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About the Company
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.
Roles & responsibilities:
• Proven experience in Digital Marketing and an understanding of Media channels.
• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective
• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)
• Flair for communication and presentation to engage and influence stakeholders positively.
• Creation of tactical plan presentation and supporting media plan templates
• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments
• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights
• Set budget allocation & key channels identified for each to hit the objective
• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
• Work on the brand portfolio, brand positioning, and GTM strategy as necessary
• Expertise in problem-solving and technology development.
Requirements:
• At least 4 years of relevant experience (strategy, media, consulting, research)
• Experience in digital media, advertising, marketing
• Solid grasp of digital marketing, especially a deep knowledge of digital media
• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs
• Understanding of brand and DR objectives
• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
LeadershipDirector - Strategy and Solution - Performance Marketing
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, we are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. We are trusted by leading marketers and agencies in India and is expanding its footprint globally.
We are looking for a Director - Strategy and Solutions. No matter how brilliantly organizational functions perform in their silos, the ownership and skills to ensure it all comes together and moves in the right direction is program management.
As the Director (Strategy and Solutions), you will assist in driving customer success, operational excellence, new solutions discovery, and account growth.
We are looking for seasoned professionals who excel in the following areas:
1. Proven experience in Digital Marketing and an understanding of Media channels.
2. Flair for communication and presentation to engage and influence stakeholders positively.
3. Leading and driving innovation for developing new programmatic solutions as per the requirements of the client and ensuring it is aligned with business goals.
4. Formulation of strategies in accordance with the organizational goals.
5. Expertise in problem-solving and technology development.
6. Driving the overall P&L of the company
Experience: 10+ years of professional experience
Preferred Industry: Performance Marketing
Experience with a Digital Marketing agency is a must. One must be able to lead solutions and strategy from the forefront.
We value people who are driven by a sense of ownership, a bias for action, transparency, persistence with adaptability, curiosity and humility.
What you get:
- Opportunity to build a global company.
- Non-linear learning experience.
- Transparent work culture.
- Meaningful equity in the business.
Google AnalyticsTeam Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred
About the role
Will be responsible for client relationships and help drive the digital agenda for the respective clients. Would deliver integrated digital solutions to fulfill client’s digital objectives.
Roles & Responsibilities
•Work closely with the Billing, Finance, and Vendor team to ensure smooth payouts/actualizations using Prisma, Mediaocean toolkit etc. Ensuring that all buys are covered and actualized promptly
• Troubleshooting the discrepancies and reaching out to a relevant internal or external partner of the solution
• Generate campaign reports from different servers, guide team through training sessions for daily activities
• Translate Media plan into Prisma line items, oversee campaign setups, trafficking, perform QA
• Identify process inefficiencies and ways to improve operations workflow. • Help the manager to enhance the process which can ensure high-quality, delivery in SLA, and assist in the team’s training and development.
• Assist the internal teams in understanding aspects of the campaign and other technical aspects- tag, floodlights and page troubleshooting • Help execution team with campaign setups whenever required
• Provide the data point and help managers smoothly run day-to-day operations.
Requirements:
• Bachelor's Degree in any subject/ B.Tech preferred
. • Excellence in MS Excel
• 3-6 years of experience in Billing and finance Operations, well versed with reconciliation and AdOps
• Should have a very clear understanding of reports, invoicing, and financial nuances
• Experience in a quantitative field, including Prisma, Mediaocean or any other finance Ops tools
• Ideal candidate will have hands-on experience working with Prisma, Toolkit, Salesforce, Google Campaign Manager, Sizmek
• Creative problem solver, self-motivated and driven. Quick learner and willing to try new tools/software for reporting, Trafficking & analysis
DYT - Do Your Thng, is an app, where all social media users can share brands they love with their followers and earn money while doing so! We believe everyone is an influencer. Our aim is to democratise social media and allow people to be rewarded for the content they post. How does DYT help you? It accelerates your career through collaboration opportunities with top brands and gives you access to a community full of experts in the influencer space.
Min 3-4 years of experience in a sales organisation
Google AnalyticsResponsibilities:
* Creating and executing a strong performance marketing strategy & execution plan
* Developing and managing digital prospecting and remarketing campaigns
* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.
* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
* Identifying and testing new channels to continue to meet or exceed established critical metrics
* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.
Key Requirements:
* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
* Expertise in campaign and channel analysis and reporting, including Google Analytics experience
* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations
* Curious and a strong problem solver.
Job Description
Our client is a leading data product and technology firm that makes advertising work better for people.
- Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensure the appropriate solutions are rolled out.
- General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
- Establish working relationship and SOP for implementation delivery for Mar-Tech projects
- Contribute to team projects as the executive sponsor for client data initiatives
- Provide end-user training across our proprietary technology stack
- Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
- Work with data partners to integrate their data sets into insights (Onboarding & Testing Data Sets)
- Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
- Collect & distribute local product feature requests to global/regional teams
- Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools
Requirements
- 10+ years of experience in Technology Consulting role within Adtech/Martech
- Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
- Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
- A strong understanding of all digital marketing channels
- Familiar with advanced analytics and data management concepts
- Proven ability to build and grow relationships with key stakeholders
- Excellent written and verbal communication skills.
- Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
- Highly organised with demonstrated project management capabilities
Responsibilities:
- Understand client’s business, strategy, and product offerings.
- An Integrated part in Ideating & deriving 360˚ strategies along with the research team.
- Independently research subject matter.
- Self-educate through engineering documentation and product use.
- Develop compelling original content (whitepapers, case studies, newsletters, web content, data sheets, presentations, Blogs, etc.)
Must have:
- Qualification in BA/MA/ BMM OR any postgraduate in Copywriting/Copy crafting.
- Must have a strong portfolio of live work which must include creative copy written for websites and other digital collaterals.
- Clear, concise, and compelling copywriting and editing proofreading skills.
- 2-3+ years of experience in Digital Marketing
21N78E Creative Labs is a digitally-led, full service agency that helps brands be the best they can be on every medium they connect with their customers on. What that means is that the work we do gets seen on a billboard while people are stuck in traffic, shared on Facebook as they login to ‘see’ what their friends are doing, or delivered straight to their mail – snail and electronic. The clients we work on range from global companies with audiences in North America and Europe, to small start-ups who are just getting their feet wet.
The Position
We’re hiring Jr. / Sr. Copywriters who can craft communication for both traditional and digital media. Who can drive a campaign from concept to execution in collaboration with business managers, art directors and media planners.
Joining: Someone who can join immediately.
Responsibilities
- Develop research and insight driven concepts that meet the requirements of the brief.
- Create and deliver presentations that communicate the campaign thought and rollout effectively.
- Ensure copy is compliant with strategy and brand guidelines.
- Craft communication for both traditional and digital media.
- Participate in new business activities.
Skills & Experience
- 2+ years of copywriting experience, preferably at an advertising agency.
- Know how to take an idea across mediums and effectively leverage the strengths of each one.
- Good verbal and written communication skills with an eye for detail.
- Candidates must stay current with advertising, technology and marketplace trends.
Adobe Illustrator
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