Duties and responsibilities - Managing and optimizing critical campaigns/accounts on Facebook Ads and LinkedIn Ads. Ensuring monthly targets around leads, CPL, and lead quality are met. Researching and implementing new ideas/features/strategies in a systematic manner. Diligently carrying out experiments and reporting results and insights. Creating highly engaging ad copies/images/videos and relentlessly testing them. Working smart - implement scripts and rules to take care of tasks that can be automated. Analyzing data to make informed marketing decisions. Landing page and funnel optimization (working with tech & product teams) to improve the relevance and improve conversion rates. Optimizing channels and campaigns for cost and performance managing both the cost of traffic and the cost of acquisition. Desired skills - 4+ years of proven expertise in managing and optimizing large and complex Facebook Ads and LinkedIn Ads campaigns end-to-end. Min. 2-3 years of Lead generation experience - Facebook & Linkedin In-depth understanding and experience in using more advanced Facebook features/capabilities beyond just standard lookalike & interest campaigns. Proficient in carrying out quick analyses to figure out what’s going wrong and how to fix issues. A/B testing, carrying out experiments, and deriving insights from them should be second nature to you. Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations. Excellent project management skills - ensuring all action items are on track. Experience in the education sector is a plus. Bachelors in Engineering, Science, or other technical/analytics fields is preferred.
At least 1 year of experience running ads on FB, Google with the relevant required certification (FB ads, Google Adwords, Google Analytics). Both the certification and experience are mandatory. 1. Developing and managing digital marketing campaigns2. Working with digital marketing analytics tools such as Google Analytics, GTM, etc.3. Managing brand and product campaigns to raise brand awareness and overseeing the social media strategy for the company thereby improving the usability, design, content, and conversion of the company website4. Creating periodic reports on digital marketing activities by tracking key metrics and building dashboards5. Working on SEO, SEM, AdWords, social media marketing - organic and paid campaigns across LinkedIn, Twitter, Facebook, and Instagram
Pocket52 is a data-driven E-Sports Platform, crafted with love and passion by an outstanding team of Visionaries, Avid Gamers, Business Moguls & Technology Gurus. Bringing live & connected games such as Poker & Rummy to your devices with real-time multiplayer action together, anywhere, anytime.Pocket52 got certified as India's First Cryptographically Secured Random Number Generator Poker Platform Powered by Lava-Lamps. We are a funded start-up, raised funds from Speciale Invest and couple or marque angel investors. We are growing 5x :DWe’re looking for an experienced digital marketer to join us. This profile involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.In the role of a digital marketer, you'll be involved in developing an organization's multi-channel communication strategies and may work across several areas, or specialize in a few.Responsibilities:-Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance-Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.-Optimizing campaigns across multiple channels to deliver the best return on investment-You identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset-You write content for marketing ads, campaigns and landing pages-You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group-You build and run A/B tests across landing pages and the homepageREQUIREMENTS:-Having an entrepreneurial mindset-Fast and willing to learn-Understanding of statistics and ability to support hypotheses with data-Experience in performance marketing & SEO-A/B Testing and Data Analytics experience-Being curious and creative-Being relentless in pursuit of growth-Preferred to have experience in Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack1. Plays the games with some measure of desire to improve. - Of course, we want you to be someone who plays the games we create our tools around. Playing them may be enough, but to communicate to players effectively you must have some sort of latent desire to improve…No we don’t care if you are Bronze or Diamond.2. Self-initiated, fast learner with a positive attitude. - We don’t want to tell you what to do all the time. Hopefully, you will tell us what we need to be doing. - We want “can do” people, not “can’t do” people. In our experience, passion breeds enthusiasm, which breeds a strong desire to learn. That’s why we want to know you care.3.Strong sense of team spirit thriving in a fast-paced environment. - Think of our team as a ranked team, we strive for excellence and don’t waste each other's time with BS. - We all support each other, but that also means being good critics. - Be able to take criticism! That is the only real path to improvement!About Us - - Marquee Entrepreneurs from Education, Consumer Service, Content Platform Verticals with a history of successful exits.- Co-Founder of Plancess, ranked among top 3 Ed-Tech companies by 2015, sold to Career Point Group- Co-Founder of TimeMyTask, a pioneer in on-demand hyperlocal home cleaning startups, sold it to MyDidi- A combined experience of 30+ years across domains, having an experience of building capacious teamsAmazing Perks:Awesome Office | Unlimited Poker Gaming (U can win a lot of cash if u become a pro) | Intellectual Exchange & Satisfaction | Discussion War-Rooms | Free Medical Insurance | Free snacks, because we need fuel! | Free coffee, because how else are you going to pound away at the keyboard all day? | Relaxed dress code | Employee Performance Bonuses | Commuter stipend | Flexible work schedules | TGIF | Pet-Friendly Office
