PPC Specialist:
Job Responsibilities:
• Perform daily account management on Google Ads, FB ads, Taboola or other search platforms for a variety of projects.
• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search in accordance with goals for Google channels
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Communication to team and management on project development, timelines, and results.
• Work with leadership to explain and modify strategic plans
• Understand and stay current on industry trends, competitive landscape and internal product development efforts
Skills:
• Should be a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)
Preferably someone with 3-7 years of PPC/ SEM experience
• Are passionate about Search and internet marketing
• Have an outstanding ability to think creatively, and identify and resolve problems
• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
• Have high levels of integrity, autonomy, and self-motivation
Should have handled monthly campaigns of 10lacs and above
• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, and manage multiple projects simultaneously AdWords / Facebook certification is a plus.
And if you’re excited about:
• Being a part of the company doing something really amazing & redefining stuff.
• Making a splash in a the exciting Real estate industry, Learning & Growing far beyond your current horizon •
Competitive Compensation with the usual benefits
• A place full of like-minded & smart folks
• A start-up culture that you’d cherish forever in your work life Then, we would love to have a chat with you
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Job Description:
- Should handle a team of SEO Analyst
- The SEO lead would be responsible for leading and mentoring a team of the analyst to drive business goals
- Developing detailed project plan and monitor progress while delivering projects on time ensuring quality standards
- Make decisions about the day-to-day operation of the team members, including management of work assignments by them
- Primary point of contact for clients
- Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency
- Brainstorm new and creative SEO growth strategies
- Review, analyse and send the Weekly & Monthly to the clients
- Ensuring the Monthly POA & Commitments are delivered as per expectation
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- Take the primary responsibility for all the Technical Audits & ensuring that the client website is following all the SEO best practices
- In-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools
- Communicate team and management on project development, timelines, and results
- Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team
Skills and Qualifications:
- 3-5 years previous experience in SEO, Digital marketing
- Ability to lead a team of multiple SEO analysts
- Experience in managing large enterprise or eCommerce websites
- Excellent written and verbal communication skills
- Ability to identify and resolve problems
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As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability.
As Performance Marketing Manager, you will:
- 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
- Actively manage and grow SEM campaigns for new and existing categories & markets
- Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix
- Improve the efficiency of the team through process improvements, decision making frameworks and automation
- Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like:
- Identifying new market opportunities
- Product enhancements
- Pricing strategy
- Competitive benchmarking
- Building stronger engagement loops and cross-channel campaign strategies
What we're looking for:
- 4+ years of experience in managing SEM campaigns at scale
- 2+ years of experience in managing a team
- Detail-oriented and analytical
- Strong learning curve
- Data-driven decision making
- Able to effectively organize, prioritize & manage their time
- Experience with Automations is a big plus
Immediate Joiner Preferred
The job is applicable only for Mumbai-based candidates.
Digital Marketing Agency Experience preferred.
I. YOUR ROLE
Driving business objectives for the agency’s clientele through Paid marketing activities.
II. YOUR RESPONSIBILITIES
- Monitoring, Auditing and Executing Campaigns on Google display/search Ads, Facebook, and Instagram ads
- Ensuring campaign performance and identifying insights to drive incremental results.
- Collaborate with the Account Manager and creative teams for campaign planning.
- Drive positive curiosity and a hunger for learning and new ideas through the team.
- Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.
- Build trust with clients’ POCs and Digital Leads.
- Ability to represent the agency in account reviews and performance meetings
- Assisting the team in pitching for new business.
- Auditing Ad accounts of prospects and identifying opportunities for performance improvement.
- Deliver volume, quality leads , TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising)
III. ABOUT YOU
- Professional / Academic Requirements
- 2+ years of relevant work experience in Paid media
- A Degree in Engineering, Marketing, Advertising, Communication or another relevant field
- Technical Requirements
- Expert level command over Google Ads, Facebook/Instagram ads
- Exposure to multiple verticals like eCommerce, BFSI, Realty, Travel, etc.
- Proficient at Google Analytics, Apps-flyer, Similar web, Adobe solutions, etc.
- Master of decoding trends and analytics from data
- Proficient with the MS Office Software (PowerPoint, Excel)
- Superior communication and presentation skills
- Creative & Strategic thinking
- Up-to-date on creative and market trends
CTC upto Rs 3 LPA
Experience 2 years
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Digital Marketing - Head, you will be responsible for Handling and guiding various digital marketing activities which include but are not limited to, SEO, PPC, Social Media Marketing, Content Marketing, Affiliated marketing etc. and also overseeing and guiding the overall digital campaign management.
