Google AnalyticsREVIEW CRITERIA:
MANDATORY:
- Strong performance marketer profile
- Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
- Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
- Must have 1+ experience in customer acquisition in FinTech, B2C
- Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
- B2C Fintech Product companies
ROLE & RESPONSIBILITIES:
We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.
- Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
- Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
- Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
- Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
- Work closely with the Data Science team to refine acquisition models and drive precision targeting
- Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
- Optimize every part of the funnel — from install to disbursal to repayment
- Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
- Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
- Use creative automation tools to test and scale ad creatives rapidly
- Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability
IDEAL CANDIDATE:
- 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
- Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
- Experience working with credit or risk teams to build smarter targeting strategies
- Familiarity with mobile app performance marketing and conversion funnels
- Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools
BONUS IF YOU HAVE:
- Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
- Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
- Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
- Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards
PERKS, BENEFITS AND WORK CULTURE:
- Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
- Best of both worlds: startup energy + listed company stability.
- Competitive pay and fast-track growth.
Shubham Vishwakarma
Full Stack Developer - Averlon
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1) Familiar with the the Django REST API Framework.
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5) Experience with any ML library will be a plus.
6) Familiarity with using git , writing unit test cases for all code written and CI/CD concepts will be a plus as well.
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You can contact me on nine three one six one two zero one three two
Job Title: Inside Sales (Internship)
Location: Baner, Pune
Experience: 0–1 year (Freshers with strong communication skills are encouraged to apply)
Employment Type: Internship | Work From Office
About the Role
We are looking for a motivated and enthusiastic Inside Sales Specialist who is eager to begin their career in B2B outbound sales. In this role, you will learn how to identify potential clients, build connections through email and LinkedIn outreach, and support the sales team in generating high-quality leads across international regions such as DACH, BENELUX, and the UK.
This is a great opportunity for freshers who want to build a strong foundation in international inside sales and lead generation.
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Required Skills & Competencies
- Freshers or up to 1 year of experience in Inside Sales / Lead Generation.
- Excellent communication and interpersonal skills in English.
- Strong interest in B2B sales, international outreach, and customer engagement.
- Basic understanding of LinkedIn outreach, cold emailing, or sales tools is an added advantage.
- Ability to research, analyze, and engage with the right prospects.
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Position for PS and MS group Sales Manager
Key Responsibilities
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Lead, train, and motivate the sales team to improve performance
Set individual and team sales goals and monitor progress
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Build and maintain strong relationships with customers and partners
Collaborate with marketing and leadership teams to align strategies
Prepare sales forecasts, budgets, and performance reports
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Proven experience as a Sales Manager or similar leadership role
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Excellent negotiation and customer relationship skills
Ability to analyze data and make strategic decisions
Experience with CRM software and sales reporting tools
Results-oriented mindset with strong problem-solving skills
WHAT WE OFFER TO SALES MANAGER
Competitive salary plus commission/bonus
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We are looking for a highly creative and experienced Copywriter to join our dynamic marketing team.
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Please share with us a portfolio of your work in addition to your updated CV while applying for this position.
Responsibilities
– Handle video editing requirements within deadlines from multiple teams.
– Taking ownership of video projects and providing inputs to overall video plan.
– Closely working with other teams for creative and technical inputs when it comes to videos.
– Experience in directing skilled and unskilled actors as required while majorly contributing in overall video shooting and production.
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– 4+ years experience as a video editor delivering high-quality videos (multiple formats) within tight deadlines.
– Extensive knowledge about Adobe Creative Suite.
– Experience in design, motion graphics, and audio editing.
– Excellent verbal and written communication skills in English.
– Self-starter with demonstrated initiative.
– Experience of working within brand guidelines.
– Highly creative with detail-oriented thinking.
– Experience of working with an agency (if required) an added bonus.
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Graduate in any discipline. Degree in film studies, editing or related fields to be given priority.
Describe the ideal candidate here.
All of the GaragePlug product modules have critical workflows, and the new developers need to be more confident and fearless about making changes in the system. This will help to deliver products faster to the customers while building more robust products.
