marketing manager

No. of Positions: 01

Work Location: Bengaluru

About the position:

We are looking for a highly analytical thinker with an audience first mindset for the role of content marketing manager. The candidate needs to be a hustler who knows how to hack growth in a fast-paced, ever evolving environment with proven results in previous profiles. You are expected to be an expert in your understanding of how content can play a crucial role for any business. A strong understanding of analytics, the nuances and advantages, and shortcomings of each platform, and know-how to utilize data in formulating the campaign strategy is a must.

About EasyEcom:

EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and implement sophisticated digital marketing strategies across diverse online platforms.

● Orchestrate a seamless integration of content initiatives to ensure a cohesive brand narrative.

● Articulate and implement a comprehensive content repurposing strategy, transforming content into various formats tailored to the chosen channels for dissemination.

● Drive targeted traffic, both organic and inorganic, and foster engagement that seamlessly translates into measurable sales and brand promotion.

● Implement robust metrics to measure the effectiveness of marketing activities.

● Analyze results to derive actionable insights, informing data-driven decision-making for future campaigns.

Requirements:

● Master’s degree in marketing or related field

● 2+ yrs prior experience in SaaS/B2B domain or both

● Showcase tangible results in past profiles

● A thorough understanding of user behavior and multi-flow buyer journey

● Well adept with Webflow and marketing automation

● Ability to plan and create audience-relevant content with a strong SEO understanding (SEM experience is a ++)

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Proficiency with analytics tools (social media, SEO, Competitor analysis) along with GA and GSC

● Excellent communication & collaboration skills

● Prior working Experience with PR and Branding activities

● Ability to prioritize and manage multiple tasks and projects

We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the company's app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end

Responsibilities:

• Build user journeys and communication strategies for every funnel the user goes through in the app
• Build highly engaging campaigns across user funnels to increase conversion rates
• Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
• Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
• Work with internal and external stakeholder to seamlessly drive all campaigns 
• Constantly look for funnel drop offs and optimize every step to increase conversion rates
• Share data on daily, weekly and monthly basis with the larger team

Who We Are Looking For 

A candidate that is willing to do client servicing and a support mechanism for Business Development along with overall assistance on event projects.

Responsibilities: 

• Shall be responsible for the coordination of campaigns where one would get to learn the entire process of pitching business to the clients and execution of the campaigns.
• Identify new business opportunities and potential clients through market research, networking, and other methods.
• Setting up meetings with the new clients.
• Preparing MOMs and brief documents.
• Brainstorming and preparation of presentations
• Will have to assist in preparing and delivering presentations, and proposals, negotiate and close deals to potential clients and partners.
• Should keep abreast of industry trends and best practices.

Skills: 

• Strong analytical and problem-solving skills, with the ability to think strategically.
• Excellent communication and interpersonal skills

Company URL: http://www.tribeww.in

Job Responsibilities-

• Be in charge of running and managing the team on a daily basis
• Set performance targets for all associates in the team to meet up with overall process objectives
• Schedule and organize shift patterns for team members to ensure that the process is adequately staffed to meet the SLA's
• Monitor files of team members to ensure that due procedures and quality standards are strictly adhered to
• Conduct regular reviews of all agents performance and organize training sessions for underperformers
• Submit regular reports to management and seek new ideas and strategies to improve performance at the center
• Manage the daily team activities and operations
• Drive Team adherence and manage to schedule
• Managing Escalations (Internal & External)

Job Requirement-

• Excellent verbal and written English communication skills
• Must have handled a team size of minimum 5-10 people in his/her current role
• Should be comfortable with reports, dashboards & share insights from data to improve the process.
• Proficient in MS Office, Skype
• Experience in international KPO/BPO will be an added advantage
• Thorough understanding of operations metric, people practices (Score calculations, Parameters, Ratings, Attrition)
• Should ready to work in night shift
• Any degree required
• Should have minimum 1 to 2 years relevant experience

Responsibilities

• Work towards making the interface of the Flam app & website visually world-class, clean and legible, intuitive to understand, and aesthetically appealing.
• Experienced in collaborating with Product Managers, UI/UX Designers, and Developers to see an idea through conceptualization, design, validation, and development
• Collaborate with team members from the Tech, Marketing, and Community teams
• Exceptional in terms of customer empathy, human-centric UI designs
• Good understanding of UX principles, Information Architecture, Usability techniques, and UI patterns

Requirements

• 3+ years of experience in building user interface
• Visual design sense across the board
• Designing UIs / Applying illustration skills to UIs
• Typography
• Communication with peers and clear articulation of thoughts and decisions
• Motion Design and Illustration Skills, Micro-animations of illustrations is a plus

 Review all job requirements and specifications required for deploying the solution into the production environment. 