What you will do:
- Creating, managing and guiding a team of digital marketing specialists
- Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
- Crafting digital or online marketing strategies and thus contributing towards the increase in business
- Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
- Extensively being involved in budgeting and planning of the company’s digital marketing division
- Evaluating important metrics that affect the company’s website traffic, online campaigns, and target audience
- Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
- Obtaining and constantly working on the feedback being received on the current digital marketing platforms
- Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
- Working closely with various internal as well as external stakeholders
What you need to have:
- 4 plus years of demonstrated track record of developing senior-level client relationships.
- Very strong understanding of Digital Analytics. Hands-on experience and deep expertise in Google Analytics, Google Adwords, and Facebook advertising.
- Strong relationship management skills.
- Excellent communication and presentation skills as well as a proven ability to develop well-positioned and thoughtful documents and presentations.
- Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
- Ability to use alternative analytical approaches to solve digital/interactive marketing problems.
- Performing periodic technical audits ofthe website, keyword research and to make short and long term SEO strategy
- Implementing a backlinking strategy to grow domain authority
- Performing keyword ranking and gap analyses, identifying seasonal trends.
- Driving recommendations and implementation of metadata and descriptions.
What you need to have:
- Must have hands experience to drive organic traffic and SQL/MQL leads.
- Knowledge of ranking factors, search engine optimization practices and search engine algorithms and releases is a must.
- Must have hands-on experience on On-page, Off page and Technical SEO activities.
- Must have pretty much acquainted with all the tenets of SEO to amplify the organic growth.
- Have proven track record to ignite the organic growth from 0 toX.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
- B.Tech Computer Science + MBA Digital Marketing/ Marketing with relevant SEO experience.
- Candidate must have Google Webmaster Certification
- Thorough understanding of technical SEO aspects like robots.txt, XML sitemaps, broken links, schema.org, crawl budget, Pogosticking, Search Intent, Canonicalization, Graph Protocols, Custom 301 redirects, broken links, etc.
- Experience working with back-end SEO elements such as htaccess, robots.txt, metadata, and site speed optimization to optimize website performance
- Solid grasp of HTML/CSS, and a working understanding of JavaScript and how it affects SEO
- Working Knowledge of webmaster tools and other tools like webmaster tools and google analytics, google search console, google tag manager, keyword planner, SEMrush, MOZ, Yoast SEO, Web trends, screaming frog etc.
- AHREF, Moz, Google trends, SEO Quake and other pertinent tools which are predominantly inclined to SEO
- Prefer Immediate joiners only.
Description
We are looking for a Digital Marketing rockstar for our new product Handpicked.Life (https://handpicked.life/). If you are passionate about the e-commerce industry and would like to learn more and do more in the digital space, then this is the place to be.
Requirements
We are looking for someone :
1. Atleast having experience of 1yr in same field
2. Knows SEO, SEM, Social Media, and analytics is a must
3. Knowledge of content marketing, paid AdWords (will be good to have)
4. Is confident and can do strategic alliances with brands.
5. Who is an Expert in Digital Marketing.
6. Good negotiating and communication skills
Benefits
1. Remote work, not just WFH but work from anywhere
2. Chance to become a part of a growing team
3. Benefits like - physical fitness and skill development
• Develop strong and innovative digital marketing strategies, using SEO, PPC
• drive traffic to company pages and generate interest in company products and services
• Create engaging written, graphic, and video content while staying up to date on latest marketing technologies and social media.
We are looking for a digital marketing intern eager to learn the ins and outs of marketing online, from strategy to execution. Interns will work with the digital and field marketing team to learn how marketing works across spaces and assist in the day to day digital marketing activities of INKPROG applications.
Responsibilities include:
- Create SEO strategies, techniques and tactics to improve the website's organic reach on all major search engines.
- Modify website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Learn and execute SEM strategies and Internet marketing methods like pay per click advertising and paid directories.
- Monitor and mitigate website's performance with the help of analytics tools and digital measurement methods.
- Learn and implement social media campaigns (Facebook, Twitter, Instagram, etc.) and digital campaigns using Google AdWords.
- Work with graphics and content team for ads, creative and artwork for PPC campaigns.
- Generate and share content daily that builds meaningful connections.
- Setting up and optimizing company pages within each social media platform
- Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information.
- Analyze Past Content to Improve Posts
- Optimize Visual Content
- Target Website Visitors with Social Ads
- Create a Social Media Channel Plan