Role - Sr. Executive (Search)
Experience - 2 to 6 years
Location - Mumbai, Bangalore & Gurgaon
About the company :-
Our Client is the worlds largest media investment company which is
a part of WPP. Neo is a global digital transformation agency with 1200 employees across 21 nations.
Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
In this role, you will be responsible for a massive opportunity to build and be a part of the largest performance marketing setup. This role assumes responsibility of crafting a performance strategy
for clients and create success stories.
Reporting of the role -
This role reports to the Manager Performance Marketing
What your day job looks like :-
- You will be responsible for coordinating and managing marketing campaigns on Google Adwords and (preferably) Yahoo Marketing campaigns
- You will accelerate PPC Marketing using analytical and creative skills
Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
You will acquire good analytical skills to gain high quality score & improve PPC Campaigns.
- You will have to track and update traffic patterns through PPC or cost per click, as well as Adwords Management
- Determine ROI on search marketing efforts
- You will be responsible for adding new keywords in the search engines, Search Engine Marketing skills
- You would get an opportunity to Manage Google-Banner Ads (including client search strategies), Paid Search Campaigns; setting up and optimizing Paid Search/PPC campaigns
- Tracking of funds in the account and maintain conversions
- You will be able to become a client champion & interact regularly with client for delivering better value & ROI to client based on their feedback.
What you'll bring :-
- 2-5 years of relevant experience
- Hand on experience on Search platforms (AdWords, Bing, Editor)
- Experience on 3rd party tools is a plus (SA360, Marin, Kenshoo)
- Graduate/MBA from a recognized university
- Self-motivated with passion for marketing, advertising & campaign management
- Outstanding client handling & communication skills both written & verbal
- Active interest in electronic copywriting & knowledge of web analytics would be an added advantage
- Ability to meet deadlines
- Google AdWords Certified & Google Analytics certified professional will be preferred & added advantage you have already worked on Kenshoo or Marine
- Good knowledge of Excel
About Global Media Agency
Similar jobs
We are looking for a Performance Marketing Manager for one of the fastest growing SaaS companies in India.
Role - Performance Marketing Manager
Experience - 5+ years
Location - Remote
About Company -
They are a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step right from publishing posts on their profiles to analyzing their posts performance.
You will be:
- Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
- Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
- Working with the content team and designing team to frame the most effective content & design for the campaigns
- Building and running A/B tests across landing pages and the homepage
- Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies
- Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly
- Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc.,
- Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, Bing, and Quora. PPC for directories like G2Crowd, Capterra, etc., Banner Ads, etc.
What are we looking for?
- 5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads
- Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets
- Experience in identifying target audiences and devising effective campaigns
- Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions
- Ability to brainstorm new and creative growth strategies
- Strong analytical skills with proficiency in Google Analytics and Excel
- Hands-on experience in Google Editor, Google Analytics, Google Merchant Center Impeccable communication skills.
- Understand, engage and lead marketing activities to reach overall short, medium and long-term organizational targets.
- Plan and execute digital promotions and analyse performance indices of digital ads to provide actionable insights and improve efficiency
- Plan and execute outbound communications and analyse performance indices of touchpoints such as promotional mailers, push notifications, SMSes etc. to provide actionable insights and improve the impact
- Measure, analyse, monitor and optimize the efficiency of all marketing touchpoints across various channels
- Strategize, execute, monitor and optimize promotions to improve brand marketing health metrics such as retention, purchase frequency, cart value etc.
- Plan and execute new marketing initiatives to increase traffic, engagement and sales on existing marketing channels and partner platforms
- Research, identify and explore new marketing avenues relevant to the brand’s overall marketing directives to diversify the marketing portfolio and improve efficiency
- Analyse data and trends to accurately forecast supply and demand across various properties in segments relevant to the brand
- Manage marketing projects end-to-end from inception to completion and reporting to achieve sales targets and other mandates associated with respective projects
- Co-ordinate with all internal stakeholders and external agencies to achieve the above
- At least 4 years of marketing experience with exposure to digital marketing, PPC campaigns, database communication, social media and influencer marketing, ATL, BTL etc.
- At least 3 years of experience in leading end-to-end marketing across key accounts with an annual media budget of no less than 1CR
- Proficient in the use of analytical tools such as Google Analytics, Clevertap, Hotjar etc.
- Proficient in the use of native ad dashboards such as Facebook, Google Adwords etc.
- Has a thorough understanding of common social media algorithms and content delivery
- Has a thorough understanding of BI and research tools commonly used for marketing purposes
- Excellent with numbers, formulas
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads
Pocket52 got certified as India's First Cryptographically Secured Random Number Generator Poker Platform Powered by Lava-Lamps. We are a funded start-up, raised funds from Speciale Invest and couple or marque angel investors. We are growing 5x :D
We’re looking for an experienced digital marketer to join us. This profile involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.
In the role of a digital marketer, you'll be involved in developing an organization's multi-channel communication strategies and may work across several areas, or specialize in a few.
Responsibilities:
-Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
-Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.
