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Marketing Executive
Marketing Executive
GRG India's logo

Marketing Executive

Asawari Parsekar's profile picture
Posted by Asawari Parsekar
1 - 2 yrs
₹4L - ₹5.5L / yr
Sewri Mumbai
Skills
Digital Marketing
skill iconGoogle Analytics
Google Adwords

 Marketing Executive 

 

About us 

GRG India is a B2B enterprise SaaS company in the incentive and reward management space. Our flagship product, My Incentives, helps large companies automate and gamify the end-to-end sales and channel incentive process — typically for organizations with 2,000+ frontline and channel sales members. 

 

Our clients include some of India's leading brands across BFSI, FMCG, Construction, IT, Agro Chemicals, and Automotive. 

 

My Incentives is a no-code platform that delivers four core outcomes for our clients: 

  1. Real-time incentive automation — ingesting sales data and calculating payouts with zero manual effort 
  2. Gamification and motivation — keeping the brand and sales targets top of mind for frontline and channel reps 
  3. Leadership visibility — giving regional sales heads a live view of team performance 
  4. Fraud and leakage elimination — ensuring every payout is accurate and tamper-proof 

 

We expect you to play a critical role in supporting the go-to market strategy for our products. You will be responsible for all marketing activities, more specifically identifying, developing and acquiring new leads and creating brand awareness. In addition to having a successful presence on relevant digital media, you will also demonstrate a proactive approach to creating the right opportunities to grow our business. It is essential that you are a focused performer who is in the habit of achieving the assigned objectives. 

 

 

 

Reports to 

Head of Sales  

 

3 best things about the job 

  • Work in a rapidly evolving industry where scalable tech products have a huge impact  
  • Have complete ownership of marketing activities and grow your team over time. 
  • Potential for the role to evolve into a senior role. 

Measures of success 

  • Website traffic growth 
  • Visitor-to-lead conversion rate 
  • Sales-qualified leads generated 
  • Opportunities (or pipeline revenue) generated 
  • New customers generated 
  • Revenue generated 

Responsibilities of the role 

  • Paid Search & Performance: Develop, implement, and optimize high-performing Google Ads campaigns (Search, Display, Retargeting) to drive B2B lead generation.  
  • Multi-Channel Acquisition: Beyond Google, manage paid media and growth hacking through LinkedIn and other B2B platforms. 
  • Conversion Rate Optimization (CRO): Identify technical hacks and integrations to improve visitor-to-lead conversion rates on landing pages.  
  • Data-Driven Execution: Gather and derive actionable insights from Google Analytics and Zoho to refine targeting and reduce Customer Acquisition Cost (CAC) 
  • Hands-on expertise in paid/organic traffic sources including SEO/SEM/LinkedIn/ Email/Other paid media 
  • Must have expertise in using various digital platforms like Adwords, Facebook, Ad networks, Google Analytics, LinkedIn Ads, Zoho campaigns, etc. 

 

 

 

 

 

What you will need  

  • Experience: Minimum 2 years of experience in B2B marketing, preferably in the SaaS domain.  
  • Technical Expertise: Deep hands-on expertise in Google Adwords (Google Ads), Google Analytics, and LinkedIn Ads is mandatory.  
  • Analytical Mindset: A strong bias for using analytical tools to make data-driven decisions.  
  • Soft Skills: Great communication skills and a creative mindset to balance technical performance with compelling brand messaging.  
  • Collaboration: Ability to report to the Head of Sales and coordinate with internal/external stakeholders.  

 

Location:  

Sewri West, Mumbai 

 

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About GRG India

Founded :
1998
Type :
Products & Services
Size :
20-100
Stage :
Bootstrapped

About

Boost sales motivation through a sales incentive software that automates incentive calculation and incentive management.
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Shubham Vishwakarma

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