience - preferred

Roles & Responsibilities

Leadership: SVP/VP-SEO spearheads all activities of the SEO department and is in direct supervision of the
AVP, Director, Group Head, Senior Manager, Manager and supporting personnel. At this capacity, SVP/VP-SEO
is also accountable for the end-to-end performance of the SEO & content optimized through the initiatives of
the SEO department. VP/SVP-SEO also sets quarterly and yearly SEO department performance targets. Ensures
all client campaigns is managed and executed on-time-every-time within the given budgets and deadlines.
VP/SVP-SEO also plays a mentorship role to the entire SEO department by guiding them in the execution of
their functions, constantly ensuring improvement in their professional skills and essentially readying them for
the occupation of his/her position.
Strategy: VP/SVP-SEO is tasked with determining the strategic direction of all client campaigns for the
business. VP/SVP-SEO ensures that these strategies are in line with the overall business goals and objectives.
The formulation of SEO strategies should also, be done in conjunction with the other relevant stakeholders like
website, technology, ppc, social & orm teams
Innovation and Opportunities: VP/SVP-SEO also plays the role of reviewing the business on a regular basis in
an attempt to identify opportunities, areas of improvement, and tools and automation solutions for the team
and client business SEO programs. In addition, at this capacity, VP/SVP-SEO attends relevant SEO events for
gathering new SEO skills that will give the SEO business & team a competitive edge by effectively maintaining
high search rankings and promoting organic visits, leads and conversions over its competition.
Collaboration: VP/SVP-SEO identifies skill gaps in the SEO department and works with the HR department in
filling these positions with suitable candidates. This is to ensure smooth and effective performance of functions
within the SEO department by handpicking key personnel from a long list of qualified individuals. VP/SVP-SEO
also works closely with the content editing and content marketing departments and/or 3rd party vendor(s) in
tailoring optimized content for the client business both in online and offline programs. VP/SVP-SEO also
collaborates with third party influencers, for example, journalists, in order to drive content marketing
opportunities for client business
Research and Analysis: VP/SVP-SEO also plays a major analytical role in the SEO department. Conducts
relevant SEO research on the client business’s content and takes a data-driven approach in the creation of
audience profiles that in turn form the basis of SEO strategies. Based on the findings of his research and
analyses, the VP/SVP-SEO prepares and leads SEO and content pitches and other SEO strategy proposals and
manages a health P&L
At this capacity, VP/SVP-SEO employs the use of several SEO related tools such as Google Analytics and
Webmaster in identifying trends, issues, and opportunities in the client business’s sites, blogs, and pages and
to further ensure that they are optimized to drive higher rankings, traffic, leads & conversions. On top of this,
the VP/SVP-SEO also takes charge of conducting SEO audits, development of Google algorithms, and even
sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools.

Required Qualifications, Experience & Skills

Education: A candidate for this position will possess an engineering degree in addition to a master’s degree in
marketing or business administration from tier 1 collage/university
Experience: The candidate must have a proven and successful 15 years record of accomplishment in the
designing and delivery of SEO plans and strategies in fast-paced agency, In addition, a suitable candidate will
have had substantial experience working in a managerial position involving a team in SEO and content
capacity. The VP/SVP-SEO will have a proven ability to take responsibility and sensibly account for a team’s
performance. As a strong bonus, the VP/SVP-SEO must also have experience in Ecom (Amazon SEO), App Store
Optimization, YouTube Optimization, Google My Business, Voice search and influencer marketing and have a
passion for all things digital.
Analytical Skills: VP/SVP-SEO also portrays great analytical skills and is able to draw insight from raw
information and data acquired through research and others. Will have the ability to analyse this data for
determining SEO strategies, approaches, and content planning. The candidate will also demonstrate an ability
to conduct SEO analyses for trends, links, and influencers. He will also demonstrate an intimate understanding
and interest in analytical tools such as SEOMoz, Screaming frog, Omniture, Google analytics, CleverTap,
AppsFlyer, Webmaster tools, Global web index, Similarweb, Algolia others
A suitable candidate for this position will not only demonstrate great in-dept and up-to-date understanding of
SEO but also of various digital marketing channels, for example, PR, web development, content creation, social
media, ppc, UI/UX among others. In addition to this, the VP/SVP-SEO will show superior proficiency in HTML,
Java-script, AJAX CSS, Flash, and other valuable media technologies. He will also be proficient in scripting
languages such as .php, .aspx, and .jsp.
Communication: VP/SVP SEO must also possess exceptional communication skills both in verbal and written
form. The effectiveness of leadership and the proper execution of functions by junior SEO management is
highly dependent on the clarity of communication down the line.
In addition to this, the VP/SVP-SEO also interacts with the key stakeholders of other departments in the
creation of department-wide SEO strategies and approaches. He also presents research findings and proposals
in the form of reports to the relevant internal stakeholders and clients, and for this reason he must be able to
articulate complex concepts in a simple, digestible, and convincing manner.
Ms Office/Software: VP/SVP-SEO must be extremely proficient in Ms Word and PowerPoint, which are
necessary for the conveyance of SEO strategies and approaches to junior SEO Management, the Content
departments, client servicing department, and other relevant departments. These two tools are also necessary
for the creation of both visually and verbally engaging reports and presentations for clients and internal
stakeholders.
Leadership/People Skills: The candidate for the VP/SVP-SEO position must demonstrate exceptional
leadership skills. A suitable candidate will have a strong ability to encourage and motivate a cross-functional
team into working towards a unified vision and objective. In addition to this, VP/SVP-SEO will demonstrate
excellent people skills that make him/her likeable and relatable, making him/her easier to trust making junior
SEO and cross-functional personnel willing and ready to follow in his/her directives.
Interpersonal Skills: VP/SVP-SEO must also possess certain interpersonal skills that will enable him/her to
execute his/her duties much more effectively. He/She must be a strategic thinker who is confident in his/her
style of leadership. Must be an avid learner who is constantly taking in new information that keeps his/her
team ahead, have an ability to work autonomously with minimal supervision. Have excellent problem solving
skills, be comfortable working in a fast-paced environment, be a team builder who is constantly motivating
junior and cross-functional staff, be highly organized, have an ability to prioritize and handle multiple
simultaneous tasks, and demonstrate calmness and composure in stressful or uncertain situations.

