Cutshort logo
NBFC Industry  logo
Performance Marketing Lead (B2C, FinTech)
NBFC Industry
Performance Marketing Lead (B2C, FinTech)
Peak Hire Solutions's logo

Performance Marketing Lead (B2C, FinTech)

at NBFC Industry

Agency job
3 - 6 yrs
₹23L - ₹30L / yr
Mumbai
Skills
Google Adwords
Digital Marketing
Performance management
Business-to-consumer marketing
Appsflyer
Mixpanel
skill iconGoogle Analytics

REVIEW CRITERIA:

MANDATORY:

  • Strong performance marketer profile
  • Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
  • Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
  • Must have 1+ experience in customer acquisition in FinTech, B2C
  • Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
  • B2C Fintech Product companies 


ROLE & RESPONSIBILITIES:

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.


  • Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
  • Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
  • Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
  • Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
  • Work closely with the Data Science team to refine acquisition models and drive precision targeting
  • Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
  • Optimize every part of the funnel — from install to disbursal to repayment
  • Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
  • Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
  • Use creative automation tools to test and scale ad creatives rapidly
  • Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability


IDEAL CANDIDATE:

  • 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
  • Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
  • Experience working with credit or risk teams to build smarter targeting strategies
  • Familiarity with mobile app performance marketing and conversion funnels
  • Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools


BONUS IF YOU HAVE:

  • Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
  • Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
  • Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
  • Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards


PERKS, BENEFITS AND WORK CULTURE:

  • Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
  • Best of both worlds: startup energy + listed company stability.
  • Competitive pay and fast-track growth.
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

Similar jobs

Rapido
at Rapido
16 recruiters
Rohan B
Posted by Rohan B
Bengaluru (Bangalore)
1 - 3 yrs
₹10L - ₹20L / yr
skill iconKotlin

Key Responsibilities

  • Design, develop, test, and maintain Android applications using Kotlin and Jetpack Compose.
  • Build responsive, reusable, and high-quality UI components using Compose.
  • Implement clean architecture principles (MVVM/MVI) and Android best practices.
  • Integrate RESTful APIs and third-party services.
  • Collaborate with Product Managers, UX/UI Designers, QA Engineers, and Backend Developers.
  • Optimize application performance, reliability, and scalability.
  • Write clean, maintainable, and well-documented code.
  • Conduct code reviews and mentor junior developers when required.
  • Troubleshoot, debug, and resolve application issues.
  • Stay updated with the latest Android development trends and technologies.

Required Skills & Qualifications

  • Bachelor's degree in Computer Science, Engineering, or related field.
  • 1+ years of Android application development experience.
  • Strong proficiency in Kotlin.
  • Hands-on experience with Jetpack Compose.
  • Strong understanding of Android SDK, Android Architecture Components, and Material Design.
  • Experience with MVVM architecture and Clean Architecture principles.
  • Knowledge of Coroutines, Flow, and asynchronous programming.
  • Experience with Dependency Injection frameworks such as Hilt or Dagger.
  • Familiarity with REST APIs, JSON parsing, and networking libraries such as Retrofit and OkHttp.
  • Experience with local databases such as Room.
  • Proficiency in Git and version control practices.
  • Understanding of unit testing and UI testing frameworks.

Preferred Skills

  • Experience with CI/CD pipelines.
  • Knowledge of Firebase services (Analytics, Crashlytics, Push Notifications).
  • Familiarity with modularization and multi-module Android projects.
  • Experience publishing applications to Google Play Store.
  • Exposure to Agile/Scrum methodologies.
  • Understanding of Android performance optimization and security best practices.

Technical Stack

  • Kotlin
  • Jetpack Compose
  • Android SDK


Read more
Fantasy Fi
Chhavi Sharma
Posted by Chhavi Sharma
Sector 70, faridabad, haryana
3 - 5 yrs
₹2.9L - ₹4.8L / yr
Maintenance Management
Problem solving
Communication Skills
Interpersonal Skills

Hiring: Maintenance Head (Residential Society)

Looking for a role where your problem-solving skills and communication actually make a daily impact?

If you have experience in customer support and can manage issues efficiently — this role is for you.

Role Overview

You will act as the single point of contact for residents, ensuring smooth day-to-day operations and quick resolution of concerns within the society.

A complete maintenance team is already in place — you will be responsible for handling, coordinating, and ensuring everything runs smoothly.

Key Responsibilities

  • Handle resident complaints and service requests efficiently
  • Coordinate with the existing maintenance and support teams
  • Ensure timely resolution of all issues
  • Communicate with residents via calls and regular follow-ups
  • Maintain records of complaints and resolutions
  • Oversee daily maintenance operations and service quality

Position Details

  • Role: Maintenance Head
  • Industry: Residential / Real Estate Management
  • Openings: 1
  • Male & Female both can apply

Salary

  • ₹25,000 – ₹38,000 (depending on interview & experience)

Candidate Profile

  • 2–5 years of experience in customer support / customer handling
  • Strong communication and coordination skills
  • Ability to manage complaints calmly and professionally
  • Problem-solving mindset with a practical approach
  • Comfortable handling multiple issues and teams

Why Join Us?

  • Stable and responsible role
  • Work with an already established maintenance team
  • Opportunity to grow in real estate / facility management
  • Direct impact on resident satisfaction and operations
Read more
Fourchain Technologies
at Fourchain Technologies
2 candid answers
1 recruiter
HR Fourchain
Posted by HR Fourchain
Madurai
0 - 2 yrs
₹1L - ₹3L / yr
Effective communication
Marketing
Sales
Interpersonal Skills
skill iconLeadership
+4 more

Launch Your Career in IT – Join Us as a Business Development Executive (BDE)


Are you a recent graduate with strong communication skills and a passion for technology, sales, or client engagement? Here's your chance to kickstart your career in the booming IT industry—even if you don't have a technical background!


Who Can Apply!

  • Recent graduates from any stream
  • Strong Communication and interpersonal skills.
  • Eagerness to learn about technology and sales.
  • Self-motivated, proactive, and goal-oriented mindset.


What You’ll Do

  • Learn the basics of IT services and digital products (training provided).
  • Conduct market research to identify potential clients and business opportunities.
  • Assist in the development of sales strategies to attract new clients and retain existing ones.
  • Reach out to potential clients via email, phone, and social media to introduce our products/services.
  • Build and maintain strong relationships with clients.


Why Join Us?

We believe your degree doesn’t define your future—your drive does. If you're hungry to learn, ready to work smart, and want to grow in a future-proof industry, this is your opportunity.


No experience? No problem. We’ll train you. Just bring the energy.

Read more
Product
Agency job
via Urbanhire by Sushma SJ
Bengaluru (Bangalore)
5 - 7 yrs
₹12L - ₹18L / yr
skill iconC++
Computer Networking
TCP/IP
Routing protocols
Network monitoring
+1 more

Excellent C, C++, design skills with multithreading

Experience on Network Programming with Sockets, TCP/IP protocols (TCP, UDP, DNS, DHCP etc.) and application layer protocols like SNMP, HTTP/S, FTP, IPP, LPR, WSD

Ability to study and analyze network packets

Read more
Thinkify
at Thinkify
3 recruiters
karthik kulkarni
Posted by karthik kulkarni
Bengaluru (Bangalore)
1 - 5 yrs
₹1L - ₹8L / yr
skill iconSpring Boot
Spring
skill iconJava
J2EE
Hibernate (Java)
+5 more
Ability to write API (S) in Java . 
Dropwizard or Springboot like technology 
Algorithms and Data structures . 
Read more
Zepto
at Zepto
1 recruiter
Agency job
via Seikor by Nikita Almeida
Bengaluru (Bangalore)
8 - 12 yrs
₹65L - ₹70L / yr
Team Management
Engineering Management

Engineering Manager (Bangalore, Remote option available) 8+ years of experience 

Zepto (www.zeptonow.com)

Why should you look at this role?

Salary 65-80 lakh per annum

Paid leave

Sick leave

Provident Fund

 

What Else?

  • High growth startup in quick commerce space (10 min delivery)
  • Given our very high hiring bar, we offer a very competitive salary and substantial equity to create everlasting wealth for our early believers as the company grows.
  • Work on real world logistics problems & benefit from the rocket ship Zepto is!

 

Tech Team: 40-50 (200+ in few months)

 

About the Employer

Zepto is a fast-growing startup that delivers products in 10 minutes through an optimised network of dark stores that we're building across the country!

