Digital Marketing Manager

Job Description for Project Manager:

• Exposure to US/International Client (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.
• Excellent written and verbal communication and presentation skills, able to generate interest and engage the client during calls and on emails.
• Manage projects, establish productive, professional, and profitable relationships with key personnel and clients in assigned projects.
• Coordinate with various departments within the organization, including support, service, technology, and manage resources, in order to ensure seamless functioning of the client accounts.
• Responsible for client receivables; planning and execution of monthly retention.
• Candidates with Project Management, Digital Marketing & Technical Skills Preferred.
• Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
• Ability to maintain a positive, motivational, 'get things done' attitude, especially when faced with difficult circumstances.
• Achieves strategic customer objectives and account plans defined by company management.
• Good relationship-building skills (internal, external, and cross-cultural).
• Sound computer skills, especially in the areas of MS Word, MS Excel, and MS PowerPoint.
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keep the internal team updated.
• Maintain a consistent schedule of online meetings with the client to manage performance objectives, customer-expectations and assess customer needs on an ongoing basis.

What we are looking for-

• Excellent communication skills
• Must have enthusiasm and a sincere attitude.

Assist in the formulation of strategies to build a lasting digital connection with consumers
    Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
    Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
    Be actively involved in SEO efforts (keyword, image optimization etc.)
    Prepare online newsletters and promotional emails and organize their distribution through various channels
    Provide creative ideas for content marketing and update website
    Collaborate with designers to improve user experience
    Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.)
    Acquire insight in online marketing trends and keep strategies up-to-date
    Maintain partnerships with media agencies and vendor.

We are looking for candidates with experience in App Store Optimisation/Play store optimisation and SEO. This is to promote organic installs of mobile applications through Keyword Research, KPI tracking, Running experiments on Playstore. Ability to design graphics will be a plus. Ability to run facebook/google ads will be a plus.

This is a part time, remote role. It will require a commitment of 21 hours per week. 

We are a fast growing mobile app product company with several products running on the Playstore and are looking for enthusiastic candidates to join us.

About FirstPrinciples & The Role

FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.

Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required. 

Requirements

• Conceptual understanding of SEO and Digital Marketing Principles
• Strong eye for web and mobile site design
• Past experience working with the WordPress CMS
• Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
• Strong written and verbal communication skills
• Strong project coordination skills