Manager - Paid Search & Social at World's largest Media Investment Company · Mumbai, Bengaluru (Bangalore), Gurugram · 5 - 9 years · ₹10L - ₹12L / yr · Posted 16 Jun 2023
Role - Manager – Paid Search/Social, (Gurgaon, Bangalore, Mumbai)
Overview of job -
Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. Reporting of the role
This role reports to the Director – Performance Marketing
What your day job looks like -
● Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
● Support the training and growth of your team
● Enforce search and social best practices with a focus on platform expertise, consistency, and quality of work delivery
● Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
● Serve as point of escalation for your team and take ownership of resolving any issue
● Provide career development and coaching for your team
● Line manage 2-5 direct reports
● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
● Present strong and effective communication across all levels
What you’ll bring:
● You are proficient in English
● You have 5+ year experience of planning and managing Search and Social campaigns across multiple self-serve biddable platforms
● You have a high-level knowledge of Paid Search and paid social platforms (AdWords, Bing, Facebook, LinkedIn, Twitter, SA360, GA, AdWords Editor)
● Kenshoo, Marine, Salesforce, etc is a plus
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have experience providing service to local teams from a centralized location
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft office and Google Sheets

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Job Description
Position Title: Assistant Digital Marketing Manager
Role Type: Full-time | Individual Contributor
Department: Marketing
Location
Ahmedabad, Gujarat|On-site
Job Overview
We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.
If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.
Key Responsibilities
1. Lead Generation & MQL Pipeline
- Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
- Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
- Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.
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- Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
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3. SEO & Generative Engine Optimization (GEO)
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- Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
- Perform key phrase research, content optimization, and link-building strategies.
4. Social Media Marketing & Outreach
- Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
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- Track engagement, reach, and conversion metrics across all social profiles.
5. Data-Driven Analytics & Reporting
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- Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.
Key Requirements & Qualifications
- Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
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- Core Skills:
- Demonstrated capability in driving MQLs through paid and organic channels.
- Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
- Solid understanding of traditional SEO combined with awareness/experience in GEO strategies.
- End-to-end webinar management and digital outreach experience.
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75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.
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- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
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- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
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About Us
Enbraun Technologies is the team behind eResource Scheduler, a global B2B SaaS product for workforce and project resource management. Our platform helps organizations plan work smarter, allocate resources efficiently, and improve productivity through better scheduling and capacity planning.
We are focused on building simple, powerful products that solve real operational challenges for businesses worldwide.
Profile
We're looking for a hands-on Digital Marketing Manager with 5–8 years of B2B SaaS experience who can:
- Own end-to-end digital marketing (paid ads, SEO, content, email)
- Drive qualified leads and revenue, not just traffic
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- Lead and mentor a small marketing team (3–6 people)
Responsibilities
1) Performance Marketing
- Run and optimize Google Ads, LinkedIn Ads, and Meta campaigns
- Improve CAC, CPL, and ROI across all paid channels
- Build ABM campaigns for enterprise prospects
2) SEO & Content
- Lead AI-powered SEO using ChatGPT, Surfer SEO, or similar tools
- Create content strategies around high-intent keywords
- Optimize technical SEO and improve organic rankings
3) Lead Generation & Funnel Optimization
- Drive demand generation and qualified pipeline (MQLs → SQLs)
- Improve conversion rates across landing pages, forms, and nurture flows
- Run experiments to optimize the buyer journey
4) Analytics & Reporting
- Track performance using GA4, HubSpot/CRM, and dashboards
- Analyze funnel metrics and channel ROI
- Make data-driven decisions on budget and strategy
5) Team Leadership
- Manage and mentor 3–6 marketers
- Set clear goals and hold the team accountable
- Build a culture of experimentation and learning
Requirements
- 5–8 years in digital marketing (B2B SaaS preferred)
- Proven success with Google Ads and LinkedIn Ads
- Strong SEO skills (Ahrefs, SEMrush, Search Console)
- Experience with AI SEO tools (ChatGPT, Surfer SEO, Clearscope)
- Hands-on with GA4, CRM tools (HubSpot/Salesforce), and marketing automation
- Track record of improving lead quality and reducing CAC
- Experience managing or mentoring a team
Why join us?
- 5-day work week.
- Collaborative, fast-growing team
- Quarterly recognition programs & yearly outings
- Paid leaves and learning opportunities
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Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.
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Requirements:
1–3 years of experience in Meta and Google Ads.
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Requirements:
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JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST
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- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
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- Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
- Handle multiple client accounts and manage campaigns across different industries and business requirements.
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- Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
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- Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.
Required Skills & Experience:
- Proven hands-on experience working with both Google Ads and Meta Ads.
- Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
- Experience handling multiple clients/accounts simultaneously.
- Ability to independently manage projects from campaign planning and execution to optimization and reporting.
- Experience working both individually and as part of a team.
- Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
- Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
- Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
- Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
- Excellent communication and client-handling skills.
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- Assist in planning and executing digital marketing campaigns.
- Manage social media platforms and create engaging content.
- Perform basic SEO and keyword research.
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- Monitor website traffic and campaign performance.
- Generate leads and improve online brand visibility.
- Prepare basic marketing reports.
- Freshers with good communication and a willingness to learn are welcome.
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Conduct keyword research and competitor analysis to improve campaign effectiveness.
Manage and optimize landing pages for better lead conversion.
Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
Implement SEO best practices to improve website rankings and organic traffic.
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Monitor industry trends, digital marketing tools, and competitor activities.
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Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
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Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.







