Role - Sr. Executive (Search)
Experience - 2 to 6 years
Location - Mumbai, Bangalore & Gurgaon
About the company :-
Our Client is the worlds largest media investment company which is
a part of WPP. Neo is a global digital transformation agency with 1200 employees across 21 nations.
Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
In this role, you will be responsible for a massive opportunity to build and be a part of the largest performance marketing setup. This role assumes responsibility of crafting a performance strategy
for clients and create success stories.
Reporting of the role -
This role reports to the Manager Performance Marketing
What your day job looks like :-
- You will be responsible for coordinating and managing marketing campaigns on Google Adwords and (preferably) Yahoo Marketing campaigns
- You will accelerate PPC Marketing using analytical and creative skills
Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
You will acquire good analytical skills to gain high quality score & improve PPC Campaigns.
- You will have to track and update traffic patterns through PPC or cost per click, as well as Adwords Management
- Determine ROI on search marketing efforts
- You will be responsible for adding new keywords in the search engines, Search Engine Marketing skills
- You would get an opportunity to Manage Google-Banner Ads (including client search strategies), Paid Search Campaigns; setting up and optimizing Paid Search/PPC campaigns
- Tracking of funds in the account and maintain conversions
- You will be able to become a client champion & interact regularly with client for delivering better value & ROI to client based on their feedback.
What you'll bring :-
- 2-5 years of relevant experience
- Hand on experience on Search platforms (AdWords, Bing, Editor)
- Experience on 3rd party tools is a plus (SA360, Marin, Kenshoo)
- Graduate/MBA from a recognized university
- Self-motivated with passion for marketing, advertising & campaign management
- Outstanding client handling & communication skills both written & verbal
- Active interest in electronic copywriting & knowledge of web analytics would be an added advantage
- Ability to meet deadlines
- Google AdWords Certified & Google Analytics certified professional will be preferred & added advantage you have already worked on Kenshoo or Marine
- Good knowledge of Excel
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