Manager - Paid Search

Job Description:-

• The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

• Perform daily account management on Google AdWords, Meta ads, Bing, and other search platforms.

• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.

• Provide creative copy suggestions and graphical ad templates.

• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

• Can devise strategies to increase ROI Is good at increasing CTR and reducing the cost per clicks.

• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

• Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords

• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Hands-on experience leveraging AI-powered Tools such as Performance Max, AI Max for Search, Smart Bidding and AI-assisted campaign optimization, reporting and performance analysis.

• Keep pace with search engine and PPC industry trends and developments.

• Communication with team and management on project development, timelines, and results.

• Work closely with the other team members to meet goals.

• Experience with website analysis using a variety of analytics tools including Google Analytics.

• Writing, editing and proofreading content.

Location : Indore- Onsite

Experience : 7+Years

5 Days working

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.

Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.

Manage SEO/SEM strategies to improve website traffic and lead generation.

Collaborate with the design and content teams to create compelling ad creatives and landing pages.

Conduct A/B testing to maximize campaign efficiency.

Prepare weekly and monthly performance reports with clear ROI analysis.

Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.

Coordinate with internal stakeholders to align campaigns with overall business objectives.

Job Title: SEO Project Manager

Salary: Up to 10 LPA

Location: Noida, Sector 2 (Work From Office)

Experience Required: 5+ Years (Min 2 years in project management/leadership)

About the Role

We are looking for an experienced and detail-oriented SEO Project Manager to lead and manage comprehensive SEO projects for multiple clients. You will be responsible for ensuring the successful execution of SEO campaigns, meeting strict project deadlines, and achieving client growth objectives while coordinating cross-functional teams.

Key Responsibilities

• Plan, manage, and execute SEO campaigns from initiation to completion, ensuring alignment with client business goals.
• Coordinate seamlessly with internal teams (Content, Technical SEO, Design, and Web Development) to roll out effective strategies.
• Serve as the primary point of contact for clients, delivering regular updates, performance reviews, and managing expectations.
• Oversee keyword research, on-page optimization, technical audits, off-page strategies, and link-building campaigns.
• Track and audit performance metrics using Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Manage project timelines, assign tasks using tools like Jira, Trello, or Asana, and resolve operational bottlenecks.
• Mentor junior team members and optimize workflow efficiency.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of hands-on SEO experience, including at least 2 years in a project management or team-lead role.
• Deep technical understanding of On-Page, Off-Page, and Technical SEO.
• Proficiency with industry tools (Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, GSC).
• Prior experience working in a digital marketing agency environment is highly preferred.
• Outstanding communication, presentation, and multi-client management capabilities.

Job Summary

We are looking for an experienced SEO Manager to develop and execute SEO 

strategies that improve organic search visibility, increase website 

traffic, and drive qualified leads or conversions. The ideal candidate 

should have strong technical SEO knowledge, keyword research expertise, 

content optimization skills, and experience managing SEO campaigns.

Key Responsibilities

Develop and implement comprehensive SEO strategies aligned with business 

goals.

Conduct keyword research, competitor analysis, and search intent 

mapping.

Manage on-page, off-page, and technical SEO activities.

Perform website audits and resolve crawling, indexing, canonicalization, 

and site architecture issues.

Optimize website content, metadata, internal linking, URLs, and landing 

pages.

Lead link-building and digital PR initiatives to improve domain 

authority.

Monitor organic traffic, keyword rankings, conversions, and other KPIs.

Use Google Analytics 4, Google Search Console, and SEO tools such as 

Ahrefs, Semrush, or Screaming Frog.

Collaborate with content writers, developers, and digital marketing 

teams.

Optimize websites for mobile usability, page speed, and Core Web Vitals.

Stay updated on Google algorithm updates, AI-driven search, and evolving 

SEO best practices.

Prepare regular SEO performance reports and provide actionable 

recommendations.

Manage SEO projects, timelines, and team members where applicable.

Required Skills and Qualifications

4–10 years of hands-on SEO experience.

Strong understanding of technical, on-page, and off-page SEO.

Proficiency in Google Analytics 4 and Google Search Console.

Experience with keyword research, competitor analysis, and backlink 

analysis.

Knowledge of HTML, CSS, website architecture, and structured data.

Experience with CMS platforms such as WordPress, Shopify, or similar 

systems.

Strong analytical, communication, and project management skills.

Ability to develop data-driven strategies and demonstrate measurable SEO 

results.

Key Performance Indicators (KPIs)

Organic traffic growth.

Improvement in keyword visibility and rankings.

Growth in organic leads, sales, and conversions.

Technical SEO health and indexation improvements.

Quality and relevance of backlinks.

Organic conversion rate and return on investment.

Preferred Qualifications

Experience managing SEO teams or agencies.

Knowledge of international SEO, local SEO, and e-commerce SEO.

Understanding of Generative Engine Optimization (GEO) and AI search 

visibility.

Experience with enterprise SEO and large websites.

We are looking for a Senior-Level PPC Executive who can manage all paid campaigns for our clients. You will be responsible for managing all PPC activities such as keyword research, bid optimization, competitor’s analysis and daily ad campaign optimization for better results. You have highly skilled PPC professional to assist with better conversion rates and higher ROI of our client’s business and brand. Our ideal candidate will have experience with PPC marketing and strategy, bid optimization and A/B testing. Moreover, he/she will have excellent communication and interpersonal skills along with enthusiasm to perform the given tasks. 

Job Responsibilities:

Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.

Manage campaign budgets and perform A/B testing for creatives and audiences.

Track performance using Google Analytics, Meta Ads Manager, and Google Ads.

Collaborate with the creative team to develop high-performing ad creatives and landing pages.

Prepare weekly and monthly performance reports with actionable insights.

Requirements:

1–3 years of experience in Meta and Google Ads.

Internship experience preferred

Strong understanding of performance marketing, conversion tracking, and analytics.

Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.

Analytical mindset with excellent problem-solving skills.

Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.