Team Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred
About reachlocal
Similar jobs
Our client is the industry-leading provider of AI Assisted Conversational messaging solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and Education Institutes drive consumer experience over text messaging channels like SMS/Whatsapp in their Enquiry management and Customer support processes. As a forward- thinking global company, it continues to innovate and develop cutting edge technologies like Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses digitally communicate with their customers.
They integrate with Top CRMs like Salesforce,
Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000
customers across SMB’s and Mid-market (from small Professional Doctors and lawyers to large global staffing companies and large insurance companies).They’re growing at a fast pace and need a sharp, focused, self-starter person to join their marketing team. As a Demand Generation Manager, you will work closely with cross-functional teams, including marketing, product & customer success to own the pipeline.
Requirements
- Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.
- Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.
- Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.
- Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.
- Understand the buyer’s journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.
- Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.
- Track program results, measure program success and report metrics to stakeholders
- Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.
- Develop scalable, repeatable campaign playbooks
- Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams
- Develop outbound and account-based campaigns that complement inbound campaign strategy
What we need:
- 10+ years of work experience, with at least 7 years in demand generation
- Graduate/masters in any stream with good understanding of SaaS product space
- Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically up level marketing efforts
- Understanding of the nuances of running an integrated campaign, and ability to think both strategically and execute at an operational level with ease
- Agile, Nimble, and energetic
- Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities
Role - SEO Specialist
We are looking for an experienced and knowledgeable SEO Specialist/Manager to
join our Marketing team! As an SEO Specialist/Manager you will be responsible for
planning, implementing, and managing our SEO strategy. As our online presence is
extremely important for the business's success, your position will play a critical role
in driving our organic growth and success.
SEO Specialist/Manager duties and responsibilities
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and increasing organic traffic.
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify problems and deficiencies and implement solutions in a timely
manner
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and marketing team
• Stay up to date with the latest SEO and digital marketing latest trends and
best practices
SEO Specialist/Manager requirements and qualifications
• 3+ years of experience in SEO
• Proven success in SEO
• Familiarity with HTML, CSS, JavaScript
• Knowledge of web analytics tools including Moz, Semrush, Google Analytics,
etc.
• In-depth knowledge of research principles and methods and experience in
analyzing data
• Sense of ownership and pride in your performance and its impact on the
company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
* we're Hiring SEO Executive*
Hands-on knowledge of On-page and Off-page SEO tools & tactics|knowledge of Keyword Planner | Seeking the role of SEO Executive | In-depth understanding of key social media platforms, extensive experience in developing social media strategies for brand awareness | Major skills include SMO, PPC, etc.
We're looking for SEO Executive with 0-3 years of experience and who can handle multiple SEO projects.
Reqirements –
*Conduct keyword research to identify relevant and high-traffic search terms.
*Optimize on-page elements such as meta tags, headers, and content for SEO.
*Develop and implement off-page SEO strategies, including link building and outreach.
*Monitor website performance using SEO tools and analytics platforms.
*Create and maintain SEO reports, tracking key performance indicators (KPIs).
*Stay up-to-date with industry trends and search engine algorithm updates.
*Perform website audits and recommend technical SEO improvements.
*Troubleshoot and resolve SEO-related issues that affect rankings and traffic.
Qualifications:
*Proven experience as an SEO Specialist or similar role.
*In-depth knowledge of search engine algorithms and ranking factors.
*Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEO software.
*Strong analytical and problem-solving skills.
*Excellent communication and collaboration abilities.
*Familiarity with HTML, CSS, and website development principles.
*Ability to adapt to evolving SEO trends and algorithms.
*Certification in SEO or digital marketing (optional but beneficial).
Job Type - Full time
Location - Ahmedabad
Roles and responsibilities:
- Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
- Meeting planned sales goals.
- Setting individual sales targets with the sales team.
- Tracking sales goals and reporting results as necessary.
- Overseeing the activities and performance of the sales team.
- Coordinating with marketing on lead generation.
- The ongoing training of your salespeople.
- Develop your sales team through motivation, counselling, and product knowledge education.
- Develop a partner Go-to-Market strategy that complements the individual practice plans. Create new promotions, events, and programs to increase positive awareness and ultimately, increase sales for Frugal Testing.
- To build solutions, demos, and POCs, which can be taken to market.
- Identifying potential leads, and developing and executing strategic alliances to generate revenue.
- Manage end-to-end partner relations including pitching and negotiation.
- Brainstorm and ideate creative marketing ideas to increase product adoption & awareness.
- Promoting the organization and products.
- Understand our ideal customers and how they relate to our services.
- Overseeing promotions and campaigns
- Planning and directing the hiring and training of new Sales Representatives.
Requirements:
- Bachelor’s degree in business or related field.
- Experience in planning and implementing sales strategies.
- Experience in customer relationship management.
- Experience managing and directing a sales team.
- Excellent written and verbal communication skills.
- Dedication to providing great customer service.
- Ability to lead a sales team.
- Experience in digital marketing – Google Ads, LinkedIn Ads, FB Ads, Email Campaigns, SEO, etc.
- Experience of handling an event is desirable but not mandatory.
- Experience working on any Marketing Automation tool.
- Experience working with cross-functional teams.
Who we are:
F22 Labs was started in 2014 by Murtuza and Hari, two childhood friends who always dreamt of starting a business of their own. After working at leading startups initially in their careers, they decided to take the plunge. Over the last 8 years, we’ve been fortunate and blessed to have worked with 250+ entrepreneurs who have trusted us with their dream of building their startups
About Digital Marketing Division
We also have a digital marketing division that offers 360 degrees Digital Marketing Services specializing in helping businesses reach their target audience and achieve their marketing goals through various online channels.