-Optimizing campaigns across multiple channels to deliver the best return on investment
-You identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset
-You write content for marketing ads, campaigns and landing pages
-You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
-You build and run A/B tests across landing pages and the homepage
REQUIREMENTS:
-Having an entrepreneurial mindset
-Fast and willing to learn
-Understanding of statistics and ability to support hypotheses with data
-Experience in performance marketing & SEO
-A/B Testing and Data Analytics experience
-Being curious and creative
-Being relentless in pursuit of growth
-Preferred to have experience in Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack
1. Plays the games with some measure of desire to improve.
- Of course, we want you to be someone who plays the games we create our tools around. Playing them may be enough, but to communicate to players effectively you must have some sort of latent desire to improve…No we don’t care if you are Bronze or Diamond.
2. Self-initiated, fast learner with a positive attitude.
- We don’t want to tell you what to do all the time. Hopefully, you will tell us what we need to be doing.
- We want “can do” people, not “can’t do” people. In our experience, passion breeds enthusiasm, which breeds a strong desire to learn. That’s why we want to know you care.
3.Strong sense of team spirit thriving in a fast-paced environment.
- Think of our team as a ranked team, we strive for excellence and don’t waste each other's time with BS.
- We all support each other, but that also means being good critics.
- Be able to take criticism! That is the only real path to improvement!
About Us -
- Marquee Entrepreneurs from Education, Consumer Service, Content Platform Verticals with a history of successful exits.
- Co-Founder of Plancess, ranked among top 3 Ed-Tech companies by 2015, sold to Career Point Group
- Co-Founder of TimeMyTask, a pioneer in on-demand hyperlocal home cleaning startups, sold it to MyDidi
- A combined experience of 30+ years across domains, having an experience of building capacious teams
Amazing Perks:
Awesome Office | Unlimited Poker Gaming (U can win a lot of cash if u become a pro) | Intellectual Exchange & Satisfaction | Discussion War-Rooms | Free Medical Insurance | Free snacks, because we need fuel! | Free coffee, because how else are you going to pound away at the keyboard all day? | Relaxed dress code | Employee Performance Bonuses | Commuter stipend | Flexible work schedules | TGIF | Pet-Friendly Office
About Us:
Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic future.
Roles & Responsibilities:
- Candidates having experience of working for eCommerce industry / Lead generation are required.(E-Commerce experience is must)
- Candidates having ability to use past experience and trust in smart work and hard work are welcome.
- Analysing and interpreting provided clients data and providing expected solutions to the client.
- Candidates dedicated to perfecting the craft and affluence in Google ads are required.
- Optimistic professionals with creative and out of the box thinking capabilities are must.
- Candidates with client need analysis & handling experience and bound to deliver high quality service are required.
- Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.
- Developing effective media buying strategies.
- Participating in media planning to identify target audiences and craft effective campaigns.
Requirements:
- Proven experience as a Media Buyer or similar role; experience in the eCommerce industry is MUST.
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- Any Degree in Media, Advertising or related field.
Other Details:
- Job Location:
Kolkata, India.
- Working days & Job Timings:
Monday - Friday, from 10:30 am to 7:00 pm
- Salary: 2 LPA - 6 LPA
We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set.
Essential responsibilities
- Generate business for our website designing and digital marketing venture
- Lead generation and nurturing
- SEO activities to ensure business visibility
- Social media management
- Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
- Customer relationship management
- Liaise with the development team for client projects
- Other marketing activities as a part of high end marketing strategy of the organisation
- Periodic progress report for evaluation and analysis
Perks & Benefits
- PF & ESI facility
- Pick up and drop available for all employee
- On-time salary
- 5 days a week, Saturday, Sunday fixed off
- Hike and appraisal
- Scopes of growth
Qualification & Eligibility
- Graduation in any stream (A marketing and management degree would be a plus)
- Proficiency in English (Required)
- At least 1 year of experience in Digital Marketing
- A data driven person with strong marketing skills (Preferred)
- Positive and resilient attitude with some negotiation skills (Required)
About Company
We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.
An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company.
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Responsibilities
- Maneuver digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Provide analytical reporting of campaigns to stakeholders
- Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition
- Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships
- Understanding the market: main challenges and trends of the sector, industry value chain & key players
- Create and proofread web updates at all stages of the campaign life cycle
- Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively
- Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing
- Creating content and deliver communications that drives lead generation
- Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery
- Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site.
- Coordinate the implementation of marketing plan for exhibitor and visitor recruitment
- Fulfilling media deals, direct marketing, social media
- Database filtering and segmentation
- Planning, copywriting and proofreading
Qualifications
- Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation
- Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
- Experience with SEO and SEM Strong written, verbal and collaboration skills
- Fluent in written and spoken English
- Excellent copywriting and proofreading skills with proven examples
- Ability to work under pressure and meet demanding deadlines
- Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
- Ability to multitask, prioritise and be flexible is essential
- Works well as part of fast-paced team, prioritising effectively and managing workload
- Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc)
- Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
- Excellent organisational, analytical and administrative skills, meticulous attention to detail
- Flexible in approach and able to amend hours as required to suit business needs