 

Just 6 months after launching, we've raised $160 million from marquee

investors in Silicon Valley and India. Our investors include Y Combinator, Nexus Venture Partners, and many more! We’ve built out one of the best startup teams in India, with Senior Executives from Uber, Flipkart, Dream11, PhonePe, Goldman Sachs, Pepperfry, and institutions like Stanford, INSEAD, IITs, and IIMs.

 

The magic of Zepto is our ability to consistently deliver 2,500+ products in 10 minutes flat. It's the core of what we do, and the reason why we’ve been able to grow so fast with phenomenal customer love. Our mission is simple: to make 10-minute delivery the new normal.

 

Funding:

Funding Zepto has raised a total of $160M in funding over 3 rounds.

Their latest funding was raised on Dec 20, 2021 from a Series C round.

 

 

Employer Reviews:

“High Ownership, Lots of Learning, Broad Roles, Accessible Leaders”

"Alot of benefits like ZeptoJoy coupon, internet bill reimbursement and cab reimbursement is also taken care of. Overtime is paid."

 

 

Reporting structure:

Software Engineer -> Sr Software Engineer -> Lead -> EM -> AD / Director / VP -> Head of Engineering -> CTO

The EM role would involve team management

 

Interview Process:

  1. Discussion on past experience and problem discussion based on projects done
  2. Low level design
  3. High level design

(One of the rounds will test scenario management via case study since it’s a managerial role) 

 

What You will do Everyday?

  • You not only have the technical chops to roll up sleeves and provide technical leadership to major projects but also build and manage a team of top noch engineers.
  • You not only optimize your own code but make sure engineers are able to optimize theirs.
  • As an Engineering Manager you manage your business goals, contribute to product strategy and help develop your team
  • Create clear career paths for team members and help them grow with regular & deep mentoring.
  • Perform regular performance evaluation and share and seek feedback.
  • Operating with scale and speed amidst flux, there is just a LOT happening.
  • Our world-class software engineers are just getting started -- and as a manager, you guide the way. You are their default mentor.
  • You work closely with Product Management, Business Development and Operations team and enable them by providing scalable and high quality technology solutions at a rapid pace
  • You set up best practices for development and champion their adoption and at the same time Architect & design technically robust, flexible and scalable solutions
  • You work with designers, business analysts, and product managers to estimate and plan projects in an Agile environment
  • Perform well in uncertainties and collaborate and work with unclear interfaces to other teams in our rapidly evolving organizations

 

Your Superpowers

  • B.E/B.Tech or any other similar qualification with experience as a tech leader and people manager for at least 8+ years.
  • Experience of managing teams and delivering high-quality projects on time.
  • Experience with building, developing and coaching teams of best technical talent in the Industry.
  • Experience with managing diverse teams and delivering high-quality projects on time.
  • Deep understanding of technology and architecture in a highly scalable and available setup.
  • Experience with new open source technologies and their adoption into product development etc.
  • Experience with new open source technologies and their adoption into product.

 

 

Read more
BLITZPOKER
at BLITZPOKER
1 video
1 recruiter
ESPERANZAGAMING PRIVATELIMITED
Posted by ESPERANZAGAMING PRIVATELIMITED
Mumbai
1 - 3 yrs
₹3L - ₹4.5L / yr
Customer Acquisition
Marketing
Acquisition
Digital Marketing
Affiliate marketing

As the Marketing Executive -Player/Customer Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources. 

 

Responsibilities

 

  • Develop and implement a cohesive marketing plan for player acquisition through various platforms.
  • Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
  • Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
  • Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
  • Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
  • Prepare regular reports and presentations on marketing metrics.
  • Conduct market analysis to identify challenges and opportunities for growth.
  • Provide guidance and ideas to organize effective marketing events.
  • Conduct thorough competitive analysis to stay informed and ahead of the competition.

 

Requirements

 

Qualifications


  • Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
  • Ability to creatively solve business problems through strategic and innovative approaches.
  • Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
  • Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
  • Ideally, should have gaming or e-commerce industry experience.

 

About BLITZPOKER

 

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

 

In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

Read more
Max Life Insurance Company Limited
Jayasri R
Posted by Jayasri R
Remote, Chennai
0 - 1 yrs
₹1L - ₹4L / yr
Sales
Marketing
Business Development
Life insurance
Role : Advisor
Job type: part-time / work from home 
Ctc: commission based ( high end earnings )
Location: India 
Candidates : only Indian candidates (NRI, OCI also accepted). Indians can only apply and they work across geographical locations.


