Role - Manager – Paid Search (Gurgaon, Bangalore, Mumbai)
Overview of job -
Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.
Reporting of the role - This role reports to the Director – Performance Marketing
What your day job looks like -
● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)
● Support the training and growth of your team
● Enforce Search best practices with a focus on platform expertise, consistency, and quality of work delivery
● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output
● Serve as point of escalation for your team and take ownership of resolving any issue
● Provide career development and coaching for your team
● Line manage 2-5 direct reports
● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
● Present strong and effective communication across all levels.
What you’ll bring:
● You are proficient in English
● You have 5+ year experience of planning and managing Search campaigns
● You have a high-level knowledge of Paid Search platforms and third-party tools (AdWords, Bing, SA360, GA, SEM Rush, Editor)
● Kenshoo, Marine, Salesforce, etc is a plus
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have experience providing service to local teams from a centralized location
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft Excel and Google Sheets
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Responsibilities
- Excellent communication skills
- Develop growth strategies and plans
- Proven work experience in business development or sales
- Able to understand client's requirements & provide solutions accordingly
- Eager to learn new things about sales & sales channels
- Research and analyze sales options
- Build and maintain professional networks
- Fast learner and quick thinker
- Cold call to arrange meetings with potential customers to prospect for new business
- Ability to work independently and as a part of team
- Daily planning & reporting to a senior.
What You’ll Do:
- Work closely with the core team to understand their needs and ensure that our products are meeting the needs of the market.
- Designing database structure that are easy to maintain, improves data consistency and are cost effective in terms of disk storage space
- Identify, prioritise and execute tasks in the software development life cycle
- Develop tools and applications by producing clean, efficient code
- Document and demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code
- Build efficient, testable, and reusable PHP modules
What You’ll Bring
- Bachelor's in Computer Science, Software Engineering or a related field.
- A 5+ years of experience in developing desktop and mobile web applications
- Strong knowledge of core PHP with experience of working with MVC framework such as CodeIgniter & Laravel
- Experience with object-oriented PHP programming
- Experience with third party API integration
- Experience in managing AWS services
- Previous experience creating scalable applications
- Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)
Our client combines Adtech and Martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.
- Act as primary day-to-day contact on analytics to agency-client leads
- Develop bespoke analytics proposals for presentation to agencies & clients, for delivery within the teams
- Ensure delivery of projects and services across the analytics team meets our stakeholder requirements (time, quality, cost)
- Hands on platforms to perform data pre-processing that involves data transformation as well as data cleaning
- Ensure data quality and integrity
- Interpret and analyse data problems
- Build analytic systems and predictive models
- Increasing the performance and accuracy of machine learning algorithms through fine-tuning and further
- Visualize data and create reports
- Experiment with new models and techniques
- Align data projects with organizational goals
Requirements
- Min 6 - 7 years’ experience working in Data Science
- Prior experience as a Data Scientist within a digital media is desirable
- Solid understanding of machine learning
- A degree in a quantitative field (e.g. economics, computer science, mathematics, statistics, engineering, physics, etc.)
- Experience with SQL/ Big Query/GMP tech stack / Clean rooms such as ADH
- A knack for statistical analysis and predictive modelling
- Good knowledge of R, Python
- Experience with SQL, MYSQL, PostgreSQL databases
- Knowledge of data management and visualization techniques
- Hands-on experience on BI/Visual Analytics Tools like PowerBI or Tableau or Data Studio
- Evidence of technical comfort and good understanding of internet functionality desirable
- Analytical pedigree - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
- Proactive and results-oriented
- A positive, can-do attitude with a thirst to continually learn new things
- An ability to work independently and collaboratively with a wide range of teams
- Excellent communication skills, both written and oral
We are looking for an experienced Senior Content Writer to join our team. If you love creating high-quality and engaging content that explains things in story then you are the right fit in our team!
As a Sr. Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives.
Roles and Responsibilities:
- Analyze existing source content and modify to add value to
- Apply instructional design theory, practice, and methods
- Coordinate with internal team-members, graphic designers, language editors, quality analysts and SMEs to complete the allotted
- Deliver engaging content on a regular basis across several channels, including but not limited to: newsletters, articles & blogs, product collaterals, PRs, explainer videos, social media marketing, website landing pages, video, paid media, sales collateral and case
- Plan, create, optimize, drive and execute the content strategy aligning with short-term and long-term of marketing targets and rest of the organization
- Should be a quick learner and technically strong to pick up new technical skills
- Conduct rigorous quality checks on every piece of content present on website and resources available to
- Build a clear process for managing and executing the content strategy, including developing a pipeline of prioritized content, Quality checks ,
- At both a strategic and tactical level, as a leader and an individual contributor and should be an expert storyteller also ability to handle and drive the team of atleast 5 members.
Education – B.E
- Exp – 4 years of experience in content development
- Ability to rephrase and modify content
- Excellent verbal and written communication skills
- Ability to multitask and remain organized in a fast -paced environment
- Strong computer skills, including Microsoft Office Suite (Word, Excel and PowerPoint)
- Experience in handling team would be a plus.
About Us-
Intellipaat is the leading online education provider and creates courses in collaboration with top MNCs and universities such as IBM, Microsoft, E&ICT, IIT Guwahati, etc., with more than 600,000 learners and 200+ corporates across 53+ countries learning on our platform.