Core Responsibilities:- Identify new trends in Digital Marketing, evaluate new technologies, create top-notch UI/UX and corporate and brand website content. Via SEO/SEM allied tools, ensure that the brand is at the forefront. Creation of ALL digital assets contributing to brand aesthetics, brand experience, online booking ease and tools, navigation of content. Drive this channel as a primary lead generator, as well as a business contributor. A sharp focus on technology governing content creation and tooling. Conceptualize & implement campaigns on the digital channels on all Web, SEO/SEM, marketing database, email, social media-based. Create and maintain dashboards towards the evaluation of lead generation, business metrics, CTR/CPC/CPW/CPB. Measure and report performance of all Digital Marketing campaigns, Quality of leads, closures on leads, and revenue generated through digital channels. Brainstorm new and creative growth strategies. Plan, execute and measure experiments and conversion tests Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Collaborate with agencies and other vendor partners. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Closely work with sales and presales for monitoring of leads and collect feedback on the quality of interactions. Who are we looking for? A Go-Getter: You are a highly driven individual who goes that extra mile to drive value for the organization. Analytical and a Problem Solver: Thinker and problem solver and the ability to exercise sound judgement and make decisions based on accurate and timely data analysis Adaptable: You demonstrate the ability to work in a fast paced and hyper-growth environment where the requirements are constantly changing. A Technology Geek: You are fanatical about technology and are always on the look-out of newer better ways of building solutions - that's how you- d build this team too! A Team Builder: You are a go to person and can work with different teams. A hands-on collaborative style of working is a must Ownership: Entrepreneurial mind-set with a strong sense of urgency and results-orientation. Inspiring Leader: Who Influences Stakeholders positively and develops teams. Qualification:- MBA in Marketing from a reputed institute with 4 to 6 years of work experience in driving sales through Digital Marketing with B2B, B2C companies. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences. Ability to lead integrated digital marketing campaigns from concept to execution. Strong analytical skills and data-driven thinking. Up to date with the latest trends and best practices in online marketing and measurement RoleSearch Engine Marketing/SEM Specialist/Social media expert Industry Type Capital Market
Job SummaryResponsibilities and DutiesKey Responsibilities:o Manage social media platforms such as Facebook, Instagram, YouTube & Twittero Ideate and develop creative content strategies for each social media platformo Supporting the Marketing team with content in the form of visual assetso Creating images, memes, animated videos with graphic overlays for all clients. Creating Landing pages. Shooting videos, photos, editing and posting on SM.o Evaluating the competitive landscape and suggesting new ideas for visual contento Assisting with honing brand identity on the blog and social mediao Prepare monthly social media calendarso Design, create and manage promotions and Social ad campaigns.o Posting and engaging with the audienceo Proficiency in the use of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, Dreamweaver, and Flash)o Compile report to show results (ROI) and identify KPIs to be monitored and work closely with the marketing manager to set awareness goals and plan ways to achieve them. We offer the flexibility to work from home. Additional Skills not mandatorySEO, Website Optimization
Job Description and skill requirements Digital Marketing Manager (This role will come with Sales Targets and commensurate rewards) Role Plan and execute digital marketing campaigns across different digital marketing platforms Understanding of SEO/SEM, Marketing database, email and display campaigns Design, build and maintain Social Media presence Thorough monitoring of all social media ,digital spends and optimizing the budgets Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Brainstorm new and creative growth strategies Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Experience in setting up and optimizing Google AdWords campaigns Skill Requirements: Self-Starter and a go getter! Proven experience in the Ecommerce space – Minimum of 2 years of experience in a similar role Understanding of digital marketing landscape, concepts and best practices. Knowledge of one of the web analytics tools (e.g. Google Analytics, Net Insight or Web Trends etc.) Analytical mindset and critical thinking. Excellent communication and interpersonal skills.
