Team Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred

Similar jobs
- Recruitment & Staffing: Attracting, interviewing, and hiring candidates for open positions.
- Employee Relations: Addressing employee concerns, managing workplace, and fostering a positive work environment.
- Performance Management: Implementing appraisal systems, setting performance standards, and providing feedback.
- Training & Development: Organizing training sessions, enhancing employee skills, and supporting career growth.
- Compliance & Policy Management: Ensuring adherence to labor laws and company policies, updating HR policies as needed.
- Payroll & Benefits Management: Overseeing payroll, administering benefits, and handling compensation matters.
Strong UI / Product Designer profile, with good experience in designing Mobile Apps
Mandatory (Experience 1): Must have strong hands-on experience in UI Designing for B2C or SaaS Products
Mandatory (Experience 2): Must be very strong with Visual Designs and Design systems (Wireframing, Visual Designs & Design systems)
Mandatory (Core Skill) : Proficiency in Figma and other modern design tools for interface and interaction design.
Mandatory (Portfolio): Very strong portfolio of Visual / UI Design works for Mobile Apps of B2C or B2B SaaS products
Preferred
Preferred (Company): Top Design studios, and B2C Products
Preferred (Education): Design Education background (BDes / MDes)
Designation: Business Development Manager/ Sr. Business Development Manager- IT Service Sales
Coddle Technologies Pvt Ltd
Experience: 5 - 10 years
Salary: As per the Market Standards
Location: Bangalore/Bengaluru
Job Description:
Able to converse clearly and concisely over the phone.
Proactive, dedicated and self-motivated attitude.
Appears confident and assertive, but not aggressive in all internal/external dealings.
Ability to work on own initiative.
Should be target oriented and should be able to meet the targets well in time.
Clear demonstration of an interest in Digital Internet technologies.
Should be able to manage a team and deliver results.
Do telephonic with prospects and customers and work on closures.
Would be responsible for managing end to end sales and achieve targets / Quotas.
Responsible for providing technical inputs to the sales team, both printed and electronic promotional material, product training, and relevant clinical papers.
Required Candidate profile:
Must have experience of Marketing / Business development or Client generation in Web, Mobile application using PHP, React Native from international market.
Responsible for Research & Generating Quality Leads for Web, Mobile development by Outbound calls, Emails, creating required documents.
Follow-up with Generated Leads.
You will be responsible for identifying opportunities, evaluating its fit with the company vision, negotiating and closing deals.
Achieve the assigned Sales target by Acquisition, Retention & Renewal.
An input into the sales strategy - You will constantly keep upgrading your business development techniques.
Candidate with Excellent Communication, Presentable Personality.
Experience of forecasting, budgeting expenses and ensuring sales achievement.
Experience in handling a team of 4+ members.
Role: Sales/Business Development Manager
Industry Type: IT Services & Consulting
Functional Area: Sales, Retail, Business Development
Education
UG: Any Graduate - Any Specialization
Key Skills
Sales Strategy, Marketing, Business Development Management , Sales Achievement , Target Achievement , Product Training, Web Technologies , React Native, Mobile Development, Outbound Calling, Web and Mobility Service Sales
Position holder will be an individual contributor
Build and manage productive, professional relationships with clients
using telephonic and/or video conversations
Ensure clients are using and deriving benefit from IndiaMART
Ensure products/services in client’s e-catalog are accurately defined
Maximize revenue by upselling other services and achieve
fortnightly, monthly client retention and revenue targets
Systematic follow-up and time-bound closures
Prompt resolution of complaints
Daily 10-15 meaningful telephone/video calls with clients
Responsibilities Include
The ideal candidate should be both creative and detail-oriented, has proven mobile game design experience, and is comfortable working with stakeholders ranging all the way from product and marketing teams to the engineering team. The work environment is fast-paced and results driven.
Roles and Responsibilities
Own the entire design of new features existing games or new games and take full responsibility for coordinating with various stakeholders until go live
Generate new and innovative feature ideas, enhancements to the existing products and collate
requests from both internal and external requestors
Create innovative user experience design including usability and interaction design flow for features
Create functional and design documents, business cases, user experience flow and wireframes, conduct reviews with requestor groups and development teams and be the main contact for the specifications/design during the game development and implementation phases.
