Manager - Paid Search

Job Responsibilities. ● Oversee the entire paid media team: Coach, manage, and train all the entire performance marketing team as needed. ● Ensure timely and quality completion of work from all the team members. ● Stay informed of relevant industry, paid media, and paid media platform trends and best practices. ● Identify new products, services, and revenue-generating offerings that will develop a long-term, sustainable competitive advantage for the performance media department relative to competitors. ● Spearhead the ongoing development and improvement of the department’s internal processes and work. ● Contribute to client fortnightly calls including strategizing and suggesting scale opportunities. ● Act as a liaison between the Business Development and performance media departments to improve knowledge and understanding of products, services, and offerings with the intention of improving the quality of leads and prospects for the performance media department. ● Ensure that the performance media department culture and operational environment is one that is accountable, client-centric, inclusive and productive. Requirements: ● Educated to degree level, or equivalent ● Intermediate Microsoft Excel knowledge and skills ● Previous experience in a similar role (Agency Preferable) ● Smart,motivated, results-driven, and analytical individual ● Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine 

Job Description:-

• The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

• Perform daily account management on Google AdWords, Meta ads, Bing, and other search platforms.

• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.

• Provide creative copy suggestions and graphical ad templates.

• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

• Can devise strategies to increase ROI Is good at increasing CTR and reducing the cost per clicks.

• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

• Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords

• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Hands-on experience leveraging AI-powered Tools such as Performance Max, AI Max for Search, Smart Bidding and AI-assisted campaign optimization, reporting and performance analysis.

• Keep pace with search engine and PPC industry trends and developments.

• Communication with team and management on project development, timelines, and results.

• Work closely with the other team members to meet goals.

• Experience with website analysis using a variety of analytics tools including Google Analytics.

• Writing, editing and proofreading content.

Location : Indore- Onsite

Experience : 7+Years

5 Days working

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.

Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.

Manage SEO/SEM strategies to improve website traffic and lead generation.

Collaborate with the design and content teams to create compelling ad creatives and landing pages.

Conduct A/B testing to maximize campaign efficiency.

Prepare weekly and monthly performance reports with clear ROI analysis.

Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.

Coordinate with internal stakeholders to align campaigns with overall business objectives.

Job Summary

We are looking for an experienced SEO Manager to develop and execute SEO 

strategies that improve organic search visibility, increase website 

traffic, and drive qualified leads or conversions. The ideal candidate 

should have strong technical SEO knowledge, keyword research expertise, 

content optimization skills, and experience managing SEO campaigns.

Key Responsibilities

Develop and implement comprehensive SEO strategies aligned with business 

goals.

Conduct keyword research, competitor analysis, and search intent 

mapping.

Manage on-page, off-page, and technical SEO activities.

Perform website audits and resolve crawling, indexing, canonicalization, 

and site architecture issues.

Optimize website content, metadata, internal linking, URLs, and landing 

pages.

Lead link-building and digital PR initiatives to improve domain 

authority.

Monitor organic traffic, keyword rankings, conversions, and other KPIs.

Use Google Analytics 4, Google Search Console, and SEO tools such as 

Ahrefs, Semrush, or Screaming Frog.

Collaborate with content writers, developers, and digital marketing 

teams.

Optimize websites for mobile usability, page speed, and Core Web Vitals.

Stay updated on Google algorithm updates, AI-driven search, and evolving 

SEO best practices.

Prepare regular SEO performance reports and provide actionable 

recommendations.

Manage SEO projects, timelines, and team members where applicable.

Required Skills and Qualifications

4–10 years of hands-on SEO experience.

Strong understanding of technical, on-page, and off-page SEO.

Proficiency in Google Analytics 4 and Google Search Console.

Experience with keyword research, competitor analysis, and backlink 

analysis.

Knowledge of HTML, CSS, website architecture, and structured data.

Experience with CMS platforms such as WordPress, Shopify, or similar 

systems.

Strong analytical, communication, and project management skills.

Ability to develop data-driven strategies and demonstrate measurable SEO 

results.

Key Performance Indicators (KPIs)

Organic traffic growth.

Improvement in keyword visibility and rankings.

Growth in organic leads, sales, and conversions.

Technical SEO health and indexation improvements.

Quality and relevance of backlinks.

Organic conversion rate and return on investment.

Preferred Qualifications

Experience managing SEO teams or agencies.

Knowledge of international SEO, local SEO, and e-commerce SEO.

Understanding of Generative Engine Optimization (GEO) and AI search 

visibility.

Experience with enterprise SEO and large websites.

Role & Responsibility:

• Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.

• Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.

• Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.

•   Keyword research strategies (terms, head/tail, user intent, etc).

•   Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.

•  On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).

• Utilize trending AI-powered SEO tools (e.g., ChatGPT for content ideation, SurferSEO/Frase for optimization, Ahrefs/SEMrush AI insights, Screaming Frog AI audits) to enhance strategy, reporting, and productivity.

•  Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website.

•  Work with editorial and marketing teams to drive SEO in content creation and content programming.

•  Link building strategies and execution; including viral and buzz-oriented efforts.

•   Should have knowledge about Social Media, advanced knowledge of Google Analytics.

•   Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.

•    Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation

Experience: Minimum 7 Years

Location: Indore Onsite

We are looking for a Senior-Level PPC Executive who can manage all paid campaigns for our clients. You will be responsible for managing all PPC activities such as keyword research, bid optimization, competitor’s analysis and daily ad campaign optimization for better results. You have highly skilled PPC professional to assist with better conversion rates and higher ROI of our client’s business and brand. Our ideal candidate will have experience with PPC marketing and strategy, bid optimization and A/B testing. Moreover, he/she will have excellent communication and interpersonal skills along with enthusiasm to perform the given tasks. 

E2M Solutions works as a trusted white-label partner for digital agencies. We support agencies with consistent and reliable delivery through services such as website design, web development, eCommerce, SEO, AI SEO, PPC, AI automation, and content writing.

Founded on strong business ethics, we are an equal opportunity organisation powered by 300+ experienced professionals, partnering with 400+ digital agencies across the US, UK, Canada, Europe, and Australia. At E2M, we value ownership, consistency, and people who are committed to doing meaningful work and growing together. If you’re someone who dreams big and has the gumption to make them come true, E2M has a place for you

Job Overview:

We are seeking a proactive and experienced SEO Project Manager to oversee and manage white-label SEO projects. The ideal candidate will be responsible for leading SEO initiatives, ensuring timely delivery, and maintaining strong communication with both internal teams and white label agency partners. You will play a key role in managing client expectations, coordinating resources, and driving successful project outcomes.

Key Responsibilities:

• Manage end-to-end SEO projects, ensuring they are delivered on time, within scope, and to a high standard.
• Act as a primary point of contact for white-label partners and internal teams.
• Develop and execute SEO strategies aligned with client goals.
• Oversee keyword research, on-page and off-page optimisation, technical SEO audits, Content calendars, and optimisation.
• Collaborate with content, development, and design teams for SEO implementation.
• Analyse performance data using tools like Google Analytics, GSC, and third-party SEO tools. Produce Weekly and Monthly reports for the clients to show improvements.
• Prepare and present reports, insights, and recommendations to clients.
• Take weekly check-in calls with clients to update them on a regular basis.
• Manage project resources and timelines using various project management tools.
• Ensure SOPs are followed and continuously optimise processes for better efficiency.
• Stay updated with SEO trends, algorithm updates, and industry best practices.
• Leverage AI tools to streamline project planning, task allocation, and performance tracking.

Qualifications:

• Proven experience as an SEO Project Manager or in a similar role within a digital marketing or white-label agency.
• Strong knowledge of SEO tools like SEMrush, Ahrefs, Screaming Frog, and Google Suite (GA4, GSC, Tag Manager, Looker Studio).
• Experience in managing multiple projects and delivering under tight deadlines.
• Excellent communication and stakeholder management skills.
• Analytical mindset with problem-solving abilities.
• Familiarity with technical SEO concepts, CMS platforms (WordPress, Shopify preferred), and HTML/CSS basics.
• Leadership and team management experience.
• Preferred Experience in a US-based agency environment.
• Added advantage if: Certifications in SEO, Google Analytics, or Project Management.

E2M is not your regular digital marketing firm. We're an equal opportunity provider, founded on strong business ethics and driven by more than 300 experienced professionals.

Our client base is made of digital agencies that need help with solving their bandwidth problems, cutting overheads, and increasing profitability. We need diligent professionals like you to help us help them. If you're someone who dreams big and has the gumption to make them come true, E2M has a place for you.

The SEO Account Manager is responsible for overseeing the SEO strategy, Client Communication and Client retention of their accounts. They are responsible for the performance, strategy, growth, and alignment of each individual account he/she manages. The Account Manager ensures that client expectations for their business and their relationship with E2M are set appropriately and achieved. Your role is to build and maintain a strong client relationship, meet the goals and timelines of the original strategy, as well as identify new strategic opportunities. SEO account manager will be a bridge between Client and SEO Project manager.

Responsibilities

• Clearly communicate all initiatives, strategies, and opportunities to clients as needed and on a weekly/monthly basis.
• Organize and facilitate client meetings (weekly/bi-weekly calls and monthly reporting calls).
• Work with Project manager to identify and vet new opportunities for account expansion.
• Responsible for Account Growth + Retention
• Work with SEO project manager to ensure client work/deadlines are delivered on time.
• The ability to communicate well verbally and written (internally and externally)

Requirements/Skills

• Knowledge of standard and current SEO best practices for both Content and Onsite factors.
• Experience with SEO reporting
• Familiarity with tools such as Ahrefs, Screaming Frog, Semrush, MOZ, etc.
• Familiarity with web analytics tools such as Google Analytics, Google Search Console.
• Excellent communication skills
• Critical thinker and problem-solving skills
• Excellent understanding in dealing with internal team and cross team
• 2-3 years of experience in a client facing role

Job Responsibilities:

Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.

Manage campaign budgets and perform A/B testing for creatives and audiences.

Track performance using Google Analytics, Meta Ads Manager, and Google Ads.

Collaborate with the creative team to develop high-performing ad creatives and landing pages.

Prepare weekly and monthly performance reports with actionable insights.

Requirements:

1–3 years of experience in Meta and Google Ads.

Internship experience preferred

Strong understanding of performance marketing, conversion tracking, and analytics.

Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.

Analytical mindset with excellent problem-solving skills.

Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.