BeyondSkool

We operate in an industry where the need gap for quality upskilling education coupled with the convenience of online learning is a global problem. The international markets are waiting for a premier after-school learning solution for kids. BeyondSkool wants to leverage this opportunity and serve this market through the digital channel.

We are looking for a digital marketing specialist to lead Performance Marketing (Google, Facebook, Instagram, affiliate).

The ideal candidate for us is someone who has executed digital marketing campaigns for any of the new age online companies (preferably Edtech), has scale-up experience in the US market and comes with at least 3 years of experience in a middle management role. The role will give you the charge of overall campaign execution and also work on campaign strategy (working directly with the Chief Growth Officer and CEO). In a nutshell, we expect you to be executing our digital marketing initiatives while also being engrossed in the daily hustle that comes with a Series A start-up.

This is an amazing opportunity to learn from an extraordinary team, grow massively and help students around the globe build an awesome career for themselves.

• Experience of having handled campaigns across key online platforms like Google, FB, Instagram, mobile marketing, affiliates, ad exchanges etc. (Fb, Instagram & Google to be strength areas, with at least exposure to affiliates) à especially in the US market
• Lead, strategize, create and execute campaigns as required (creative support will be provided)
• Ensure to achieve lead generation, CPL and other metric targets (KPIs)
• Generate regular reports, and dashboards on all possible measures/parameters on all campaigns
• Develop and monitor campaign budgets.
• Prepare accurate reports on our marketing campaign’s overall performance
• Execute in an intense, fast-paced and highly iterative environment

• Minimum a Bachelor's degree preferably in Engineering, master’s degree or MBA is preferred
• 3+ years of experience in managing Google, Facebook advertising and analytics
• Clear experience in having managed the US markets for online customer acquisition

• Strong analytics skills and good knowledge of Excel.
• Ability to analyze data to optimize for strong performance
• Good written and verbal communication skills
• Keen attention to detail and adherence to deadlines

• #hustle

• Industry best perks
• A phenomenal work environment, with massive ownership and growth opportunities
• A bunch of super young & enthusiastic colleagues in Tech/Marketing/PR/Editorial/Social Media & Events!
• Quick iterations and deployments – fail-fast attitude
• Opportunity to work on cutting-edge technologies, and lead teams in the future
• Access to a world-class mentorship network
• Create a massive, and direct impact of the work you do in the lives of people across the globe

Preferred – Mumbai, open for a remote location for the right candidate

We operate in an industry where parents are constantly seeking information for the education or parenting of their kids. Thereby a parent must always get the right information on priority when researching online. We are hence looking for an SEO and content specialist who can enable us to become the top-ranked site in this sector in India.

• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement On page and Off page optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Up-to-date with the latest trends and best practices in SEO

• Minimum a Bachelor's degree in Engineering, master’s degree is preferred
• Proven 4+ years of SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Search Console, SEMrush)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• #hustle

• Ground-level view of building out a global EdTech company that is going to impact hundreds of thousands of lives
• Be a part of the core team that drives the growth of the company
• Phenomenal work environment, with massive ownership and great growth opportunities

Location

Mumbai (office)

• Design and develop new user-facing features using React adhering to best coding practices and standards
• Translating designs and wireframes into high-quality code and building reusable components and front-end libraries for future use
• Consistently follows and promotes SDLC best practices: Coding standards, testing, code reviews, code comments, etc.
• Keeps key stakeholders informed about progress and problems; avoids surprises
• Building responsive web applications across a vast array of web-capable devices
• Design and architect technical solutions for the business problems
• Organizes and expresses ideas clearly and concisely
• Exhibits excellent teamwork, and strong problem-solving skills and helps achieve team goals.

• A bachelor’s or master’s degree in Computer Science or any other relevant engineering field from a reputed institute.
• Experience of 3 - 6 years as a Frontend Engineer.
• Excellent programming skills in JavaScript
• Proficient in ReactJS
• Good Exposure to AngularJS and VueJS
• Familiarity with CSS, Restful API modern build pipelines and development tools
• Good understanding of design patterns and a strong grasp of Material Design guidelines 

  
  Preferred Skills

  • Experience in developing and deploying applications on AWS, and Firebase. Experience with popular state management, frontend, and server-side rendering libraries
  • Understanding common front-end development tools (Babel, Webpack, NPM, etc.) and code versioning tools (Git and Mercurial)
  • Familiarity with Micro-frontends Architecture, Material UI, Ant Design, and GraphQL
  • Has delivered projects with end-to-end accountability
  • Identify and resolve performance and scalability issues
  • Strong desire to learn and grow, with intelligence & adaptability while building the best-in-class systems
  • Strong flair for effective communication and collaboration - you know when to push on and when to step back
    

    Additional Notes

    As we have to Bring your device policy, candidates should have a Laptop.

• Research, design and build highly reliable, available, and scalable platforms.
• Explore design implications and work towards an appropriate balance between functionality, performance, and maintainability.
• Lead by example, mentor, and guide team members on everything from structured problem solving to development of best practices.
• Own large technical deliverables and execute in an exemplary way
• Be able to conceptualize and develop prototype quickly
• Working with a cross-discipline team (Design, Product, Engineer, Operations, Sales, Marketing).
• Active participation in the hiring process to bring quality engineers in the team. 
• Lead-out team meetings, stand-ups, and architecture/design discussions
• Writing bug-free code, participating in code reviews, designing/architecting systems of varying complexity and scope, and creating high-quality documentation supporting the design/coding tasks
• Identify areas of improvement in our frameworks, tools, processes and strive to make them better.
• Researching new technologies and adapting them to BeyondSkool’s requirements
• Own and commit to all your work, and be accountable for your results
• Using and understanding code from Open-Source projects
• Participate in a culture of code reviews, writing tech specs, and collaborating closely with other people
• Produce highly reliable systems that are thoroughly tested and benchmarked.
• Develop multi-tier scalable, high-volume performing, and reliable user-centric infrastructure that operates 24x7
• Scale distributed applications, make architectural trade-offs applying synchronous and asynchronous design patterns, and deliver with speediness and quality.

• Bachelor's degree in Computer Science or any other relevant field.
• Experience of 5 - 7 years as a back-end engineer preferably in a microservice environment.
• Strong proficiency of Node.js and frameworks available for it such as Express.js
• Strong proficiency in Javascript and TypeScript

• Must have worked building 2+ backend system using node.js and Express.js
• Strong understanding and experience of creating highly scalable and complex database design.
• Good understanding of Data Modeling using RDBMS and NoSQL (Cassandra, MongoDB, ElasticSearch, Redis) data stores
• Strong problem-solving skills with a good understanding of data structures and algorithms
• Strong understanding of front-end technologies, such as HTML5, and CSS3
• User authentication and authorization between multiple systems, servers, and environments
• Experience of creating highly scalable, fault tolerant, resilient distributed systems
• Strong knowledge of creating scalable system design and good understanding of microservice based architectures
• Understanding of caching enabled, PubSub and event driven architectures
• Hands on experience and good knowledge of AWS services
• Understanding automated testing platforms like selenium and unit tests like Chai, Mocha, Jasmine etc
• Proficient understanding of code versioning tools, such as Git
• Curiosity to explore the cutting-edge technologies and bake them in the products.
• Zeal and drive to take end to end ownership.

Strong proficiency in node.js and frameworks available for it such as Express.js

Strong proficiency in JavaScript and Typescript

Strong problem-solving skills with a good understanding  of data structures algorithms

Hands-on experience and good knowledge of AWS services

Zeal and drive to take end-to-end ownership