Performance Marketing executive

Job Requirements

• Minimum of 6 months – 2 years experience in Search Engine Optimization (SEO)
• Proficiency in MS Excel, PowerPoint, and Word 
• Experience working in an SEO agency would be an added advantage
• Experience with website analysis using a variety of analytics tools including Google Analytics, SEO Majestic as well as internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) 
• Desired: Knowledge of HTML/CSS and website administrations
• Should possess excellent communication skills
  
  

Job Descriptions

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific 
• Administer search engine programs (XML sitemaps and webmaster tools) for purposes of diagnostic reporting
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link-building campaigns in coordination with SEO goals
• Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Operationally strong with regular content updates, blogging, website analysis, and more.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with the goals
• Monitor and evaluate search results and search performance across the major search channels 
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet the goals

 

Responsibilities:

· Excellent knowledge of all leading social media platforms such as, Facebook, Twitter, Instagram, LinkedIn etc.

· Assist with the planning of marketing strategies to help drive traffic and engagement to the website

· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Keep up to date with any social media trends

· Track social media influencers

· Ensure you produce a consistent brand message across all the social media channels

· Regularly monitor competitor social media sites and create competitor analysis reports

· Contribute to the company blog

· Assist with social media performance reports

· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Writing effective SEO content for blogs, websites and social media accounts.

· Coordination with the digital marketing team to report findings and recommendations.

Qualifications:

· Outgoing and easy to work with.

· Substantial social media presence.

· Ambitious and hardworking.

· Knowledge of Adobe Photoshop/ Illustrator and video editing is an added advantage.

· Excellent communication skills

Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.

 

Job Description :

- Manage, review & perform daily campaign responsibilities associated with Google Ads, Facebook Ads Manager, Bing Search etc. to meet business objectives.

- Plan, set up & manage all types of campaigns viz. Paid Search, Display, Performance Max, Discovery, App, etc. in Google Adwords.

- Optimise the campaigns on a daily basis, monitor & maintain key metrics like Impression Share, Quality Score, Campaign Budgets etc. in Google Search & Bing Search.

- Manage & optimize campaigns in Facebook Ads Manager, A/B test various audience targeting & creative optimization practices to come with the most suitable option to meet business objectives.

- Plan & execute direct performance campaigns with Publishers/Affiliates in alignment with business goals.

- Maintain & monitor, web & app analytics dashboards, reports & reporting tools. Generate & publish daily, weekly & monthly reports for all key metrics, goal & revenue tracking.

- Liaise with the Paid Digital agency to drive maximum output.

Key Qualifications :

- Bachelors/Masters in Media, Marketing, Technology, Engineering or related field.

- 3+ years of hands-on experience in Search Engine Marketing (SEM) & Pay-per-click (PPC) campaigns.

- Experience working on Google Adwords, Facebook Ads Manager & Google Analytics is a must.

- Understanding other Performance Marketing platforms like Google DV360, Amazon DSP, Bing Search, etc. will be an advantage.

- Knowledge & understanding of end to end online acquisition, lead generation, various campaign types, ad formats & channels that drive cost effective conversions is must.

We are looking for a Sr. Executive - Search for one of the leading global media agencies in India.

Role - Sr. Executive (Search)
Experience - 2 to 6 years
Location - Mumbai, Bangalore & Gurgaon

About the company :-

Our Client is the worlds largest media investment company which is
a part of WPP. Neo is a global digital transformation agency with 1200 employees across 21 nations.
Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

Strategize and execute the Google Ads marketing plan which will include campaign
planning, execution and optimization of different types of Google Ads (Search Ads, Display
Ads, retargeting, Discovery Ads, and YouTube Ads).
o Be the programmatic expert on campaign performance and optimization by providing
insights into the best strategies and tactics to achieve business objectives
o Leverage first party and third-party data for targeting and insights
o Work closely with the analytics teams to derive meaningful insights and drive a data-backed
strategy
o Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV

Scope of Work : - Develop and manage digital marketing campaigns - Work with omni channel marketing automation platforms to integrate Retargeting, Web push, SMS, Email - Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app. - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators (website bounce rate, conversion rates) - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments - Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement. - Scale and optimise the existing systems (Search Engine Marketing, Display Marketing, Affiliates). - Understanding business targets and co-coordinating with relevant teams to achieve it. - Coordinating with the technology team to adapt to the new realm of performance-based marketing. - Experiment and find new channels/methods for user acquisition, re-marketing & re-engagement. Desired Profiles : - Experience in Adwords/Editor/Facebook Manager/Google Analytics. - Extreme ownership & Analytical mindset. - Ability to quickly execute campaigns. * Only IIT passed out can apply