If you are interested in joining a purpose-driven community that is dedicated to creating ambitious and inclusive workplaces, then be a part of a high growth startup with a world class team, building a revolutionary product!

Our client is a vertical fintech play focused on solving industry-specific financing gaps in the food sector through the application of data. The platform provides skin-in-the-game growth capital to much-loved F&B brands. Founded in 2019, they're VC funded and based out of Singapore and India-Bangalore.

Founders are the alumnus of IIT-D, IIM-B and Wharton. They have 12+ years of experience as Venture capital and corporate entrepreneurship at DFJ, Vertex, InMobi, VP at Snyder UAE, investment banking at Unitus Capital - leading the financial services practice, and institutional equities at Kotak. They've a team of high-quality professionals coming together for this mission to disrupt the convention.

As a Team Lead -Full Stack Developer, you will be working with your team and Product Manager to refine and develop the product direction and implementation.

What you will do:

 

What you need to have:

Required Skills

 

1. Experience in B2B selling of Software & Cloud services
2. Experience in selling to C-level executives
3. Excellent communication & interpersonal skills
4. Should be good with Microsoft / Google ( Word, Excel, Powerpoint )
5. Should have excellent negotiation skills
6. Should be able to use a good CRM tool like Hubspot

 

Responsibilities

 

1. You will be part of the core sales team and will work with the directors
2. Build relationships with prospective clients
3. Analyse the market and establish competitive advantages
4. Generate new leads and keep the existing leads warm
5. Create & maintain sales pipeline
6. Create proposals & close the deals

Dear Candidates, Greetings from FineSoft Technologies!!! We have urgent opening of Business Development Executive/ Manager. Please Find the JD of the following job profile. Skills: · Understanding client requirements and devising logical solutions. · Proactive, should be able to take responsibilities and work independently. · Identify new areas of Sales and generate Business. · Giving demonstration of Software, marketing of software. · Customer conversion & follow ups. · Target oriented and customer focused. · Excellent communication skills. · Web Development Sales and Marketing Opening: 1 Salary: As per candidate’s experience and company norms Timing for Interview: 11:30 AM TO 6:30 PM Note- Second and Fourth Sat are off Address: FineSoft Technologies Plot No. 21, 3rd Floor, Kaushambi Above HDFC Bank Ghaziabad, UP- 201010

We are a tech driven B2B, B2C Loyalty/Marketing Startup based out of Gurgaon and are looking to expanding our core team.

Position : Senior Visual Designer / Visual Designer Location: Pune, Bangalore (4+ years of relevant experience in Visual design (mobile application, web design,tablet design with clear leadership skills - excellent communication, able to drive meetings, stakeholder discussions and deliver designs.) YUJ Designs is seeking a Visual Design Expert to work within its User Experience Design (UXD) discipline to delivery of quality and scalable products that support a successful user experience and exceed customers- business goals. The ideal candidate will enjoy working in a highly collaborative, fast-paced environment. Applicants must have substantial experience creating or redesigning scalable visual systems for websites, mobile, mobile web and handheld systems like iPad and tab. Responsibilities : - Work independently with the client (multiple stakeholders) and YUJ Designs - User Experience Strategist to diagnose business and users needs - Understand trends to evolve visual design strategies that befit customers- business goals, branding and UX goals. - With exceptional attention to details - design a robust visual system that represents highest levels of quality (wow factor), efficiency, consistency, scalability and innovation. - Create standards, style guides, specification documents to support visual design system that gets delivered to the customer - Understand design issues concerning cross-platform applications (websites, applications, mobile, mobile web and handheld devices like iPad and tabs). - Manage communication at all levels and project deliverables Job Requirements : - Candidates must be high-level thinkers that can dive deep into a specific design challenge and come up with alternative solutions that are not only usable but have a wow factor. - They must have experience working successfully within interdisciplinary project teams and collaborating with business units, product managers, interaction designers, user researchers, content managers and prototype engineers. - They must prove mastery of visual design principles as they apply to the creation of largescale web user interfaces, and practical knowledge of user centered design methodologies. Candidates must have working knowledge of information architecture, and interaction design principles. - The Senior Designer must be a clear and effective presenter in order to influence important decision makers across the company and maintain credibility for the User Experience and Design group. - Candidates need to be organized, have excellent time management skills and be highly detail oriented. They must be able to manage their own time in an efficient manner while receiving strategic and tactical direction from project stakeholders. - Need to work closely with the backend development team to ensure your design gets translated well as a final product.