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Performance Marketing executive
Performance Marketing executive
Azent Overseas's logo

Performance Marketing executive

Mahalakshmi Iyer's profile picture
Posted by Mahalakshmi Iyer
2 - 7 yrs
₹2L - ₹8L / yr
Mumbai
Skills
Marketing
Google Adwords
Search Engine Marketing (SEM)
skill iconGoogle Analytics

Responsibilities:

  • Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
  • Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
  • Plan, execute, and measure experiments and conversion tests
  • Manage landing pages and optimize user experience
  • Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
  • Identify trends and insights, and optimize spends and performance based on the insights

Requirements:

  • Any Bachelor’s/ Master’s degree
  • Certifications in Google and Facebook ad management strongly preferred
  • 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
  • Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
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Full Stack Developer - Averlon
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About Azent Overseas

Founded :
2017
Type :
Product
Size :
100-500
Stage :
Bootstrapped

About

We are Revolutionizing how students go to study abroad


We are an international education advisory, backed by years of experience in education and technology, Azent is the brainchild of Atul Nishar (founder of Aptech and Hexaware Technologies). With an unprecedented investment in infrastructure and technology, we aim to create a one-of-a-kind experience for students aspiring to international education.


We, at Azent, help students with every step of the admissions process, from university shortlisting to course selection to application and visa requirements. It also facilitates a smooth transition to the new environment by providing support service offerings that extend up until the student's arrival on campus, and it has a significant presence in 1450+ universities in other cities (Experience Centres & Virtual Offices in 17 cities across India).



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Connect with the team

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Mahalakshmi Iyer
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Rutvi Dresswala
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Kechit Goyal
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Sunayana Kilje
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Ajay Imade
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Ravindra Rathod

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EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population’s travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.

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Preferred Experince 

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  • Experience with Docker and anyone Container Orchestration Platforms like EKS, ECS, EKR, Kubernetes, Docker Swarm.
  • Experience using Test Driven Development processes
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  • Experience with MongoDB
  • Experience with at least one dynamically typed language (Python, Node.js, Groovy).

Responsibilities

  • Take ownership of providing technical support to the customer success team (for the issues they could not resolve in L1/L2). Examine potential areas for Service Improvement and recommend solutions/proposals to Product Management
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  • Interact with internal and cross teams to troubleshoot and resolve complex problems. Develop, coordinate and promote the effective functioning of problem management activities across all of Pieriandx product & customer success teams.
  • Provide technical leadership - Lead and prioritize the Application/Technical Support team’s workload. Guide team members to troubleshoot & resolve technical issues including software system design and maintenance.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
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