About Camp K12 (https://campk12.com/): Camp K12 is an ed-tech startup founded by an MIT/Harvard computer science grad and the ex-CEO of Apple India, bringing coding and 21st-century skills to students Age 6 - 18 around the globe, via LIVE online courses and in-person programs. We were India's first coding bootcamp for school kids in 2011, and today are a leader in the K-12 education space, making cutting-edge tech like AI, 3D/Virtual Reality programming, Web & Mobile App Development, accessible to young students via our custom-built technology platforms. We've taught over 50,000+ students, worked with 200+ schools nationwide, and collaborated with institutions like Google, Adobe, IIM Bangalore, IIT Delhi, and more to inspire an entire generation of young makers and doers. We are actively recruiting across all functions -- marketing, sales, BD, design, software development. If you share our vision for redefining school education, come and join us. Learn more: https://campk12.live Job Description : Need a dynamic digital marketing personality with solid written and verbal English communication skills, with at least 1 to 2 years of experience in all aspects of Social Media and Digital marketing, preferably for a start-up or technology education company. The candidate must have demonstrated success in designing and executing the social media campaigns resulting into measurable outcome and social media outreach. In addition to the attractive salary, this position carries big Bonus associated with Lead generation and Engagement metrics. Who can apply: - Excellent spoken & written communication - 1-2 years of work experience as a digital/social media marketer - Has good exposure to the latest technologies in ed-tech space - Self-driven & motivated - Has in-depth understanding of the social media platform Benefits - Personal development under the hands of an experienced team - Opportunity to grow with the company, we are growing ~10X YoY - High energy work culture - Great perks

About the role: Responsible for Wandertrails’ SEO implementation, the SEO Specialist will have to work closely with the Digital marketing team, Content, Creative and Operations team to develop and implement appropriate online strategies for the business’s websites, blog sites, and other pages. Tasked with the improvement of the business’s site visibility and raising the organic search rankings, the SEO specialist will also be responsible for the creation, implementation, and analysis of SEO programs. We are looking for a young enterprising professional with hands on experience in increasing organic traffic multi-fold. (S)he will directly be responsible for the traffic & conversions through organic channel. Key responsibilities: • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Work towards quarterly SEO department performance targets • On page and off page optimization for website and blog including meta tags, meta description, alt tags, URL leaf node, H1, H2, directory submission etc. • Perform ongoing keyword discovery, expansion and optimization for the performance of all content (website, blog, other pages). Conduct relevant SEO audit for ongoing optimization • Review the business’s content on a regular basis to identify opportunities, points of improvement, and creative solutions for the business’s SEO programs. • Content creation for SEO requirements and copy optimization basis keyword research • Develop and implement link building strategy • Work with the development team to ensure SEO best practices are properly implemented Requirements: • Prior experience in content marketing, content growth and SEO with demonstrable results • Excellent written communication skill & ability to conduct SEO analyses for trends • Understanding of analytical tools such as SEOMoz, Omniture, Google Analytics, Coremetrics, Webmaster tools, Buzzstream, Screaming Frog, Majestic, Moz among others. • Working knowledge in HTML, Java-script, AJAX CSS, Flash, and other valuable media technologies • The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata etc. • A deep understanding of mobile strategy, mobile first indexing and how it relates to SEO • A solid grasp of how blogging, PR, social media, and related strategies go hand-in-hand with SEO • An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

> Should be able to plan digital marketing strategies and execute it. > Driving online marketing campaigns through website & social channels, newsletters, building up community over Facebook, Twitter and other channels. > Social Media Marketing > Content & Email Marketing > Search Engine Optimisation (SEO)

Hi, We at Kidzig.com are looking for 'Chief Marketing Officer' to join us. Someone who likes challenges, risks and has entrepreneurial Passion to carry out the following tasks: Facilitate sales and growth Devise the overall marketing strategy Develop product roadmap and oversee creation of new products Develop market intelligence, segmentation, lead generation, sales force effectiveness, revenue retention and growth, communications and budgets, pricing, product and market development, prospecting, revenue retention and development, communications and budgets, and services units Redirect or alter business intelligence strategy Execute and manage marketing budget Reduce costs Boost revenue generation Carry out risk mitigation Create and measure focal metrics around the business such as conversion rates, user acquisition, satisfaction and renewal rates and engagement rates The chief executive officer is ideally quick to respond to shifting situations in the company and shapes its comprehension of a specific project, marketing idea or sales strategy. In addition, he moulds the company into a single voice. We are looking at various options of joining, like 'Sweat Equity, Full time Employment etc.' If you find it interesting, feel free to revert and we can schedule a Meeting.