
REVIEW CRITERIA:
MANDATORY:
- Strong performance marketer profile
- Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
- Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
- Must have 1+ experience in customer acquisition in FinTech, B2C
- Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
- B2C Fintech Product companies
ROLE & RESPONSIBILITIES:
We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.
- Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
- Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
- Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
- Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
- Work closely with the Data Science team to refine acquisition models and drive precision targeting
- Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
- Optimize every part of the funnel — from install to disbursal to repayment
- Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
- Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
- Use creative automation tools to test and scale ad creatives rapidly
- Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability
IDEAL CANDIDATE:
- 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
- Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
- Experience working with credit or risk teams to build smarter targeting strategies
- Familiarity with mobile app performance marketing and conversion funnels
- Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools
BONUS IF YOU HAVE:
- Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
- Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
- Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
- Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards
PERKS, BENEFITS AND WORK CULTURE:
- Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
- Best of both worlds: startup energy + listed company stability.
- Competitive pay and fast-track growth.

Similar jobs
Roles and Responsibility
- Design, develop, and test software applications using Golang.
- Collaborate with the development team to identify and prioritize project requirements.
- Develop high-quality, efficient, and well-documented code.
- Participate in code reviews and contribute to improving overall code quality.
- Troubleshoot and resolve technical issues efficiently.
- Stay updated with industry trends and emerging technologies to enhance skills and knowledge.
Job Requirements
- Proficiency in Golang programming language.
- Experience with IT Services Consulting projects.
- Strong understanding of software development principles and methodologies.
- Excellent problem-solving skills and attention to detail.
- Ability to work collaboratively in a team environment.
- Strong communication and interpersonal skills.
Greeting from DevCare Solutions!!!
Kindly Check the Roles and Responsibilities of US IT Recruiter
• Responsible for handling IT requirements from US based clients.
• Responsible for full-cycle recruiting: interview, offer, negotiation and closed candidates for assigned requisitions.
• Sourcing from Job Portals (Monster, Dice, Career builder, Yahoo Hot Jobs), Making job postings on the Job Portal.
• Must be having capability to work with a team or individually.
• Maintain close contact with candidates/Vendors/ recruiters/offshore team.
• Publish progress report to management every week.
About us:
Devcare Solution is a place where a best-in-class working environment, professional management, and opportunities to learn exist bundled with exceptional rewards. It is ready to take more on board for all those who deserve a dream career. The team is full of good spirits complimenting each one's brilliance at workplace. Needless to say about the interesting projects, you for sure will gain an enriching positive experience every moment.
Name of the company: DevCare Solutions
Year of establishment: April 19th, 2005
Company address: No 4, Ram complex, Padasalai Street, Urapakkam, Chennai 603210
It's Complete US Shift – Onsite
Shift Timing will be 7.00pm to 4.00am IST
Cab: Pick and Drop Available
Dinner will provided in the company
www.devcare..com
We are looking for a detail-oriented Business Analyst with expertise in Tableau, statistics, SQL, and Excel. The role involves data analysis, creating interactive dashboards, and providing actionable insights to support business decisions and improve operations.
Key Responsibilities:
- Data Analysis & Visualization: Use Tableau for dashboards and conduct statistical analysis.
- SQL & Data Management: Write and optimize SQL queries, ensure data accuracy.
- Reporting: Develop Excel spreadsheets, analyze business processes, and provide reports.
- Collaboration: Work with cross-functional teams to gather requirements and deliver insights.
- Project Management: Manage multiple projects, deliver timely reports, and support teams with data insights.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience with native development (iOS/Android).
- Worked on deep linking in mobile apps
- Hands on experience in Bridging Native code base to react native.
Responsibilities:
- Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads/sales.
- Manage digital marketing campaigns across multiple channels, including but not limited to social media, email, SEO, SEM, and display advertising.
- Analyze digital data metrics and campaign performance to optimize strategies and improve ROI.
- Collaborate with internal teams (such as design, content, and sales) to create compelling digital content aligned with marketing goals.
- Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
- Manage and maintain the company's social media presence, including content creation, community engagement, and customer service.
- Monitor and respond to online reviews and feedback on various platforms to maintain brand reputation.
- Utilize marketing automation tools and CRM systems to streamline processes and improve efficiency.
Requirements:
- Proven experience in digital marketing, with a strong understanding of digital marketing concepts and best practices.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
- Strong analytical skills and the ability to interpret data and metrics to drive informed decisions.
- Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
- Creative thinking and problem-solving skills, with a results-oriented mindset.
- Ability to work independently and as part of a team in a fast-paced environment.
- Certifications in digital marketing (e.g., Google Ads certification, HubSpot certification) are a plus.
Maintain accurate records of employees in accordance with company policies & procedure.
Process payroll data on time & efficient manner.
Monitor gate entry of worker/staff in proper manner.
Managing store/workers/vender/gate pass records.
Node js
Job Description
We are looking for a Node.js Developer responsible for managing the interchange of data between the server and the client. Your primary focus will be the development of all server-side logic, definition, and maintenance of the central database, and ensuring high performance and responsiveness to requests from the client end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.
Roles and Responsibilities
- Integration of user-facing elements developed by front-end developers with server-side logic.
- Writing reusable, testable, scalable, and efficient code.
- Design and implementation of low-latency, high-availability, and high-performance applications.
- Implementation of security and data protection.
- Integration of data storage solutions { databases, key-value stores, blob stores, etc.}
- Familiarity with database Technology Such as MySQL, Oracle, and MongoDB.
Desired Candidate Profile
- Strong proficiency with JavaScript
- Knowledge of Node.js and frameworks available for it {such as Express etc }
- Knowledge of Micro Services Architecture and API Gateway.
- Understanding the nature of asynchronous programming and its quirks and workarounds.
- Good understanding of server-side templating languages {such as PUG, Jade, EJS, etc }
- Good understanding of server-side CSS preprocessors {such as SCSS, SASS, etc }
- Basic understanding of front-end technologies, such as HTML5, CSS3, and DOM manipulation.
- Understanding accessibility and security compliance
- User authentication and authorization between multiple systems, servers, and environments.
- Integration of multiple data sources and databases into one system
- Understanding fundamental design principles behind a scalable application
- Understanding differences between multiple delivery platforms, such as mobile vs. desktop, and optimizing output to match the specific platform
- Creating database schemas that represent and support business processes
- Implementing automated testing platforms and unit tests
- Proficient understanding of code versioning tools, such as Git
- Strong knowledge of Linux operating systems such as Ubuntu, CentOS.
- Basic knowledge of Cloud machines such as Elastic compute.
- Basic knowledge of Cloud Storage such as AWS S3, etc
Job Description
Business to Business (B2B) outbound telephone sales and email marketing
**IMMEDIATE HIRING***
***Only apply if your English speaking skills are exceptional***
Primarily responsibility is to create awareness and interest in IT solutions among decision-makers in medium to large-sized companies located in Europe. Agents will also plan and arrange web conferences and on-site appointments for third-party sales staff.
Job location: Remote / Work from home
Benefits
- Work from your own home office, regardless of location
- Start immediately
- Work as a freelancer
- Attractive payment - fixed salary + bonus
- Training: We recognize, encourage and support you in all areas of work!
- You will learn from us what we define as the most important processes, findings and skills in connection with customer acquisition, sales and marketing!
- Exciting tasks: Implementation of innovative strategies in telephone & e-mail communication
Requirements, skills and prerequisites
- Exceptional language skills - spoken and written English (mandatory)
- Neutral English Accent without any mother tongue influence
- Excellent communication skills
- Ability to learn & willingness to learn (mandatory)
- Autonomy
- Motivation
- Assertiveness
- Reliability
- Willing to work in European time zones - GMT + 1
- Enjoying phone calls and computer work
- IT affinity required, knowledge of business IT desirable
- Willingness, desire and ability to work 100% from your own home office
- Own a home-office setup: your own VOIP-capable laptop or PC, high-performance, stable Internet connection
- Interest in long-term employment
Please note: This is a full-time position and the candidate is expected to be available for work on all working days with the exception of leaves and holidays.
About Arcworth Strategy LLP (https://www.arcworth.com):
Arcworth Strategy offers a range of business services to fit a broad category of businesses based in India and abroad. From small and medium businesses to multinational companies, we help our clients grow while increasing competitiveness and reducing costs. We are based in Bengaluru and our main areas of operation are strategy, business consulting and market research.
Start your application process here - https://www.arcworth.com/telesales">https://www.arcworth.com/telesales










