Performance Marketing

• Should handle a team of SEO Analyst
• The SEO lead would be responsible for leading and mentoring a team of the analyst to drive business goals
• Developing detailed project plan and monitor progress while delivering projects on time ensuring quality standards
• Make decisions about the day-to-day operation of the team members, including management of work assignments by them
• Primary point of contact for clients
• Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency
• Brainstorm new and creative SEO growth strategies
• Review, analyse and send the Weekly & Monthly to the clients
• Ensuring the Monthly POA & Commitments are delivered as per expectation
• Act as subject matter expert for team members, peers and clients
• Take the primary responsibility for all the Technical Audits & ensuring that the client website is following all the SEO best practices
• In-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools
• Communicate team and management on project development, timelines, and results
• Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team

• 3-5 years previous experience in SEO, Digital marketing
• Ability to lead a team of multiple SEO analysts
• Experience in managing large enterprise or eCommerce websites
• Excellent written and verbal communication skills
• Ability to identify and resolve problems
• Ability to organize, manage, and prioritize tasks
• Proficient computer skills, including Microsoft Office Suite

Company overview: An extracurricular platform designed for children. Founded in 2021 and currently in the pre seed stage. They are currently catering to US markets only.

Job Resonsibilities:

We are looking for a Smart Product Marketer Intern or Consultant who can own the marketing responsibilities for our software products.

1. Marketing skills

• Drafting Marketing Plans,
• Growth Hacking
• A/B testing
• Landing page creation(HTML)
• Content Creation
• Understanding Google Analytics
• Google Ads.

2. Content

• Emails
• Content for Website
• App Store
• PlayStore
• SEO

1. Take the product to new heights to increase our revenue.
2. Understanding the competitors, market, user problems, customer requirements, market trends.
3. Collect and analyze data and create reports to help assess the right moves to capture the target market.
4. Assist the assigned Manager and the team.

5. Brainstorm ideas with the team for planning the right strategy for the Product.

Spacenos is the fastest-growing start-up which is innovating in the finance, edtech and marketing domain since 2015 and won multiple awards and recognitions from more than 40+ MNCs and Fortune 500 companies. Our Clients are based out of the U.S.A and Australia. We are funded & Supported by Government of Karnataka, Angel Investors and International Grants.

1. Apply for your CV and past work to be reviewed.
2. Receive a telephonic interview or assessment upon filling the final step form.
3. Receive offer letter if selected.

Our hiring process takes less than 24 hours from the time you receive the Final Step form.

Validity: Up to Dec 2023

- Apply soon, the earliest applicant would be preferred over the late applicants.

We are looking for a Manager for our growth marketing team to spearhead all performance marketing initiatives for user acquisition with cost efficiencies. The individual should have a progressive outlook on how to best utilize digital marketing channels to drive performance and has experience as digital & growth marketer. Role & Responsibilities: ●Work with a team of highly skilled performance marketers and craft user acquisition strategies. ●Manage & scale desktop and mobile marketing across Google & Fb along with 3rd party partners delivering new customers at defined CAC & quality. ●Work with data and analytics teams to implement best measurement frameworks, run A/B and multivariate tests to iterate into new ideas. ●Have an eye for good copy, content and creatives. Apart from growth objectives, the role will require to improve the quality of elements like creative and copy in-line with the brand guidelines. ●Leverage a "Test Control" approach to constantly improve scale and quality of relevant users. ●Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the user’s journey. ●Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses. ●Improve efficiency by identifying ways to eliminate repetitive manual work and automating repetitive tasks. Experience: ●3-5 years of experience in managing Google ads / Facebook ads for websites and apps. ●Bachelor or MBA degree in marketing, business, technology or relevant field of study. ●Combination of analytical and creative thinking, with excellent attention to detail ●Passion for quantitative analysis and ability to turn analysis into actionable programs. ●A proven track record of meeting business goals through performance-driven marketing. ●Been a part of 0-1 startup journeys and thrive in a fast-paced, entrepreneurial environment. ●Hands-on experience with Analytics platforms such as GA/ Adobe Analytics and MMPs such as Appsflyer/ Branch / Singular.

 

 What you need to have:

 

Strategize and execute the Google Ads marketing plan which will include campaign
planning, execution and optimization of different types of Google Ads (Search Ads, Display
Ads, retargeting, Discovery Ads, and YouTube Ads).
o Be the programmatic expert on campaign performance and optimization by providing
insights into the best strategies and tactics to achieve business objectives
o Leverage first party and third-party data for targeting and insights
o Work closely with the analytics teams to derive meaningful insights and drive a data-backed
strategy
o Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV

• Handle complete marketing activities of the company
• Deliver customer growth
• Be responsible for marketing communication
• Manage marketing budget and ROI
• Handle team comprising of internal resource + freelancers Candidate should have:
• Experience of handling marketing at B2C product-led start-ups for 3 to 4 years
• Expertise in performance marketing and SEO
• Strong analytics abilities and good communication skills
• Handled sizable marketing budgets
• Growth mindset - moving quickly, discovering growth hacks

 

About Us:

Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic future.

Roles & Responsibilities:

• Candidates having experience of working for eCommerce industry / Lead generation are required.(E-Commerce experience is must) 
• Candidates having ability to use past experience and trust in smart work and hard work are welcome.
• Analysing and interpreting provided clients data and providing expected solutions to the client. 
• Candidates dedicated to perfecting the craft and affluence in Google ads are required.
• Optimistic professionals with creative and out of the box thinking capabilities are must.
• Candidates with client need analysis & handling experience and bound to deliver high quality service are required.
• Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.
• Developing effective media buying strategies.
• Participating in media planning to identify target audiences and craft effective campaigns.

Requirements:

• Proven experience as a Media Buyer or similar role; experience in the eCommerce industry is MUST.
• Familiarity with media-buying, planning and research
• Interest in following advertising and media trends
• Working knowledge of media analytics software
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• Any Degree in Media, Advertising or related field.

 

Other Details:

• Job Location: 

Kolkata, India.

• Working days & Job Timings:

Monday - Friday, from 10:30 am to 7:00 pm

• Salary: 2 LPA - 6 LPA

*Collect quantitative and qualitative data from marketing campaigns
 Collaborate with the Creative Services team on digital or print needs for each event.
 Capture event content for social media channels when applicable.
 Make sales outreach via phone, in-person and via email
 Perform market analysis and research on competition
 Support the marketing team in daily administrative tasks
 Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
 Prepare promotional presentations
 Help distribute marketing materials
 Manage and update company database and customer relationship management systems (CRM)
 Help organize marketing events
 Plan and complete field marketing campaigns after conducting preliminary research
 Develop robust knowledge of all product lines/services
 Produce various literature, signage, merchandise, and other materials to be used at field marketing events
 Maintain relationships with third-party vendors and venues
 Negotiate with retailers and other third-party partners on promotional display and merchandise placement
 Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
 Attend relevant trade shows and events
 Monitor industry trends and competitor activities
 Manage social media activity surrounding field marketing campaigns

• After successful completion of the training courses, every candidate is eligible to get a certification • focus on creating strong fundamental knowledge sets on building algorithms by mastering the principles of statistical analysis