We have developed an in-house framework for manually testing the features/product before the launch. This has helped us to catch more than 1000 bugs before releasing the feature in production.
Think of this as the backbone that will help engineers from the product team to automate critical workflows and coordinate bug bashes for all the product teams. Your understanding of functional testing, writing maintainable tests, written and verbal communication skills will be put to the test.
# WHAT YOU WILL BE DOING
### **Within 1st month**
- Learn all aspects of products and critical workflows for each of the products as part of your training.
- Setup the dev environment and organise your first bug bash.
- Have a one-one chat with every member of the GaragePlug team so you get to know everyone well.
- 1-hour session every week with one of the product & quality experts from other Upekkha startups
- Weekly 2 times join sales and customer success team for pre-sales customer demos to understand the product usage
- Weekly 1 session with customer success team to know more about the domain and product usage
- Start writing the functional test case masters for core modules
### **Within 3 months**
- You’ll start developing your first project all by yourself.(With some guidance)
- Write your first set of automation code and work with other engineers to setup functional testing workflows.
- Have an exhaustive test-case/scenarios for all product components
- Be responsible for the product release and release process automation
### **Within 6 months**
- You’ll automate five to six critical workflows for the existing product.
- Establish process for writing functional test that will impact the entire product.
- Be comfortable navigating most of our stack and infrastructure.
- Be responsible for the planning, scoping, design, and implementation of new bug-bashes.
### **Within 12 months**
- You’ll automate at least 60-70%of the workflows in product and completely own QA as a function.
- Participate in interviewing and hiring, as a way to influence team growth and how our values inform our culture.
- Collaborate with engineering, product, sales and customer success leadership to define priorities and set delivery goals.
# **WHAT AN IDEAL CANDIDATE WOULD LOOK LIKE**
- We use Spring-boot microservices for backend and Angular 2+/Ionic 3+ for frontend. We prefer someone with experience in selenium, but it is not necessary. You must have experience of working with testing frameworks like selenium, tools, or SaaS products for functional testing like [cypress.io](https://cypress.io/).
- Dedicated to testing. While testing can sometimes get repetitive and monotonous, it is critical to our engineering efforts.
- 2-4 years of experience with automated functional testing.
- Pays great attention to detail and helps identify edge cases.
- A knack for breaking things. You should be driven to test with the motive of breaking the application.
- Excellent written and verbal communication skills.
**Personality traits we really admire**
- Great attitude to ask questions, learn and suggest process improvements.
- Excellent problem solving and analytical skills.
- Previous work experience at a product-based company or startup would be a bonus.
- You are a team player
**Our tech stack is Java Spring-boot, Elasticsearch, PostgreSQL, Angular 2+, Ionic 3+, Typescript. Our platform is hosted on AWS Cloud.**
# **INTERVIEW PROCESS AND PREP NOTES**
- **Problem Solving & Analytical Skills:** We are a Java & Angular shop, and if you say that you will improve the quality of the product, we expect you to know basics of typescript and/or Java (but not mandatory)
- **Blackbox Testing:** Be prepared to answer some simulation-based questions during our interviews. From writing the requirements for a test case to planning & executing test plans on the GaragePlug platform, watch out for some hard-hitting questions.
- **Culture Round:** Understand if your values and beliefs fit in with your company’s culture. Be yourself. This is for both sides to evaluate if we're a cultural fit for each other.
- **Founder Round:** Discussion with both the founders of the company. This round helps us evaluate how we both can mutually benefit each other.
# **WHY JOIN US**
- **Freedom & Responsibility:** If you are a person who wants to take up challenging work & push your boundaries with no one monitoring you, then this is the right place for you. There are no hierarchies. No managers to please.
- **Great Salary & Equity:** For our top performers and leaders, we grant stock options. As GaragePlug continues to grow, you’ll have a real opportunity to create wealth for yourself and your family. We pay great salaries too!
- **Transparency:** If you ever wanted to know what it’s like to be on an entrepreneurial journey, then working with GaragePlug gives you that opportunity to experience it all first hand.
If all of this sounds exciting to you, join us for an exciting and equally fulfilling ride at GaragePlug!
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon