Sr Performance Media Analyst

Role & Responsibilities

4-7 years of Strong proficiency in Full stack Development of Web Applications and experience in shipping production applications.

Experience of using Typescript for development would be a mandate.

Frontend- next.js, react.js, vue.js and bit for svelte kit are highly preferred Backend- node.js, react.js, express.js

B.Tech in Computer Science Engineering from Tier 1 Colleges preferred

Experienced with Tailwind CSS

Experienced with TDD for component and end-to-end testing

Ableto set up CI/CD pipelines for testing and deployment (canary, staging) using Github actions according to project

Entrepreneurial mindset with strong decision-making skills

Ability to move quickly without breaking things too much (we are dreamers)

Ability to work under immense pressure which is balanced by a sense of responsibility and ownership

Comfortable working with a Git style workflow where every commit deploys to a staging environment and merged pull requests deploy to production

Role & responsibilities

• Develop engaging and informative content for the solar market, ensuring accuracy and clarity.
• Research and understand target audiences to tailor content accordingly. Ability to draft content for different mediums is a bonus. 
• Work collaboratively with the operations team, sales and marketing team, and other team members to get all aspects of solar covered in content.
• Maintain a strong understanding of current solar market trends and terminology.
• Edit and proofread content to adhere to style guidelines. 
• Stay up-to-date on the latest content marketing trends and best practices.
• Assist with other Marketing & Communications collaterals on a need basis.

Preferred candidate profile

• Bachelor's Degree in Mass Communication or relevant field
• At least 3 to 5 years of experience in content writing for B2b, SaaS or technical topics
• Strong understanding of Solar terminology and market trends is appreciated
• Excellent writing skills, with the ability to craft clear, concise, and engaging content
• Proven ability to research and gather information effectively.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects simultaneously and meet deadlines consistently.

Perks and benefits

• Opportunity to fight Climate Change
• A fabulous and flexible work environment
• Independence to operate freely
• Results-oriented work culture
• Attractive Pay
• Attractive Health Benefits
• Attraction Employee Stock Options
• Massive growth potential   

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Your Role

We at Innovaccer are looking for  Software Development Engineer-II (Backend) to build the most amazing product experience. You’ll get to work with other engineers to build delightful feature experience to understand and solve our customer’s pain points.

A Day in the Life

• Building efficient and reusable applications and abstractions.
• Identify and communicate back-end best practices.
• Participate in the project life-cycle from pitch/prototyping through definition and design to build, integration, QA and delivery
• Analyse and improve the performance, scalability, stability, and security of the product
• Improve engineering standards, tooling, and processes

What You Need

• 3+ years of experience with a start-up mentality and high willingness to learn
• Solid knowledge of Python and experience with any web framework (Django, etc)
• Aggressive problem diagnosis and creative problem-solving skill
• Experience in Web Services and REST.
• Experience in RDBMS & NoSQL database.
• Experience in Solution Architecture.
• Proven experience with Git.
• Knowledge of high-level JavaScript concepts like asynchronous programming, closures, promises, data-binding, async-await, etc.
• Bachelor's degree in Computer Science/Software Engineering.

Preferred Skills

• Expert in Python and Django Code Reviews
• Server Deployment
• Mongo DB/Postgres SQL DB
• JIRA Administration

What We Offer

• Industry-focused Certifications: We want you to be a subject matter expert in what you do. So, whether it’s our product or our domain, you will dive straight in and be certified by the best in the world.
• Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work. 
• Health Benefits: We cover health insurance for you and your loved ones. 
• Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas for innovating at Innovaccer.
• Pet-friendly office and open floor plan. No mundane cubicles.

An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company. 

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition
• Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships
• Understanding the market: main challenges and trends of the sector, industry value chain & key players
• Create and proofread web updates at all stages of the campaign life cycle
• Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively
• Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing
• Creating content and deliver communications that drives lead generation
• Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery
• Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site.
• Coordinate the implementation of marketing plan for exhibitor and visitor recruitment
• Fulfilling media deals, direct marketing, social media
• Database filtering and segmentation
• Planning, copywriting and proofreading
•  

Qualifications

• Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation
• Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Fluent in written and spoken English
• Excellent copywriting and proofreading skills with proven examples
• Ability to work under pressure and meet demanding deadlines
• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs