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PPC Analyst

PPC Analyst at Brand and Beyond · Mumbai, Navi Mumbai · 1 - 3 years · ₹2L - ₹3L / yr · Bootstrapped · Posted 6 Oct 2022

Brand and Beyond's logo

PPC Analyst

Ayasha Shaikh's profile picture
Posted by Ayasha Shaikh
1 - 3 yrs
₹2L - ₹3L / yr
Mumbai, Navi Mumbai
Skills
Google Adwords
Facebook Marketing
Communication Skills
Search Engine Marketing (SEM)

Immediate Joiner Preferred

The job is applicable only for Mumbai-based candidates.

Digital Marketing Agency Experience preferred.

 

I. YOUR ROLE

Driving business objectives for the agency’s clientele through Paid marketing activities.

 

II. YOUR RESPONSIBILITIES

  • Monitoring, Auditing and Executing Campaigns on Google display/search Ads, Facebook, and Instagram ads
  • Ensuring campaign performance and identifying insights to drive incremental results.
  • Collaborate with the Account Manager and creative teams for campaign planning.
  • Drive positive curiosity and a hunger for learning and new ideas through the team.
  • Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.
  • Build trust with clients’ POCs and Digital Leads.
  • Ability to represent the agency in account reviews and performance meetings
  • Assisting the team in pitching for new business.
  • Auditing Ad accounts of prospects and identifying opportunities for performance improvement.
  • Deliver volume, quality leads , TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising)

 

III. ABOUT YOU

- Professional / Academic Requirements

  • 2+ years of relevant work experience in Paid media
  • A Degree in Engineering, Marketing, Advertising, Communication or another relevant field

- Technical Requirements

  • Expert level command over Google Ads, Facebook/Instagram ads
  • Exposure to multiple verticals like eCommerce, BFSI, Realty, Travel, etc.
  • Proficient at Google Analytics, Apps-flyer, Similar web, Adobe solutions, etc.
  • Master of decoding trends and analytics from data
  • Proficient with the MS Office Software (PowerPoint, Excel)
  • Superior communication and presentation skills
  • Creative & Strategic thinking
  • Up-to-date on creative and market trends

CTC upto Rs 3 LPA
Experience 2 years


 

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About Brand and Beyond

Founded :
2017
Type :
Services
Size :
0-20
Stage :
Bootstrapped

About

Brand and Beyond is an award winning 360 degree creative & marketing agency with projects executed globally. Presence across Mumbai, Dubai, Bahrain

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_________________________________________________________


SCOPE OF WORK:

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__________________________________________________________________________________

MANDATORY REQUIREMENTS

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  • Google Ads, LinkedIn Ads, Bing/Microsoft Ads
  • Google Tag Manager (GTM), GA4, Looker Studio
  • Strong understanding of performance marketing principles, bidding
  • strategies, and attribution models
  • Proven track record in driving successful PPC and paid search campaigns
  • Experience in dealing directly with clients
  • Effective communication and reporting skills
  • Good experience in managing medium to large-sized budgets
  • Strong analytical skills and should be good with numbers
  • Should have a data driven approach to work


PREFERRED ATTRIBUTES

  • Experience in LinkedIn Ads
  • Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
  • Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
  • Residing in/ willing to relocate to Pune
  • Experience with delivery management or people management


Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Leave encashment
  • Provident Fund

Experience:

  • Google Ads: 2 years (Required)

Location:

  • Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

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