Team Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred
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Responsibilities:
- Ability to work in an existing codebase and collaborate with a diverse team
- Experience in building enterprise-scale backend REST APIs with frameworks such as Nest.js & Express.js using an API-first paradigm
- Intimate knowledge of crafting highly performing database queries
- Hands-on experience implementing relational database structures, including tables, indexes, views, etc.
- A mindset towards building systems for the cloud and DevOps fundamentals
- Working knowledge of cloud infrastructure services is good to have. If not then willingness to learn should be there.
- Focus towards building security, performance, and scalability into services from the beginning
- Experience with debugging code and troubleshooting technical issues in order to craft appropriate solutions
Role and Responsibilities
- Working with front-end developers and providing server-side algorithms of user-facing web application elements.
- Coding and creating functional web applications, optimizing code for increasing response time and efficiency.
- Analyzing the goals and requirements, efficiently handling bugs and errors, and finding effective solutions for the same.
- Interacting with the database for storing data and ensuring that every user has access to what they search.
- Accomplishing the projects and goals within deadline.
- Managing APIs that are executed across the devices.
- Involving in defining the architecture of the system.
Required skills
- In-depth knowledge of PHP and related frameworks like Laravel, Codeigniter, Yii. Competent in Ruby, Python, nodeJs, and Java will be an added advantage.
- Good Communication, Analytical, Logical, and Leadership skills.
- Knowledge of front-end technologies, such as Angular, React, HTML, CSS, and JavaScript will be preferred.
- Capable of managing a hosting environment along with database administration such as MySQL, Oracle.
- Excellent knowledge of APIs (REST, SOAP) and Web services.
- Ability to scale applications to handle the load changes.
- Knowledge of accessibility and security compliance.
- Good to have experience in version control, such as GIT.
competitive analysis
Be actively involved in SEO efforts (keyword, image optimization etc.)
Provide creative ideas for content marketing and update the website
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
planning social media events
preparing social media content
writing blogs
handling social media accounts
Responsibilities
- Manage incoming calls, chat and emails from customers in a prompt and swift manner
- Identify & assess customer’s needs, clarify information and provide solutions and alternatives wherever applicable
- Manage and resolve customer complaints, escalate to concerned authority when necessary
- Build sustainable relationships and trust with customers through open and interactive communication
- Provide accurate & complete information to improve customer satisfaction leading to noticeable results
- Maintain records of every interaction and forward to concerned team member whenever necessary
Who can apply:
- Graduate from any stream
- 2+ years experience in a customer support role
- Strong Track record of performance
- Strong listening , written and verbal communication skills
- Customer focus and adaptability to different personality types
- Ability to multitask, set priorities and manage time effectively
- Must be fluent in English, proficiency in other languages is an advantage.
- Familiarity with working Freshdesk/Zendesk/Zoho Desk is desirable
-
● Think, Ideate, Research, Write and Edit copy for all marketing and communication initiatives
-
● Write and Edit copy for all campaigns but not limited to online articles, newsletters, white papers, case
studies, blog posts, website copy, and more
-
● Understand technologies and business value propositions and write copy with personalisation,
conversational, formal, and semi-formal style
-
● Ideate Campaigns and CXO emails, Social Copy to drive demand for all Marketing initiatives
-
● Collaborate with design, digital, search, and other teams to develop compelling copy and content plan
-
● Taking ownership of full yearly copy and content calendar
-
● Conduct research on thought-provoking topics and translate that information into captivating and concrete
storytelling
-
● Think strategically and brainstorm for creative copy and content ideas for various technology practises
-
● Eye for details, proofreading and verbiage, including a complete command of grammar, diction, syntax,
spelling, and punctuation
-
● Ability to keep up with the best practises in writing for the web, social media trends, web usability, web
design, and business/industry trends
-
● Prepare internal and external communications including newsletter, press releases and other vital
marketing communications as needed
Preferred Notice Period - Less Than 1 Month
Preferred Education - Tier 1 Engineering Colleges - IIT/NIT/DTU or similar
Preferred Work Background - Startup Engineering Experience
Job brief
- We are looking for a Java Developer with experience in building high-performing, scalable, enterprise-grade applications.
- You will be part of a talented software team that works on mission-critical applications. Java developer roles and responsibilities include managing Java/Java EE application development while providing expertise in the full software development lifecycle, from concept and design to testing.
- Java developer responsibilities include designing, developing and delivering high-volume, low- latency applications for mission-critical systems.
Responsibilities
- Contribute in all phases of the development lifecycle
- Write well designed, testable, efficient code
- Ensure designs are in compliance with specifications
- Prepare and produce releases of software components
- Support continuous improvement by investigating alternatives and technologies and presenting these for architectural review
Requirements
- BS/MS degree in Computer Science, Engineering or a related subject
- Proven hands-on Software Development experience
- Proven working experience in Java development with Spring Framework
- Hands on experience in designing and developing applications using Java EE platforms
- Object Oriented analysis and design using common design patterns.
- Profound insight of Java and JEE internals (Classloading, Memory Management, Transaction management etc)
- Excellent knowledge of Relational Databases, SQL and ORM technologies (JPA2, Hibernate) - Experience in the Spring Framework
- Experience as a Sun Certified Java Developer
- Experience in developing web applications using at least one popular web framework (JSF, Wicket, GWT, Spring MVC)
Job Description for :
Role: Data/Integration Architect
Experience – 8-10 Years
Notice Period: Under 30 days
Key Responsibilities: Designing, Developing frameworks for batch and real time jobs on Talend. Leading migration of these jobs from Mulesoft to Talend, maintaining best practices for the team, conducting code reviews and demos.
Core Skillsets:
Talend Data Fabric - Application, API Integration, Data Integration. Knowledge on Talend Management Cloud, deployment and scheduling of jobs using TMC or Autosys.
Programming Languages - Python/Java
Databases: SQL Server, Other Databases, Hadoop
Should have worked on Agile
Sound communication skills
Should be open to learning new technologies based on business needs on the job
Additional Skills:
Awareness of other data/integration platforms like Mulesoft, Camel
Awareness Hadoop, Snowflake, S3