We have the privilege of working with some of the most well-known and high-profile UK fashion brand customers who are at the forefront of the fashion industry, known for their unique designs, premium quality, and innovative approach to fashion.
Our team of experts has experience in a wide range of digital marketing services, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing.
Job Description
We are seeking an experienced and highly motivated Klaviyo Email Marketer to join our team. The successful candidate will be responsible for creating and executing email marketing campaigns that drive sales and increase customer engagement for our clients.
What will you work on?
- Develop and implement comprehensive email marketing campaigns using Klaviyo
- Continuously test and optimize campaigns to improve performance and return on investment (ROI)
- Create and manage email marketing calendars and schedule campaigns accordingly
- Monitor and analyze campaign performance and make data-driven decisions to improve results
- Collaborate with the creative team to develop effective email copy and visuals
- Stay up-to-date with the latest Klaviyo features and best practices
- Communicate campaign performance and recommendations to clients
Do you fit in?
- Minimum of 2 years of experience in email marketing, specifically using Klaviyo
- Proven track record of creating and managing successful email marketing campaigns
- Strong understanding of Klaviyo features and best practices
Strong analytical skills and ability to make data-driven decisions - Experience with campaign tracking and conversion optimization
- Strong problem-solving and critical-thinking skills
- Excellent written and verbal communication skills
- Strong time management and project management skills
- Experience in women's fashion industry] is a plus
What can you expect?
- Flexible work timings
- Medical Insurance- self and immediate family
- Intensive performance-linked incentives
- Optimized Learning Culture
- Approachable and helpful founders, a.k.a leaders to guide your career and much more…
Perks:
- State of the Art gadgets
- Complete Health coverage for you and your family
- Flexible work timings
- Remote friendly
Our Hiring process:
- A Profile Review: Resume, Portfolios, personal websites
- A Technical task that relates to the work you will be doing
- A Final round of interview
- An Offer and onboard you are!
Know more about us @F22Labs: http://f22labs.com/">Home Page
Business Development Executive [Female]
We are looking for a Business Development Manager (Client Relationship Manager) to create and nurture long-term relationships with offshore clients & pursuing new business opportunities.
In this role, you should be an excellent communicator who’s able to grasp clients’ needs and brainstorm ways to fulfill them. If you also have a background in customer services such as handling offshore IT (Software & Services) clients and knowledge of the IT (Software & Services) industry,
Responsibility:
- Working knowledge of bidding portals like - Upwork, LinkedIn, Hubstaff, Freelancer, Guru Etc.
- Working knowledge of Lead Generation, Identifying, creating, and pursuing new business opportunities and clients.
- Knowledge of client communication using emails, chat, audio and video call, and Skype call.
- Functioning as a primary bridge between the business, operations, and technical areas in the initial phases of the project cycle.
- Generating Leads, Client communication, and Follow-ups.
Qualifications and Skills
- Should have experience of 1-3 years in Business Development.
- Must have excellent communication skills (written & Oral).
- Proven experience as a Client Relations Manager / Relationship Manager / Business Development Manager.
- Proven track record of handling offshore clients and exceeding targets
- Background in customer service; IT industry knowledge is a must.
- Ability to deal with people diplomatically
- Experience tracking relevant KPIs (e.g. customer satisfaction)
- Proficient in MS Office, with working knowledge of CRM platforms.
With the growing demand for a healthier lifestyle, our client has chosen pasta as their USP to showcase their versatility in terms of offering a variety of tastes and types but in a healthier way.
They manufacture and sell various types of pasta with benefits such as containing plant-based protein, free of soy, gluten and artificial colours, 100% vegan etc. and their products are Kosher certified. Their website also provides varieties of guilt-free pasta recipes which will help parents un-junk their kids’ food choices.
Founded by a team of three veteran entrepreneurs, our client is headquartered in Mumbai. They have raised a total of $1.3M in funding over 2 rounds.
As a Performance Marketing Lead, you will be responsible for creating and executing a strong performance marketing strategy & execution plan thereby managing the P&L of the website business.
What you will do:
- Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
- Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Desired Candidate Profile
What you need to have:- 6+ yrs digital performance marketing experience ideally in the FMCG space
- Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram
- Create and manage nurture streams across email, digital, and direct mail that will progress the leads through various sales stages of the buyer's life cycle from awareness to selection
- Run campaigns for lead management, lead nurturing, lead scoring, and lead routing
- Look at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth.
- Iterate and optimize campaigns to drive the best possible results
- Work with the Product Marketing team to create and develop content-rich nurturing programs using consumer insights data and marketing automation tools
- Partner with marketing to improve strategy and execution of demand generation efforts
- Collaborate with sales operations on improving and troubleshooting issues with the lead management process
- Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance
- 5-6 years in Marketing or Sales Operations role
- At least 3+ years of experience managing email campaigns and program implementation
- Strong experience using marketing automation tools is essential
- Deep understanding of lead-to-revenue demand funnels, their characteristics and what causes Leads to move across stages
- Experience in B2B software / SaaS space will be a big advantage
- MBA from a reputed college, preferably in Sales and/or Marketing.
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and relevance
- Strength in collaborating with cross-functional teams, including Product Marketing, Sales and Marketing
- Self-directed, organized team player who is capable of hands-on- execution as well as long term business planning
- Implement email marketing strategies to cultivate leads into new customers (and demonstrate with data).
- Set up and document lead nurturing processes
- Plan and implement trigger-based nurturing programs that target all stages of prospect development