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Marketing Executive
Marketing Executive
GRG India's logo

Marketing Executive

Asawari Parsekar's profile picture
Posted by Asawari Parsekar
1 - 2 yrs
₹4L - ₹5.5L / yr
Sewri Mumbai
Skills
Digital Marketing
skill iconGoogle Analytics
Google Adwords

 Marketing Executive 

 

About us 

GRG India is a B2B enterprise SaaS company in the incentive and reward management space. Our flagship product, My Incentives, helps large companies automate and gamify the end-to-end sales and channel incentive process — typically for organizations with 2,000+ frontline and channel sales members. 

 

Our clients include some of India's leading brands across BFSI, FMCG, Construction, IT, Agro Chemicals, and Automotive. 

 

My Incentives is a no-code platform that delivers four core outcomes for our clients: 

  1. Real-time incentive automation — ingesting sales data and calculating payouts with zero manual effort 
  2. Gamification and motivation — keeping the brand and sales targets top of mind for frontline and channel reps 
  3. Leadership visibility — giving regional sales heads a live view of team performance 
  4. Fraud and leakage elimination — ensuring every payout is accurate and tamper-proof 

 

We expect you to play a critical role in supporting the go-to market strategy for our products. You will be responsible for all marketing activities, more specifically identifying, developing and acquiring new leads and creating brand awareness. In addition to having a successful presence on relevant digital media, you will also demonstrate a proactive approach to creating the right opportunities to grow our business. It is essential that you are a focused performer who is in the habit of achieving the assigned objectives. 

 

 

 

Reports to 

Head of Sales  

 

3 best things about the job 

  • Work in a rapidly evolving industry where scalable tech products have a huge impact  
  • Have complete ownership of marketing activities and grow your team over time. 
  • Potential for the role to evolve into a senior role. 

Measures of success 

  • Website traffic growth 
  • Visitor-to-lead conversion rate 
  • Sales-qualified leads generated 
  • Opportunities (or pipeline revenue) generated 
  • New customers generated 
  • Revenue generated 

Responsibilities of the role 

  • Paid Search & Performance: Develop, implement, and optimize high-performing Google Ads campaigns (Search, Display, Retargeting) to drive B2B lead generation.  
  • Multi-Channel Acquisition: Beyond Google, manage paid media and growth hacking through LinkedIn and other B2B platforms. 
  • Conversion Rate Optimization (CRO): Identify technical hacks and integrations to improve visitor-to-lead conversion rates on landing pages.  
  • Data-Driven Execution: Gather and derive actionable insights from Google Analytics and Zoho to refine targeting and reduce Customer Acquisition Cost (CAC) 
  • Hands-on expertise in paid/organic traffic sources including SEO/SEM/LinkedIn/ Email/Other paid media 
  • Must have expertise in using various digital platforms like Adwords, Facebook, Ad networks, Google Analytics, LinkedIn Ads, Zoho campaigns, etc. 

 

 

 

 

 

What you will need  

  • Experience: Minimum 2 years of experience in B2B marketing, preferably in the SaaS domain.  
  • Technical Expertise: Deep hands-on expertise in Google Adwords (Google Ads), Google Analytics, and LinkedIn Ads is mandatory.  
  • Analytical Mindset: A strong bias for using analytical tools to make data-driven decisions.  
  • Soft Skills: Great communication skills and a creative mindset to balance technical performance with compelling brand messaging.  
  • Collaboration: Ability to report to the Head of Sales and coordinate with internal/external stakeholders.  

 

Location:  

Sewri West, Mumbai 

 

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About GRG India

Founded :
1998
Type :
Products & Services
Size :
20-100
Stage :
Bootstrapped

About

Boost sales motivation through a sales incentive software that automates incentive calculation and incentive management.
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Good to have understanding on CNNs, RNNs, MLP, Auto-Encoders - at basic level R9. Good to have solved atleast three problems through deep learning. Mere coursera learning and/or Kaggle offline attempts shall not be accepted R10. Good to have worked on pre-processing techniques for images, audio, and text - OpenCV, Librosa, NLTK R11. Good to have used pre-trained models - VGGNET, Inception, ResNet, WaveNet, Word2Vec Ideal YOU Y1. Degree in engineering, or any other data-heavy field at Bachelors level or above from a top tier institute Y2. Relevant experience of 0 - 10 years working on real-world problems in a reputed company or a proven startup Y3. You are a fanatical implementer who love to spend time with content, codes & workarounds, more than your loved ones Y4. You are true believer that human intelligence can be augmented through computer science & mathematics and your survival vinaigrette depends on getting the most from the data Y5. You are an entrepreneur mindset with ownership, intellectuality, & creativity as way to work. These are not fancy words, we mean it Actual WE W1. Real startup with Meaningful products W2. Revolutionary not just disruptive W3. Rules creators not followers W4. Small teams with real brains not herd of blockheads W5. Completely trust us and should be trusted back Why Us In addition to the regular stuff which every good startup offers – Lots of learning, Food, Parties, Open culture, Flexible working hours, and what not…. We offer you: You shall be working on our revolutionary products which are pioneer in their respective categories. This is a fact. We try real hard to hire fun loving crazy folks who are driven by more than a paycheck. You shall be working with creamiest talent on extremely challenging problems at most happening workplace. How to Apply You should apply online by clicking "Apply Now". For queries regarding an open position, please write to [email protected] For more information, visit http://www.busigence.com Careers: http://careers.busigence.com Research: http://research.busigence.com Jobs: http://careers.busigence.com/jobs/data-science Feel right fit for the position, mandatorily attach PDF resume highlighting your A. Key Skills B. Knowledge Inputs C. Major Accomplishments D. Problems Solved E. Submissions – Github/ StackOverflow/ Kaggle/ Euler Project etc. (if applicable) If you don't see this open position that interests you, join our Talent Pool and let us know how you can make a difference here. Referrals are more than welcome. Keep us in loop.
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Shubham Vishwakarma

Full Stack Developer - Averlon
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