*Collect quantitative and qualitative data from marketing campaigns Collaborate with the Creative Services team on digital or print needs for each event. Capture event content for social media channels when applicable. Make sales outreach via phone, in-person and via email Perform market analysis and research on competition Support the marketing team in daily administrative tasks Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) Prepare promotional presentations Help distribute marketing materials Manage and update company database and customer relationship management systems (CRM) Help organize marketing events Plan and complete field marketing campaigns after conducting preliminary research Develop robust knowledge of all product lines/services Produce various literature, signage, merchandise, and other materials to be used at field marketing events Maintain relationships with third-party vendors and venues Negotiate with retailers and other third-party partners on promotional display and merchandise placement Promote business expansion opportunities to retailers and other merchants through successful field marketing programs Attend relevant trade shows and events Monitor industry trends and competitor activities Manage social media activity surrounding field marketing campaigns
A little about Flynote (www.flynote.in): Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers. Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia. We are looking for great talent to join as earliest members of our team and make the world travel. Media: CNBC: http://bit.ly/2XB70FQ YourStory: http://bit.ly/2ID2CTr Techcrunch: https://tcrn.ch/2ICn46E As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities : Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media Managing a budget to be spent on social media ads Design and execute social media ads and align the goals of marketing, revenue and supply team Brainstorm new and creative growth strategies for paid acquisition Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Diligently infuse tracking parameters and UTMs in the campaigns. Identify trends and insights, and optimize spend and performance based on the insights Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns. Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads. Requirements: Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry. Worked on lead generation campaigns. Was involved in managing a marketing budget of 1Cr+ every month. Ability to present and communicate ideas and strategies. An ability to multitask, to work on a number of projects at once with multiple managers. Facebook Blueprint Certification is preferred but not a must.
Dear Candidate, Note: If it is not relevant opening for your Profile, please ignore the mail as it is a bulk mail.Job Title: Digital Marketing ExecutiveExperience: More than 2 years No. of openings: 5 Location: HSR Layout, BangaloreSalary: Depends on the candidate, however paying higher than the market standard.Job Description: Creating campaigns and ads on Google | Facebook I Tiktok I You tube Monitor and analyze campaigns to meet goals Hands-on Bid Optimization New Keyword Development and Testing Coordinate with the Graphic Designing team to get creatives made for ads A/B testing of page designs to maximize conversions Landing Page Optimization Pushing our Digital marketing Strategies beyond industry best practices Requirements: Our ideal candidate has 2+ years of digital marketing experience. Must have managed a marketing budget of 10 Lakhs per month or more An analytical mind and an interest in the Digital marketing industry is must. Eager to learn, self-driven, independent problem-solving ability Qualifications: BTech/BE Excellent understanding of digital marketing concepts Strong creative and analytical skills Skills: Google Ads | Facebook Ads I Tiktok I You tube Creative thinking Data Analysis Marketing tools experience Contact Person:Shubha GuptaHR Manager
Someone who can run ad campaigns and manage growth on digital for products and businesses. Apply only if you're willing to work hard, are result driven and love challenges. You'll get to work with some of the best professionals and clients in the country and with a very fun team.
A fun team to work with, we work with national clients ranging from media to startups!
Selected candidates day-to-day responsibilities include: 1. Manage SEO campaigns through keyword research, on-page and off-page optimization 2.Develop and implement strategies to increase organic traffic, leads and conversions 3.Regular monitoring of website ranking performance & implementing strategies to improve it. 4.Preparing weekly/monthly reports and analyze website traffic through Google Analytics 5.Implementing Social Media marketing campaigns on channels such as Facebook, Instagram 6.Create content for Social Media postings, Quora etc. 7.Daily work reports to management
About the role: We are looking for a young and amazing, data-driven marketeer to own the SEM section of the marketing funnel for our company. (S)he will be required acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns, and be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEM. It would be beneficial for the person to be Google Analytics Certified and further have a knowledge of other PPC platforms. The person will be end to end responsible for scaling up AdWords as a channel for customer acquisition with a laser sharp focus on generating ROI at a per unit level. This means being highly analytical in nature and coordinating with other internal stakeholders to ensure a high conversion ratio of PPC traffic generated. Key responsibilities: • Work towards monthly, quarterly and yearly Digital Marketing department performance targets and ensure that all campaigns are run at the given budget, RoI and deadlines. • Track, measure, and analyse all initiatives to report on SEM ROI • Manage the strategy and setup of all paid campaigns. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Requirements • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting. • Experience handling AdWords budgets and forecasting/reporting results • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options. Sells products by establishing contact and developing relationships with prospects; recommending solutions. Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements. Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors. Prepares reports by collecting, analyzing, and summarizing information. Maintains quality service by establishing and enforcing organization standards. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies. Contributes to team effort by accomplishing related results as needed.