
Team Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred

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Greetings from Amazon...!
It is our pleasure in personally inviting you to apply job with Amazon Development Centre India (ADCI). At Amazon we are inclined to hire people with passion for technology and you happened to be one of the shortlisted candidates. Our business is committed to recognizing potential and creating teams that embrace innovation.
Please find the Eligible criteria and requirements:
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Work Location : Hyderabad/Bangalore/ Gurgaon
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- Strong Exposure to Data Structures, Algorithms, Coding, System Design (LLD, HLD, OOAD), Distributed systems, problem solving skills, Architecture (MVC/Microservices), logical thinking.
Amazon (ADCI) - If you are looking for an opportunity to solve deep technical problems and build innovative solutions in a fast paced environment working with smart, passionate software developers, this might be the role for you. Amazon’s transportation systems get millions of packages to customers worldwide faster and cheaper while providing world class customer experience – from checkout to shipment tracking to delivery. Our software systems include services that handle thousands or requests per second, make business decisions impacting billions of dollars a year, integrate with a network of small and large carriers worldwide, manage business rules for millions of unique products, and improve experience for millions of online shoppers. With rapid expansion into new geographies, innovations in supply chain, delivery models and customer experience, increasingly complex transportation network, ever expanding selection of products and growing number of shipments worldwide, we have an opportunity to build software that scales the business, leads the industry through innovation and delights millions of customers worldwide.
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Amazon teams in India work on complex business challenges to innovate and create efficient solutions that enable various Amazon businesses, including Amazon websites across the world as well as support Payments, Transportation, and Digital products and services like the Kindle family of tablets, e-readers and the store. We are proud to have some of the finest talent and strong leaders with proven experience working to make Amazon the Earth’s most customer-centric company.
We made our foray into the Indian market with the launch of Junglee.com, enabling retailers in India to advertise their products to millions of Indian shoppers and drive targeted traffic to their stores. In June 2013, we launched http://www.amazon.in">www.amazon.in for shoppers in India. With http://www.amazon.in">www.amazon.in, we endeavor to give customers more of what they want – low prices, vast selection, fast and reliable delivery, and a trusted and convenient online shopping experience. In just over a year of launching our India operations, we have expanded our offering to over 18 million products across 36 departments and 100s of categories! Our philosophy of working backwards from the customers is what drives our growth and success.
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- Excellence in technical communication
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