We are looking for an experienced Marketing Manager to direct and oversee web and platform marketing. You will design, implement and monitor effective growth that aligns with our brand objectives and business goals.Our ideal candidate has a solid background in platform/product marketing and work experience in taking ownership of a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. They should also be willing to get their hands dirty and be hands on in terms of execution.Our Marketing Manager will report directly to the CEO and will oversee internal Marketing teams. You should also play a significant role shaping the company’s strategic planning.Ultimately, you should be able to ensure that the Marketing team’s activities contribute to our company’s long-term success.Responsibilities· Develop and implement a cohesive marketing plan to increase brand awareness· Set current and long-term goals for internal teams· Design and review the Marketing department’s budget· Build relationships with media and stakeholders through creative PR strategies· Monitor all marketing campaigns and improve them when necessary· Prioritize marketing projects and allocate resources accordingly· Prepare regular reports and presentations on marketing metrics for the CEO· Conduct market analysis to identify challenges and opportunities for growth· Forecast hiring needs for the Marketing department· Participate in the quarterly and annual planning of the company’s objectives· Track competitors’ activities
We are looking for: An ambitious “Digital Marketing Specialist” with a drive to excel in leading digital marketing initiatives. Ideally, you have a proven track record in overseeing the planning and execution of the digital marketing strategy. We’re looking not only for an executive who blindly hits targets but also shows exceptional creativity in creating and marketing content pertaining to SaaS, with talent in branding through partner portal websites, digital communications including email, affiliate marketing and has experience in translation of marketing objectives into digital marketing campaigns, analytics and system integrations. Responsibilities: ➢ Develop and manage digital marketing campaigns and Oversee a social media strategy ➢ Manage and maintain the organisation’s website(s) ➢ Write and optimise content for the website and social networking accounts such as Linkedin Facebook and Twitter ➢ Track and analyse website traffic flow and provide regular internal reports ➢ Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion ➢ Continually work on the Search Engine Optimisation of the website(s) ➢ Arrange webinars and webcasts and Edit post videos, podcasts and audio content online ➢ Create online banner adverts and oversee pay per click (PPC) ad management ➢ Write copy for email marketing campaigns ➢ Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing ➢ Work on printed material to supplement online production content ➢ Attend product launches and networking events
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The JustAnswer Promise : It's not every day in your life that you get to be a part of a simple yet powerful mission to help people. Not every job of yours would give you the satisfaction of having made a direct impact on someone's day or life. If these things matter to you, then JustAnswer is the place to be. While we strive together to make world a better place, one question at a time, we promise you that you would discover a newer version of you who has explored and exploded the known horizon of your potential, who is not afraid of failures and who has embraced learning as a way of life. We are a San-Francisco based company founded in 2003 and since then we have been democratizing the way professional services have been delivered by connecting customers with verified and vetted Experts who provide reliable answers at any hour and on any budget in 700 plus categories. In the last 15 years we have helped 10 million customers in 196 countries by answering more than 16 million questions. With 320+ employees spread around 3 continents and with a fabulous Glassdoor rating of 4.2,we are growing at an amazing pace. And here are our simple hiring criteria- Smart. Fun. Get things done. If you think, you have it in you, read further and know more about the role. In the meanwhile. welcome to our website too. Role: Management Trainee- Global Customer Acquisition function in Just Answer (JA) is a passionate group of analytical, data-driven and creative individuals that manage one of the largest online advertising operations in the world. - Open positions are for joining the PPC team in JA's India office in Bengaluru and supports the Customer Acquisition function based out of San Francisco.- PPC team works on various initiatives such as Google Search, Google Display, Google Remarketing, Double Click, YouTube, Bing and Yahoo. We work on achieving a quarterly target new customer revenue profitably by aiming for a defined margin and ROAS with a focus on USA/Canada/Australia/New Zealand as geographies. - As part of PPC team, you will work to help improve the efficiency and reach of our search engine marketing (SEM) efforts through testing, spend optimization, and vertical expansion. - We are looking for a highly motivated, detail-oriented individual with a passion for the numbers side of marketing. You should be comfortable working with data sets that include millions of keywords and not intimidated by the wonderful world of Google Ads and Microsoft Advertising platforms.- You will undergo a 6 months training stint as Management Trainee. In this, you will be given projects with exposure to varied facets of JA PPC. On successful completion of the training program, you would be confirmed into a full time position and would be given the opportunity to handle an account or an initiative. What will the typical month for a Management Trainee look like?- Work on building the Quora ads campaign plan from the scratch for JA.- Build and setup the complete Campaign plan (Ad Group, Keyword, Ads, Ad Extensions) for a new planned domain of JA- Get the data and conduct a cannibalization analysis for Affiliates vs Google Display Network.- Get data for converting Google Search Query of last month and work on adding that as keyword .- Review the latest iteration of Automated Keyword Addition Tool being built by engineering and provide feedback.- Get data of all Ad Groups in Bing, having only Standard Text Ads (STA) and no Expanded Text Ads (ETA), using SQL query and work towards a migration plan from STA to ETA- Find data of all the ads which have specified problem phrases in their ad copy using SQL, come up with new ad copy and upload in account- Work on search campaign optimization using smart bidding strategies and LTV bidding.- Assist with conversion optimization strategy by writing ad copy, A/B testing, to maximize ROAS, margins and quality score across enginesWhat do we expect from you?- Proficiency in Excel (You chew VLOOKUPs and SUMIFs for breakfast!) - Hands-on experience in SQL, Unix, Google Ads is a strong plus- Analytical bent of mind and being data-driven- Comfort with numbers (Doesnt need calculator to find out 7% of 83!)- Good copywriting skills (Should be able to write good Ad Copy)- Take initiatives and demonstrate strong results-orientation What can we offer you?- A company that is redefining the trillion-dollar professional services market - Opportunity to work in a global, multi-cultural setup with frequent interactions and close coordination with teams in San Francisco and Ukraine- Smart colleagues who will challenge you to expand your horizon - An open culture where diverse opinions are encouraged - Ample tough jobs of 70:20:10 framework to groom you as an online marketing leader- Competitive salary and stock options
Someone who can run ad campaigns and manage growth on digital for products and businesses. Apply only if you're willing to work hard, are result driven and love challenges. You'll get to work with some of the best professionals and clients in the country and with a very fun team.
A fun team to work with, we work with national clients ranging from media to startups!