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Marketing Executive
Marketing Executive

Marketing Executive at GRG India · Sewri Mumbai · 1 - 2 years · ₹4L - ₹5.5L / yr · Bootstrapped · Posted 12 May 2026

GRG India's logo

Marketing Executive

Asawari Parsekar's profile picture
Posted by Asawari Parsekar
1 - 2 yrs
₹4L - ₹5.5L / yr
Sewri Mumbai
Skills
Digital Marketing
skill iconGoogle Analytics
Google Adwords

 Marketing Executive 

 

About us 

GRG India is a B2B enterprise SaaS company in the incentive and reward management space. Our flagship product, My Incentives, helps large companies automate and gamify the end-to-end sales and channel incentive process — typically for organizations with 2,000+ frontline and channel sales members. 

 

Our clients include some of India's leading brands across BFSI, FMCG, Construction, IT, Agro Chemicals, and Automotive. 

 

My Incentives is a no-code platform that delivers four core outcomes for our clients: 

  1. Real-time incentive automation — ingesting sales data and calculating payouts with zero manual effort 
  2. Gamification and motivation — keeping the brand and sales targets top of mind for frontline and channel reps 
  3. Leadership visibility — giving regional sales heads a live view of team performance 
  4. Fraud and leakage elimination — ensuring every payout is accurate and tamper-proof 

 

We expect you to play a critical role in supporting the go-to market strategy for our products. You will be responsible for all marketing activities, more specifically identifying, developing and acquiring new leads and creating brand awareness. In addition to having a successful presence on relevant digital media, you will also demonstrate a proactive approach to creating the right opportunities to grow our business. It is essential that you are a focused performer who is in the habit of achieving the assigned objectives. 

 

 

 

Reports to 

Head of Sales  

 

3 best things about the job 

  • Work in a rapidly evolving industry where scalable tech products have a huge impact  
  • Have complete ownership of marketing activities and grow your team over time. 
  • Potential for the role to evolve into a senior role. 

Measures of success 

  • Website traffic growth 
  • Visitor-to-lead conversion rate 
  • Sales-qualified leads generated 
  • Opportunities (or pipeline revenue) generated 
  • New customers generated 
  • Revenue generated 

Responsibilities of the role 

  • Paid Search & Performance: Develop, implement, and optimize high-performing Google Ads campaigns (Search, Display, Retargeting) to drive B2B lead generation.  
  • Multi-Channel Acquisition: Beyond Google, manage paid media and growth hacking through LinkedIn and other B2B platforms. 
  • Conversion Rate Optimization (CRO): Identify technical hacks and integrations to improve visitor-to-lead conversion rates on landing pages.  
  • Data-Driven Execution: Gather and derive actionable insights from Google Analytics and Zoho to refine targeting and reduce Customer Acquisition Cost (CAC) 
  • Hands-on expertise in paid/organic traffic sources including SEO/SEM/LinkedIn/ Email/Other paid media 
  • Must have expertise in using various digital platforms like Adwords, Facebook, Ad networks, Google Analytics, LinkedIn Ads, Zoho campaigns, etc. 

 

 

 

 

 

What you will need  

  • Experience: Minimum 2 years of experience in B2B marketing, preferably in the SaaS domain.  
  • Technical Expertise: Deep hands-on expertise in Google Adwords (Google Ads), Google Analytics, and LinkedIn Ads is mandatory.  
  • Analytical Mindset: A strong bias for using analytical tools to make data-driven decisions.  
  • Soft Skills: Great communication skills and a creative mindset to balance technical performance with compelling brand messaging.  
  • Collaboration: Ability to report to the Head of Sales and coordinate with internal/external stakeholders.  

 

Location:  

Sewri West, Mumbai 

 

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About GRG India

Founded :
1998
Type :
Products & Services
Size :
20-100
Stage :
Bootstrapped

About

Boost sales motivation through a sales incentive software that automates incentive calculation and incentive management.
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Strongly Preferred

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  • Experience with ChatGPT Ads / OpenAI advertising, or demonstrated ability to quickly operationalize new advertising platforms.
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  • Working knowledge of ABM, demand generation, lifecycle marketing, and retargeting strategy.
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What Great Looks Like

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  • You know when to scale, when to cut, when to fix measurement, and when a campaign needs a better offer or message instead of another bid adjustment.
  • You understand that a cheap lead can be expensive if it never becomes a pipeline.
  • You are curious about new platforms but disciplined about proving incrementality before scaling spend.
  • You communicate clearly, document learnings, and take full ownership of results.


KPIs & Success Metrics

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What You’ll Have Done in Your First 90 Days

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  • Have the freedom to test channels, creative angles, offers, landing pages, attribution systems, and automation.
  • Be measured on real business impact, not clicks, impressions, or activity for activity’s sake.
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  • Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
  • Google Tag Manager (GTM), GA4, Looker Studio.
  • Strong understanding of performance marketing principles, bidding strategies, and attribution models.
  • Familiarity with SEO, email marketing, and other digital marketing channels.
  • Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
  • Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
  • Effective communication and reporting skills.
  • Good experience in managing medium to large-sized budgets.
  • Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

  • Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
  • Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
  • Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
  • Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
  • Research & Analysis
  • Stay ahead of platform updates and trends; integrate innovations into strategy.
  • Drive keyword strategy and restructure accounts to unlock scalable growth.
  • Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
  • Analyze and interpret conversion and attribution data to derive actionable strategic insights.
  • Ability to create strategies and budget forecasts.
  • Communication
  • Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
  • Partner with internal teams to address performance challenges.
  • Deliver projects on time, meeting weekly and monthly deadlines.

Reporting

  • Create performance reports using Google Slides/other dashboards, and review them with clients.
  • Present key strategies and insights to Client Success Managers and clients.
  • Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

  • Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
  • Must be residing in/willing to relocate to Pune.
  • Experience with delivery management or people management.
  • Understanding of SEO, email marketing, and other digital marketing channels.
  • Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
  • Familiarity with automated or AI-driven optimization tools for search ads and other channels.
  • Experience in dealing directly with B2B clients.


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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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