Company link: http://www.intellipaat.com/">www.intellipaat.com
About the Role –
We operate in an industry where the need gap for quality upskilling education coupled with the convenience of online learning is a global problem. The international markets are waiting for a premier after-school learning solution for kids. BeyondSkool wants to leverage this opportunity and serve this market through the digital channel.
We are looking for a digital marketing specialist to lead Performance Marketing (Google, Facebook, Instagram, affiliate).
The ideal candidate for us is someone who has executed digital marketing campaigns for any of the new age online companies (preferably Edtech), has scale-up experience in the US market and comes with at least 3 years of experience in a middle management role. The role will give you the charge of overall campaign execution and also work on campaign strategy (working directly with the Chief Growth Officer and CEO). In a nutshell, we expect you to be executing our digital marketing initiatives while also being engrossed in the daily hustle that comes with a Series A start-up.
This is an amazing opportunity to learn from an extraordinary team, grow massively and help students around the globe build an awesome career for themselves.
What you will do
- Experience of having handled campaigns across key online platforms like Google, FB, Instagram, mobile marketing, affiliates, ad exchanges etc. (Fb, Instagram & Google to be strength areas, with at least exposure to affiliates) à especially in the US market
- Lead, strategize, create and execute campaigns as required (creative support will be provided)
- Ensure to achieve lead generation, CPL and other metric targets (KPIs)
- Generate regular reports, and dashboards on all possible measures/parameters on all campaigns
- Develop and monitor campaign budgets.
- Prepare accurate reports on our marketing campaign’s overall performance
- Execute in an intense, fast-paced and highly iterative environment
What you will need
- Minimum a Bachelor's degree preferably in Engineering, master’s degree or MBA is preferred
- 3+ years of experience in managing Google, Facebook advertising and analytics
- Clear experience in having managed the US markets for online customer acquisition
- Strong analytics skills and good knowledge of Excel.
- Ability to analyze data to optimize for strong performance
- Good written and verbal communication skills
- Keen attention to detail and adherence to deadlines
- #hustle
What you will get
- Industry best perks
- A phenomenal work environment, with massive ownership and growth opportunities
- A bunch of super young & enthusiastic colleagues in Tech/Marketing/PR/Editorial/Social Media & Events!
- Quick iterations and deployments – fail-fast attitude
- Opportunity to work on cutting-edge technologies, and lead teams in the future
- Access to a world-class mentorship network
- Create a massive, and direct impact of the work you do in the lives of people across the globe
Location
Preferred – Mumbai, open for a remote location for the right candidate
- Should have strong PR with Builder/Architecture/Interior Designers organizations that undertake luxury projects.
- End to end sales & lead generation for luxury ceiling fans sales
- Outstanding communication & interpersonal abilities
- Commercial awareness
- Prior experience in related field will be an advantage
- 5+ years of experience as a Full Stack front end developer
- Proficient understanding of web markup, including HTML5, CSS3.
- Good understanding of client-side scripting and advanced JavaScript libraries/frameworks, AngularJS
- Good understanding of asynchronous request handling, knowledge of AngularJS practices and hand on implementation of complex AngularJS applications, directives, controllers, services.
- Good understanding of AJAX and JavaScript Dom manipulation Techniques.
- Experience in JavaScript build tools like grunt or gulp.
- Proficient with the JavaScript language and its modern ES6+ syntax and features.
- Proficient with .NET framework and its core principles
- Proficient understanding of code versioning tools, such as GIT/Bitbucket.
- Critical thinker and problem-solving skills.
- Good time management skills.
- Great interpersonal and communications skills.
- Building customer products that operate at a scale
- Working on a back-end system using Python and Java
- Working on MySQL, NoSQL, Solr, Thrift, Flask, RabbitMQ, Redis, etc.
- Working on analytics and data science
- Working on server management (Google Cloud)
- Explore different functions of building a tech product/company early in your career.
- Learn to Prioritize Work and learn the ability to decide some technical decisions vs others ata very early stage of your career
- Be instilled with the value of hard work, ownership, and self-sustainability.
- Be more actively involved in the decision-making and functioning of the company.
- Understand the great importance of personal ownership and the liberty needed to pursue that ownership
- Hungry for Growth & Learning
- Willing to go all out for an accelerated career in software engineering
- Ready to experiment things never done before – Conquer uncharted waters
- Think Out-of-the-Box – Innovative and effective solutions
- Top Gun command over technologies (Mentioned above)
- You'll learn how to target efficiency rather than perfection.
- This empowerment will help you become a better leader at a very early stage of your career.
- Join the Core team – Get real insights into building a Product and Business ground up
- Enjoy the freedom, that comes with a lot of ownership
- Challenging and fun work environment
- Flexible Work Culture – We are a target driven organization. We like hard-workers, but we adore smart-workers more!
- Unlimited Vacation policy - Work hard, and take a break when you need
- Familiar with UI layouts, SASS, bootstrap, and the CSS GRID system
-High levelof experience working in Node JS
- Proficient with JavaScript frameworks such as jQuery, Angular et al
- Experience debugging using popular JavaScript-based tools like Chrome Developer Console
- Passionate to create good design and usability
- A team player with good communication skills
- Experience with React is an added advantage