Performance Marketing
at Branding & Advertising Media Industry
About Us:
We’re a fast-growing branding and marketing agency that works with emerging businesses and established brands alike. Our work goes beyond ads - we shape identities, build recall, and create campaigns that are as strategic as they are creative. To scale smarter and drive measurable impact, we’re looking for a Performance Marketing Executive who knows their way around paid media like the back of their hand.
Role Overview:
As a Performance Marketing Executive, you will be responsible for planning, executing, optimising, and reporting on paid campaigns across digital platforms. You’ll work closely with creative teams, strategists, and account managers to translate campaign goals into high-performing ads — all while keeping performance data front and centre.
Key Responsibilities:
● Campaign Management: ○ Plan and execute performance marketing campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), LinkedIn, and other relevant channels for various clients. ○ Ensure campaigns are aligned with broader brand and marketing goals for each client. ○ Manage budgets across platforms, maximising ROI and maintaining CPA/ROAS goals.
● Performance Analysis & Optimisation: ○ Track and analyse campaign performance using Google Analytics, platform dashboards, and internal tools. ○ Continuously test and optimize creatives, copies, targeting, and bid strategies. ○ Generate insightful performance reports with actionable next steps.
● Collaboration & Strategy: ○ Work closely with content, creative, and branding teams to develop compelling ad creatives and copies. ○ Collaborate with account managers and strategists to build full-funnel performance marketing plans tailored to client objectives.
● Keyword & Audience Research: ○ Conduct in-depth keyword research for SEM campaigns. ○ Define and refine target audience segments for better ad targeting and relevance.
● A/B Testing & Innovation: ○ Run structured A/B tests across platforms to improve CTR, conversion rates, and overall campaign performance. ○ Stay up-to-date with platform changes and emerging digital marketing trends.
Required Skills & Qualifications:
● 3 to 4 years of hands-on experience in performance marketing and paid media
● Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, and Google Analytics (GA4 preferred).
● Solid understanding of conversion tracking, pixel setup, UTM parameters, and basic funnel tracking.
● Strong Excel/Google Sheets skills for budget planning and reporting. ● Working knowledge of SEO and organic content strategy.
● Certification in Google Ads / Meta Blueprint.
● A data-first mindset with creative instincts.
Who You Are:
● You think in click-through rates and live for campaign dashboards.
● You understand the delicate balance between creative storytelling and conversion-driven content.
● You're not afraid to ask questions, test wild ideas, and push for better performance.
● You have an ROI driven approach.
● You enjoy working in a fast-paced, creative environment where no two campaigns look the same.
Shubham Vishwakarma
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Follow CutshortShubham Vishwakarma
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