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Mumbai
Skills
Google Adwords
Google AnalyticsWeb Analytics
Vendor Management
Budget management
We are looking for a competent Marketing Manager to be in charge of the organisation's marketing activities. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a voice that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company's market share and maximise revenues in order to thrive against competitors.
Responsibilities:
- Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities.
- Supervising the department and providing guidance and feedback to other marketing professionals
- Responsible for building the brand and achieving revenue goals by developing and executing marketing plans through regular promotions, special activations and events, strategic tie-ups, influencer networks, PR, digital media, ads and brand promotional material as per plan.
- Produce ideas for promotional events or activities and organize them efficiently.
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Monitor progress and submit performance reports.
- Responsible for producing valuable content for the company's online presence, editorial design and organising the company's publications.
- Conduct general market research to keep abreast of trends and competitor's marketing movements.
- Control budgets and allocate resources amongst projects.
- Become the organisation's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
- Responsible for guest feedback management, tracking marketing expenses, vendor management, co-ordination with agencies to extract the deliverables from them and maintaining good communication with the stakeholders on a regular basis.
- Build a library of artworks, product/event photographs and other brand promotional material on a regular basis. Do an ROI evaluation of all promotions/activations done within two days of execution/completion to understand and improve effectiveness of future marketing promotions/activations. Any other tasks as assigned.
- Will be transparent in job duties through daily reports to direct reporting manager/s, regular updates on activities during execution and monthly updates for regular evaluation.
- Follow it up with concept note, as first step of initiating any promotion.
- Responsible for Annual Marketing Plan, Quarterly Marketing plans, Product creation, Product launches, Brand tie-ups, Event Management, Advertising deals, Barter associations, Email Marketing, Guest Comment card analysis, Periodic photo-shoots
- Responsible for Content Creation for Press Release, Coordination with the PR agency to ensure periodic coverage, Coordination with operations on industry story quotes and various treatment, Entertaining of Media for PR barters, Media meets for Principals or company news launches, Media Gifting, Coordination and closure on monthly PR plan over Marketing activities.
Requirements:
- Proven experience as Marketing & excellent organising skills,
- Analytical and creative thinking, exquisite communication, and interpersonal skills, Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e. g. Google Analytics, WebTrends etc. ) and Google Adwords, Customer-oriented approach with aptitude
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