Manager - Paid Search

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations

Role & Responsibility:

• Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.

• Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.

• Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.

•   Keyword research strategies (terms, head/tail, user intent, etc).

•   Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.

•  On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).

• Utilize trending AI-powered SEO tools (e.g., ChatGPT for content ideation, SurferSEO/Frase for optimization, Ahrefs/SEMrush AI insights, Screaming Frog AI audits) to enhance strategy, reporting, and productivity.

•  Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website.

•  Work with editorial and marketing teams to drive SEO in content creation and content programming.

•  Link building strategies and execution; including viral and buzz-oriented efforts.

•   Should have knowledge about Social Media, advanced knowledge of Google Analytics.

•   Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.

•    Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation

Experience: Minimum 7 Years

Location: Indore Onsite

We are looking for a Senior-Level PPC Executive who can manage all paid campaigns for our clients. You will be responsible for managing all PPC activities such as keyword research, bid optimization, competitor’s analysis and daily ad campaign optimization for better results. You have highly skilled PPC professional to assist with better conversion rates and higher ROI of our client’s business and brand. Our ideal candidate will have experience with PPC marketing and strategy, bid optimization and A/B testing. Moreover, he/she will have excellent communication and interpersonal skills along with enthusiasm to perform the given tasks. 

E2M Solutions works as a trusted white-label partner for digital agencies. We support agencies with consistent and reliable delivery through services such as website design, web development, eCommerce, SEO, AI SEO, PPC, AI automation, and content writing.

Founded on strong business ethics, we are an equal opportunity organisation powered by 300+ experienced professionals, partnering with 400+ digital agencies across the US, UK, Canada, Europe, and Australia. At E2M, we value ownership, consistency, and people who are committed to doing meaningful work and growing together. If you’re someone who dreams big and has the gumption to make them come true, E2M has a place for you

Job Overview:

We are seeking a proactive and experienced SEO Project Manager to oversee and manage white-label SEO projects. The ideal candidate will be responsible for leading SEO initiatives, ensuring timely delivery, and maintaining strong communication with both internal teams and white label agency partners. You will play a key role in managing client expectations, coordinating resources, and driving successful project outcomes.

Key Responsibilities:

• Manage end-to-end SEO projects, ensuring they are delivered on time, within scope, and to a high standard.
• Act as a primary point of contact for white-label partners and internal teams.
• Develop and execute SEO strategies aligned with client goals.
• Oversee keyword research, on-page and off-page optimisation, technical SEO audits, Content calendars, and optimisation.
• Collaborate with content, development, and design teams for SEO implementation.
• Analyse performance data using tools like Google Analytics, GSC, and third-party SEO tools. Produce Weekly and Monthly reports for the clients to show improvements.
• Prepare and present reports, insights, and recommendations to clients.
• Take weekly check-in calls with clients to update them on a regular basis.
• Manage project resources and timelines using various project management tools.
• Ensure SOPs are followed and continuously optimise processes for better efficiency.
• Stay updated with SEO trends, algorithm updates, and industry best practices.
• Leverage AI tools to streamline project planning, task allocation, and performance tracking.

Qualifications:

• Proven experience as an SEO Project Manager or in a similar role within a digital marketing or white-label agency.
• Strong knowledge of SEO tools like SEMrush, Ahrefs, Screaming Frog, and Google Suite (GA4, GSC, Tag Manager, Looker Studio).
• Experience in managing multiple projects and delivering under tight deadlines.
• Excellent communication and stakeholder management skills.
• Analytical mindset with problem-solving abilities.
• Familiarity with technical SEO concepts, CMS platforms (WordPress, Shopify preferred), and HTML/CSS basics.
• Leadership and team management experience.
• Preferred Experience in a US-based agency environment.
• Added advantage if: Certifications in SEO, Google Analytics, or Project Management.

E2M is not your regular digital marketing firm. We're an equal opportunity provider, founded on strong business ethics and driven by more than 300 experienced professionals.

Our client base is made of digital agencies that need help with solving their bandwidth problems, cutting overheads, and increasing profitability. We need diligent professionals like you to help us help them. If you're someone who dreams big and has the gumption to make them come true, E2M has a place for you.

The SEO Account Manager is responsible for overseeing the SEO strategy, Client Communication and Client retention of their accounts. They are responsible for the performance, strategy, growth, and alignment of each individual account he/she manages. The Account Manager ensures that client expectations for their business and their relationship with E2M are set appropriately and achieved. Your role is to build and maintain a strong client relationship, meet the goals and timelines of the original strategy, as well as identify new strategic opportunities. SEO account manager will be a bridge between Client and SEO Project manager.

Responsibilities

• Clearly communicate all initiatives, strategies, and opportunities to clients as needed and on a weekly/monthly basis.
• Organize and facilitate client meetings (weekly/bi-weekly calls and monthly reporting calls).
• Work with Project manager to identify and vet new opportunities for account expansion.
• Responsible for Account Growth + Retention
• Work with SEO project manager to ensure client work/deadlines are delivered on time.
• The ability to communicate well verbally and written (internally and externally)

Requirements/Skills

• Knowledge of standard and current SEO best practices for both Content and Onsite factors.
• Experience with SEO reporting
• Familiarity with tools such as Ahrefs, Screaming Frog, Semrush, MOZ, etc.
• Familiarity with web analytics tools such as Google Analytics, Google Search Console.
• Excellent communication skills
• Critical thinker and problem-solving skills
• Excellent understanding in dealing with internal team and cross team
• 2-3 years of experience in a client facing role

Job Responsibilities:

Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.

Manage campaign budgets and perform A/B testing for creatives and audiences.

Track performance using Google Analytics, Meta Ads Manager, and Google Ads.

Collaborate with the creative team to develop high-performing ad creatives and landing pages.

Prepare weekly and monthly performance reports with actionable insights.

Requirements:

1–3 years of experience in Meta and Google Ads.

Internship experience preferred

Strong understanding of performance marketing, conversion tracking, and analytics.

Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.

Analytical mindset with excellent problem-solving skills.

Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.