Digital Marketing

REVIEW CRITERIA:

MANDATORY:

• Strong performance marketer profile
• Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
• Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Must have 1+ experience in customer acquisition in FinTech, B2C
• Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• B2C Fintech Product companies 

ROLE & RESPONSIBILITIES:

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

IDEAL CANDIDATE:

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

BONUS IF YOU HAVE:

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

PERKS, BENEFITS AND WORK CULTURE:

• Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
• Best of both worlds: startup energy + listed company stability.
• Competitive pay and fast-track growth.

About us

We build Shopify apps used by serious e-commerce brands — streetwear, fashion, lifestyle.

We’re a small, profitable company. No layers. No “alignment meetings”. Just real users, real revenue, and real problems to solve. If you like shipping things that merchants actually use, you’ll fit in.

What you’ll actually do (no fluff)

• Build core product features end-to-end (backend, logic, edge cases, scale)
• Own parts of the system — not “tickets”, but decisions
• Work on performance-critical flows (orders, webhooks, queues)
• Debug real production issues with real consequences

Tech (what we use today)

• Backend: Node.js
• Database: MongoDB, Apollo
• Infrastructure: AWS (Lambda, SQS), Redis
• Frontend (secondary): React

What we’re looking for

You should have:

• 5–7 years of real production experience
• Experience building systems that didn’t fall apart at scale
• Comfort debugging messy, real-world issues
• Good judgment > fancy abstractions
• Ability to work independently without constant direction

Bonus if you:

• Have worked on SaaS or developer tools
• Understand e-commerce flows
• Have opinions (and can defend them calmly)

Why join us?

• Real ownership — your decisions ship
• Remote, async-friendly — no micromanagement
• Competitive pay (with option to work as a consultant for tax benefits)

Position: CRM and Customer Service Associate (Loyalty Program) Fashion Industry

Location Gurgaon

Experience 3-6 year

Industry: Fashion/apparel/Leather

Qualifications: Bachelor degree in Marketing, Business Administration, or a related field

We are seeking a detail-oriented and proactive CRM Associate to join our team. This role involves calling customer, managing customer data, analyzing customer behavior, and implementing strategies to enhance customer relationships and drive retention. The ideal candidate will collaborate with marketing, sales, and product teams to execute effective campaigns and improve overall customer experience using CRM tools. This position will be reporting to marketing and working closely with operations for our brand.

Key Responsibilities:

1. Customer Data Management:

·         Maintain and update the CRM database to ensure data accuracy and consistency.

·         Segment customer data to enable targeted and personalized marketing efforts.

·         Monitor customer interactions to keep profiles current and actionable.

2. Campaign Management:

·         Plan and execute CRM-driven campaigns across email, SMS, and other communication channels.

·         Optimize campaigns through A/B testing, personalization, and automation.

·         Track and analyze campaign performance to provide actionable insights.

3. Customer Engagement and Retention:

·         Develop and implement customer loyalty programs and initiatives.

·         Identify and address customer pain points to improve satisfaction.

·         Assist in resolving customer queries or concerns through CRM platforms.

4. Analytics and Reporting:

·         Analyze customer data to uncover trends, preferences, and opportunities.

·         Prepare detailed reports on customer engagement, retention, and campaign ROI.

·         Provide recommendations to enhance the customer lifecycle journey.

5. Collaboration and Coordination:

·         Work closely with marketing, sales, and IT teams to align CRM efforts with broader business goals.

·         Coordinate with vendors and software providers for CRM platform updates and improvements

6. Customer Interaction and Support:

·         Provide exceptional service through various channels (phone, email, chat, social media) while maintaining a professional and courteous tone.

·         Address customer inquiries regarding products, orders, warranties, and repairs efficiently and accurately.

7. Skill Required:

·         experience in a CRM role or a similar position. • Proficiency in CRM software (e.g., Salesforce, HubSpot, Zoho, etc.).

·         Strong analytical skills and the ability to interpret data effectively.

·         Excellent communication and interpersonal skills.

·         Knowledge of email marketing and customer segmentation techniques.

·         Familiarity with marketing automation tools and platforms.

·         Experience with loyalty programs or customer retention strategies.

Mail updated resume with salary details-

Email: etalenthire[at]gmail[dot]com

Satish: 88O 27 49 743

Expected Scope of work / Responsibilities:

Support as process expert for designing the process template in managing the SAP projects

General Requirements:

•    Implementation Experience: Minimum of two end-to-end SAP EWM implementations.

•    Support Experience: At least two projects involving post-go-live support or full-time support roles.

•    Rollout Experience: Understanding of template rollout methodologies.

•    Integration & Interface Expertise: Hands-on experience with IDOCs, CIF, RFC for setup and issue resolution.

•    Solution Design: Ability to translate customer requirements into EWM solutions effectively.

Technical Expertise (6–10 years):

•    EWM Versions: Experience in SAP EWM 9.5 and S/4HANA Embedded EWM, with at least one year in S/4HANA.

•    Functional Specifications: Ability to prepare Functional Specs for EWM developments.

•    EWM-ERP Integration: Expertise in EWM-ERP integration setup and configuration.

•    EWM Features: Must have hands-on experience with all mandatory EWM features (as per provided reference).

•    Nice to Have: Knowledge of Value-Added Services (VAS) and Automated Warehouse processes.

Process Knowledge & Experience:

•    Inbound, Outbound, Warehousing, and Packaging: Must be strong in at least one process area, with good knowledge of the other three.

o    Definition of "Strong": Ability to list worked-on processes, explain customer requirements, and describe how the process meets business needs.

•    Process Variants: Understanding of process variations for different business scenarios.

•    EWM Production Integration: Good knowledge of production replenishment processes and integration features.

