
Aptita Consulting Partners
http://www.aptita.comJobs at Aptita Consulting Partners

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Team Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred

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- Microsoft development experience using C#, ASP.NET Core Web API, MVC, Authentication and
Authorization, and proficient in developing large scale web applications using a .Net framework.
- Hands-on working experience with setting up applications using Azure Functions, Azure SQL and
NoSQL
- Guide the development team with building applications on Azure Cloud
- Learn and research new solutions for application development that can be applicable to the
business problems we solve
Requirements:
- Problem solver using data and deep understanding of designing/setting up solutions
- Minimum of 2 years experience using and implementing Azure Active Directory, Azure Functions
with various triggers
- Strong interpersonal and communication skills and flexibility to work US Hours if needed
- Be flexible to learn new technologies and apply them to solve business problems
- Strong Communication skills (verbal and written).
- Extremely detail-oriented and well-organized.
- Ability to positively engage with the clients and build strong long-term relationships.
- Ability to work efficiently and effectively in a high-paced environment and under deadlines.
About Us:
DataBeat.io is a data and analytics services company that provides big data, analytics and
operations management services to various companies globally.
Working at DataBeat.io helps you to be at the forefront of the big data and analytics ecosystem. You
will work with clients who are leading companies that develop breakthrough solutions, concepts that
are shaping the technology world and cutting-edge tools. Fast-growing company where your
performance and contribution could move you into leadership positions fairly quickly.

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Reporting: Head – Digital Growth
Location: Noida
Key Responsibilities:
• Build a strong Paid Acquisition strategy to help the brand reach its target audience at a scale to deliver growth with profitability.
• Solid understanding of cross-channels like Google, Facebook, Criteo, LinkedIn, Affiliate, Influencer marketing etc.
• Work with partners and stakeholders to drive analytics first approach to media spends by building media models to isolate, attribute, and evaluate effectiveness of media choices.
• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, etc.
• Developing and managing digital prospecting & remarketing campaigns to drive strong return on investment and efficient CAC.
• The candidate will work cross-functionally with engineering, analytics, product management, operations, and marketing to design and execute strategies for 10x-100x growth.
• The primary role is to spearhead all digital and performance marketing initiatives leading to demand generation and revenue growth.
• Media Insights: Oversee, monitor and analyze market trends and competitive activity and share insights.
Job requirements
• 5+ years of experience and deep knowledge of the Digital eco-system, including hands-on experience with Search, Social & App Marketing.
• Experience in D2C brands would be preferred.
• Solid understanding of cross-channel brand-focused digital marketing and technologies (e.g., digital, social, publishers, influencers, content marketing).
• Should have handled media budgets at scale.
• Ability to handle pressure, juggle priorities and thrive in an exceptionally fast-paced environment.
• Someone who is well versed with metrics like CAC, LTV, CM1, CM2, RTO, etc.

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- Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DB2B clients
- Create and actively manage and optimize programmatic campaigns in DSPs
- Be consistently curious and inquisitive – learn how platforms work, and more importantly, learn how to game them
- Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio
- Understand how data from various channels can help the overall customer journey for each client account
- Identify, suggest, and setup private marketplace deals
- Continually acquire knowledge by maintaining relationships with key programmatic vendors portfolio
- Actively monitor campaign KPIs via reporting
- Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
- Provide insight and guidance to members of the integrated media team
- Maintain and stay current on industry news and research
Qualifications
- Hands-on experience with one or more of the following DSPs: Google DoubleClick Bid Manager(DV360), TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, and Sizmek
- DoubleClick Campaign Manager/DoubleClick Bid Manager certifications are preferred but not required
- Strong written and verbal communication skills
- Detail-oriented and organized
- Able to multitask and work well under pressure
- Positive team player
- Proficiency in Microsoft Office applications
- Bachelor of Arts or Bachelor of Science degree


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Apply with updated CV and portfolio sample.
Designation- UI UX Designer
Exp-Min 3 Years
Sal-Nego
Location Andheri Mumbai
Must have experience in Mobile App Design.
2 + years of UX & UI & Visual design experience (and the portfolio to prove it) as a key, hands-
on interaction/visual designer of a UI/UX team through the product development
cycle of successfully launched web, mobile, and/or software applications. Experience with
standard UCD methodologies
HFI certification will be huge plus.
Some one worked on mobile and web application only


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Urgently looking for our client company as Senior Backend Developer in Mumbai
Apply with updated CV
Designation-Sr Backend Developer
Exp-Min 2 Years
Sal-Nego
Location-Mumbai
Technical Skills
• 2+ years of hand on experience in a related field
• Proficiency in Python with hands-on experience in developing APIs with Flask or Django
• Comfortable with Linux development environment
• Familiarity with frontend platforms such as HTML/CSS would be a plus
• Experience with: MySQL, Postgres, AWS Services (Redshift, EC2 & S3)

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-
Your responsibilities will include:
- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
Key Requirements
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role with a solid track record of success.
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
- You are highly goal driven and work well in fast paced environments.
- You possess strong analytical skills and are comfortable dealing with numerical data.
- You have excellent communication & interpersonal skills.
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
I represent Aptita Consulting Partners, an executive search firm from Mumbai.
Your profile would be a perfect match for an opening we are working for.
The role is based out of Gurgaon, for an App based firm and will be an ideal switch for your career.
If you are interested to know more, suggest a suitable time to connect and discuss further.
Awaiting your reply.
Best Regards,

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