Performance Marketing

About Company:

GEVME is a fast-growing company based in Singapore providing a virtual & hybrid event platform for building unique experiences. It is used by event professionals worldwide to build, operate and monetise events for some of the biggest brands. 

The flexibility of the platform provides them with limitless possibilities to turn any event idea into reality. GEVME has powered hundreds of thousands of events around the world for clients like Facebook, Netflix, Starbucks, the Singapore Government, Forbes and MasterCard.

We are a product company with a strong engineering and family culture; we are always looking for new ways to empower event professionals through technology. We’re on a mission to groom the next generation of event technology thought leaders as we grow.

Overview

We are looking for a Growth Marketing Manager to join our team. You will help drive user-growth, manage user acquisition campaigns across different acquisition channels, and improve marketing ROI.

Join us if you want to become part of a vibrant and fast moving ​product company ​that's on a mission to connect people around the world through events.

Responsibilities

• Actively manage and implement user acquisition campaigns against established objectives and budgets across multiple channels
• Use your skills in paid search, paid social, SEO other channels to support GEVME’s acquisition efforts
• Continuously test and learn to identify best performing user acquisition tactics, across platforms, targeting, messaging, creative formats etc
• Identify and implement new growth channels
• Own the A/B testing process across creative, messaging and optimisation tactics for both prospecting and remarketing campaigns
• Track and analyse performance and drive attribution methodology. Use and configure web analytics, business intelligence tools and internal dashboards to monitor funnel journeys and channel performance.

Requirements

• 4+ years of experience in marketing & growth, preferably at a B2B SaaS company
• Ability to think strategically and develop comprehensive, data-driven marketing plans
• Hands on experience with advertising tools on Google Ads, Facebook and LinkedIn
• Strong analytical skills, including demonstrated ability of performing data analysis
• Strong project management skills and ability to multitask in a fast paced environment
• Self-motivated, results oriented and strong communications skills

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking

OB OVERVIEW:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team to launch campaigns on time and on budget.

WHAT YOU WILL DO:

• Lead and support the implementation of our paid marketing strategies and campaigns across Google Adsense, Bing, LinkedIn and others
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
• Lead the content and design team to craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
• Monitor ad spend, CPA, Daily budgets, ROI and all other key metrics across paid channels 

REQUIRED SKILLS & QUALIFICATIONS:

• Previous working experience as a Marketing Manager for 5-8 years
• A proven track record of successful paid marketing campaigns
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
• Hands-on experience in handling marketing budgets and forecasting/reporting results
• Outstanding communication, presentation and leadership skills
• Flexible working in US Shift hours from time to time

PREFERRED SKILLS & QUALIFICATIONS:

• Bachelor’s degree in Marketing or relevant field from a recognized University
• Up-to-date on the latest trends and technologies in digital marketing.

REPORTING: This position will report to the Head of Growth or  Assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote (Pan India) & In-Office - Jaipur, India

SHIFT TIMINGS:  

Flexible Timings - 

• 9.00 am to 6.00 pm IST
• 5.30 pm to 2.30 am IST (8.00 am to 5.00 pm US-EST)
• 6.30 pm to 3.30 am IST (9.00 am to 6.00 pm US-EST)

WHO WE ARE:

SalesIntel is the top revenue intelligence platform on the market. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data, while continuing to scale up our number of contacts. We currently have more than 5 million human-verified contacts, another 70 million plus machine processed contacts, and the highest number of direct dial contacts in the industry. We guarantee our accuracy with our well-trained research team that re-verifies every direct dial number, email, and contact every 90 days. With the most comprehensive contact and company data and our excellent customer service, SalesIntel has the best B2B data available. For more information, please visit – www.salesintel.io

WHAT WE OFFER:

SalesIntel’s workplace is all about diversity. Different countries and cultures are represented in our workforce. We are growing at a fast pace and our work environment is constantly evolving with changing times. We motivate our team to better themselves by offering all the good stuff you’d expect like Holidays, Paid Leaves, Bonuses, Incentives, Medical Policy and company paid Training Programs.

SalesIntel is an Equal Opportunity Employer. We prohibit discrimination and harassment of any type and offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

·         Design content marketing strategies and set short-term goals.

·         Plan, handle and execute various digital channel ads and PPC campaigns for company websites

·         Handle team of executives to lead SEO, content, and design requirements of marketing campaigns

·         Handle both online and offline marketing: hands-on experience with digital media, including SEO , PPC, social media marketing, email, and affiliate channels.

·         Lead and manage whole lead generation initiative for B2B services campaign in international markets like USA, UK, Australia and Europe.

·         Use and manage different tools required to manage, control and report progress of marketing initiatives and campaigns

·         Conceptualize, design and execute various marketing campaigns from time to time to generate high quality qualifies leads for company

·         Accomplished at leveraging full value from marketing automation processes and tools.

·         4+ years of hands-on marketing experience in a B2B role.

·         Excellent understanding of B2B services marketing.

·         Knowledge of Demand Generation tactics and Lead Conversion principles.

·         Ability to create value propositions that communicate clearly to targeted audiences.

• Extensive experience in creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.

·         Demonstrated ability to manage the budgeting process and use of analytical skills.

·         Proven track record in delivering marketing campaigns that drive sales growth.

·         An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

·         Excellent English written and verbal communication skills.

·         B2B Services Marketing

·         Marketing Campaigns

·         Demand Generation

·         Lead Conversion

·         Content Creation

·         Sales process understanding

·         SEO

·         PPC

Key Responsibilities will include full ownership of performance for a specific market or product area and the following:

• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SM traffic and increase ROI
• Delivering performance reports and insights to the PPC team and internal stakeholders
• Addressing and escalating campaign performance issues
• Responsible for AB tests, Competitive analysis and key mining
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Develop relevant content topics to reach the company’s target customers.
• Ideate, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Supporting internal sharing of knowledge through training and coaching
  
  

Qualifications- Matser's

Essential:

• Proven SM experience – both Paid and Organic (at least 2 years)
• Exceptional analytical skills, including data manipulation and strong Excel knowledge
• Fluency with one or more bid management tools (FB UI/Linkedin)
• Strong Web+Mob analytics experience (Google Analytics, Appsflyer)
• Moderate to high proficiency in Influencer arrangement and campaigning on YT anf Instagram
• Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
• Excellent verbal, written and presentation skills
• Very good English (written and verbal)
  
  

Desirable

• Relevant subject degree in maths, e-commerce, or digital marketing
• Blueprint, GAP Certified or similar qualifications
• Additional points to candidate with understanding of MySQL, python/R and Tableau
• Project management experience
• Self-motivated, tenacious problem solver who uses the Initiative