 Perform various unit/tests as per the checklist on deployment steps with help of test cases and maintain documents for the same. 

 Work with Lead to resolve all issues within the required timeframe and inform for any delays. 

 Collaborate with the development team to review new programs for implementation activities and manage communication (if required) with different functions to resolve issues and assist implementation leads to manage production deployments. 

 Document all issues during the deployment phase and document all findings from logs/during actual deployment and share the analysis. 

 Review and maintain all technical and business documents.  Conduct and monitor software implementation lifecycle and assist/make appropriate customization to all software for clients as per the deployment/implementation guide 

 Train new members on product deployment, issues and identify all issues in processes and provide solutions for the same. 

 Ensure project tasks as appropriately updated in JIRA / ticket tool for in-progress/done and raise the issues. 

 Should take self-initiative to learn/understand the technologies i.e. Vertica SQL, Internal Data integration tool (Athena), Pulse Framework, Tableau. 

 Flexible to work during non-business hours in some exceptional cases (for a few days) required to meet the client time zones. 

Experience on Tools and Technologies preferred: 

ETL Tools: Talend or Informatica ,Abinitio,Datastage 

BI Tools: Tableau or Jaspersoft or Pentaho or Qlikview experience 

Database: Experience in Oracle or SS 

Methodology: Experience in SDLC and/or Agile Methodology

We are looking for a passionate and creative content writer to join our marketing team. You are an individual who possess world-class writing skills, loves making complex technology easy to understand and thrives in a fast paced agile environment.

• Design and execute content marketing strategy to support sales and marketing team
• Write compelling content for multiple online channels like blogs, white papers, Ebooks, case studies, press releases, videos, etc.,
• Drive internal sales enablement and work closely with our Inside Sales team to develop monthly client pitches, emails, and drafting content with various touch points defined in the outbound sales activity.
• Write innovative content copy for weekly social media posts (LinkedIn, Twitter)
• Ghost write few original content in the form of blogs, ebooks, others
• Support content operations including uploading content, maintaining content management system (Wordpress), creating supporting graphics.
• Use search engine optimisation (SEO) in writing to maximise the visibility of all the online content pieces
• Engage with the internal product team, strategy team to get product briefs and create positioning documents.
• Research buyer personas, and create appropriate messaging around it.
• This profile will be required to collaborate extensively with fellow colleagues across the marketing, inside sales, strategy, leadership, other teams to create and execute high impact content development and content marketing projects.

• Bachelor’s degree preferably in Journalism, Business Marketing or related field from a top institute with an excellent academic record

• 4+ years of content marketing experience in IT industry / tech start-ups (SaaS experience is a plus)
• Have a proven track record of on time and high-quality project delivery
• Experience of having operated effectively in a high demand, rapidly shifting / fluid environment.
• Ability to work on multiple projects with different objectives simultaneously

• Impeccable grasp of English language with strong interpersonal skills
• Strong knowledge of SEO, SEM, Google Analytics best practices
• Understanding of Social media content formats and style.
• Well versed with the nuisances of social media, especially LinkedIn and Twitter

• Lives and breathes a proactive delivery mindset, role-filling as necessary to meet program goals.
• Strong leadership skills and demonstrated ability to manage through times of uncertainty and change
• Ability to work with marketing and sales teams virtually
• Good time management skills, including prioritizing, scheduling and adapting as necessary
• Exceptionally creative with the ability to come up with creative content suggestions for various sales and marketing campaigns for different industries and personas
• Innovative mindset to come up with engaging content strategy that adds to our brand voice.
• Ability to quickly understand and communicate technical concepts and challenges across a wide range of audiences
• Self starter with the aggression to contribute continuously to increasing brand reach, and in the long run generating leads

Anywhere in India, Mumbai preferred.