Interact with all relevant stakeholders to drive timely, seamless and successful rollouts/launches.
Define, track and improve key product metrics and monitor those metrics.
Skills and Experience Desired
Have a passion for games
Minimum 5+ years of Game Design experience in mobile and ideally designing free to play games within-app purchases
Experience in designing games for Android and iOS is a must
Strong analytical, organizational and creative skills
Exceptional levels of attention to detail
Must be proficient in Excel, Formulas, and able to provide visual designs with mock-ups in any tool ofyour choice.
Experience with live game events/sales design and content calendar planning
Strong analytical abilities and able to synthesize game systems and mechanics to improve game
features and systems
Understanding the specifics of social and mobile games
Knowledge of the market and the main trends of social and mobile games
Knowledge and experience with the main game metrics
Ability to create a high-quality, addictive online and social game feature-sets
Experience with multiple aspects of game design discipline: concept, game progression, combat,
interface, monetization, and retention
Experience in designing games and monetization models for F2P games.
Thorough understanding of mobile gaming ecosystems.
Knowledge of designing traditional card, board and dice game is a plus.
Proven ability to create detailed game design documents.
Understanding of social networks and social gaming markets is a plus.
Ability to work in a fast-paced cross-functional team environment is a must.
A very hands-on and keen eye for detail, with the ability to present business and technical issues,
ideas, and recommendations clearly in verbal, written and presentation formats.
Positive, pro-active attitude with a will to deliver quickly, adhering to tight deadlines.
Location: Bangalore
- Collaborate with Product Managers, CTOs & Engineering Managers to plan a Technical Roadmap aligned with the company’s product vision.
- Collaborate with Tech leads, CTO, Engineering Managers to execute the technical roadmap using Agile methodologies for product development.
- Break down the technical roadmaps into epics & user stories for smooth execution. Facilitate the creation and maintenance of proper product documentation.
- Work with development leads so that product requirements & estimates are well-understood.
- Collaborate with product teams to jot down the technical implementation requirements & engineering aspects of user stories & PRDs.
- Conduct meetings with customer support, marketing & product teams to maintain a roadmap for the internal team’s technical requirements
Payments & Finance
- With the help of engineering teams, build secure & robust payment infrastructures & systems.
- Help the product & tech teams build useful payment experiences, lay down the foundation for introducing lending & other financial services on the platform. Be an expert on multiple payment mechanisms & institutions governing the payment flows in the country.
- Research about the technical feasibility & implementation of Escrow Use-cases.
- Be updated with the latest Payments & finance technologies and service providers. Act as a “Subject Matter Expert” on all things Payments & Finance for our Tech & Product teams. Monitoring & Analytics
- Understand and analyze the flow of payments on the platform, build dashboards to track Payments Conversion Rate & Payments Success Rate. Run A/B tests and experiments to improve PCR & PSR.
- Use database queries to analyze performance indicators, evaluate experiments, evaluate sprint reports & success, etc.
- Setup dashboards & systems to track crashes, errors, exceptions, and bugs on production. Formulate processes and workflows to reduce the same.
Qualifications: Experience
- Prior experience of working in/with Payments & Fintech industry, Payment Gateways, Nodal/Escrow Accounts, and Lending is a must.
- Bachelor’s degree in computer science or equivalent.
- 4+ years of experience in software architecture, design, development, and technical product management.
Technical Skills
- Working knowledge on public clouds such as AWS, GCP, Azure.
- Past experience with hands-on engineering, product, or QA is a strong bonus.
- Working knowledge with monitoring tools like New Relic, Sentry, Cloudwatch
- Very good knowledge of SQL/NoSQL is a must
- Should be familiar with Application App Release cycle
- Proficient in Internet standards & technologies including REST
- Experience with DevOps, CI/CD, Automation, etc.
- Robust and evolving knowledge of current web & mobile app technologies.
Soft Skills
- Ability to prioritize and manage multiple milestones and projects efficiently.
- Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
- Detail-oriented, advanced problem-solving skills with a customer-centric approach.