Industry Expertise:

•    Auto/Manufacturing Industry: Minimum two years of experience working in EWM within automotive or manufacturing industries.

Role Overview:

•    Position: Customer-Facing SAP EWM Functional Consultant.

•    Function: Serve as a Process Solution Expert, supporting Plant Users in addressing queries and issues.

Key Responsibilities:

•    Customer Engagement:

o    Conduct gap analysis and identify new business requirements.

o    Collaborate with the Process Responsible team to develop new solutions.

•    User & Process Support:

o    Assist Plant Key Users & Plant Users in testing phases (Unit, Integration, UAT).

o    Support data migration activities (Test Migration, Productive Migration).

o    Conduct training sessions for Key Users.

o    Provide Hypercare Support post go-live.

o    Troubleshoot defects during testing and post-go-live phases.

Certifications (Preferred):

•    SAP EWM Certification with knowledge of:

o    Embedded EWM

o    Decentralized EWM

•    Optional: SAP WM Certification

Soft Skills & Competencies:

•    Strong verbal and written communication skills in English.

•    Ability to troubleshoot and resolve issues independently.

•    Proficiency in MS Office (Excel, PowerPoint, etc.).

•    Strong collaboration skills to work with internal and external customers effectively.

Travel Requirements:

•    Willingness to travel for short-term business trips (up to 4 weeks) domestically and internationally.

Nice to Have:

•    Exposure to SAP Transportation Management (SAP TM).

Job Title: Full Stack Developer - SDE 1

Responsibilities

• Design, implement, and ship user-centric features spanning frontend, backend, and database systems under guidance.
• Define and implement RESTful/GraphQL APIs and efficient, scalable database schemas.
• Build reusable, maintainable frontend components using modern state management practices.
• Develop backend services in Node.js or Python, adhering to clean-architecture principles.
• Write and maintain unit, integration, and end-to-end tests to ensure code quality and reliability.
• Containerize applications and configure CI/CD pipelines for automated builds and deployments.
• Enforce secure coding practices, accessibility standards (WCAG), and SEO fundamentals.
• Collaborate effectively with Product, Design, and engineering teams to understand and implement feature requirements..
• Own feature delivery from planning through production, and mentor interns or junior developers.

Qualifications & Skills

• 1+ years of experience building full-stack web applications.
• Proficiency in JavaScript (ES6+), TypeScript, HTML5, and CSS3 (Flexbox/Grid).
• Advanced experience with React (Hooks, Context, Router) or equivalent modern UI framework.
• Hands-on with state management patterns (Redux, MobX, or custom solutions).
• Strong backend skills in Node.js (Express/Fastify) or Python (Django/Flask/FastAPI).
• Expertise in designing REST and/or GraphQL APIs and integrating with backend services.
• Solid knowledge of MySQL/PostgreSQL and familiarity with NoSQL stores (Elasticsearch, Redis).
• Experience using build tools (Webpack, Vite), package managers (npm/Yarn), and Git workflows.
• Skilled in writing and maintaining tests with Jest, React Testing Library, Pytest, and Cypress.
• Familiar with Docker, CI / CD tools (GitHub Actions, Jenkins), and basic cloud deployments.
• Product-first thinker with strong problem-solving, debugging, and communication skills.

Qualities we'd love to find in you:

• The attitude to always strive for the best outcomes and an enthusiasm to deliver high quality software
• Strong collaboration abilities and a flexible & friendly approach to working with teams
• Strong determination with a constant eye on solutions
• Creative ideas with problem solving mind-set
• Be open to receiving objective criticism and improving upon it
• Eagerness to learn and zeal to grow
• Strong communication skills is a huge plus

Work Location: Hyderabad

Job description

Looking for a skilled word press developer responsible for both front-end and back-end development including the implementation of WordPress themes and plugins as well as site integration and security update.

In this role you will:

• Design and build the website's front end.

• Create the website architecture.

• Generate WordPress themes and plugins.

• Trouble shoot content issue.

We are looking for someone who has:

• Bachelor’s degree or equivalent experience in web designs.

• Experience of minimum 1 year in WordPress

• Knowledge of front-end technologies including CSS, HTML, java script, and jQuery.

• Must have good knowledge of PHP, and MySQL also.

SALARY: Up to 3.6LPA

Job Type: Full-time

Salary: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule

• Health insurance

• Paid sick time

• Paid time off

• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Commission pay

• Overtime pay

• Performance bonus

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• total work: 1 year (Required)

• WordPress: 1 year (Required)

Responsibilities:

• Crawl the internet/intranet for issues people are facing and convert them in to stuctured data that would be consumed downstream.
• Familiar with the software development life cycle (SDLC) from analysis to deployment.
• Comply with coding standards and technical design.
• Adapts structured coding styles for easy review, testing, and maintainability of the code.
• Integrate the developed functionality and/or component into a fully functional system.
• Ensure unit and integration level verification plans are in place and adheres to the great quality of code at all times.
• Actively participate in troubleshooting, debugging and updating current live system.
• Verify user feedback in making the system more stable and easy.
• Work closely with analysts, designers, and other peer developers.

Requirements:

• Bachelor's degree in computer science or equivalent practical experience.
• Understanding of OOPS concepts, Persistence, Threading.
• Good understanding of version control system (GIT).
• Knowledgeable in data structures and algorithms.
• A background in Engineering with sound oral and written communication skills.
• 6+ years of experience working on the server-side.
• Exposure to API designing, scalable architecture, and thorough understanding of systems.
• Great database modeling skills.
• Working knowledge of Databases, both relational (such as PostgreSQL) and in-memory database (such as Redis).
• Good understanding of web stack and how all the pieces fit together.
• Experience with open-source projects.
• Experience in designing interactive applications.