 
Read more
ChaturMonkey
at ChaturMonkey
1 recruiter
Ritu Kant
Posted by Ritu Kant
Bengaluru (Bangalore)
1 - 3 yrs
₹3L - ₹5L / yr
Interpersonal Skills
Sales
Presentation Skills
If you have an excellent interpersonal skills, believe you have what it takes to sell, and love working in the creative field, you are at the right place. Here is what we need from you: - Contact potential clients to describe advertising and brand placement opportunities. This usually takes the form of cold calling over the telephone to start with, and later face to face contact at presentations, meetings and business lunches or dinners - Research client needs and explain the benefits of buying advertising space, responding to any objections - Explain pricing costs to potential clients and negotiate a fee if necessary - Account manage an existing client to ensure their needs are satisfied and they are happy with the service - Work with production teams to ensure that agreed advertisements are carried in the right place and at the right time - Keep record of sales, contacts and deals - Attend industry events, exhibitions and conferences, meeting potential and existing clients - Work to maximise sales and meet targets - Deliver sales reports to management
Read more
Technogen India PvtLtd
at Technogen India PvtLtd
4 recruiters
Dev Reddy
Posted by Dev Reddy
Chennai, Hyderabad
3 - 7 yrs
₹5L - ₹10L / yr
Angular JS
skill iconJavascript
skill iconHTML/CSS
DevOps
Responsible for design and development on new software or extension of existing software • Should be able to evaluate tools and technologies to setup development environment and integrate. automate development processes • Provide recommendation on servers, load balancing, high availability, disaster recovery and storage architectures • Manage a highly motivated team of individuals to guide them, and challenge them to take on bigger responsibilities • Ensure team is delivering at the highest quality levels on time • Explore new areas of opportunities for the team and the organization that would not only energize the team but also help improve overall application quality and the customer experience • Build a strong relationship with the onsite counter parts • Be responsible for mentoring and providing technical direction to the testing team • Build effective presentations for the sr. management meetings and review. Also be able to present to the executives on need basis • Be responsible for E2E delivery of project - tactical or strategic - coming through any stakeholder. • Periodically perform critical path dependency analysis and take appropriate action to ensure delivery. • Identify measurable and experience opportunities. Be able to assess value of ideas/ opportunities. • Be involved in capacity planning and resource allocation • Implement non-functional requirements - performance, scalability, reliability, extensibility etc. End to End analysis and Design responsibilities • Analyze architecture, relationships between systems and system flows • Guide others to assess system usage trends and identify potential performance and intersystem flaws • Evaluate solutions alignment and end user experience • educate team members about integrating systems collaboratively and efficiently Technical communication and Product knowledge • Understand a given solution and assess its business need • communicate the business value on technical solution0073 Desired Qualification BE, BTech or equivalent degree • Years of experience >9.5 AND <=13 Years • At least 3 years of experience in leading team size of 10+ • Strong decision-making and leadership abilities • At least 3 years of experience in designing and optimizing databases such as Oracle, DB2, PL/SQL • At least 9 yrs of experience in design and development of new software/extension/revisions on existing software • At least 7 yrs of experience in JAVA, J2EE, design patterns and framework • At least 5 yrs of experience in building SOA applications • AT least 3 to 5 years of experience in Angular JS, EXT JS, Restful webservices, SPRING, Spring MVC, Servlets, Struts and Hibernate • At least 3 years of experience in designing and optimizing databases such as Oracle, DB2, PL/SQL • Experience and exposure to configuration management, Risk Management, estimation process such as function points, use case point, SW metrics, product metrics, build and release management • Experience on Accurev, Jenkins, Confluence, Stash, Jira, cloudfoundry, Sonarqube • In depth knowledge of the Software Development Lifecycle • Solid understanding of cloud development principles and patterns such as loose coupling, clean separation of services and Map Reduce. Nice to have experience with AWS or Azure • Cloud experience in setting up cloud formations, security groups, cloud watch metrics • Experienced in Developing and delivering flexible, reusable solutions in cloud. • Share, evangelize, and practice cloud development best practices and culture with development teams • Wireless industry experience preferred • Strong communication and presentation skills, ability to translate business needs into technical terms, strong conflict resolution, and problem solving skills. • Proficient in MS Office apps, Visio, MS Project, Excel, PowerPoint
Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos